We would like to thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
In the middle 1990's everyone started talking about needing a website. Now, the new "must have" is a web log or blog. While blogs can come in all shapes and sizes, a blog is just a very simple way to publish a journal, record of events, thoughts, ideas or whatever the author wants to write about. A blog sits on a website - whether that site is run by you or managed by a company that will "host" your blog.
Blogs started coming into the general public's awareness with a large number of political blogs written during the 2004 U.S. Presidential election campaign. Because of this, you may think blogging is part journalism and part political commentary, and therefore not of interest to you or the advancement of your business.
Blogs can be journalism. They can be political commentary. They can be personal diaries or journals. They can also be way for you to show your uniqueness and build a conversation around your business and professional interests. That is how I use mine.
Because blogs are designed to be easily updated and are already on a website (don't worry you don't need to know ANYTHING about websites or web design to start one), you may find a blog could replace or supplement an email newsletter. They are easier to do, easier to update, and you don't have to worry about emails getting delivered!
If you already have a website, adding a blog can help you get more visitors who are interested in you because you will be writing about your area of expertise. And since the search engines love websites that are tightly focused and updated often, your site can move up quickly in the search rankings.
There are plenty of places to learn much more about the technical aspects of blogs and blogging. Just do your own search on Google (or your favorite search engine) to get the latest information.
How You Can Benefit
Let's say you are an insurance agent. You have expertise in life insurance and a specific set of benefits you bring to your Clients. A blog gives you a platform to talk about the latest ideas related to life insurance and life planning. You can give Clients (and potential Clients) tips and checklists. You can give them new ideas. You can relate the latest news to your products and services. The ideas are endless; these are just meant to be a start.
Of course, if you aren't in life insurance you change the topics - but the premise and the benefits remain the same. While there are many, here are three specific benefits you will find:
Getting to know you. The blog becomes a part of how you brand yourself. If people read it, they should feel like they are getting to know you and getting to know what your beliefs and values are. Imagine your best referral sources sending potential referrals to your blog as a way to help them get to know you deeper, faster. In this way your blog can be leverage - people are even more qualified if they call you or may already "know" you when you they make the referral call.
Making it easier. Have Clients that love you but have trouble knowing what to say about you? Encourage them to send their friends and colleagues to your blog as a way to make the connection. That way they don't have to feel like they have to say the perfect words about your business in order to give the referral.
Keeps you "on top" of your game. By writing about your work and the benefits of your products and services often, you will stay current and fresh. This will help in all phases of your business, but it will also help you in networking situations by giving you something fresh and new to talk about when having conversations with possible Clients and new referrals. It also gives you new ideas to share with potential Clients as you build your relationship with them.
How It Has Helped Me
I started blogging in March of 2004. I have certainly gained the benefits described above. Beyond those, I have made new connections with potential colleagues and collaborators who have found my blog and sent me comments, feedback or questions.
By writing regularly (my goal is 4 entries or "posts" per week), seldom does a week go by that I don't add someone to my network or use what I am writing to make a new connection with an existing or potential Client.
How to Get Started
Lots more can be said about blogging and how it might help you build your network, but this should give you some initial ideas. Hopefully after reading this you are intrigued by the possibilities and would like to learn more.
Here are the first four things I recommend that you do:
1. Start reading some blogs. Do a search in Google for blogs. If you are a chiropractor, search on chiropractic blogs. If you are a graphic designer, search on graphic design blogs. You get the idea. Read what others are doing and writing about. Email them and build your network with these people. Chances are they aren't your competitors and they might be very willing to help you and perhaps even collaborate with you.
2. Learn About RSS. RSS (Really Simple Syndication) is one way to "publish" your blog to the world. There are many free RSS readers that you can use to keep track of the blogs you are starting to read. Pick one (there are many) by searching for "Free RSS Reader" in your favorite search engine.
3. Read Debbie Weil. Debbie is an expert on blogging for business and she will be a good connection for you.
4. Start one! You can (and will want to) build a strategy and a plan later, but if you see value for you, jump in! Go to http://blogger.com (what I use) and get started in less than five minutes for free.
©Kevin Eikenberry 2005. Kevin is Chief Potential Officer of The Kevin Eikenberry Group (http://KevinEikenberry.com), a learning consulting company that helps Clients reach their potential through a variety of training, consulting and speaking services. To read his blog go to http://www.kevineikenberry.com/blogs/index.asp or contact him directly at (317) 387-1424 or 888.LEARNER.
Business 2 Community (blog)
RSS Feeds and How To Burn Them
Business 2 Community (blog)
Bloggers often ask me, what is thing called RSS and is it something I need for my blog. I tell them, only if you want more people to read your blog. RSS Feeds are amazing strings of code that help information move more quickly through the Intertubes ...
Twitter bullies must learn that with a voice comes responsibility
That's analogous to saying you're magnanimously opting out of the eBay community because you heard someone in Sao Paolo got scammed once. The individual user-level experience of Twitter is what YOU make of it: it's basically a micro-blogging RSS ...
Midwest Sports Fans
Royal Rumble: Triple Threat Title Match Steals Show
Midwest Sports Fans
Thanks to a Philadelphia crowd that sucked all the energy out of the Wells Fargo Center after Daniel Bryan was eliminated, the main event of the WWE's Royal Rumble was a bit of a disappointment this year. However, the triple threat match for the WWE ...
3 Ways to Publish RSS
As RSS news syndication gains popularity among users, new ways for publishing RSS are emerging. In this article, I examine the three most popular methods, and help you decide which one works best for you.
Feeds For Small Business: Real World Examples
A merchant I was talking to the other day asked to me, "Aren't feeds for bigger companies with IT people on staff?" All they knew about feeds was that bigger companies , news providers etc., were using them.
The Key To Marketing With Blogs
I've spent months answering questions from marketers about blogs and blogging and how they fit into the marketing mix. Still, 99% don't understand the power of blogging.
For Wordpress users version 1.5 new feature "Pages"
After many requests from wordpress users, the latest version of wordpress has a build in option to create static pages. You can use static pages for an about page, contact page, a links page, etc.
How To Create A Blog
A blog is an online diary or as some people call them a weblog. They can be about any topic you would like to comment on.
How Can RSS Feeds Help Your Online Business?
So who should I use RSS Feeds? How can it help with my online business?1. RSS Feeds allow you to deliver your newsletter/message directly to the desktop of your subscribers and readers, BYPASSING email.
Who Would Use RSS
My previous two articles "What is RSS and Why use RSS" focused on how we can give our customers a better online experience while lessening the hassles for the online marketer. In this article I'm going to offer you another way to look at RSS - from the standpoint of a new emerging profession: the channelmaster or newsmaster as Robin Good calls it.
Is Your Site Ready For The Coming RSS Revolution?
Recently, there have been many developments in the RSS arena. Changes that will make RSS a major force on the web and a dominant contributing factor to your computing experience.
Blog or Ezine? Top 7 Reasons to Blog Now!
Many of my small business clients ask me: "What is a blog and do I need one?" As a marketing consultant and business coach, I too had to address those questions in my own business.A blog is a form of online journal that business owners use to develop customer relationships and establish credibility.
RSS Support in New Microsoft Windows Vista
Microsoft Corp. says that the next version of its Windows operating system will have built-in support for RSS, an increasingly popular way to get news and other information channeled straight to a computer.
Blogging Your Way To Success Part 1
It has been said that blogging will be the new trend in the 21st century. It is easy to see why.
Boost your Search Engine Rankings with an RSS Feed
I'm here to teach you about how RSS Feeds can boost traffic for your website. You may have heard of it, but I guarantee you are not harnessing the full power of the tool.
Dear Web Diary!
Blogging is hot and getting hotter, with more and more web logs (blogs) cropping up online by the day!Since being documented nearly a full decade ago, blogs and associated software have emerged, giving rise to this lucrative and dynamic market.Blogs are highly interactive.
15 Top Blog Marketing Tips
1. Place all your feeds on the following website and the directories listed on this page - http://www.
What Is RSS?
Recently I did an interview with a well known email Internet Marketer. He wanted to share with his readers a viewpoint on what RSS is from someone who is using it in place of traditional email marketing.
BlogoCentric Communication: The Next Great Event in Social Evolution
Here is a pretty cool lesson in the structure and travel of information in the Blogosphere (that's bloggers on the Internet talking to each other about each other). If you haven't read the book The Tipping Point yet, then you are really missing something because it sets the foundation for how future electronic communications are going to happen in the future.
How to Reel in Web Site Visitors by Building Your Own Blog
I know, I know, blog this..
How to Cash In on Blogs
Over the past year or so, more and more webmasters have been creating their own blogs (web-logs). If you don't already know, a blog is sort of an online diary which is updated at regular intervals by the author(s), and can be viewed by the public.
Using RSS for Publishing and Syndication
There are two reasons why you would want to use RSS as a webmaster and that is for publishing and syndicating your content. If you publish your content via an RSS channel then you can keep your subscribers notified of changes to your site, announcements and news.
The Full Circle of RSS Marketing Power
RSS is a many-in-one marketing & publishing tool, although unfortunately most marketers still fail to understand this powerful concept. While RSS does provide a number of benefits when used for each individual marketing function, best results are achieved when it is fully integrated in your internet marketing strategy.
Ohio Unclaimed freight outlet
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find homes for rent
Find electric powered vehicles at www.NoGas.Drives.It