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Design Matters in our Visual Culture

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FIRST IMPRESSION.

First impression often leave lasting impression. Impression also result in people's perception. There goes that age-old debate -- "Perception versus Reality." I say that perception is someone's impression of reality. And sometimes... no matter what is reality, you just can't change people's perception of a situation or thing.

Let's define these words...(im·pres·sion) noun: a characteristic, trait, or feature resulting from some influence; the act of impressing.  (per·cep·tion) noun: a result of observation.

To make a long story short, "Yes, design does matter!"

?  When you meet someone you hope to date, don't you want to make a good first impression? You want to be in nice clothes, have your hair just right and be in the right place at the right time.

?  When you shop for books at the bookstore, doesn't the nicely designed books attract your attention... let's be honest, we do sometimes judge a book by it's cover then read on for content?

?  When you meet people, don't you give them a firm handshake? Why do you do this? Because you want them to know you are confident.

?  When you attend networking events and you hand people your business card, you don't want to say, "These are just my temporary business cards." I've heard this many times at networking events. You lose credibility and your ego and confidence gets deflated doesn't it?!

Your website can ruin or build your credibility. Which would you prefer? People can judge how professional and/or serious you are about your business when they start looking at your website (or any other marketing materials they get their hands on). Online (on the Internet) you have only a few seconds to impress your visitors before they make a concious decision to click away or click for more information. So help them make it easy to click for more information.

You should put the same effort and attention in your marketing materials (business cards, letterheads, postcards, direct mail, voice mail greeting, etc.) as you do for growing your business. So if you decide to rebuild a website, remember that impression online should compliment what you'd like your potential and current customers to remember you by... as if you had met face-to-face.

To illustrate the before & after on how Design Matters, download the full article.

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With over 100+ websites designed in the past 4 years, Maya Sunpongco is your Chief Imagination Officer for Design Insomnia, in San Diego, CA - an internet/web graphics firm that harnesses the "Power of Design to Communicate." She supports women-owned businesses and is a member of the National Association for Female Executives and the Professional Women's Network.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONMORE RESOURCES updated Thu. September / 19 / 2019

Top New York Web Design Agencies Garner Awards for August 2019 from 10 Best Design  Yahoo Finance

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Best eCommerce Web Design Firm Awards Given for August 2019 by 10 Best Design  Yahoo Finance

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Top Web Design Firm Awards for August 2019 Issued by 10 Best Design  Yahoo Finance

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Global Web Design Software? Market 2019 – Adobe, Webflow, H5P, Coda, RapidWeaver, Google, Microsoft  Investor Opinion

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When strategizing an integrated marketing plan for your brand, the right web design is essential. The standard for web design is no longer just function or ...


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The design of your website is one of those key elements of modern brand building that has the power and potential to make or break customer experience and ...


Twitter’s new desktop web design and dark mode options rolling out to all users, no option to revert  9to5Mac

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The idea of embarking on a website redesign can be intimidating. It's best to get familiar with common web design terms to prepare yourself for a successful ...


 

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