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10 Tips to Successfully Use Business Networking as a Marketing Strategy


Networking is probably the best way to build a profitable business, or sales pipeline over the long term. Many of us understand the value of networking, but we don't always know the best way to go about it. Here are 10 simple tips that will help you maximize the effectiveness of your networking efforts.

1. Build Relationships not Stacks of Business Cards

Networking is not a contest to see who can collect the most business cards. It's about building great relationships. Walking around an event forcing your business cards on other people is not going to help you to build any of those relationships. Spend your time at a networking event really getting to know the people you're talking to.

2. Think Quality not Quantity

The next time you find yourself at a big business after hours try to get to know a small number of people. The number isn't important, it may be 3, 5 of 10 depending on the length of the event. It might even be 1 or 2. What's important is focusing on a few people as you begin a quality relationship. You'll be remembered for having spent the time to get to know them.

3. Listen!

When you're spending time with people make sure you're listening. Don't let yourself get distracted or watch for the next person you'd like to meet. Pay attention to that 1 person in front of that you're talking with now. What you're listening for is unique information about them. You also want to pay attention for ways that you might be able to help them. This is your key to reconnecting with them again.

Listening also means you should be using your ears more and your mouth less. The best way to do this is by asking questions. By asking questions the times that you are talking will really be about them. Dig deeper into who they are, what drives them, what they're passionate about, what's important to them besides business.

4. Smile

You'll come across as a much nicer and more approachable person if you smile. It's a very simple tip and it works!

5. Don't Judge a Book by its Cover

Do not ever write anybody off! Even if you've spent some time listening to someone, and you don't think they're important to you be polite when you decide to move on. You never know who people really are or who they might become. I've heard too many stories of people who weren't in a position of power and someone was rude to them. Later when those people find themselves at the top they don't forget about those who had written them off. People have very long memories. Treat everyone with respect. Each person you meet is not just a job title. They're all people, and are all important.

6. Follow-up

This is probably the most important step of all. Even if you spent 30 or 40 minutes getting to know someone at a networking event they probably won't remember who you are 3 weeks later. You must follow-up! A phone call, an invitation to coffee or lunch, a handwritten note, even an e-mail. It doesn't really matter how, just that you do. When you do follow-up make it personal and about them. Sending a form letter and your brochure is not going to work. This is why a phone call or a hand written note is probably best. Make it all about them and you'll be remembered.

Following up is not something that you do once. This is something you need to do on a regular basis with every person in your network. Continue to solidify the relationships you've started building.

7. Give, Give, Give

Successful networkers know that giving is more important than receiving. The more people you help, the more you'll get in return. It's also the best excuse to follow-up with someone. If you've listened carefully to what they had to say you should have found a couple of ways that you can help them. It doesn't have to be something grandiose. It can be as simple as sharing a free resource that you've found online, or referring them to someone else in your network that can help them solve a minor problem.

The more you give the more you'll get, and the more you give the better you'll get at it. You'll see opportunities to help people all the time. That's when networking really gets fun!

8. Have Fun!

Don't take networking or yourself too seriously. Enjoy the time you spend getting to know people. You'll find networking to be a lot easier if you're having fun.

9. Do What You Say You're Going to Do!

All the networking in the world won't make a difference if you aren't a man or woman of your word. One of the great benefits of networking is that you'll get the inside scoop on a lot of things. This will be disastrous if you don't have total integrity in all that you do. Fortunately it works the opposite way as well. If you consistently make good on your promises people will remember that, and tell others. Word will spread about what you've done.

10. Commit

The hardest part about networking is being patient. It will work if you commit yourself to doing it consistently over a long period of time. You probably won't get results right away, but when they do start coming look out! As a marketing strategy networking is a long term undertaking. Look around at those that have been doing it for an extended period of time. 9 times out of 10 times they're successful. If you ask them if they'd do it again they'll all tell you yes!

11. Go the Extra Mile

Whenever you can, give people more than they expect. You'll soon be getting all the referrals you need, and great word of mouth will spread far and wide. Happy networking!

Scott Ingram is the founder of NetworkInAustin.com, a networking resource for networkers in Austin, Texas who use networking as a business development and marketing strategy. He also posts regularly to his blog: Business Networking in Austin. When he's not out building relationships at Chambers of Commerce, the Rotary Club, and numerous other business associations and networking groups Scott is busy spending time with his beautiful wife Emily. They are currently expecting their first child, a baby girl.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. May / 06 / 2021
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5 Home Remedies To Try When You Have Dry Eyes  NDTV Swirlster

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Home remedies no match for serious eye diseases  Healio

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Home Remedies for Postnasal Drip: What Works, What Doesn't  Healthline

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3 Home remedies to deal with dry cough while home quarantining with COVID 19 virus  PINKVILLA

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Add some scepticism to Covid home remedies  Deccan Herald

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6 Super easy home remedies that will help you tame your curly hair  PINKVILLA

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Covid 19: Bhagyashree shares home remedy to combat chronic fatigue, muscle soreness  The Indian Express

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Redness around nose: Causes, treatment, home remedies, and more  Medical News Today

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5 Home Remedies To Soothe Burning Eyes During Summer  NDTV Swirlster

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5 Effective Home Remedies For Skin Tightening  NDTV Swirlster

My Nani's haldi doodh is more than just a home remedy - SBS
My Nani's haldi doodh is more than just a home remedy  SBS

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Home remedies to get rid of smelly armpits  Times of India

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Say goodbye to dry scalp with these effective home remedies  Yahoo India News

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Tips to deal with an unwanted pimple using home remedies  Times Now

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Keep your coloured hair healthy with these easy home remedies  PINKVILLA

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Wrinkles: Causes, home remedies and clinical treatments of this sign of ageing  PINKVILLA

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Ear Infection While Pregnant: Symptoms, Causes, Treatment  Healthline

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Neetu Kapoor shares easy home remedies for relieving anxiety, muscle and joint pain  The Indian Express

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Is joint swelling a symptom of COVID-19?  Medical News Today

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COVID-19 Information: Dry cough could be an early symptom; treat it at home with these 5 easy remedies  Jagran English

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4 Korean home remedies for bright and clear skin  PINKVILLA

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Supplements for piles: What works and more  Medical News Today

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COVID 19: Experts on whether camphor helps improve oxygen levels, relieve respiratory distress  The Indian Express

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Birthmark Removal: Types of Treatments, Cost, and More  Healthline

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EXCLUSIVE: Nushrratt Bharuccha REVEALS her DIY exfoliating scrub, home remedies to get rid of eyebags & more  PINKVILLA

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Skincare: Here are 2 DIY home remedies that will help you get rid of uneven tan and lines during summer  PINKVILLA

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Foot Pain At Night: 8 Causes, Treatment & Prevention  Healthline

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Complaint sent to Chief Secretary against Vijay Sankeshwar in home remedy issue  The Hindu

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Remove blackheads at home with 3 home remedies  Times of India

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COVID-19: Home Remedies For Oral Health Care  Rising Kashmir

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Gum Line Cavity: Causes, Symptoms, and More  Healthline

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Natural Vision Improvement Review: Safely Improve Eye Health | HeraldNet.com  The Daily Herald

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Summer Skincare Tips: Say Goodbye To Breakouts With These Easy Home Remedies  India.com

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Shingles vs. Poison Ivy: How to Tell the Difference  Healthline

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As COVID-19 sweeps rural India, sick struggle to access healthcare  Thomson Reuters Foundation

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Picking scabs on the scalp: Complications and treatment  Medical News Today

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Haircare tips: Simple Ayurvedic remedies to keep dandruff away  The Indian Express

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The Ultimate Skin Care Routine for Combination Skin  Healthline

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12 Best Under-Eye Patches of 2021  Healthline

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How long does gout last? What to know  Medical News Today

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Say Goodbye To Fever Blisters With These Remedies  Pragativadi

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Home ingredients to tackle sun damage on skin and hair  Times of India

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Government isn't the enemy; it's the solution to our future  Southgate News Herald

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Red Root: Uses, Benefits, Side Effects, and Dosage  Healthline

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Antibiotics and Sinus Infections  Verywell Health

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WhatsApp-armed youth create awareness among Sonbhadra tribals  Hindustan Times

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Bicep tendonitis: Causes, treatments, and recovery time  Medical News Today

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GERD and nausea: Symptoms and causes  Medical News Today

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Coronavirus: Using oxygen at home? Here are some do's and don'ts to follow  Times of India

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A supposed home remedy for boosting blood oxygen levels is unfounded  Khabarhub

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Black Pepper, Honey, Ginger Are Not A Remedy For Covid 19: PIB  NDTV Food

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Managing mild Covid at home  The New Indian Express

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Variety of new ideas that could help you around your home  Antelope Valley Press

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Now, 170 Ayurveda doctors on call  Ahmedabad Mirror

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Home Remedies Using Apple Cider Vinegar  Integris

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Coronavirus home remedies: Treatment options and when to seek help  Medical News Today

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Home Remedies and Lifestyle Changes to Help Your Back Pain  Health Essentials from Cleveland Clinic

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11 natural remedies for acid reflux  Medical News Today

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6 home remedies for asthma  Medical News Today

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Arthritis in the Neck Home Remedies  Verywell Health

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Oily skin: Natural remedies to make at home  Medical News Today

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15 GERD home remedies: Diet, herbs, posture, and more  Medical News Today

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5 of the best home remedies for chafing  Medical News Today

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9 home remedies for burning feet  Medical News Today

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Easy home remedies to cure sore throat  The Indian Express

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Use self-help remedies with good sense and restraint  mid-day.com

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Castor oil and other home remedies for pesky skin tags  Seattle Times

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Home remedies boom as India pandemic cases soar  Medical Xpress

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Home Remedies That Work  WebMD

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The Ultimate Skin Care Routine for Dry Skin  Healthline

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15 Best Home Remedies for Heartburn Relief: Natural Ways to Get Rid of Heartburn  Parade

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Coronavirus: Ayurvedic home remedies for mild COVID symptoms (cough, fever and tiredness), by an Ayurvedi  Times of India

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Home remedies for insomnia: 9 options  Medical News Today

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6 natural home remedies to get rid of nausea  INSIDER

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Eczema (Atopic Dermatitis) Home Treatment and Remedies  WebMD

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Can home remedies help my sciatica? - Harvard Health  Harvard Health

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10 home remedies to get relief from cough  Times of India

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Goodbye dull skin: 5 simple home remedies to rejuvenate your skin  Hindustan Times

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Bzzz, slap! How to treat insect bites (home remedies included)  The Conversation AU

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Tired of Cough Drops? Try These 5 Home Remedies for Cough  EcoWatch

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Have mild COVID symptoms? Ayurvedic doctor shares effective home remedies  The Indian Express

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Stomach ache? Here are some home remedies from a nutritionist  The Indian Express

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How to get rid of dark neck: 5 effective home remedies  India Today

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VERIFY: Can at-home remedies help treat COVID-19?  WZDX

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My Upbringing Introduced Me to the Healing Power of Natural Home Remedies  Well+Good

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6 home remedies to relieve headaches naturally  INSIDER

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Air pollution: 5 easy home remedies to stop coughing  Times of India

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Five effective home remedies to relieve sinus pain  Times of India

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5 effective home remedy for shortness of breath  Times of India

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Sciatica pain treatment: Medical options, exercises, and home remedies  Medical News Today

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Bad Home Remedies for COVID-19  U.S. News & World Report

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Natural remedies for hemorrhoids - Harvard Health Blog  Harvard Health

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How to cure mouth ulcers: Top 10 home remedies  India Today

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Simple and effective home remedies for constipation  Times of India

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Natural remedies for inflammation: Foods, supplements, and more  Medical News Today

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5 EFFECTIVE home remedies for dry cough  PINKVILLA

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Dry eyelids: Causes, treatments, and home remedies  Medical News Today

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Home remedies for yeast infections that actually work — and which to avoid  INSIDER

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8 of the best home remedies to soothe a cough naturally, according to doctors  INSIDER

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