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Feed The Need: 5 Ways To Use RSS To Boost Your Business Or
Organizational Success
RSS (it stands for Really Simple Syndication, among other
things) is a relatively new technology that allows anyone who
creates frequently changing web content - news, blogs, current
events, etc. - to deliver their messages to interested readers
with no fuss, no muss and best of all - no spam!
Currently, RSS is being used by content-rich sites (mainly
blogs and news centers) to keep readers up-to-date on newly
published posts or breaking stories. But RSS can do so much more.
Many businesses and organizations are failing to truly exploit
the amazing properties of this technology - and in doing so are
leaving on the table innumerable opportunities to create even
greater value, sales and traffic for their company, product or
service and the market share it represents. Below are just a few
of the creative ways that businesses and other groups can tap
into the power of RSS and create new streams of revenue and
interest for their organizations.
1. Create An "Announcements And Special Offers" Feed
If your business offers classes, seminars, products, services,
specials, sales - essentially anything that changes, updates or
rotates throughout a cycle - then creating a dedicated RSS feed
could save you (and your clients) time and money. By creating an
"Announcements and Special Offers" feed and offering access to
your clients as an alternative to emails and print mailers, you
can keep your client base up to speed, plus send out limited-time
and exclusive "feed only" special offers and discounts, thereby
offering an incentive to "get on board." This not only saves you
time by reducing the advertising cycle to the time it takes to
update your web page/feed, it saves your clients money by
enabling them to quickly scan through the offering headings and
pick out just the one's they're interested in - while your
savings on the cost and time of paper and digital mailings (with
their appallingly low conversion rates and sporadic delivery)
progressively increase as the feed readership segment of your
client base grows.
2. Create A "Client of the Week" Feed
If you're in a business where this sort of recognition is
appropriate, then this could be a big hit! Creating a feed that
regularly highlights a different client, their business and any
special offers that they might like to make available -
exclusively to other feed members, of course - can be a great
value-add for your clients, one that costs you little more than
the few minutes it takes to create the "spot" and publish it on
your site/feed. Include a photo and a business link and your
clients will be singing your praises far and wide!
3. Create A Training Or Team Feed
If you are part of a network marketing venture or are in
charge of a large sales force or other team and need a way to
consistently and continually get training aids, updates,
incentives, sales copy, goals, meeting agendas and other items to
your downline or members, consider setting up a feed just to
serve this function. Since the actual content is hosted at one
central site (subscribers only receive a "teaser" that they have
to click through to get the full message), you can upload any
digital file of any size that you need at the site itself and be
assured that everyone who gets the message will be able to
retrieve the files - not always a sure thing when dealing with
email attachments and text messaging.
4. Create an inter-office feed
Memos, presentation materials, files, announcements, new
policies, schedules - all this can be gathered up in one central
feed (or broken down into departmental feeds) that are then
easily maintained in one central archive and easily accessible by
anyone who needs them. Nobody is left behind or out of the loop
because they didn't check their email (or because the message got
filtered or bounced) and everyone gets just the information they
need without dealing with a lot of cross-over communication from
people replying and clarifying.
5. Schools, non-profits and other organizations - RSS works for
you too!
Schools - Consider the possibilities of a student feed,
updated with activities, exam dates, school closings, special
"student only" offers from local businesses and so on. Or how
about a special assignment feed in which class materials are
uploaded by each instructor for students who are ill, away from
home or otherwise unable to be in class?
Churches - A congregational feed can supply daily meditations,
worship service schedules, prayer requests, special events and
other such messages right to your congregant's desktop - a sort
of ongoing, rolling newsletter that never has to wait for a full
page or go out off-schedule due to mised deadlines (items go out
as they come in - it's that simple). This could also be accessed
by members who are doing missionary work overseas, to help them
feel more connected with home and to allow them to contribute by
sending in updates of their work to be added to the general
feed.
Non-profits - Volunteer feeds could provide a running update
of available positions and work needed, as well as featuring
profiles of special volunteers and organizational wish lists;
fundraising feeds might keep donors abreast of giving events and
how their donations are being used; and inter-organizational
feeds can keep board members and other involved parties up to
date on meeting times, agendas and projects. All great ways of
utilizing the powers of RSS for the common good!
Consider these options the next time you need to get information
out to a scattered and diverse readership, or need to publish
material that never seems to come in when you need it to. RSS is
a new technology, surely. But that just means that it's true
power to serve your needs is only now being discovered. One of
the best ways to keep ahead of the crowd is to forge a path
through new territories. Where will RSS lead you?
(c) Soni Pitts
ABOUT THE AUTHOR
Soni Pitts is the Chief Visionary Butt-Kicker of SoniPitts.Com. She
specializes in helping others reclaim "soul proprietorship" in
their lives and to begin living the life their Creator always
intended for them.
She is the author of the free e-book "50 Ways To Reach Your
Goals" and over 100 self-help and inspirational articles, as well
as other products and resources designed to facilitate this
process of personal growth and spiritual development.
MORE RESOURCES updated Sat. April / 27 / 2024
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