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#1 Mistake Most Blogs Do


As much as this might surprise most bloggers, the #1 mistake most blogs are doing is not publishing their content via e-mail, as a supplement to their RSS feeds.

Just think about it: while RSS is growing strong, it still only penetrates about 5-6% of the American online population. Furthermore, according to a recent BlogAds survey, "only 12 percent of the blog reading audience said it used RSS always or often".

If you're delivering your blog content only via RSS, you're missing out on about 80% or more of potential regular readership/followship.

THE KEY BLOG PROBLEM

There are millions of blogs already, but really few people have the time to watch more than a few daily. But if they come back just once a week, they can be quickly overwhelmed with the amount of new content.

That's why it's crucial to provide a "best of", a helping hand to guide your readers to the "must-read" content you publish ? and delivering this content either as a standalone "blog-zine" or as part of your regular e-mail newsletter.

WHAT SHOULD YOU DO?

Deliver your blog posts as they are written via RSS, but then also publish a regular (weekly or monthly) e-mail e-zine with your "top blog posts" for those that are still not in to RSS.

Don't do just one channel, do both.

E-mail is still the #1 end-user content delivery channel ... whether we like it or not. Using e-mail (as a supplement to RSS) to deliver our content is just good business practice, at least for now.

THE CHRIS PIRILLO EXAMPLE

Chris Pirillo is the publisher of one of the most popular sites on the net, Lockergnome.com. He was actually the first to proclaim e-mail as being dead.

But still, while he preferrs for his subscribers to use RSS instead of e-mail, that isn't stopping him from using or promoting either RSS or e-mail.

COMPARING BLOGS, E-ZINES, E-MAIL AND RSS

If you're reading this article and thinking that blogs are actually "beyond e-mail", just consider the following reality.

RSS and e-mail are content delivery channels; the tools that enable us to deliver our content to end-users. Blogs and e-zines on the other hand are two different internet media content formats, differing in how/what content is provided and presented through them.

RSS/e-mail and blogs/e-zines cannot be directly compared. Blog content and e-zine content can both be delivered via RSS and e-mail, and there is no direct business/logical relation between, for example, blogs and RSS.

Blogs are "personal" conversations, opinions and news, delivered in a linear structure, usually written in a more personal style, and confined to a limited number of content types.

E-zines on the other hand are more similar to magazines or newspapers, carrying content presented in a complex non-linear content structure, and having the ability to carry many different content types that do not mix well together if provided through a linear content structure.

A typical e-zine might include:

- an editorial;

- a leading article, representing the prevailing topic of a specific e-zine issue;

- supporting articles, clearly structured to show they are secondary to the leading article;

- links to "best of" blog posts in the given timeframe;

- links to the most relevant forum topics and posts;

- a news section;

- a featured client case study;

- different advertisements (banner ads, textual ads, advertorials etc.);

- a featured consultant;

- a Q&A section;

- a featured whitepaper;

- etc.

Providing all of this content demands a complex content structure and a strong and experienced editor. The blog format simply does not provide the level of structure needed to effectively present such a complex content mix.

But that's not to say that blogs are in any way inferior to e-zines, they're just different. And businesses need both, and they need to deliver both via RSS and e-mail.

Personal preferences towards content delivery channels and internet content media formats have no place in business. What matters is what our audiences want and how they want it.

Copyright 2005 Rok Hrastnik

Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa2


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Thu. August / 06 / 2020

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Automated RSS Feed Content Generation Set-And-Forget Marketing Tool Launched  Newswire

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Houses of worship are trying to stay connected to their congregations  Pasadena Weekly

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What Happened to Tagging?  JSTOR Daily

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

RSS’s standardised Hinduism – Part 1 - Times of India
RSS’s standardised Hinduism – Part 1  Times of India

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
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The eccentric economic ideology of RSS and BJP – Part 1 - Times of India
The eccentric economic ideology of RSS and BJP – Part 1  Times of India

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A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

Farewell to the blog - Politico
Farewell to the blog  Politico

Create an Engaging Legal Blog: Benefits of Law Blogs - The National Law Review
Create an Engaging Legal Blog: Benefits of Law Blogs  The National Law Review

Blogs still among our best information - Otago Daily Times
Blogs still among our best information  Otago Daily Times

The RSS sutras for the twenty-first century - Times of India
The RSS sutras for the twenty-first century  Times of India

Rising divorces a sign of justice, not arrogance - Times of India
Rising divorces a sign of justice, not arrogance  Times of India

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

The eccentric economic ideology of RSS and BJP – Part 4 - Times of India
The eccentric economic ideology of RSS and BJP – Part 4  Times of India

Member manager sought for YALSA's blog, The Hub - ala.org
Member manager sought for YALSA's blog, The Hub  ala.org

Are Food 'Influencers' Wearing Out Their Usefulness In India? - HuffPost India
Are Food 'Influencers' Wearing Out Their Usefulness In India?  HuffPost India

3-Step Blog Strategy That Works: Storytelling, USPs & Sales - Search Engine Journal
3-Step Blog Strategy That Works: Storytelling, USPs & Sales  Search Engine Journal

They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that - Times of India
They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that  Times of India

Learn to make money by blogging with the help of this online training - Mashable
Learn to make money by blogging with the help of this online training  Mashable

Ian Hamilton's Blog - Prioritising Accessibility Considerations - Gamasutra
Ian Hamilton's Blog - Prioritising Accessibility Considerations  Gamasutra

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Times of India
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

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9 Best Blogging Courses 2020 • Enroll Now • Benzinga  Benzinga

Blogging Assistant PD Accused of Revealing Secrets of Little-Disguised Clients - ABA Journal
Blogging Assistant PD Accused of Revealing Secrets of Little-Disguised Clients  ABA Journal

2019 Saveur Blog Award Winners - Saveur
2019 Saveur Blog Award Winners  Saveur

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Ghost blogging platform servers hacked and infected with crypto-miner  ZDNet

#DalitLivesMatter: Why we don’t care about this hashtag - The Times of India Blog
#DalitLivesMatter: Why we don’t care about this hashtag  The Times of India Blog

Why Modi must not repeat Nehru’s mistakes on China - The Times of India Blog
Why Modi must not repeat Nehru’s mistakes on China  The Times of India Blog

Simon Carless's Blog - LudoNarraCon: a data-filled followup Q&A - Gamasutra
Simon Carless's Blog - LudoNarraCon: a data-filled followup Q&A  Gamasutra

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Ministry of Broadcast on Tinder-date publishing, dictatorship of narrative, and walls people like to build  Gamasutra

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Game Devs, The World Needs You Right Now  Gamasutra

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Your Old Blog Content Is a Goldmine  CMSWire

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WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

Blogs - LexBlog
Blogs  LexBlog

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Jack Pritz's Blog - Dead by Daylight's Engagement Cycle  Gamasutra

Unleashing the power of your company blog - The Drum
Unleashing the power of your company blog  The Drum

Victoria Tran's Blog - Finding, Choosing, and Managing Moderators - Gamasutra
Victoria Tran's Blog - Finding, Choosing, and Managing Moderators  Gamasutra

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Could Blogging Boost Your Ecommerce SEO?  Practical Ecommerce

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Josh Bycer's Blog - Lessons Learned From Reviewing Indie Games  Gamasutra

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How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast  Times of India

Byrd's New Nest | Jesus Creed | A Blog by Scot Mcknight - ChristianityToday.com
Byrd's New Nest | Jesus Creed | A Blog by Scot Mcknight  ChristianityToday.com

Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse - Washington Post
Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse  Washington Post

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eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

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Tales From Discoverabilityland: A Story Of Three Graphs  Gamasutra

Andrew Haining's Blog - Outer Wilds critical analysis - Gamasutra
Andrew Haining's Blog - Outer Wilds critical analysis  Gamasutra

Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

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Narrative vs Gameplay: a Toolbox for Harmonious Coexistence  Gamasutra

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When Nehru put the ‘Constitution in danger’  Times of India

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Hang Line Postmortem Part 3 - Production data and tools used in development  Gamasutra

Greenfield student launches blog to connect teens worldwide amid pandemic - The Recorder
Greenfield student launches blog to connect teens worldwide amid pandemic  The Recorder

Thomas Bidaux's Blog - Kickstarter and Games in 2019 - Gamasutra
Thomas Bidaux's Blog - Kickstarter and Games in 2019  Gamasutra

Fabian Fischer's Blog - Reward Fatigue - Gamasutra
Fabian Fischer's Blog - Reward Fatigue  Gamasutra

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Shutdowns kill people and biz, ease them fast  Times of India

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My Own Personal Extinction  Scientific American

Miami Mayor Francis Suarez Live Blogs What It's Like To Have COVID-19 - WLRN
Miami Mayor Francis Suarez Live Blogs What It's Like To Have COVID-19  WLRN

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The curious case of Animal Crossing in China | Opinion  Gamasutra

Don’t defer to China: Galwan valley should finally compel us to make major course correction - The Times of India Blog
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Why Maria Wirth is Wrong  Times of India

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Impact of Coronavirus Epidemic to China's Game Industry  Gamasutra

Bengal’s Amphan tragedy needs more national and global attention - Times of India
Bengal’s Amphan tragedy needs more national and global attention  Times of India

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This R-Day, let’s focus on India’s cultural greatness rather than military muscle  Times of India

Ex-eBay workers accused of sending live spiders, cockroaches to blogging couple writing about lawsuit - ABA Journal
Ex-eBay workers accused of sending live spiders, cockroaches to blogging couple writing about lawsuit  ABA Journal

China’s back-stabbing! - Times of India
China’s back-stabbing!  Times of India

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Animal Crossing in the age of social distancing  Gamasutra

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Ruben Torres Bonet's Blog - Unity C#: Improved Out Parameters (C# 7.0)  Gamasutra

Ryan Sumo's Blog - Project Management in the Time of Covid-19 - Gamasutra
Ryan Sumo's Blog - Project Management in the Time of Covid-19  Gamasutra

Security Bloggers Network - Security Boulevard
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Brandon Franklin's Blog - Floating Point Combat Systems - Gamasutra
Brandon Franklin's Blog - Floating Point Combat Systems  Gamasutra

Meet the New Blogger: Meghna Datta | Research Blog - Duke Today
Meet the New Blogger: Meghna Datta | Research Blog  Duke Today

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Of macho men and broccoli cownundrums  Times of India

Manufactured Dissent 2.0 - Times of India
Manufactured Dissent 2.0  Times of India

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RSS Feeds and How To Burn Them  Business 2 Community

Boost Ties with Taiwan: China can’t dictate terms for everyone in Asia - Times of India
Boost Ties with Taiwan: China can’t dictate terms for everyone in Asia  Times of India

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Black Mesa project lead Adam Engels on Half-Life, remote work, and game design philosophy  Gamasutra

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Let China invest. It gets us foreign policy leverage  Times of India

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Sebastian Long's Blog - Should Players Buy Their Own UI?  Gamasutra

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India-Nepal border row: A tale of two streams  Times of India

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On Failure & Funding: How my sci-fi adventure Aquamarine finally found Kickstarter success  Gamasutra

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Not the End of the Chase  Scientific American

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Practical Tips: Maximizing Your Unity Game's Performance [Part-1]  Gamasutra

Eugene Matveev's Blog - A/B Tests for Analysing LiveOps. Part 2 - Gamasutra
Eugene Matveev's Blog - A/B Tests for Analysing LiveOps. Part 2  Gamasutra

‘The positive effect of coronavirus is customers will not put all eggs in the Chinese basket’ - Times of India
‘The positive effect of coronavirus is customers will not put all eggs in the Chinese basket’  Times of India

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Condemn the Tablighi Jamaat event, without having to resort to any whataboutery  Times of India

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Post Covid-19 education system  Times of India

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Close encounters of the carona kind  Times of India

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Alexandre Chaudret's Blog - Crafting Nightmares - Othercide's Art Direction  Gamasutra

A day to thank our fathers - Times of India
A day to thank our fathers  Times of India

The OIC Statement on Indian Muslims - Times of India
The OIC Statement on Indian Muslims  Times of India

Sweat Equity: Still blogging away on LGBTQ topics, but it's not big money - Pittsburgh Post-Gazette
Sweat Equity: Still blogging away on LGBTQ topics, but it's not big money  Pittsburgh Post-Gazette

Seven ways to monetise your blog - Media Update
Seven ways to monetise your blog  Media Update

Megan Carriker's Blog - Video game marketing predictions for 2020 - Gamasutra
Megan Carriker's Blog - Video game marketing predictions for 2020  Gamasutra

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So many Buddhas: The Buddha one imagines tends to be filtered through the politics one prefers  Times of India

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