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Small / Medium Business Blog Process Outsourcing as a Website
Traffic Building Service
You are a small or a medium business owner. You have a well
designed business website. It is a Search Engine Optimized (SEO)
website for a limited set of keywords. However, with changing
rules of SEO and new competitors entering the market, your select
keywords stand a slim chance of surviving the onslaught. What are
the chances that your website will remain on the top when a
potential customer searches those special keywords on a search
engine? To make matters worse, Search engines change their
algorithms without any notice and suddenly your site is no longer
in top 10 results. So what is the solution?
How about hiring a Blog Outsourcing company to add a Business
Blog to your website? (If you are not familiar with Business
Blogs, read my earlier article here:
http://ezinearticles.com/?id=50041 ).
A business blog can do the SEO magic when it is embedded to
your business website. Business blogging needs discipline to
write every other day to bring potential customers to your
business website. If you have the time and inclination, you may
write the business blog yourself. However, if you feel, you
should concentrate on your business; you can outsource this task
to a Blog Outsourcing Company. Here is a link to first such
company: http://www.ideologicllc.com.
What are the benefits of a Business Blog?
1. Improves searchability of your business website, thus
increasing the chances of prospective clients visiting your
business website.
2. A Business Blog provides instantaneous Customer feedback
with comments.
3. A Business Blog has a potential to become centralized
knowledgebase with articles containing tips and tutorials about
correct usage of the products or services.
4. You can use a Business Blog to share product development
status, thus passively achieving pre-launch marketing of the
product.
5. The Business Blogs can help in branding a product
online.
6. Your Business blog can help in building your business
reputation.
7. Believe it or not, a business blog can project you as an
expert in your niche business area.
8. Business blog lets you do your own "press release" on the
website.
What happens when a business blog is outsourced?
A blogger from the Business Blog Outsourcing Company meets
with the business owner or representative once every month and
strategically selects few topics which are of interest to the
company's current and prospective clients and prepares keyword
rich articles to be published on the company's blog either every
other day or once in a week, depending on the plan selected by
the company. Results can be phenomenal. Instead of select
keywords for the website, each blog posting has separate keywords
which are used by the potential customers searching the internet
for specific products or services.
What is the justification for outsourcing a Business Blog?
It is said a business person must concentrate on expanding and
improving the business. If he/she tries to do everything, then
nothing gets done. So, if a task can be done by secretary, it
must be done by a secretary and if a task is difficult or there
is lack of time, hiring outside help maybe the best way to get
that task done. Business blogging is same way. Writing is a time
consuming task, so it is better left to a professional blogger or
writer who can better construct the article, intersperse it with
business-specific keywords keeping search engine criteria in
mind.
Can a professional writer or a blogger do justice to the task
of writing about a business, product or service, where he/she has
no expertise? The answer is yes. This is no different from a
situation where a professional writer writes articles in a
magazine about various businesses, products and services.
Knowledge can always be gained and then combined with the skills
of a professional writer. End result is an article that
captivates reader's attention till very end and has a potential
of converting a prospect to a loyal customer.
Harish Keshwani is a Strategic Blogging Consultant, Software
Developer, Blogger and an Entrepreneur. He is focused on
consulting and guiding small and medium businesses in setting up
their blogs and managing it for them as an outsourced
process.
He guides corporations of small and medium size to realize the
potential of blogging for their business. With appropriate
content, he helps companies to keep their customers satisfied and
in close touch. He promotes blogging as a marketing and customer
response tool to the companies.
His contact information is: Email:
businessorati-at-gmail-dot-com Company: Ideologic L.L.C.-A
Small/Medium Business Blog Process Outsourcing Company. Website:
http://www.ideologicllc.com
Blog: http://www.ideologicllc.com/wp
MORE RESOURCES updated Fri. April / 26 / 2024
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