 |
|
|
|
We would like to thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
Please check back frequently as new topics are added and current topics are updated daily. |
 |
 |
|
Place your TextLink AD here free
|
Do Marketers Really Need RSS?
The recent Forrester Research study, which claims that only 2%
of online households in North America use RSS, took the internet
marketing world by storm. Does this data really mean that
marketers can still afford to ignore this channel?
Soon after the Forrrester study became public, I received a
press enquiery asking whether marketers should be interested in
RSS now that so few online adults use it.
Is this the correct question to ask? Let's take a look at the
bigger picture ?
1. THE FORRESTER STUDY VALIDITY
The Forrester study is just one of those available and cannot
be considered as the only relevant study, although it was
conducted on a sample of 68,000 households.
Jupiter Research estimates RSS penetration at 12% of the
American online population, while the latest report from PEW
shows that 9% of the American online population has a good idea
of what RSS is. An October 2004 PEW study actually estimated RSS
penetration at 5%.
It is also important to understand that Forrester data does
not include those that might not even be aware they are using
RSS, especially through services such as My.Yahoo, which is
actually the most popular RSS reader.
Also, at the same time, Forrester Vice President Henry
Harteveldt says that »RSS is critical for any organization
that wants to reach out to people under the age of 30«.
2. THE FUTURE GROWTH OF RSS
Regardless of the numbers we put our faith in, the future
growth of RSS is without question. Microsoft just recently
announced full RSS support in the next edition of their Internet
Explorer browser and full RSS integration in the next edition of
their operating system, the Windows Vista.
Once RSS becomes easily available to most internet users
out-of-the-box and becomes as widely spread as bookmarks, its
adoption will grow at an incredible rate. Microsoft has now made
sure this in fact will happen.
Consequently, the time for marketers to not only become
interested in RSS but also master it is now. Those that test and
discover the best possible ways of using RSS for marketing will
be ahead of their competition once everyone starts using RSS.
Furthermore, since RSS implementation can actually be free of
any charge, there's no reason not to start providing your content
in RSS feeds now.
3. GOOGLE SHOWS THE WAY
Microsoft and Yahoo! aren't the only big players to show
support for RSS. Google recently launched RSS advertising as part
of their Google AdSense program, giving publishers reason to
start their own RSS feeds to generate direct revenues.
Those that depend on Google AdSense for part or all of their
online revenues actually need to provide RSS feeds, or stand to
lose some of those revenues due to their visitors switching to
sites and feeds from their competitors.
Face it, today many users are already starting to request
publishers provide them with RSS to subscribe to their content.
This trend will only continue, with many users selecting RSS as
their primary channel of receiving and reading online
content.
4. THE QUESTIONABLE RELIABILITY OF E-MAIL
All marketers today are experiencing e-mail delivery problems,
constantly wondering whether their messages are getting through
or not. Simply put, e-mail can no longer be relied on.
For one, offering your content via RSS as a supplement to
e-mail will help you make certain that at least a portion of your
visitors, those that decide for the RSS option, will be receiving
all of your content without any doubt.
Lockergnome.com decided to start pushing RSS instead of e-mail
some time ago, and as a result saw that their RSS feeds are
outperforming e-mail when it comes to clickthrough rates for
about 500%. Also an interesting fact, they today have 5 times
more RSS subscribers than e-mail subscribers.
And two, for your most important content updates, RSS really
is becoming a must, especially if you need to be in contact with
your existing customers, partners and other key audiences. If you
want to be 100% certain that your messages reach your audience,
RSS is the way to go.
5. OTHER BENEFITS OF RSS
But all of the above don't even touch all the reasons why
marketers should start using RSS today ?
a) RSS will help you generate additional traffic and reach new
audiences. Considering the low cost of RSS implementation, this
is reason enough to get started with RSS today.
b) RSS helps you to easily get your content published on other
sites, thus generating you more credibility and visitors.
c) As a publisher you can use RSS to display content from
other sources, thus making your site more relevant and
interesting to your existing visitors.
And the list goes on and on.
RSS may not be mainstream yet, but it provides enough
advantages even today to make it a must-choice for marketers.
Copyright 2005 Rok Hrastnik
Find out immediately how you can power your online business
with RSS and integrate it in all of your marketing. Request the
free 28-page Business Case for RSS report, with easy-to-follow
instructions, examples and advice on how to get the most out of
RSS in the shortest possible time. Get the free download here:
http://rssdiary.marketingstudies.net/case/index.html?src=sa15
MORE RESOURCES updated Thu. April / 25 / 2024
 |
|
|
RELATED ARTICLES
Article Syndication - A
New Vehicle for King Content
Creating ContentNew websites are being launched daily. In
order to compete, webmasters need to find alternative ways
of producing themed websites.
Why Blog?
It seems everyone these days is talking about blogging.
Everywhere I go, I find articles and forums devoted to this
craze.
RSS more effective than
email
Long have I been proclaiming the effectiveness of RSS as a
communications channel for non personal communications over
that of email. The protection and anonymity that RSS can
offer over email means that it is fast becoming the
preferred medium for many users.
Google Does
RSS
Has Google finally embraced RSS with their new XML powered
Sitemaps program? Well, sort of, but it seems more like a
hug than a strong impassioned embrace!It does use XML
technology which allows for the crawling and updating of
your site's web pages. You can even include your entire web
site (all urls) with this indexing program.
BlogoCentric
Communication: The Next Great Event in Social
Evolution
Here is a pretty cool lesson in the structure and travel of
information in the Blogosphere (that's bloggers on the
Internet talking to each other about each other). If you
haven't read the book The Tipping Point yet, then you are
really missing something because it sets the foundation for
how future electronic communications are going to happen in
the future.
3 Overlooked Ways to Get
Hundreds of Links and Prospects to Your Blog
Did you know that there are free ways that you can get
links back to your blog overnight? That after a few days
they can number in the hundreds? No matter what you market
on the internet at some point you'll face the issue of
increasing the number of visitors to your site. What most
people don't know is that there are literally hundreds of
ways to get free traffic.
Amazing Information
About Blogging
A few months back, at the ITEA conference I saw this guy
sitting next to me typing constantly into his wireless
laptop. He was making notes on what the speakers had to
say, was finding relevant links and then hitting the send
key - instantly updating his Web site.
Microsoft and Google
Show Its Time for RSS Marketing
Many internet marketers are still wondering whether to
start marketing with RSS or not. It seems that not even all
the case studies, hard metrics and benefits available can't
convince them, or everyone would be jumping on the RSS
wagon by now.
How to Create an RSS
Feed
An RSS news feed can be used to communicate with your
target audience. It is an ideal means of notifying people
of new content on your website without the need for them to
keep on visiting your site.
#1 Mistake Most Blogs
Do
As much as this might surprise most bloggers, the #1
mistake most blogs are doing is not publishing their
content via e-mail, as a supplement to their RSS feeds.Just
think about it: while RSS is growing strong, it still only
penetrates about 5-6% of the American online population.
How to Get Started
Blogging in 5 Minutes or Less
I put off starting a blog for a long time because I thought
it would be hard. I thought it would be technical.
Using RSS Feeds to Set
Off a Traffic Explosion
RSS, or Really Simple Syndication, is the perfect answer to
your needs for sharing and distributing content. The way
this works is webmasters can share bits of code with one
another that give them access to the others forums,
newsletters, blogs, information, news, and the like.
How To Create A
Blog
A blog is an online diary or as some people call them a
weblog. They can be about any topic you would like to
comment on.
You Are Losing Money If
You're Not Using RSS Feeds On Your Website!
(An RSS primer can be found near the bottom of the
article)A commercial website in 2005 is really costing
itself money if it does not utilize the myriad advantages
of implementing RSS feeds. RSS provides near real-time
delivery of information your website visitors are
interested in, it provides constantly updated content that
search engines crave, and it is quite simple to implement.
Blogging Can Improve
Your Search Engine Ranking
Search engines are after one thing - providing their users
with the most relevant and up to date information to match
the search term that was used. Search engine results are no
good to users when the information doesn't relate to the
search term.
Shorten Your
Blogging-RSS Learning and Submission Curve
A blog is a frequent, online publication of comments, web
links, and news. It is an online Enzine of sorts.
How To Use RSS
Correctly
There is no doubt in my mind that RSS is here to stay. RSS
is a simple and effective means of communicating your
message to your visitors without invading their privacy or
spamming them.
The RSS Promise for
Internet Users
The RSS promise for end-users is simple:--> a unified
one-stop-shop to consume online content, without having to
visit dozens of sites every day to see what's new and
without having their online subscriptions interfere with
their personal and business e-mail communications;-->
complete control over their content consumption, including
a quick, easy and reliable mechanism to unsubscribe from
content they do not wish to receive;--> the ability to
receive breaking news as it becomes available, without
having to wait for a monthly, weekly or daily recap sent to
their e-mail addresses;--> the certainty of actually
receiving the content they want, without the fear of it
being stopped by spam filters on the way;--> the ability
to receive rich-media content directly to their desktops,
including audio and video content;--> the promise of
providing the tools to make their lives easier, including
receiving critical content updates as soon as they become
available.These points are not simple enhancements, but
important advancements that can fundamentally change how
internet content is consumed.
The Language of
Blogs
I read over a lot of blogs each week, casually surfing one
or two of the blog exchanges I belong.I realized yesterday
that I seldom read the whole entry unless it's very short.
How to Increase Buyers
Traffic Through Writing Articles and RSS Content
Syndication
Benefits of Writing Articles:1. Every Webmaster would like
to publish fresh content on their websites.
|
free amv format video downloads amv format video downloads amv format videos
