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The Blog Revolution: How To Use Blogs to Generate Solid Web Profits


Blogs were originally only meant to be 'Web Logs', or personal journals for members of on-line communities to stay in touch, sort of like 'underground news media'. But, it didn't take long for net-repreneurs (internet entrepreneurs) to catch on to their popularity and to find ways to use them to make money. The human mind is infinitely creative and nothing really stays the same.

This awesome entrepreneurial spirit transmogrified Blogs into what they are today: very powerful marketing weapons that have almost made some other forms of advertising, redundant. It never ceases to surprise me how ingenious people are when it comes to finding new ways to generate cash flow, particularly in web marketing - what a power-house!! It leaves real-world business for dead (in my opinion).

Traditional safelists are becoming somewhat threadbare. Isn't it amazing how quickly business changes on the 'Net, and isn't it weird how safelist people 'spin their wheels' by posting, posting, posting, when most messages go to 'junk' in-boxes to be automatically deleted. You can send out a whole lot of messages with safelists, but only a tiny percentage are likely to be actually read by a real person. Maybe that's why email traffic is threatening to choke the Internet. Because of this, many canny web business people have now shifted to Blogs as their main tool for promotion. Many others, like me - who continue to believe that safelists have a role (when properly used) -have made Blogs a valuable extra facility in their marketing toolboxl.

Blogs have become so popular because they are so very user-friendly for advertising. They are practical, easy to set up and very convenient to use. Keeping content up to date is very easy for webmasters who otherwise would have to spend hours uploading and downloading files. Be warned, however, that setting up a 'Free' Blog, will mean you will have a lot of other people's ads on it (There's no such thing as a 'free lunch'). It's always worth paying because, yes, you get what you pay for.

Anyway, There are probably five key methods (and a whole lot more) you can use to ensure that Blogs pump up your web profits.

1. BLOGS ARE MAGNETS FOR SEARCH ENGINES: Go on, get on to Google and, whatever topic you search, you'll inevitably see that the search engines have thrown up a number of Blogs in the top ten results. This is because Blogs are constantly showing fresh, new and key word friendly content just like your web pages should; that's a Blog's very reason for being. Imagine the value to you of having your own Blog pop in the top end of search results. The ubiquitous search engines clamor to highlight fresh, appropriate content - they love it. Constantly re-newed and freshened Blogs leave stale, ageing (and rarely updated) web sites for dead.

2. BLOGS LOVE TO LINK TO EACH OTHER: Yes, Blogs love to stick together, creating networking 'heaven'. Just one link on your Blog could see visitors drop in from all over the place. Wow - visitors queueing to click your links; how powerful is that for an advertising and traffic generating system. Awesome.

3.YOUR CUSTOMERS WILL APPRECIATE REGULARLY HEARING FROM YOU: You see, Blogs today have this great 'comment' facility which means your people - your customers - can ask you questions and give you valuable feedback almost immediately. This is almost like a 'chat' system, and is quicker than email. Forget about having to manipulate your source codes, Blogs make this unnecessary. Blogs have an amazing comment system that allows your customers to immediately post feedbacks and queries. And that's what service on the net is all about today - quick responses, dependable advice and getting what you want, when you want. Now. And Blogs can do it.

4. PUMP UP YOUR ADSENSE PROFITS: If you're into Pay Per Click marketing, well Blogs are ideal for you. Then can stimulate even more regular traffic than your basic garden variety web site. Google AdSense, god bless 'em, even lets Blog owners show as many as three appropriate ads, and these must relate to your theme and content, on their Blog pages. It's Blogging marvelous!! Here's the key reason why your Blog should have a 'niche', a specific theme, a targeted audience. Take time to give some thought to this when you set up a Blog. What about AdSense? The more visitors - and they're likely only dropping in because of what you specifically offer - who click on your Blog's Adsense ads, the more income you can earn.

5. BLOGS ARE A DREAM FOR AFFILIATE MARKETERS: Like me, I just bet you are enrolled in more affiliate programs than you can count. The problem is how to continue to promote all of them. ANSWER - You can easily use Blog 'reviews'. Simply design each Blog entry around the particular affiliate program you want to focus on that day. Extol the virtues of the program, product, service or what-ever, give good advice about the PROs and the CONs (this objectivity impresses the hell out of potential buyers who are usually pleased with honesty) and include your affiliate link, almost as an after-thought. This is not hard-sell territory. This is the 'soft-sell' Most 21st century people run a mile from 'hard sellers' but they will take time to listen if they believe you are giving good, solid, valuable advice. Providing such good, valuable info encourages your people to come back for more. Hey, you don't even need to create an individual page for every affiliate program because Blogging makes this unnecessary. What a time saver!!

Whew. Blogs do get me a bit excited. And these tips are only the tip of the iceberg. I am sure you can be creative in the marketing use of your Blogs because they have enormous potential. Just check out the exponential growth of Blogs today and you'll see what I mean. If you want fresh Blog ideas, all you have to do is cruise through a few of them. Check out what the pros are doing and, do the same. Remember, imitation is the ultimate form of flattery.

Don't let anyone try to tell you that the bottom is falling out of web marketing. The awesome growth and popularity of Blogs shows that they could not be more wrong.

Happy Blogging!!

Contact Ross Storey with any feedback.
(Here's Some More Great Blogging Resources)

Ross Storey is an experienced public relations and marketing consultant who has been obsessed with web marketing, web design and the internet for more than a decade.

Become a 'Super Blogger'

Blog Biz for Beginners

(Copyright © 2005 Ross Storey Please feel free to use this article, so long as you keep this resource box intact)


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sun. July / 05 / 2020

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

So Long, and Thanks for All the Fish* | Library Babel Fish - Inside Higher Ed
So Long, and Thanks for All the Fish* | Library Babel Fish  Inside Higher Ed

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

RSS’s standardised Hinduism – Part 1 - Economic Times
RSS’s standardised Hinduism – Part 1  Economic Times

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

The eccentric economic ideology of RSS and BJP – Part 1 - Times of India
The eccentric economic ideology of RSS and BJP – Part 1  Times of India

A Farewell to Feministing and the Heyday of Feminist Blogging - The New York Times
A Farewell to Feministing and the Heyday of Feminist Blogging  The New York Times

The eccentric economic ideology of RSS and BJP – Part 3 - Times of India
The eccentric economic ideology of RSS and BJP – Part 3  Times of India

Create an Engaging Legal Blog: Benefits of Law Blogs - The National Law Review
Create an Engaging Legal Blog: Benefits of Law Blogs  The National Law Review

Blogs still among our best information - Otago Daily Times
Blogs still among our best information  Otago Daily Times

The RSS sutras for the twenty-first century - Times of India
The RSS sutras for the twenty-first century  Times of India

Are Food 'Influencers' Wearing Out Their Usefulness In India? - HuffPost India
Are Food 'Influencers' Wearing Out Their Usefulness In India?  HuffPost India

Blogging for Shopify: A unique SEO approach - Search Engine Land
Blogging for Shopify: A unique SEO approach  Search Engine Land

3-Step Blog Strategy That Works: Storytelling, USPs & Sales - Search Engine Journal
3-Step Blog Strategy That Works: Storytelling, USPs & Sales  Search Engine Journal

This Is the Dumbest Foodie Battle of Our Time - Slate
This Is the Dumbest Foodie Battle of Our Time  Slate

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Times of India
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

Rising divorces a sign of justice, not arrogance - Times of India
Rising divorces a sign of justice, not arrogance  Times of India

VICE - The Rise and Demise of RSS - Motherboard
VICE - The Rise and Demise of RSS  Motherboard

Learn to make money by blogging with the help of this online training - Mashable
Learn to make money by blogging with the help of this online training  Mashable

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

Blogging Assistant PD Accused of Revealing Secrets of Little-Disguised Clients - ABA Journal
Blogging Assistant PD Accused of Revealing Secrets of Little-Disguised Clients  ABA Journal

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

2019 Saveur Blog Award Winners - Saveur
2019 Saveur Blog Award Winners  Saveur

Ministry of Broadcast on Tinder-date publishing, dictatorship of narrative, and walls people like to build - Gamasutra
Ministry of Broadcast on Tinder-date publishing, dictatorship of narrative, and walls people like to build  Gamasutra

Unleashing the power of your company blog - The Drum
Unleashing the power of your company blog  The Drum

Ghost blogging platform servers hacked and infected with crypto-miner - ZDNet
Ghost blogging platform servers hacked and infected with crypto-miner  ZDNet

Why you should start a podcast soon - Quartz
Why you should start a podcast soon  Quartz

They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that - Times of India
They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that  Times of India

Your Old Blog Content Is a Goldmine - CMSWire
Your Old Blog Content Is a Goldmine  CMSWire

Could Blogging Boost Your Ecommerce SEO? - Practical Ecommerce
Could Blogging Boost Your Ecommerce SEO?  Practical Ecommerce

Best Squarespace templates for bloggers - Mashable
Best Squarespace templates for bloggers  Mashable

9 Best Blogging Courses 2020 • Enroll Now • Benzinga - Benzinga
9 Best Blogging Courses 2020 • Enroll Now • Benzinga  Benzinga

Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse - Washington Post
Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse  Washington Post

Attorney-Discipline Blogger and Blog Network Owned by Pepperdine Law Dean Hit With Defamation Suit | The Recorder - Law.com
Attorney-Discipline Blogger and Blog Network Owned by Pepperdine Law Dean Hit With Defamation Suit | The Recorder  Law.com

Use Blog Commenting to Boost Your Marketing For Knowledge Commerce - Business 2 Community
Use Blog Commenting to Boost Your Marketing For Knowledge Commerce  Business 2 Community

Tales From Discoverabilityland: A Story Of Three Graphs - Gamasutra
Tales From Discoverabilityland: A Story Of Three Graphs  Gamasutra

When Nehru put the ‘Constitution in danger’ - Times of India
When Nehru put the ‘Constitution in danger’  Times of India

The right and wrong lessons of Shaheen Bagh - Times of India
The right and wrong lessons of Shaheen Bagh  Times of India

Crystin Cox's Blog - Understanding LiveOps, Doing LiveOps - Gamasutra
Crystin Cox's Blog - Understanding LiveOps, Doing LiveOps  Gamasutra

Level Design Breakdown: Ghost of Tsushima Gameplay Trailer - Gamasutra
Level Design Breakdown: Ghost of Tsushima Gameplay Trailer  Gamasutra

Thomas Bidaux's Blog - Kickstarter and Games in 2019 - Gamasutra
Thomas Bidaux's Blog - Kickstarter and Games in 2019  Gamasutra

Andrew Haining's Blog - Outer Wilds critical analysis - Gamasutra
Andrew Haining's Blog - Outer Wilds critical analysis  Gamasutra

Sergio Garces's Blog - Steam in Graphs in 2019 - Gamasutra
Sergio Garces's Blog - Steam in Graphs in 2019  Gamasutra

Josh Bycer's Blog - Lessons Learned From Reviewing Indie Games - Gamasutra
Josh Bycer's Blog - Lessons Learned From Reviewing Indie Games  Gamasutra

Game Devs, The World Needs You Right Now - Gamasutra
Game Devs, The World Needs You Right Now  Gamasutra

Siddhartha Talya Blog - The Times of India Blog
Siddhartha Talya Blog  The Times of India Blog

Why Maria Wirth is Wrong - Times of India
Why Maria Wirth is Wrong  Times of India

Podcasting is the new blogging with Carey Green - Elite Agent
Podcasting is the new blogging with Carey Green  Elite Agent

The saga of lockdown: India has shown extraordinary solidarity, forbearance and leadership skills - Times of India
The saga of lockdown: India has shown extraordinary solidarity, forbearance and leadership skills  Times of India

How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast - Times of India
How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast  Times of India

5 brilliant blog topics - The Negotiator
5 brilliant blog topics  The Negotiator

Tim Stoddard's Blog - Tilemaps: More than a Grid - Gamasutra
Tim Stoddard's Blog - Tilemaps: More than a Grid  Gamasutra

My Own Personal Extinction - Scientific American
My Own Personal Extinction  Scientific American

Fabian Fischer's Blog - Reward Fatigue - Gamasutra
Fabian Fischer's Blog - Reward Fatigue  Gamasutra

Shutdowns kill people and biz, ease them fast - Times of India
Shutdowns kill people and biz, ease them fast  Times of India

Bengal’s Amphan tragedy needs more national and global attention - Times of India
Bengal’s Amphan tragedy needs more national and global attention  Times of India

Doctor Ludos's Blog - Making a SNES game in 2020 - Gamasutra
Doctor Ludos's Blog - Making a SNES game in 2020  Gamasutra

Become the Beyonce of Legal Content with These Three Tips - JD Supra
Become the Beyonce of Legal Content with These Three Tips  JD Supra

Miami Mayor Francis Suarez Live Blogs What It's Like To Have COVID-19 - WLRN
Miami Mayor Francis Suarez Live Blogs What It's Like To Have COVID-19  WLRN

PM’s Janata Curfew is most effective antiviral idea - Times of India
PM’s Janata Curfew is most effective antiviral idea  Times of India

How to Start a Crypto Blog - The African Exponent
How to Start a Crypto Blog  The African Exponent

Jon Ingold's Blog - Dreaming Spires: Dynamic Narrative, Layer by Layer - Gamasutra
Jon Ingold's Blog - Dreaming Spires: Dynamic Narrative, Layer by Layer  Gamasutra

How a blogger in Florida put out an early warning about the coronavirus crisis - The Washington Post
How a blogger in Florida put out an early warning about the coronavirus crisis  The Washington Post

An Interview With the Editor of the Three-Day Deadspin Revival Blog - Slate Magazine
An Interview With the Editor of the Three-Day Deadspin Revival Blog  Slate Magazine

Meet the New Blogger: Meghna Datta | Research Blog - Duke Today
Meet the New Blogger: Meghna Datta | Research Blog  Duke Today

Ryan Sumo's Blog - Project Management in the Time of Covid-19 - Gamasutra
Ryan Sumo's Blog - Project Management in the Time of Covid-19  Gamasutra

Alexandre Chaudret's Blog - Crafting Nightmares - Othercide's Art Direction - Gamasutra
Alexandre Chaudret's Blog - Crafting Nightmares - Othercide's Art Direction  Gamasutra

This R-Day, let’s focus on India’s cultural greatness rather than military muscle - Times of India
This R-Day, let’s focus on India’s cultural greatness rather than military muscle  Times of India

Of macho men and broccoli cownundrums - Times of India
Of macho men and broccoli cownundrums  Times of India

Sweat Equity: Still blogging away on LGBTQ topics, but it's not big money - Pittsburgh Post-Gazette
Sweat Equity: Still blogging away on LGBTQ topics, but it's not big money  Pittsburgh Post-Gazette

Condemn the Tablighi Jamaat event, without having to resort to any whataboutery - Times of India
Condemn the Tablighi Jamaat event, without having to resort to any whataboutery  Times of India

Animal Crossing in the age of social distancing - Gamasutra
Animal Crossing in the age of social distancing  Gamasutra

Shihoko Ura: A chronicle of caring, teaching and food blogging - The Japan Times
Shihoko Ura: A chronicle of caring, teaching and food blogging  The Japan Times

Manufactured Dissent 2.0 - Times of India
Manufactured Dissent 2.0  Times of India

When history gets interactive: Attentat 1942, Svoboda 1945 and historical research - Gamasutra
When history gets interactive: Attentat 1942, Svoboda 1945 and historical research  Gamasutra

How to Overcome the 3 Biggest Blogging Challenges - Search Engine Journal
How to Overcome the 3 Biggest Blogging Challenges  Search Engine Journal

Post Covid-19 education system - Times of India
Post Covid-19 education system  Times of India

Taco Bell Unveils New At Home Taco Bar -- Just In Time For Tuesday's Cinco De Mayo Celebrations - PRNewswire
Taco Bell Unveils New At Home Taco Bar -- Just In Time For Tuesday's Cinco De Mayo Celebrations  PRNewswire

Impact of Coronavirus Epidemic to China's Game Industry - Gamasutra
Impact of Coronavirus Epidemic to China's Game Industry  Gamasutra

The curious case of Animal Crossing in China | Opinion - Gamasutra
The curious case of Animal Crossing in China | Opinion  Gamasutra

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

On Failure & Funding: How my sci-fi adventure Aquamarine finally found Kickstarter success - Gamasutra
On Failure & Funding: How my sci-fi adventure Aquamarine finally found Kickstarter success  Gamasutra

Dear Food Bloggers: Stop Yammering And Give Me The Dang Recipe - The Federalist
Dear Food Bloggers: Stop Yammering And Give Me The Dang Recipe  The Federalist

Blogging for Photographers in 2020: What Actually Works? - Fstoppers
Blogging for Photographers in 2020: What Actually Works?  Fstoppers

Best free blogging site of 2020 - Techradar
Best free blogging site of 2020  Techradar

Seven ways to monetise your blog - Media Update
Seven ways to monetise your blog  Media Update

Emil Glans's Blog - On Monster Design - Gamasutra
Emil Glans's Blog - On Monster Design  Gamasutra

Open world Level Design: The Full Vision (part I/5) - Gamasutra
Open world Level Design: The Full Vision (part I/5)  Gamasutra

Eugene Matveev's Blog - A/B Tests for Analysing LiveOps. Part 3 - Gamasutra
Eugene Matveev's Blog - A/B Tests for Analysing LiveOps. Part 3  Gamasutra

Corona Virus: One year after - Economic Times
Corona Virus: One year after  Economic Times

Niklas Gray's Blog - Recording Statistics - An Exercise in Minimalism - Gamasutra
Niklas Gray's Blog - Recording Statistics - An Exercise in Minimalism  Gamasutra

Biryani now a polarising metaphor, but it’s really diversity on your plate - Times of India
Biryani now a polarising metaphor, but it’s really diversity on your plate  Times of India

Neil Patel's Personal Blogging Advice and Why It Works? - Customer Think
Neil Patel's Personal Blogging Advice and Why It Works?  Customer Think

The Secret AI Testers inside Tom Clancy's The Division - Gamasutra
The Secret AI Testers inside Tom Clancy's The Division  Gamasutra

Kris Antoni Hadiputra's Blog - Decade Retrospective: Indonesian Games 2010-2020 - Gamasutra
Kris Antoni Hadiputra's Blog - Decade Retrospective: Indonesian Games 2010-2020  Gamasutra

Why loss of Kolkata’s gorgeous old trees feels so personal - Times of India
Why loss of Kolkata’s gorgeous old trees feels so personal  Times of India

Through the Darkest of Times developer Jorg Friedrich on sensitive topics in games, quick prototyping, and gameplay rewardingness - Gamasutra
Through the Darkest of Times developer Jorg Friedrich on sensitive topics in games, quick prototyping, and gameplay rewardingness  Gamasutra

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