Google is the pre-eminent search engine (SE) with no close competitor. Given that inclusion is free, your Web pages must be in it. We'll show you how to top the Google SERPs, that is, be found at the top of the search engine results pages. These techniques are known as search engine optimization (SEO) and require a small investment of your time.
I took two of my sites to the top of the SERPs in three months, so it can be done. My pages have few competitors: my challenge was mainly to get past false positives such as resumes, job vacancies, articles, and so on. If you are competing with "real" sites that are selling competitive products such as the ones you read about in your spam e-mails, you can get there within a year with some persistence.
Goal
Casual Google users use default settings, so your site must get into the top 20 results. Unfortunately, you cannot assume that visitors will use the most appropriate search terms. Real people are unpredictable.
Google SERP
You must understand that SERP positioning is dynamic - what you see depends on no single factor. It depends on the viewer's location, the type of search used (basic, advanced, regional, filtered, and so on), the content of the page, their keyword density, the page rank (PR), the search term (words or phrase), and so on. Therefore, you need to plan your site carefully.
Ten-Point Checklist
1. Domain Name and Server
Get a .ca domain if your audience is likely to look for Canadian sites. Use a global, top-level domain (gTLD) such as .com if your business is not local. A unique, topical name such as "dentist-atlanta.com" should rank higher in the SERPs than "dentist.com" or "smithclinic.com" (if the search term is likely to be "dentist in atlanta" or similar).
It is nice but not essential if the web host gives your site a unique IP address, but it is highly advisable to host your site on your own dedicated server. Shared web hosting means that a server could host thousands of web sites, and Google's spiders would be slowed down.
If you already have a Web site, you can find out its IP address using cmd.exe or an MS-DOS prompt, e.g. "ping www.cnn.com" and call up the displayed IP address in the browser. Example: http://64.236.24.12 brings up cnn.com. If you don't see the expected web page, it has a shared IP address.
2. Page Title
An ill-planned page title is the Achilles Heel of a Web page. This is the text that appears at the very top of the browser window.
The Title tag text should be brief and readable, avoiding superfluous words and punctuation marks. Begin with the most valuable keywords, e.g. "Root canal specialist dentist clinic, Mayfair, London", not something like "***** Fred Smith, BDS - 5 Stars Dental Clinic *****", or worse, "Welcome to my home page", or "Untitled".
3. Style Sheet
Placing style definitions in a .css (Cascading Style Sheet) file moves the body text close to the top of the document and shrinks the page size. Many Javascript effects can be replaced by CSS. Fast-loading pages are good for both humans and search engine crawlers.
4. Meta Tags
Google ignores the Keywords meta tag for ranking but other SEs use it. An extract from the Description meta tag sometimes appears in the SERP; sometimes you see a snippet from the body text. Moderation and relevance should be your benchmark for placing keywords in these tags.
5. Content
6. Links and Folders
7. Neighbourhood Watch
Get quality incoming links from sites that share your theme. Without referrals, it's near impossible to be visited by Googlebot. Try to get such links from sites with PR3 (Page Rank - see below) or better, not from link farms that are clearly built to boost PR. Make it easy for other sites to use keyword-loaded phrases in their links, say, by offering a cut-and-paste slice of HTML anchor code. Here is an example you can use to link to this page:
Links from lower-ranking peers will not penalise you; they simply won't appear in Google's list of backward links to your page. You cannot control who links to you, but you have control over who you link to.
Add a judicious number of outbound links to topical peers of the same or better calibre. Google likes links to authoritative sites, but don't overdo the external links. Although such sites might not overtly link to your site, their site statistics file might get crawled and constitute a link back to you.
8. Cloaking
Cloaking hides content from humans and SEs, which is generally a bad practice. Good reasons to cloak include hiding parts of your optimised pages from amateur competitors or to show different pages to different visitors based on their browsers.
Subscriber-only sites also manage to get into SEs. They use a cloaking practice known as "agent name delivery", which is a slab of code that checks whether the visitor is a crawler or a human. Crawlers get to see the whole site, but others are directed to a sign-up form.
9. Avoidable Practices
The following practices could get your site banned from Google at worst or lower its ranking at best:
10. Patience
Having optimized and submitted your pages to Google, get on with growing your business, because Google takes time to rank you. Work on getting quality, inbound links from high-ranking sites that feature the same subject matter. Increase your content and keep it fresh. Get free or paid listings in Google Adwords, Overture, Yahoo, Open Directory Project (www.dmoz.org), and reputable engines such as MSN, Yahoo!, and Ask Jeeves.
Ash Nallawalla is an experienced Internet marketer. Much of his work involves search engine marketing, which includes pay-per-click advertising and search engine optimization. More information is at http://www.sem911.com/
MORE RESOURCES updated Thu. February / 09 / 2012 BoldSky | Remedies To Lighten Dark Finger Joints BoldSky To get rid of dark finger joints, here are few natural remedies. Take a look. 1. Scrub everyday while taking bath. This is one simple home remedy to get rid of dark finger joints. You can use a loofah to remove dead skin. Always apply a moisturizer ... |
Daily Chat: Home remedies... San Angelo Standard-Times No wonder so many turn to home remedies for what ails ya! Gargling with salt water for sore throat. One lady used a shaman-type ritual on me once involving an egg and a prayer for a headache. It worked! So what home remedies do you recommend for the ... |
Study finds many home remedies for acidity trump pharma drugs Times of India A series of tests conducted by Consumer Education and Research Society (CERS), Ahmedabad, found that many home remedies are more effective than pharmaceutical medications. As per the results, over-the-counter (OTC) drugs like antacids provide relief ... |
 BoldSky | Simple Cure For Excessive Burping BoldSky Today, we will discuss on burping cure with some natural home remedies. Take a look. Burping is caused when the food passage is filled with air bubbles (that are formed while talking, laughing, sitting in odd positions etc). The bubbles rise in form of ... |
Expert advice: Home remedies for headaches Times of India Dr. Vikram Singh, Consultant, Neurosurgery at Moolchand Medcity, gives us some excellent home remedies for headaches. Read and practise these tips today. Over to Dr. Vikram Singh... Hydrate yourself: Dehydration can be one of the top causes for a ... |
Home remedies for glowing skin Times of India Today, with expert inputs from Dermatologist Dr Meghna Gupta of Delhi Skin Centre, let's get back to our roots and understand a few quick home remedies for glowing skin. - Coconut oil has anti-inflammatory properties. Virgin coconut oil or coconut ... |
India-specific Home Remedies Will Be The USP For Medico.in: Elan Dekel, Medico ... VC Circle He added, “We will also keep the India specific home remedies in mind like Ayurveda to reach out to the larger audience.” Backed by VC firms like First Round Capital, FirstMark Capital, Greylock, Nexus Venture Partners and prominent angel investors, ... |
Fabulous Frizz Free Hair At Home – J F Lazartigue Inventorspot I searched for some at-home remedies for curly or frizzy hair that would provide similar results for a fraction of the cost. French hair experts from JF Lazartigue has come to the rescue with a line of straightening products consisting of shampoo, ... |
Home Remedies: The Quick Fix COS The Campus The role health plays in scholastics demonstrates the value of knowing reliable treatments. Many home treatment methods exist descending from a variety of cultural traditions, however most minor symptoms are easier to avoid by adhering to proper habits ... |
 Care2.com | 6 Wonderful Ayurvedic Home Remedies Care2.com Give these simple Ayurvedic remedies a chance to work their magic. Chew on a clove slowly, letting the juice penetrate the affected area. Clove has been used since ancient times as a star treatment for dental problems. It contains a healing compound ... |
 |
|
|
RELATED ARTICLES:
Business Meeting Etiquette Business etiquette is essentially about building relationships with colleagues, clients or customers. In the business world, it is these people that can influence your success or failure. How to Apply the 12 Steps for Managment Conflict and Resolution 1. Admit there is a problem. 10 Steps for Simplifying Business Plan Financial Statements For most business owners and entrepreneurs, preparing, and communicating the financial statement section of a business plan is like trying to give driving directions to someone who doesn't speak the same language."Numbers" is the language most investors speak. Media Training: Seven Ways to Instantly Improve Your Media Interviewing Skills Imagine if you were going to address a stadium full of people. You'd probably spend hours (if not days or weeks) agonizing over every word you were going to say. Never Sell Again: Get Repeat Business and Avoid the Need to Prospect If you're a business owner, you know that repeat business is critical to your success. It also makes your life much easier because you can count on ongoing business without having to continuously find new prospects and convince them to hire you. Ten Tips on Delegating Work One way to manage your time more effectively is to delegate work to others on your staff or to contract workers you hire for specific projects. How often I hear such comments as, "It takes too much time to delegate. The Top 7 Marketing Tips You Don't Want To Overlook 1. Combine Emotion and LogicConsumers buy because the want to experience the benefits of the product or service you have to offer. Private Practice Success: 10 Essentials for Starting a Practice As a counselor, therapist or healing professional (massage therapist, physiotherapist, alternative health practitioner, etc.) it is quite likely that you did not chose your profession because you wanted to be a business person. 10 Things To Do Before You Start Your Business If you are thinking of starting a new business, or if you are just about to take the plunge, you will know that there is a lot that you have to do. But where do you start? It is a good idea to get some of the groundwork done before you start, possibly this will often mean things that you hadn't thought about, things that most people do as a reaction to circumstances rather than as a planned activity. Business Profitability - 10 Ways To Boost 10 Ways to Boost your ProfitabilitySo many business owners work hard - really hard - just to break even or keep afloat. Each one of us deserves reward for our efforts, whether that be financial or personal. The Lazy Person Secrets To Overnight Wealth And Fame There are so many simple, yet really sure-fire ways of acquiring wealth, it's a wonder everybody with even the least bit of ambition isn't already rich. When you come right down to it, the only things needed for anyone to make bundles of money are the long-range vision and the energy to put a money-making plan into force. Top Seven Reasons to Publicize your Business with Articles Do you want to be #1-10 on Google and other search engines? Do you want quadruple your Web sales in five months? Promote your business to the top with these 7 reasons to write and submit how-to articles. 1. Making Money over the Internet : 5 Cool Tips The Internet is a fast growing medium, transcending the personal ,geographical, political and cultural barriers. Because of its popularity and diversity, for an ambitious and hard working person, it is the right medium to make unlimited wealth the only thing is that you should know how to do it, the knack of doing it comes only with practice ,but a non-starter doesn't get any practice. Performance-Stress-Motivation: 7 Sanity Saving Business Boundaries The lack of strong boundaries is one of the chief causes of stress, overwork and overwhelm in the business environment. What are Boundaries? Clearly set boundaries help other people to understand how you want to be treated. Want a Web Site that Turns Lookers into Buyers? Seven Passion Copywriting Tips Web Site Blues? Need one, don't know where to start? Got one, but aren't getting enough sales? If you need a Web site soon you may be wondering where to start and who to trust. All Web masters are not equal. Top 10 Items For A 21st Century Toolbox! Skilled workers of every age have prized their tools. I recently visited a Museum of Natural History and was amazed at the craftsmanship and precision of the sextants and chronometers that allowed explorers to map our world in the 18th and 19th centuries. Top 10 Ways to Use Quotations to Be Healthier, Happier and More Productive! Most people have at least one favorite quotation from a famous or not-so-famous person. Some people collect them like baseball cards, figurines or classic cars. The Seven Secrets of Top Performers Let's put to rest the fallacy that success, in sales or any profession, is due to luck, chance, and/or hard work. There is nothing further from the truth. 7 Ways To Profit From Other Peoples Products If you don't possess the time, money or inclination to create your own hot selling product there is plenty of scope for profit by using other people's.In this quick article I'll detail the best ways to take a third-party product and use it to fill your own bank account. 10 Things To Ask Your Accountant This is a quick checklist of a few things that you, as a new business, should expect to ask your accountant (or potential accountant).1.
|
Akron City Directory
www.AccessFreedom.Does.It
www.Akron.Has.It
www.NoGas.Drives.It
|
 |
auction news and listings for Akron, Ohio Akron crafts and hobby news center Advertising and promotions Akron, Ohio The Akron blogging news center Akron Ohio web site design news Akron Mortgaging and refinancing Best Home Remedies and do it yourself tips
|
|
|
HOME |
SITE MAP
© 2009 All Rights Reserved
|
|
