 |
|
|
|
We would like to thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
Please check back frequently as new topics are added and current topics are updated daily. |
 |
 |
|
Place your TextLink AD here free
|
How RSS Advertising Can Help Business Gain A Higher ROI
I recently read the case study conducted by Pheedo, an
advertising company on the use of RSS Feeds advertising versus
email advertising.
The difference in results were staggering.
Pheedo ran the campaign for 6 weeks and from their results,
RSS feeds outperformed the best click through rate in email by
over 26% as compared to the industry average of 8.7%.
Surprised? Let's investigate the benefits of RSS advertising
versus email ads.
RSS advertising has a number of 'superior' advantages compared
to email ads:
1. RSS feeds does not face a delivery issue in an anti-SPAM
environment that is being filled with filters, anti-virus
software or whatever program that is put in place by the user to
block SPAM and unwanted emails.
2. RSS feeds cost ZERO to track. With a burned feed, you can
easily track how many people are subscribing to your feed.
With email, if you want to track how many of your mails were
delivered, you would have to pay for the additional services.
A simple mathematical illustration can prove this:
Let's say Cost per 1,000 impressions = $50 And you want to do
10,000 impressions per week.
So the cost would be = $50 x 10 = $500 per week.
With Email Advertising, you would need to include email
monitoring delivery charges.
So your total cost would be $500 + X per week
where X is the additonal costs for email monitoring
delivery
So your advertising costs go up. Mutiply the above figure with
48 weeks (1 year) and you can see how costly it is to run email
advertising campaigns.
With RSS Advertising, there is ZERO monitory delivery
charges.
You maximise every penny from your advertising dollar, and the
costs go down!
3. RSS feeds is 100% Opt-in. We're talking about readers who
know what they want and educated enough to know how to subscribe
to feeds, either with desktop readers or through the use of some
online newsreader such as Bloglines, MyYahoo and so on.
Yes, there is also 'opt-in' email. But then again, opt-in
email is getting less effective because of:
a) constant bombardment of emails from other marketers and
advertisers, making the subscribers 'numb' to advertising
message
b) keywords that trigger off SPAM filter, causing failed
delivery message
RSS feeds do not face these two problems. RSS feeds has a 100%
delivery rate and has no SPAM issue as it is a feed, not
email.
It will be interesting to see the continued developments in
the use of RSS feeds for advertising.
Brandon http://www.marketing-rampage-with-blogs-and-rss.com
Author of Multimedia E-book, "Marketing Rampage With Blogs And
RSS". Unleash the power of blogs and rss. Get more free targeted
traffic, leads and subscribers with RSS Feeds. List in Google and
Yahoo for FREE and save $299. Dominate niche markets with RSS
Feeds.
MORE RESOURCES updated Fri. April / 26 / 2024
 |
|
|
RELATED ARTICLES
How to Use Blogs for
Free Targeted Traffic
One of the Number 1 traffic building secrets is adding
content to your website. Have you ever considered that a
blog could be the tool that makes this very possible, fast
and extremely easy to do.
Blogging for Profit
Using AdSense
This article is designed to teach you how to profit from
blogging, writing to a website in the form of regular
posts, without spending anything. The keys to this idea lie
in two of Google's programs, Blogger.
Blogging for Personal
Benefits
While there is a lot of debate about blogs replacing emails
in the future, I would rather look at blogs in a different
perspective. The purpose of all technology is to make life
easier for the user.
Blogs and RSS - Why Do I
Need This Stuff?
If you've been under a rock for the last year or so it's
possible you might not have heard about blogs and RSS
feeds. If you're like most of us, you've heard the buzz but
might not've known what to make of it or what to do with
it.
What is a Business
Blog?
Although Blog was the most requested word of 2004 as per
Merriam Webster Dictionary Online, there are quite a few
people, for whom the word Blog is still unknown.Blog is an
online journal of events, raves, rants of the people.
Top 6 Reasons for Having
a RSS Feed - Come and Explore the
Possibilities!
Getting traffic to your website can be hard. No one just
randomly types in "make lots of money online quickly and from home".
How to Make Money With
Your Blog?
Make money blogging is fun: you enjoy blogging and getting
money from blogging. As long as "making money with your
blog" is concerned, it doesn't matter matter actually
whether you enjoy or not.
The Language of
Blogs
I read over a lot of blogs each week, casually surfing one
or two of the blog exchanges I belong.I realized yesterday
that I seldom read the whole entry unless it's very short.
Avoid Bad Manners While
Blogging
Blogging, the hottest trend in online publishing right now,
is currently spreading like wildfire across the Internet. A
cross between an online journal and a bulletin board,
everyone from rock starts, politicians, business leaders
and your average "Joe" or "Jane" can instantly become a
center of influence online using blogs.
How to Write A Blog...
And Survive
Copyright © 2004 Priya Shah The question of the day is
"Should you start a Blog?" People all over the planet are
blogging. Companies, CEOs, lawyers, journalists,
stewardesses.
How To Display RSS Feeds
on Your Website
This article is intended as a guide for webmasters who want
to display automatically updated content on their website
in the form of RSS feeds. In this article I will cover the
easiest method to implement using javascript for displaying
RSS on websites to create additional dynamic content.
To Blog or Not to Blog:
Are Blogs Becoming More Popular than Forums, Newsletters
and E-zines?
Blogging is hot, and seems to be becoming hotter each
month. Although blogging originally was dismissed, by many
successful publishers and other online "gurus", the truth
is that now, a few years after the "blogging trend" began,
there are actually more blogs and more bloggers online than
ever before.
17 Mistakes
Professionals Make with Their Blogs
Are you getting results from your business blog? Is it
getting harder for you to spend time on your blog because
you're just not seeing how it is going to pay off? If so,
you're not alone. Hundreds of blogs are started each day
and many of them are abandoned after several months because
it takes time and energy to keep a good business blog
going.
Introduction to Really
Simple Syndication (RSS)
Really Simple Syndication is exactly what it's name states.
A very simple way to syndicate your websites contents to
other websites and news reading programs.
10 Benefits of Being a
Blogger
I have been a blogger since September 2004 but only began
to take it seriously this year. My blogging journey began
when I stumbled upon a company owned by Google named
Blogger.
How to Make Money from
Your Blog Content
Writing a blog can be fun and exciting, but it can also be
rewarding. If you do not know how to make money from your
blog content then you need to consider implementing the
following suggestions in your blog.
RSS, Feeds, and
Aggregators
When you work online all the time, immersed in bits and
bytes, hands automatically resting on the keyboard, where
the lingua franca is a mish-mash of acronyms and
abbreviations - it is easy to forget that the average
person has no clue what we talk about. It can be very
daunting for the Internet neophyte with all these terms,
technology and hardware.
The Blog Revolution: How
To Use Blogs to Generate Solid Web Profits
Blogs were originally only meant to be 'Web Logs', or
personal journals for members of on-line communities to
stay in touch, sort of like 'underground news media'. But,
it didn't take long for net-repreneurs (internet
entrepreneurs) to catch on to their popularity and to find
ways to use them to make money.
Are Blog Meant for Raves
and Rants?
Blogging is the latest internet craze and it may turn out
to be just that and killed off if the avalanche of
misinformation continues. One is amazed at how an excellent
online medium is promoted for all the wrong reasons.
To Blog Or Not To
Blog
Web logs, commonly referred to as "blogs," represent all
the rage right now in online publishing.Not really a
newsletter or traditional html page publishing, blogs
resemble more of a web-based diary where the creator
records their thoughts, posts links, or responds to
questions.
|
free amv format video downloads amv format video downloads amv format videos
