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10-Point Checklist for High Visibility in Google


Google is the pre-eminent search engine (SE) with no close competitor. Given that inclusion is free, your Web pages must be in it. We'll show you how to top the Google SERPs, that is, be found at the top of the search engine results pages. These techniques are known as search engine optimization (SEO) and require a small investment of your time.

I took two of my sites to the top of the SERPs in three months, so it can be done. My pages have few competitors: my challenge was mainly to get past false positives such as resumes, job vacancies, articles, and so on. If you are competing with "real" sites that are selling competitive products such as the ones you read about in your spam e-mails, you can get there within a year with some persistence.

Goal

Casual Google users use default settings, so your site must get into the top 20 results. Unfortunately, you cannot assume that visitors will use the most appropriate search terms. Real people are unpredictable.

Google SERP

You must understand that SERP positioning is dynamic - what you see depends on no single factor. It depends on the viewer's location, the type of search used (basic, advanced, regional, filtered, and so on), the content of the page, their keyword density, the page rank (PR), the search term (words or phrase), and so on. Therefore, you need to plan your site carefully.

Ten-Point Checklist

1. Domain Name and Server

Get a .ca domain if your audience is likely to look for Canadian sites. Use a global, top-level domain (gTLD) such as .com if your business is not local. A unique, topical name such as "dentist-atlanta.com" should rank higher in the SERPs than "dentist.com" or "smithclinic.com" (if the search term is likely to be "dentist in atlanta" or similar).

It is nice but not essential if the web host gives your site a unique IP address, but it is highly advisable to host your site on your own dedicated server. Shared web hosting means that a server could host thousands of web sites, and Google's spiders would be slowed down.

If you already have a Web site, you can find out its IP address using cmd.exe or an MS-DOS prompt, e.g. "ping www.cnn.com" and call up the displayed IP address in the browser. Example: http://64.236.24.12 brings up cnn.com. If you don't see the expected web page, it has a shared IP address.

2. Page Title

An ill-planned page title is the Achilles Heel of a Web page. This is the text that appears at the very top of the browser window.

The Title tag text should be brief and readable, avoiding superfluous words and punctuation marks. Begin with the most valuable keywords, e.g. "Root canal specialist dentist clinic, Mayfair, London", not something like "***** Fred Smith, BDS - 5 Stars Dental Clinic *****", or worse, "Welcome to my home page", or "Untitled".

3. Style Sheet

Placing style definitions in a .css (Cascading Style Sheet) file moves the body text close to the top of the document and shrinks the page size. Many Javascript effects can be replaced by CSS. Fast-loading pages are good for both humans and search engine crawlers.

4. Meta Tags

Google ignores the Keywords meta tag for ranking but other SEs use it. An extract from the Description meta tag sometimes appears in the SERP; sometimes you see a snippet from the body text. Moderation and relevance should be your benchmark for placing keywords in these tags.

5. Content

6. Links and Folders

7. Neighbourhood Watch

Get quality incoming links from sites that share your theme. Without referrals, it's near impossible to be visited by Googlebot. Try to get such links from sites with PR3 (Page Rank - see below) or better, not from link farms that are clearly built to boost PR. Make it easy for other sites to use keyword-loaded phrases in their links, say, by offering a cut-and-paste slice of HTML anchor code. Here is an example you can use to link to this page:

Links from lower-ranking peers will not penalise you; they simply won't appear in Google's list of backward links to your page. You cannot control who links to you, but you have control over who you link to.

Add a judicious number of outbound links to topical peers of the same or better calibre. Google likes links to authoritative sites, but don't overdo the external links. Although such sites might not overtly link to your site, their site statistics file might get crawled and constitute a link back to you.

8. Cloaking

Cloaking hides content from humans and SEs, which is generally a bad practice. Good reasons to cloak include hiding parts of your optimised pages from amateur competitors or to show different pages to different visitors based on their browsers.

Subscriber-only sites also manage to get into SEs. They use a cloaking practice known as "agent name delivery", which is a slab of code that checks whether the visitor is a crawler or a human. Crawlers get to see the whole site, but others are directed to a sign-up form.

9. Avoidable Practices

The following practices could get your site banned from Google at worst or lower its ranking at best:

10. Patience

Having optimized and submitted your pages to Google, get on with growing your business, because Google takes time to rank you. Work on getting quality, inbound links from high-ranking sites that feature the same subject matter. Increase your content and keep it fresh. Get free or paid listings in Google Adwords, Overture, Yahoo, Open Directory Project (www.dmoz.org), and reputable engines such as MSN, Yahoo!, and Ask Jeeves.

Ash Nallawalla is an experienced Internet marketer. Much of his work involves search engine marketing, which includes pay-per-click advertising and search engine optimization. More information is at http://www.sem911.com/


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. August / 09 / 2020
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5 simple home remedies to fight cold and flu  Times of India

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Best home remedies for sunburn, according to dermatologists  TODAY

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Home remedies to strengthen your respiratory health this cold and flu season  The Indian Express

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Home Remedies for Toothaches  WTOP

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At-Home Remedies for Mosquito Bites  Rapid City Journal

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5 Home Remedies for Toothaches | US News  U.S. News & World Report

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Home Remedies For Kidney Stones: Simple Yet Effective Ways to Get Relief From This painful Condition  India.com

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How to treat strep throat with antibiotics and home remedies - Insider  INSIDER

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Demand for immune boosting home remedies pushes up prices for ginger and spices  Independent Online

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Nonprofit status helps Love Live Local continue promoting Cape business  Cape Cod Times

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Try these home remedies to treat dandruff naturally  News Track English

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The Worst Beauty Advice I Have Received To Treat Acne  iDiva.com

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Home Remedies For Asthma: Natural Ways to Control The Symptoms of This condition  India.com

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Home Remedies For Acne: Here is How to Get Rid of This Common Skin Problem  India.com

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Want glowing skin? Try these five home remedies  NewsBytes

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Home Remedies For Migraine: Opt For These Natural Ways to Get Rid of Severe Headache  India.com

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5 simple and effective home remedies to treat dehydration  Times of India

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Home Remedies For Constipation: Opt For These 3 Effective Ways to Get Rid of Your Digestive Problem  India.com

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Five home remedies for dandruff - Eve Woman  The Standard

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Stress can mess with your periods: 5 easy home remedies for irregular periods  Times of India

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Age-Old Home Remedy Peddled As COVID-19 Cure Found By Indian Student  BOOM

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Fact Check: WhatsApp Forward Says Pondicherry University Student Found A Home Remedy Cure For COVID-19  The Logical Indian

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How to get rid of acne scars with these home remedies  The Standard

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Inspired by Memories and Remedies, Earthy Home Scents From Loewe  The New York Times

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Home Remedy To Get Rid of Fleas — How To Get Rid Of Fleas At Home  WomansDay.com

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After battling COVID for a month, local man on treatment trial recovers  Idaho State Journal

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Keep COVID-19 away through these yogasanas and home remedies by Swami Ramdev  India TV News

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Home remedies for pregnancy stretch marks - Eve Woman  The Standard

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5 At-Home Remedies to Soothe Dry Hands  YouBeauty

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6 Easy Ways to Treat Your Cough At Home  News18

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Apple Cider Vinegar For Sore Throat: Is It An Effective Remedy? Know Ways To Use It Safely  NDTV Doctor

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Garlic - A Healing Spice  caribbeannationalweekly.com

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Do this home remedy to get rid of fungal infection in feet  News Track English

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Private clinics, home remedies flourish as Iraqis shun hospitals amid coronavirus pandemic  The Straits Times

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Hair Health: Here's How Vitamin C Can Help Boost Hair Growth  NDTV Doctor

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Loss of appetite and tiredness: Causes and when to see a doctor  Medical News Today

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Waiting for coronavirus vaccine? Karnataka councillor suggests home remedy for COVID-19 - rum, half-fried eggs  Times Now

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9 clinically proven natural remedies for common ailments  MD Linx

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COVID-19: collective experiences  University of Cape Town News

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5 natural home remedies for insomnia that can help you get better sleep - Insider  INSIDER

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Not feeling well? Here are some practical home remedies  Houston Chronicle

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6 home remedies for mosquito bites to stop your itch and provide relief - Insider  INSIDER

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Coronavirus home remedies: separating fact from fiction  FOX13 Memphis

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COVID-19: Try these simple home remedies to treat a sore throat  Times of India

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Skin Scientists' Secrets to Getting Rid of Forehead Wrinkles  Yahoo Lifestyle

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Try these natural pain relievers as quick home remedies  The Indian Express

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11 Home Remedies for Glowing Skin and Mistakes to Avoid  Greatist

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5 natural home remedies to get relief from flu  Times of India

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Migraines: Home remedies that work, according to real people  KSAT San Antonio

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5 home remedies to treat cold and flu caused by the sudden change in weather  Times of India

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Dangerous Home Remedies for COVID-19  Everyday Health

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Science-backed home remedies you can rely upon  TheHealthSite

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Listeners Ask About Home Remedies, Carry-Out Food and Warm Weather When Dealing with Coronavirus  WKSU News

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Home Remedies for Allergies: Natural Ways to Ease Symptoms  Shape Magazine

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Coronavirus Prevention: Make hand sanitizer at home using these three ingredients  Times of India

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5 effective home remedies for vaginal itching  Times of India

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Using home remedies to treat the common cold  kjrh.com

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Home Remedies for Migraine Relief and Prevention | Shape  Shape Magazine

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Psoriasis: 12 home remedies and how to avoid triggers  Medical News Today

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6 home remedies for mosquito bites and itches  Times of India

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Home remedies to soothe an upset stomach  Times of India

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Home Remedies for Dandruff and Itchy Scalp  Shape Magazine

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Diverticulitis: 8 home remedies and natural treatments  Medical News Today

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Home remedies can ease symptoms of cough, sore throat  Daily Herald

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Home remedies: Herbal supplements may not mix with heart medicines  Medical Xpress

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Home remedies doctors swear by  Mumbai Mirror

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10 natural and home remedies for ulcers  Medical News Today

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Zim doctor wins Covid-19 battle  Chronicle

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Home Remedies: Ginger-Honey-Pepper-Lemon Water May Help Ease Cold And Cough  NDTV Food

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Four home remedies to get rid of a toothache when you can't see a dentist - Insider  INSIDER

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10 home remedies to treat dark circles  Times of India

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