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Top 10 Tips on How To Write About Yourself


Many people find it really hard to write for business and marketing purposes about themselves and/or their product or service - much harder than it is to write about someone or something else. If that sounds familiar, read on; in this article professional business writer Suzan St Maur shares her top tips on how to write about yourself and what you do, efficiently and effectively.

1. Before you do anything else, ask yourself not what you want to say, but what you want to achieve with the text. Be honest with yourself and don't be overly ambitious. Once you've clearly identified your objective keep it in mind throughout the writing exercise. You'll find that keeps you on track far more effectively - what you want to achieve should define what you say.

2. Forget modesty. As an experienced salesperson would say, "if you don't think you're good, why the hell should I?" Equally of course you don't want to exaggerate your strengths - that can lead to problems when you're eventually called upon to deliver! But be realistic about what you can do and don't be afraid to describe it in a positive light.

3. A useful way to achieve tip #2 is to step outside of yourself and regard yourself as a product or better still, as a brand. For the purposes of this exercise you are not Mary Doe the person. You are writing about Mary Doe the brand. It's not as difficult as it sounds; write in the third person to start with, if you find that more comfortable. Imagine you're a colleague writing about you.

4. Bear in mind that whoever reads this text probably won't care much about you; they'll only care about what you can do for them. Structure everything with that in mind. If you need to include factual/statistical information (educational details, qualifications, etc.) then make sure you stick it in a box so it's visually separated from the main text.

5. Where possible, identify the audience who will be reading your text and aim your writing squarely at them. It's possible that the "core" of your text can remain the same for a number of different purposes, with individual "tops and tails" aimed at specific audiences. The more relevant your text is to the reader - telling him/her how you and your service meet their needs - the more successful the text will be.

6. First person or third person? In point #3 we suggest writing in the third person to make it easier for you to regard yourself in an objective light. However there are times when you may need to present your text in the first person - e.g. in a letter or email. Try where possible to use the third person - if for no other reason than it gives you more leeway to write enthusiastically about yourself.

7. Follow the rules of modern business writing; keep it simple. Use "active voice" rather than "passive voice" where possible. Keep your sentences down to a sensible length and use no more than three or four sentences per paragraph. Use cross headings and "pullouts" to break your text up visually and allow the reader to pick up on the main points.

8. Where appropriate, use short clips of testimonials from existing clients or customers. Avoid the pleasantly banal bits and use phrases and sentences that have some meaning and bite. A sentence or two normally is plenty - any more and the reader will probably just skim over it.

9. Be sure that your grammar, spelling and punctuation are right. Although standards have been slipping in the last few years the recent publication of "Eats, Shoots & Leaves" has focused everyone's attention on the tekkie bits of writing again. Goofs of this nature make your text, and you, look amateurish.

10. Do a reality check on your text after you've completed it. Show it to friends and colleagues and ask not if they "like" it, but if they feel it represents you fairly - and if not, why not. Then take other people's opinions on board, but don't lose sleep over them. At the end of the day you probably know yourself, and your market, better than anyone else. Don't be afraid to make final judgments.

Canadian-born Suzan St Maur is an international business writer and author based in the United Kingdom. In addition to her consultancy work for clients in Europe, the USA, Canada and Australia, she contributes articles to more than 150 business websites and publications worldwide, and has written eleven published books. Her latest eBooks, "The MAMBA Way To Make Your Words Sell" and "Get Yourself Published" and available as PDF downloads from BookShaker.com.

To subscribe to her free biweekly business writing tips eZine, TIPZ from SUZE, click here.

(c) Suzan St Maur 2003 - 2005


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. December / 11 / 2019
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Split lip: Causes, treatments, and home remedies  Medical News Today

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7 Home Remedies to Boost Your Immune System  Newsmax

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5 science-backed home remedies for persistent hair fall  Firstpost

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7 best home remedies to get rid of knee pain  Times of India

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Do you have canker sore? Here are top natural home remedies to treat this condition - Republic World  Republic World

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Sore Throat Remedies That Actually Work  Health Essentials from Cleveland Clinic

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Home Remedies: What Works For A Cold And What Doesn't  South Florida Reporter

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Suffering from gas? Follow these home remedies for instant relief  OrissaPOST

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Home remedies for bad breath: THESE natural home remedies will help you get a fresh breath instantly  PINKVILLA

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How to prevent tennis elbow? Symptoms, causes, other home remedies to get immediate relief  Times Now

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Home remedies for whatever ails you  Spring Hope Enterprise

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Asymmetrical eyes: Causes, treatments, and home remedies  Medical News Today

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Essential Home Remedies For Mouth Ulcers  Femina

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Home remedies for earaches  Trinidad Guardian

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5 easy natural remedies for relaxing your muscles  Times of India

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Tired of Dandruff? 5 Natural, Home Remedies to Dust the Flakes Away  The Better India

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Beat the cold: At home remedies for stuffy noses and sore throats  UNF Spinnaker

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7 Best Home Remedies to Soothe Itchy Skin - How to Relieve Itching  Prevention.com

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It's Cold and Flu Season, So Here Are 7 Home Remedies That Actually Work  TotalBeauty.com

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How to get over a cold, according to the Germans  The Local Germany

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Try THESE home remedies to prevent and cure nausea  PINKVILLA

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This Ayurvedic home remedy is excellent to treat dry cough  Times of India

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Skincare Remedies: Try THESE home remedies instead of an expensive facial  PINKVILLA

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Skincare Tips: Get Glowing Skin With These Home Remedies Which Won't Fail  Doctor NDTV

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Vaping at schools causing concern  DoorCountyDailyNews.com

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Aspirins Found To Be Safe And Effective For Migraines: 5 Other Home Remedies For Migraine Pain  Doctor NDTV

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Mike & Carla Morning Show Podcast: Show #1787  96.3 KKLZ

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Want to prevent acidity? Try these home remedies  The Indian Express

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Home remedies to ease flatulence  Onmanorama

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Seborrheic dermatitis hair loss: Causes and treatment  Medical News Today

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How to prolong the life of your live Christmas tree  Farm and Dairy

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Dartistebyawele Shares Long Lasting And Effective Home Remedies For Glowing Skin That Really Work  Modern Ghana

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Natural Easy-To-Find Home Remedies for Treating Hair Loss  DA MAN Magazine

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This 5 spice syrup can boost your immune system this winter!  Times of India

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United by Natural Products | News Center  UNLV NewsCenter

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Instant home remedies for throat pain: 7 effective and natural ways to help tackle the problem  Times Now

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Home remedies for dry scalp: Here's how coconut oil, probiotics, honey can give you a healthy hair  Times Now

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Dust Allergy Remedies: THESE home remedies can help keep the allergy at bay  PINKVILLA

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Outdoors: 4 ways homeowners can minimize damage from deer (12/10/19)  Dickinson County News

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Excessive Hair Fall? Here Are Three Effective Natural Remedies  Medical Daily

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Effective Home Remedies For Glowing Skin  Ceylon Daily News

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Nonna's minestrone recipe could help fight malaria, study suggests  CTV News

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Heartburn home remedies: Causes, treatment, natural remedies to get relief from acid reflux  Times Now

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Instant home remedies for sciatica nerve pain: 9 effective and natural ways to help tackle the problem  Times Now

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Home Remedies for Sinus Pain: NATURAL remedies to cure sinus at HOME  PINKVILLA

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Could a hot 'lipstick' end the misery of cold sores?  Daily Mail

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Fever home remedies: Adults, children, and infants  Medical News Today

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Puffy eyes can leave you looking tired all the time: Natural remedies to get rid of it  TheHealthSite

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6 best home remedies for lice  Medical News Today

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Here’s What You Need to Know About At-Home DNA Kits  Real Simple

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Home remedies for muscle cramps  WTOP

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Home remedies for pigmentation  Medical News Today

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All you need to know about third eye meditation  Times of India

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The best home remedies for laryngitis  Medical News Today

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Home remedies for chickenpox: How to get quick relief  Medical News Today

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Home remedies for heat rash: 12 natural methods  Medical News Today

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7 home remedies for quick relief from gum pain  Medical News Today

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Tried & Tested: Shiseido's Ultimune Eye Power Infusing Eye Concentrate  New Straits Times

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15 Home Remedies for Oily Skin  Greatist

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Home remedies for kidney infection: Safety and effectiveness  Medical News Today

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How to get rid of pimples fast: Home remedies and prevention  Medical News Today

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The best home remedies for cold and flu  Medical News Today

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5 Science-supported home solutions for persistent hair fall  All News Buzz

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10 Natural Remedies for Sore Throat — How to Cure a Sore Throat Fast  GoodHousekeeping.com

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5 Quick Tricks To Help You Have Thicker, Longer And Stronger Hair  Doctor NDTV

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Here are some ancient home remedies that are worth trying  Times of India

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11 effective home remedies for arthritis  Medical News Today

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Swollen gums: Causes, treatments, and home remedies  Medical News Today

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How to stop or manage heavy periods: Treatment and home remedies  Medical News Today

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Home Remedies 101  IOL

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Do Home Remedies Actually Work for Yeast Infections?  Health Essentials from Cleveland Clinic

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Stomach burning: Causes, treatments, and home remedies  Medical News Today

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Home Remedies — short stories full of urgency and understanding  Financial Times

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Chest infections: Symptoms, treatments, and home remedies  Medical News Today

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Pregnancy acne: Treatments and home remedies  Medical News Today

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