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The Top Ten Ways to Attract Buyers, Not Just Visitors to your Web Site


Have you put a lot of effort, time, and money into your site and are frustrated with low sales?

If you are like many professionals out there, you know your subject; you are excellent at your craft. You have a great service and maybe a great product to sell.

You may have hired a web master who didn't have a marketing background. You may have written home page copy about your mission and who you are. But when sales fall, you need to look at what's missing in your Web copywriting. You have only 10 seconds to impress your "to be" buyer.

Here's the top 10 ways to attract buyers, not just visitors to your web site:

1. Preplan and know your Web site's purpose.
 
When visiting other Web sites, do you often wonder just what they are about? What are they selling?

Without a clear purpose of what your web site does, your visitors will be confused and leave. First, make a list of everything you want to sell from the most important one to the least.

2. Write dazzling home-page copy.
 
If you don't give your reader a reason to buy or read further, she will disappear fast. For each product or service, write a benefit-driven compelling headline that leads your visitor to more information contained in your sales letter. You may have four different headlines on your home page because you want to sell four top products.
 
3. Use sparkling testimonials from the rich and famous on your home page.
 
On my site, a specific, outstanding testimonial by a fellow professional leads my visitors to my top-selling book "How to Write your eBook or Other Book Fast" sales letter. Make the whole testimonial a link.

4. Sprinkle testimonials throughout your web site.

Use at least five in each Web sales letter, on your coaching pages, free articles pages, and your teleclass pages. Most web sites miss the boat with just one link that says "testimonials."

5. Use a power benefit driven headline with specific benefits.
 
From your coach's web site this headline links to the sales letter for two books, "10 Non-Techie Ways to Market your Book Online," and "How to Market your Business on the Internet." It says "Discover How in Only 4 Months you can Quadruple your Monthly Book or Business Income and Reach 10,000 to 100,000 Internet Users Who Want your Information--GUARANTEED-To Move you to the Top Profits You've Been Dreaming About."
 
6.  Make your layout clear, clean, and consistent.
 
You need to organize each page in the same layout-such as left centered, right centered, or centered. If you mix designs, your would be client or buyer will think you unprofessional. Go to other Web sites and choose a design that resonates with you. Keep every page in the same format.

7. Use color, font changes, and small graphics to spice up your site.
 
When visiting a popular site I couldn't even read it and get the email address because it was so dark. Use red and dark colors sparingly. Use a lot of white space between short paragraphs.  Use graphics occasionally, but make sure they are small enough to load within ten seconds. Visitors are impatient and want information fast. Without easy-to-read and clear navigation, your visitors will leave.
 
8. Check your site often to see if you have any glitches.
 
Visit your site every week with a visitor mind set. What's clear? What's compelling? What turns you off? What do you like? Would you buy from you?

9. Put your content rich information beneath the headlines in short paragraphs.
 
When a visitor sees a long line of print, he gets discouraged because he wants his information fast, clear, and concise. Make each paragraph only 4-6 lines. Online readers want easy-to- read material they can get the main points from by skimming, and they want it faster than light rays.

10.  Be consistent with your headings and body fonts.

Do not use all capital letters in your articles or headings. Make them upper/lower case such as *Sell More Books with a Powerful Back Cover.* Web copy is different from book copy. On the Web, make your headings in Times Roman or other with serif (tails) font. For the copy use Ariel 12 font without serifs because it's larger, and easier to read. This style is just the opposite of how you use fonts in your books.

When your web site thoughtfully helps your audience with a lot of free information and shows them how to make a decision to buy, you can quadruple or more your web sales in just five months.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. February / 21 / 2024
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Sour Burps: Here's how to treat them with home remedies  The Times of India

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Home Remedies for Sore Throat: Natural Treatments for Throat Pain  Everyday Health

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Advancing Health webinar: ENT home remedies - myth versus fact  Nebraska Medicine

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Unsafe sex and using dirty toilets can cause bladder infection! 5 home remedies to avoid it  Health shots

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7 Home Remedies for UTIs (Urinary Tract Infections)  Healthline

These home remedies could have you feeling better the next time you get a cold or flu - Forsyth County News Online
These home remedies could have you feeling better the next time you get a cold or flu  Forsyth County News Online

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9 Effective Home Remedies for Diarrhea  Health.com

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Home remedies for low back pain  Harvard Health

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Home Remedies for Cold and Flu Symptoms  The New York Times

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The Medical Minute: Five home remedies can soothe your sore throat  Penn State Health News

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8 Home Remedies For Sunburn Recommended By Dermatologists  Forbes

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Treating Hemorrhoids at Home and When to See a Provider  Verywell Health

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Testing different home remedies that make your Valentine's Day flowers last longer  New York Post

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10 Home Remedies To Attack Your Cold | Right as Rain  Right as Rain by UW Medicine

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Cholesterol Lowering Medicines With No Side Effects: Top 7 Natural Remedies For High Cholesterol | TheHeal  TheHealthSite

Gogl-mogl: old world home remedy that may comfort — even if it doesn't cure - NPR
Gogl-mogl: old world home remedy that may comfort — even if it doesn't cure  NPR

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Home Remedies for Herpes: 32 Oils, Herbs, and More  Healthline

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13 Natural Remedies to Reduce Anxiety  Health.com

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10 Home Remedies for Yeast Infections  Verywell Health

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Home Remedies for Burns: How and When to Try Them  Verywell Health

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Home Remedies for Diaper Rash: What Parents Need To Know  Parents

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Natural Cough Relief: 12 Home Remedies to Try  Verywell Health

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How to Get Rid of Chest Congestion Fast: Home Remedies  Verywell Health

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7 Home Remedies to Get Rid of a Cough  Everyday Health

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How to get rid of gas pain fast: 20 natural home remedies  Medical News Today

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17 Home Remedies to Stop Vaginal Itching  Verywell Health

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Home remedies to prevent and suppress respiratory illnesses  KFSN-TV

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10 Natural Remedies to Help Arthritis in Hands  Verywell Health

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3 Best Natural Remedies for IBS, According to Science  Prevention Magazine

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15 Ways to Make Yourself Poop Fast - Tips to Relieve Constipation  Prevention Magazine

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How to Treat Bronchitis: 10 Home Remedies and More Options  Healthline

17 Best Sore Throat Remedies for Fast Relief, According to Doctors - Prevention Magazine
17 Best Sore Throat Remedies for Fast Relief, According to Doctors  Prevention Magazine

RSV Home Remedies - Health Central
RSV Home Remedies  Health Central

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How to Cure Plantar Fasciitis in One Week: MDs’ Top Tips  First For Women

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Home Remedy for Food Allergy: Treating Mild Reactions  Verywell Health

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Ease Hip Joint Pain With Rheumatoid Arthritis Remedies  Everyday Health

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12 Natural Remedies for Anxiety to Look Into  Verywell Health

Best Life: Home remedies for dry eyes - Action News 5
Best Life: Home remedies for dry eyes  Action News 5

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The Most Common Causes Of A Nagging Cough And Easy Home Remedies To Treat It  Times Now

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Pigmentation Problems? This Simple Home Remedy Promises To Beat It Naturally  NDTV Food

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The Best Natural Home Remedies for a Sinus Infection  Verywell Health

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Which Anti-Itch Creams Are Best for Babies and Children?  Verywell Health

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How to Get Rid of a Stomachache in 5 Minutes: 11 Remedies  Verywell Health

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12 Natural Remedies for Allergies  Verywell Health

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Video Tips to soothe a sore throat  ABC News

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Medical Moment: Home remedies for dry eye - South Bend  WNDU

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Home Remedies for Athlete's Foot  Verywell Health

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Natural Remedies for Erectile Dysfunction (ED)  Verywell Health

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Flu: Best Home Remedies and Natural Treatments to Relieve Symptoms  Everyday Health

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5 Home Remedies for Shingles  Health.com

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9 Home Remedy Treatments If Your Dog's Stool Is Black  AZ Animals

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Scabies Home Remedies: List of Non-Medication Options  Verywell Health

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Natural Remedies for Tinnitus  Verywell Health

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Foot Pain Home Remedies: Soaks, Supplements, and More  Verywell Health

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Health Headlines: Home remedies for dry eyes  KPLC

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How to Unclog Toilet Without a Plunger - 6 Clogged Toilet Fixes  Family Handyman

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Looking for home remedies? These 6 herbs might be able to help  National Geographic

Post-infectious cough usually treated with home remedies - UCLA Health Connect
Post-infectious cough usually treated with home remedies  UCLA Health Connect

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San Antonians navigate flu season with home remedies, doctor offers insight  WOAI

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Spotted lanternfly home remedies may be worse than the bugs  Pittsburgh Post-Gazette

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Chronic kidney disease - Diagnosis and treatment  Mayo Clinic

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4 Home Remedies for Heartburn That Actually Work  Hartford HealthCare

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Traditional medicine has a long history of contributing to conventional medicine and continues to hold promise  World Health Organization (WHO)

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10 Natural Remedies for Fibromyalgia  AARP

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Home Remedies for UTI Symptoms: Natural Treatment for Urinary Tract Infections  Everyday Health

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Natural and Home Remedies for Asthma  Health Essentials

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How To Get Rid Of A Cough In 5 Minutes - Home Remedies For Coughs  Women's Health

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Home Remedies for Bug Bites  Parents

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Easy home remedies for stomach ache: discover 10 foods to calm your tummy  Business Insider India

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Constipation: Causes, symptoms, treatments, and more  Medical News Today

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Quiz: How Much Do You Know About Natural Remedies?  AARP

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Natural treatments for rosacea: Home remedies and lifestyle changes  Medical News Today

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7 Home Remedies for Dry, Itchy Eyes  CNET

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15 Best Home Remedies for Heartburn Relief (2023)  Parade Magazine

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How to Induce a Period: Natural Remedies, Methods, Risks  Healthline

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How to Get Rid of Gas Instantly  Verywell Health

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Sore Throat? Try These 5 Home Remedies for Relief  MedicineNet

8 home remedies for hair growth - DNA India
8 home remedies for hair growth  DNA India

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9 natural remedies that can help cure Gingivitis (sore gums)  The Times of India

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Melasma Treatment: Home Remedies, Prescriptions, & Procedures  Verywell Health

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Home remedies to get rid of dark underarms  Hindustan Times

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How to Get Periods Fast: Natural Home Remedies to Prepone Menstruation | What to eat if periods are not coming ...  The Times of India

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Natural Remedies and Supplements for Gallbladder Health  Verywell Health

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Dry Cough vs. Wet Cough in Kids: Causes and Remedies  Parents

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Natural Ways to Fight Inflammation  Verywell Health

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Osteoarthritis treatment: Medications, home remedies, and more  Medical News Today

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Home Remedies: Can Cinnamon and Honey Cure a Cold?  Verywell Health

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18 Ways to Lower Your Blood Pressure  Healthline

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How to Treat RSV at Home for Children and Adults  Everyday Health

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7 home remedies to heal burning sensation in throat  The Times of India

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Nausea with Migraine: Causes and How to Get Relief  Verywell Health

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Easy home remedies to get rid of boils  The Times of India

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Home remedies for low-blood pressure  The Times of India

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11 Popular Natural Remedies for the Common Cold  Verywell Health

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Back in the Day: Home remedies were the way to go when fighting a cold  The Philadelphia Tribune

Home remedies for constipation in children - The Times of India
Home remedies for constipation in children  The Times of India

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Home remedies for low blood pressure  The Times of India

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6 Home Remedies For Migraine  WION

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How To Get Rid Of Silverfish – What Naturally Kills Silverfish?  Country Living UK

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Potential Natural Remedies for Vaginal Atrophy  Health Central

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