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Online Auction Sellers - Seize Control Of Your Business!
As the online auction model of business continues to evolve
toward a more commoditized, corporate marketplace, it is time for
online auction sellers to seize control of their business, before
it's too late.
In this article we will highlight some effective steps you can
take to shift control back to your own business.
Why is it so important to seize control?
There are three Mega-trends that have the potential to hurt
online auction sellers:
- Increased expenses across all services that cater to online
auction sellers. eBay recently increased their fees, Yahoo
Auctions recently began charging fees for listing auctions with
them. The U.S. Postal Service recently raised their postage
rates. Auction Management services are increasing their fees.
Free photo-hosting services now charge fees to host photos on
their sites. Payment processing services have also increased
their fees. It is a post dot-com-bust reality that most
services that used to be free, aren't anymore. Everywhere you
look, expenses are going up. Taken cumulatively, they can eat
away profits that used to be there. This fact alone is reason
enough to consider developing your own online presence - apart
from the online auctions.
- Restrictive policies by eBay. The online auction community
is in an uproar over eBay's recent strengthening of their
linking policies. These rules essentially eliminate a seller's
ability to advertise their site and / or develop clickthrough
traffic from eBay. The links rules were only a precursor to the
new "eBay Stores", eBay's way of providing idealistic havens of
e-commerce for their community. The new eBay Stores allow eBay
sellers to set up online storefronts, which of course, have
their own fee schedule! These storefronts have opened to mixed
reviews. There really is no comparison between having an eBay
Store and having your own online storefront. An eBay Store is
like having a shop open inside of a gated community. The only
traffic you're likely to get is from other eBay members. Having
your own website with an online store is like opening up shop
on Main Street. You have all the traffic you are able to create
and more important, you have freedom to decide exactly how you
run your business. You see, in the gated community there are a
lot of rules, rules designed to benefit the community at
large.
- Corporate and institutional involvement in online auctions.
This is a growing trend. Many large corporations are taking
advantage of the eBay auction concept to liquidate unwanted or
overrun merchandise to the masses. Even the U.S. Postal Service
is involved in eBay auctions! They use eBay to liquidate items
that were undeliverable or lost in the mail. Police departments
are selling off seized goods on eBay. Corporations are getting
on the eBay bandwagon and creating a hyper-competitive
environment for some of the "smaller sellers". Basic economics
dictates that the greater the supply of goods, the lower the
price of those goods.
This triple whammy of higher expenses, a restrictive selling
environment and increased competition will have the effect of
squeezing sellers out, unless they take action to prevent their
demise.
What are some steps you can take to avoid being an Online
auction casualty?
- Begin today to "think outside the auction box". That is,
develop an attitude that the online auction goldmine might end
tomorrow, so you are going to take the right steps TODAY to
secure your future. This is especially important for those
sellers who depend 100% on their online auction income!
- Begin today to make plans for developing your online
presence, away from the online auctions. Developing your own
website is only the first step towards online success. Getting
traffic to your site is really the key that many people ignore,
to their dismay. Developing traffic takes time and
knowledge.
- Build, manage and maintain a customer list. Every marketing
expert worth his or her salt will tell you that your customer
list is EVERYTHING. Maintaining your customer list and staying
in contact with your customers is one way to explode your
sales. (even if you are selling items not related to what your
customer initially purchased!) So much of selling has to do
with breaking down that trust barrier. Once you've established
a successful relationship with a customer, most of your battle
is won. The worst thing to do would be to drop the ball and not
re-contact that customer in careful, but constant ways, always
affirming the original purchase and informing them of new
opportunities.
- Find the tools necessary to take your business to the next
level. This step will take some research, but it will be well
worth it. Today, you can find software that will dramatically
simplify your life, from autoresponders (automated e-mail
response) to bulk e-mail programs (that help you do a mass
e-mail to your customer list) to search engine submission
programs. (that help you increase your positioning on the
search engines) If you are in any type of business that
requires continuous education of your customers, a Newsletter
program (which not only mails out your Newsletter, but handles
unsubscribes automatically) would be a great benefit. Having a
Newsletter is one of the best ways to stay in constant contact
with your customers and keep them informed about new trends in
your industry and new products that have debuted.
- Learn. learn and learn some more! When I first got online a
few years ago, I was intimidated by everything Internet. I knew
I wanted to bring my collectible toys business to eBay and I
had some theoretical knowledge about it, but had never done it
before. As I threw myself into books and websites related to
what I needed to know, I came to a very profound discovery.
It's all there! Everything you could ever want to know about
making your business successful on the Internet is available
all over the Internet! Some of the information was free, some
of the information cost money and some of it was downright
expensive! But one thing was always true - it was all there.
Even more important, I found out that there are all kinds of
people that are willing to help you with any type of problem or
roadblock you may face, you'll find them in the appropriate
Message Boards. Everything you need to know to become
successful is there, waiting to be discovered!
You will only lose at your online business if you fail to take
the steps of
- learning
- testing
- implementing and
- improving
As the three Mega-trends of increasing costs, restrictive
policies and corporate involvement in online auctions continue to
invade the once-safe world of the online auction seller, the
people that take the steps outlined above will be the winners in
the online business world.
About The Author
David Espino is the author of "Beyond eBay - How to build a
Home Based Internet business and make more money, working from
home"
To receive a FREE sample from this breakthrough book, click
here: www.HomeBasedBusinessowner.com
Email: dave@HomeBasedBusinessowner.com
 MORE RESOURCES updated Fri. September / 03 / 2010
redbankgreen |
HOW D'YA SPELL THAT?redbankgreenThere's also a smorgasbord of samplings from top area restaurants and caterers, silent auctions and more. It happens at Two River Theater; ... |
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Richard D. "Dick" WheelerMansfield News JournalHe liked going to auctions and was active with the Morton One Room School House. Family was very important to Dick as he treasured the times he spent with ... |
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