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Top Ten Reasons to Write a Sales Letter for Each Product? - Part 1


Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To counter this make sure your ebook, product, or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each product or ebook.

Whether you have a Web site or not, you can write a first class, must-buy-now sales letter. Write one for each teleclass, eBook, product, or service. I even write one for my bookcoaching services.

If you are like me and have a Web site, it is content driven. Why? Because that's why people come to any site--to get free information. You must also give them a reason to buy. Most home pages say too much about the author or the book instead of intriguing their potential buyers with a benefit-driven headline, which in turns leads them to the benefits of their books--the sales letter.

My first Web site had many fine books and kits in personal growth and book writing and marketing. Sales never went over $200 a month. To correct that, I created a new site and paid special attention to its sales language (without hype) for each teleclass, eBook, and book coaching opportunities to suit each income and need. Sales were $75 the first month, and in four months they reached $2265. The next year they went around $3000 a month.

What Every Sales Letter Needs to Pull Orders and Profits

You can write each sales letter in less than four hours the first time. As you practice, you can write them in two hours.

1. Start the Letter with a Benefit-Driven Headline.

Include these headlines throughout your sales letter. "Want a quick and easy way to quadruple your Online Income in Four Months?

If you answered, "yes" to yourself, the headline succeeds, because you will keep reading. If you said "No, I don't believe this, " but I'm curious where this is going," the headline still succeeds. You win when your headline seduces your potential customer to read on in your sales letter to discover your product[']s benefits and features, some fine testimonials, and finally to click "buy now" which takes them to the order page.

2. List the Top Five Benefits of your Product or Service in bullet form.

To define your top benefits start with a list of problems your client or customer wants solutions for. Each specific problem you answer can be labeled a benefit. If you are not rock sure of who your audience is, your sales copy dribbles away and doesn't meet its target. Keep redefining your audience and know as much about them as you can.

Remember that one benefit is the top undeniable benefit-usually more money easier, more clients faster, more profits from Web sales, better relationships, and health.

If you have more than five benefits collected in a list, sprinkle the rest throughout your copy. How will your book make someone's life easier, richer in time or money, help their personal growth, provide additional income, entertain them? How will your product or service make them a better business person, more attractive, feel better, avoid catastrophe, sickness, or surgery?

3. Address your Potential Buyer's Resistances.

Remember to tell a background story of where they are NOW so they will emotionally connect with your solutions (the product or service). Let's say they want to write an eBook or print book to make themselves the "expert," make life-long passive income, or share their unique message.

Many people don't write a book because they doubt it will sell well enough for all the effort, it may not be significant enough, it will take too long, cost too much money, and they really aren't writers. One, by one, your sales letter addresses their concerns and shows these potential buyers how they can become an excellent author and make their books more saleable, while building their profits.

4. Sprinkle Testimonials Throughout your Sales Letter.

Potential buyers who visit your site or another one that sells your products are more pulled to buy when they think other people have already. If other people are happy with your product or service, they will be too.

Include testimonials from experts in your field, celebrities, man/woman on the street, and other people who have profited from your advice. Learn how to approach influential contacts through email friendly notes and requests. Ask them to look at and give their opinion on your table of contents, one chapter, and your back cover or sales letter information

Make it easy to buy. Add a few sample phrases and benefits they can use to save these busy people time.They want to help, but consider it's difficult to create testimonials, or it will take them away from their priorities.

Give as you receive. Give that person something of value. Study their Web site or read their ezine, and send them a short helpful tip or joke.

5. Offer your potential clients three or four chances to buy.

They may have already decided to buy before coming to your sales letter, so offer a "Click Here," "Buy Now" near the top of the letter. Offer more buying opportunities along the way after a list of benefits, what's in this book (features),and testimonials.

Without a sales letter to guide your potential buyers on your Web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your Web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book.

For all email promotion campaigns, without a short or long sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you as the expert, and you won't make the sales you want.

Judy Cullins 2004 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:[email protected].


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. May / 22 / 2024
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Home Remedies To Get Rid Of Oily Skin Naturally  Times Now

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Three Natural Remedies and Strategies for Mental Health  Verywell Mind

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The Medical Minute: Five home remedies can soothe your sore throat  Penn State Health News

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Heatstroke Cure: 5 Effective Home Remedies to Quickly Cool Your Body Temperature  India.com

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5 Home Remedies For Nausea: Ginger, Peppermint And More  TODAY

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COVID-19 Treatment and Preventive Medication  CDC

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Home Remedies for Acne: Do They Work?  Health Essentials

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8 Natural Remedies: How To Stop Allergies  Health.com

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Natural remedies for epilepsy: Diet, herbs, vitamins, and more  Medical News Today

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Home Remedies for Sore Throat: Natural Treatments for Throat Pain  Everyday Health

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Ditch the Melatonin and Try These 7 All-Natural Sleep Aid Alternatives Instead  CNET

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Get Sunburn Relief With Home Remedies for Pain & Inflammation  Verywell Health

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Home Remedies For Ringworm - 10 Ways To Treat  Femina

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Home Remedies for Atopic Dermatitis - Eczema  Health.com

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Natural Treatments for Alopecia Areata  Health Essentials

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8 Home Remedies For Sunburn: Pain Relief Tips From Dermatologists  TODAY

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9 Effective Home Remedies for Diarrhea  Health.com

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Get Rid of Pesky Ants in Your Home with These Proven Tips and Tricks  Better Homes & Gardens

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Urinary Incontinence: 5 At-Home Treatments  Health.com

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Home Remedies Inspires Living Areas That Are Lasting and Loved  Down East

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Home Remedies for Cold and Flu Symptoms  The New York Times

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The Best Motion Sickness Remedies of 2024  Travel + Leisure

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Alternative Therapies & Home Remedies - Migraine  Healthline

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Effective home remedies to prevent heat stroke  The Financial Express

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Advancing Health webinar: ENT home remedies - myth versus fact  Nebraska Medicine

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5 Home Remedies for Atopic Dermatitis Itch  Everyday Health

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13 Natural Remedies to Reduce Anxiety  Health.com

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Best Natural Remedies for Menstrual Pain  Health.com

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7 Effective Home Remedies for Dry Scalp  WION

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Home Remedies for Ear Infection: 5 Methods to Try  Health.com

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10 Home Remedies To Attack Your Cold | Right as Rain  Right as Rain by UW Medicine

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Home Remedies for Allergies — Natural Allergy Relief  Prevention Magazine

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When Home Remedies Won't Do: Treatment Options for Severe Eczema  Health Essentials

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8 Home Remedies For Sunburn Recommended By Dermatologists  Forbes

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Hemorrhoids: Self-Care and Home Remedies  Health.com

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Home Remedies for Diaper Rash: What Parents Need To Know  Parents

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Gogl-mogl: old world home remedy that may comfort — even if it doesn't cure  NPR

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11 Science-Backed Natural Home Remedies to Lose Weight  AARP

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10 Home Remedies for Allergies in Kids  Parents

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4 Home Remedies for Heartburn That Actually Work  Hartford Hospital

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Natural Treatments for Rosacea  Health Essentials

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15 Home Cough Remedies for Kids  TODAY

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Tension Headache: What It Is, Causes, Symptoms & Treatment  Cleveland Clinic

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Natural Home Remedies for Migraine  Health Central

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Suffer from migraines? 6 natural remedies and supplements that could help, from a specialist  CNBC

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7 home remedies to stop acne and pimples, get clear skin  Moneycontrol

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Sore throat? Try these 5 home remedies for relief  Medical Xpress

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Natural remedies might not be better – so why do we still prefer them?  The Guardian

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6 natural remedies to help with hair loss: Everything you need to know  ABC News

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Natural Remedies for MS: Supplements, Exercise and More  Health Central

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RSV Home Remedies  Health Central

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Page title - Methadone Take-Home Flexibilities Extension Guidance  SAMHSA

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7 Natural Remedies for Congestion Relief and Stuffy Nose  Everyday Health

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The Best Home Remedies for a Sore Throat, According to Doctors  Well+Good

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Hemorrhoid Self-Care: 6 Easy Home Remedies  AARP

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Flu: Best Home Remedies and Natural Treatments to Relieve Symptoms  Everyday Health

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7 home remedies that can give relief from summer season itchiness  The Times of India

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8 Home Remedies That Help To Reduce Body Pain  Times Now

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Chronic kidney disease - Diagnosis and treatment  Mayo Clinic

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Trapped Gas: 7 Home Remedies For Immediate Relief  Forbes

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Church cookbook from 1901 included many home remedies for health afflictions  Orleans Hub

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9 Best Home Remedies for Vaginal Itching, According to Gynecologists  Good Housekeeping

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5 home remedies to manage cough and cold  The Times of India

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5 simple and safe home remedies for colds  KSLTV

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Home Remedies for Chronic Hives  Health Central

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10 Natural Home Remedies for Dogs (2024 Guide) – Dogster  Dogster.com

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How To Get Rid of the Stomach Flu: 7 Remedies  Health.com

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8 home remedies for sensitive teeth  The Times of India

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Home Remedies: Expert Tips for Caring for Your Sick Child at Home  Checkup Newsroom

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Best Life: Home remedies for dry eyes  Action News 5

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Can Home Remedies Like Goat’s Milk Or Aloe Vera Treat Dengue? Experts Decode  News18

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9 Home Remedies To Relieve Constipation – Forbes Health  Forbes

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10 Home Remedies for Bug Bites That Work | All-Natural Skin Soothers  Reader's Digest

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Skip Painkillers, Try These 3 Natural Remedies To Manage Aches And Pains  NDTV

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From Aloe Vera To Neem Leaves Here Are Effective Home Remedies For Prickly Heat  Onlymyhealth

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Natural Remedies for Tinnitus  Verywell Health

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Natural Remedies for ADHD: Best Natural Treatment Options  Health Central

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5 Home Remedies for Shingles  Health.com

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Spotted lanternfly home remedies may be worse than the bugs  Pittsburgh Post-Gazette

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5 Effective Ways to Treat a Dry Nose  Healthline

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Home remedies for low blood pressure  The Times of India

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6 Natural Remedies for IBS  Everyday Health

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How To Get Rid Of Nausea: 7 Home Remedies  Forbes

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Itching & Itchy Skin (Pruritus): Causes, Treatment, Home Remedies  Metropolis Healthcare

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Home Remedies for Chapped Lips: 5 Ideas To Try  Well+Good

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How to Break a Fever: 9 Expert Tips From Doctors  Prevention Magazine

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How to Get Rid of Flies Inside and Outside of Your House, According to Insect Experts  Prevention Magazine

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Mitral valve regurgitation - Diagnosis and treatment  Mayo Clinic

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How to Treat Itchy Bug Bites: Home Remedies, Medication  Men's Health

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Sure-shot Home Remedies To Get Rid Of Intestinal Or Stomach Worms  Times Now

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10 Natural Remedies for Fibromyalgia  AARP

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4 Natural Remedies for Nausea Relief  Everyday Health

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