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Advertising For The Long Haul and Not the Short Term Gains

 New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry.   "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing.

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name?  Your telephone number?  Your offer? Look at your own advertising.  What stands out?  What is in the largest print?  If it's your company name or logo hold out your wrist so I can whack it with a stick.

Where's Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place.


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Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLM'er like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLM'ers and all paying ISP subscribers or it is the biggest scam yet, bar none.

What's the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player.  Rebounds, assists, points, minutes played, etc.

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.

Localized Advertising - Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass out flyers to exiting patrons? If you stop to think of the cold calling technique of door-to door advertising, you would discover how sometimes humiliating it is to have a disinterested and irritated individual slam the door in your face, yell insulting things toward you, or be escorted off of their property.  To combat this instantaneous humiliation, the idea of door-hanging advertisements gives the sales person a means of getting the word out to more people faster than before but more importantly, it saves the person the anguish of the advertised becoming irate over the interruption.

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.

In Advertising Bigger isn't Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns. s it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies? Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers.

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live.

How Well Do Postcards Work?

The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions, such as.

How To Tame The Buying Beast Inside Your Customer

What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations.

Is there anything new under the sun? Here's how to find out if your bright idea is unique.

 "There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.  However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn't take the time to find out if his or her invention is already patented.

Three Keys to Crafting Successful Print Ads

Want to create print ads that get results? Below are three keys to get you started.1.

What Colors Make Your Services Most Attractive?

This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.

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Todays News by officejax free advertising and ad exchange solutionsToday's Advertising news reports resources updated Mon. September / 16 / 2019  

TV Advertising Market Procurement Intelligence Report | TV Advertising Spend Management, TV Advertising Spend Analysis Insights Now Available from SpendEdge  Yahoo Finance

SpendEdge, a global procurement market intelligence firm, has announced the release of their Global TV Advertising Market - Procurement Intelligence Report.


Product Targeting: How It Can Help Amazon Advertisers, And How To Get Started  Forbes

Product targeting unlocks new strategic possibilities for ad campaigns and provides the potential to reach a larger and/or more strategically segmented ...


Daily Journal advertising team honored  Daily Journal

A Daily Journal advertising designer has been named the state's best. Amanda Waltz earned the Indiana's Top Advertising Designer award at the Hoosier State ...


The pop-up you can't exit out of: advertising in the new millennium  The Maine Campus

With the rise of social media, the 2010s may be remembered as the decade of the influencer. Smartphones are loaded with many different and successful social ...


Beauty brand Eos shifts advertising spend to TikTok  Glossy

Lip-care brand Eos is venturing into TikTok territory. As part of a larger ongoing campaign that extends from August 2019 to January 2020, Eos is running a ...


Kohler Co. And Disney Team Up On "Maleficent: Mistress Of Evil" Advertising Campaign  Yahoo Finance

KOHLER, Wis., Sept. 16, 2019 /PRNewswire/ -- In celebration of "Maleficent: Mistress of Evil," Kohler Co., a global leader in the design and manufacture of ...


Here’s How Amazon Will Impact the Entire Advertising Ecosystem  Adweek

A new Forrester report looks beyond the duopoly of Google and Facebook to show how the ecommerce giant is shaking up the ad tech industry.


The ACCC Digital Platforms Inquiry: What it means for the advertising industry  Lexology

The ACCC is concerned about the state of competition in the digital advertising industry. That means that everyone in the industry should be…


Google's ad business will be scrutinized like never before in antitrust investigation  CNBC

The state attorneys general investigating Google want to take a much deeper look into the tech giant's advertising practices. Texas Attorney General Ken Paxton ...


Self-Serve SMB Advertising Comes to Cable Television  Business News Daily

In a bid to make placing ads on television easier for small businesses, Comcast launched a self-*service* ad buying option for its Spotlight platform.


Google says it competes with 'lots of companies' in advertising — here's the hole in that argument  CNBC

A new blog post from Google claims the ad tech industry is a 'healthy marketplace'


Spanish Government Hopefuls Want Gambling Advertising Treated Like Tobacco  GamblingCompliance

Spain's most popular political party has pledged to heavily regulate gambling advertising, treating it similarly to tobacco products that are all but banned from any ...


Visual Design Tools Need to Be Revamped to Help Improve Advertising Creative  Adweek

Novices should have the opportunity for to make outstanding work, too.


When A Recession Comes, Don't Stop Advertising  Forbes

In recent weeks, there has been some talk about an economic recession. When it comes is still anybody's guess, but another business slowdown is inevitable.


Portugal publishes profile of foods affected by ban on advertising to children  IEG Policy

Nutritional profiles of foods affected by the Portuguese restrictions on advertising products high in salt, fat and sugar to children, have been published and will ...


Why marketers struggle to integrate in-app advertising  AdAge.com

Even as advertisers pour ad dollars into apps, they are finding it tough to blend the vertical into their overall marketing mix.


Longtime R&R Advertising Leader Nancy Hoff Dies  Radio & Television Business Report

On October 5, 1973, trade publication Radio and Records debuted. Nancy Hoff was there, in a chief role within the advertising department. Except for a brief.


An hour of advertising with... industry headhunter Helen Kimber  The Drum

One of the reasons I'm so excited by doing An Hour of Advertising is the opportunity to get a point of view on advertising from all corners of the industry.


New ANA report shows advertisers are holding agencies more accountable  Business Insider

A new ANA report on media agency compensation reveals that 69% of advertisers have reworked their contracts and 46% are pushing for performance.


Despite GDPR, Programmatic Advertising Is Still Growing in Europe  Adweek

Spend nears €17 billion while one U.S. outfit ends its European hibernation on Dmexco's opening day.


Facebook advertisers can write own headlines for shared news stories  CBC News

Advertisers on Facebook are able to completely rewrite the displayed headline for news stories, CBC News has learned, opening the door for potential ...


Google's advertising practices are being investigated by almost every U.S. state  AdAge.com

A group of 50 attorneys general opened a broad investigation into whether advertising practices of Alphabet Inc.'s Google violate antitrust laws.


He Built A Multi-Million Dollar Business With Zero Paid Advertising - Here’s How  Forbes

In today's digital economy there's a strategy you can use to supercharge your sales without spending money on marketing and advertising.


4 Reasons Malvertisers Are Some of the Most Sophisticated Advertisers in the World  MarTech Series

Far from being crude spammers, malvertisers are sophisticated, smart, persuasive, and often more technologically savvy than many of their legitimate ...


Advertisers Will Spend a Lot More on Amazon in 2020, Forrester Predicts  Adweek

Ever since a 2016 survey from research firm Advertiser Perceptions put Amazon on the advertising map, the industry has seen Amazon Advertising grow from a ...


Facebook Stock Will Trend Higher as FB’s Advertising Revenue Grows  Yahoo Finance

In terms of stock gains, it's been a good year for Facebook (NASDAQ:FB). FB stock has moved higher by 43%, and the rally has been backed by strong ...


FTC Issues Warning Letters to Companies Advertising Their CBD-Infused Products as Treatments for Serious Diseases  Ad Law Access

On Tuesday, the FTC issued warning letters to three companies selling CBD products. The companies, which FTC did not identify publicly, allegedly.


Lawmaker accuses Juul of illegally advertising vaping as a way to quit smoking  CNBC

E-cigarette maker Juul is breaking the law in advertising its nicotine pods as a safer alternative to traditional cigarettes and tool to help people quit smoking, said ...


The Athletic Ventures Outside the Paywall and Into Advertising  Bloomberg

The Athletic, a sports-news upstart that relies on reader subscriptions, is making its first major foray into ad-supported *content*.


Microsoft Advertising Now Identifies Negative Keyword Conflicts in Shopping Campaigns  Search Engine Journal

Microsoft Advertising has launched a report that identifies negative keyword conflicts in shopping campaigns.


An advertising executive brought a support clown to his redundancy meeting  AdNews

The NZ copywriter spent $200 to hire the clown, who reportedly mimed tears during the meeting.


Alaska joins investigation into Google advertising  Cordova Times

Alaska has joined in a multistate, bipartisan antitrust investigation to determine whether tech giant Google's overarching control of online advertising markets ...


You guys suck! The dos and don'ts of comparative advertising  AdAge.com

From chicken sandwich wars to 'corngate,' trading shots with rival brands is all the rage. But there's a right and a wrong way to go about it.


Major grocery retailers to pilot digital in-store advertising  Chain Store Age

Albertsons Safeway, Southeastern Grocers, and Weis Markets will help launch a new in-store digital media network. Marketing solutions provider News America ...


Advice For Cannabis And CBD Advertising and Marketing  Forbes

Jon Lowen, co-founder of Surfside.IO , a marketing platform in New York, works with cannabis industry companies on their marketing, branding, and advertising ...


Guide to Native Advertising  Columbia Journalism Review

Executive Summary | Introduction | Who Makes Native Ads? | Why Should We Pay Attention to Native Advertising? | Native Advertising and Journalism | Native ...


Native advertising may jeopardize the legitimacy of newsrooms  Columbia Journalism Review

Native advertising is the central digital-revenue stream for the publishing industry. It makes up some 60 percent of the market, or $32.9 billion, according to a ...


Is Klaviyo the next HubSpot in the tumultuous new world of advertising?  The Boston Globe

The maker of customized marketing tools has big ambitions — and money to realize them.


Aussie Butcher Cops Official Complaint For Advertising It Is Non-Halal Certified  LADbible

The Advertising Standards Board​ agreed the sign amount to 'inciting hatred or contempt' against Muslims.


Brian O'Kelley's Next Move Has Nothing – And Everything – To Do With Advertising  AdExchanger

What does physical commodities trading have in common with programmatic advertising? Quite a lot. So it makes sense that ad tech godfather and AppNexus ...


What a Clean Room Means for Amazon Advertising  Adweek

Amazon is reportedly developing clean room technology to help its advertisers better understand the impact of their spend on consumer behavior—and shine a ...


Facebook Tightens Rules on Verifying Political Advertisers  The New York Times

Facebook said Wednesday that it was strengthening how it verified which groups and people place political advertising on its site, as the social network braces ...


Advertising Group Builds Internal Resource for Boosting Marketing Measurement  Associations Now

After years of working with outside groups on marketing measurement initiatives, the Association of National Advertisers is developing an internal program that ...


With “Retargeted” Advertising, Sooner Is Better Than Later  Stanford Report

At this point, no online shoppers should be surprised if they go sniffing around the internet for, say, a new handbag and find themselves, in the days and weeks ...


In lawsuit, Amazon takes on ‘unlawful advertising scheme’ that mimics its branding and trademarks  GeekWire

Amazon alleges in a new lawsuit that a group of unnamed individuals used the tech giant's name, trademarks and branding to dupe people into clicking on links ...


NASCAR shocks gun industry as it appears to block some firearm ads  CNN

Washington (CNN) NASCAR rejected advertisements for its souvenir programs from multiple firearms companies earlier this summer as part of what is being ...


TV Should Bring Digital Approach To Advertising -- But Avoid Digital's Pollutants 09/12/2019  MediaPost Communications

On Tuesday of this week, I was in Toronto participating in the Future of TV Advertising Forum Canada, a conference about the future of our business. I attend a ...


FY2019 Earnings Estimate for Lamar Advertising Co Issued By Imperial Capital (NASDAQ:LAMR)  TechNewsObserver

Lamar Advertising Co (NASDAQ:LAMR) – Imperial Capital dropped their FY2019 EPS estimates for shares of Lamar Advertising in a report released on ...


Twitter blocks state-controlled media outlets from advertising on its social network  TechCrunch

Twitter is now blocking state-run media outlets from advertising on its platform. The new policy was announced just hours after the company identified an ...


Programmatic Advertising Platform Market Is Booming Worldwide | AppNexus Inc., AOL Inc. (Verizon Communications Inc.)  OnYourDesks

A new professional intellgence report published by Stats and Reports with title “Global Programmatic Advertising Platform Market Report 2025” has the ability to ...


Getting Media Right: Nearly half of advertisers say they don't have the right balance between online and offline  Kantar UK Insights

Our latest report suggest social media platforms and online video are set to consolidate their dominance in advertising in 2020, despite measurement concerns.


Google Gets EU Court Boost in Fight Over Hungary Advertising Tax  Bloomberg

Google got a boost in a tax case at the European Union's top court that's made the search-engine giant an unlikely ally of EU antitrust chief Margrethe Vestager ...


NFL Signs Content and Advertising Deal With Reddit  The Wall Street Journal

The National Football League is adding Reddit Inc. to its roster of digital marketing channels as its new season begins, hosting a series of “Ask Me Anything” ...


Are 'Tesla-Killers' Free Advertising for Tesla?  Market Realist

Last week, Porsche unveiled its Taycan. While the model has attracted a lot of attention, it may also be providing a form of free advertisement for Tesla.


Harness the Full Capabilities of the Advertising Marketplace with Automation  AdExchanger

This article is sponsored by Comcast Technology Solutions. In the last few years, brands have wrestled with whether to prioritize broadcast or digital video ...


Climate facts subject to rules on partisan advertising in Canada  Science Magazine

Environmental charities and campaigners in Canada's upcoming federal election this fall say they are facing new restrictions on how they talk about climate ...


Microsoft’s Responsive Search Ads Now Available to All Advertisers  Search Engine Journal

Microsoft is opening up its responsive search ads beta to all advertisers.


Global Blockchain in Media, Advertising, and Entertainment Market 2019 Strategic Assessments – Key players include IBM , Microsoft , SAP , Accenture  The Industry News Room

With more than 100 market data pie chart, tables, figures, and graphs, now the Global Blockchain in Media, Advertising, and Entertainment Market study is ...


5 tips to get started in podcast advertising  AdAge.com

Although there is a multitude of other factors to consider when campaign planning, these tips are a good starting point for diving in and getting the growth you're ...


ERP Software for Advertising Agencies Market expands Worldwide with Impressive Sales Trends by 2024  Business Intelligence

Global ERP Software for Advertising Agencies Market Report illustrates the present development status along with the growth of ERP Software for Advertising ...


Traditional Advertising Agency Services Market Growth, Analysis and Industry Forecast 2019 to 2025  One Digi Click

Los Angeles, United State, September 16, 2019, – The global Traditional Advertising Agency Services market is carefully researched in the report while largely ...


Advertising casualties of the pivot to privacy  Digiday

It's open season on advertising techniques that rely too heavily on personal user data. Tighter data protection regulations and the privacy agendas of the ...


'Get ready for Brexit' advertising campaign launches  BBC News

An information campaign urging the public to "get ready for Brexit" has been launched by the government. The campaign began on Sunday with the launch of a ...


New Forecast Report For Global Digital Advertising Platforms Market 2019: With Top 20 Countries Data, Manufacturers, Suppliers, In-Depth Research On Market Dynamics, Export Research Report And Forecast To 2024  Market Expert

The report on the Global Digital Advertising Platforms Market is a comprehensive overview of the market, covering various aspects such as product definition, ...


Facebook removes altered Conservative advertisement  BBC News

Facebook has removed a Conservative Party advert which misrepresented a BBC News story. The ad carried a BBC logo and headline saying "£14 billion ...


Google, Facebook rebuff Russia over political advertising accusation  Reuters

MOSCOW (Reuters) - Google said on Monday that it supported responsible political advertising that complies with local legislation, after Russia accused it of ...


Introducing First Things First, Adweek’s New Daily Resource for Advertising, Marketing and Media  Adweek

The newsletter will bring you the news, but also tips to help you do your job better.


Why in the world do we have direct-to-consumer drug advertising?  STAT

Out of the roughly 200 countries in the entire world, the U.S. is one of just two that allows drug companies to advertise on TV. Why?


Microsoft opens responsive search ads beta to all advertisers  Search Engine Land

All advertisers can now start testing responsive search ads in their Microsoft Advertising accounts. With responsive search ads (RSAs), first introduced by Google ...


Global Online Advertising Market Analysis, Growth, Size, Share, Demand & Forecast 2019-2026: Google, Facebook, Amazon, AOL, Baidu, Microsoft, Twitter  Market News Times

The Global report entails the overall and all-encompassing study of the “Online Advertising Market” with all its relevant factors that might have an influence on ...


7 Out-of-the-Box PPC Advertising Ideas You Should Try Now  Search Engine Journal

Inject more creativity in your paid search campaigns. Use these seven out-of-the-box ideas that can help improve your PPC performance.


These companies thank farmers in their advertising. Here’s what happens on social  AGDAILY

Farm Babe wanted to raise awareness on what happens when marketing efforts thank farmers and hope this will be the new trend in advertising.


Impressive Growth of Internet Advertising Market 2019-2025 Is to Grow at a CAGR of +17% with Top Key Players- Alphabet, Facebook, Baidu, Yahoo!, Microsoft, Alibaba, Tencent, Twitter, AOL  Market Expert

Internet Advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Consumers view ...


Digital Display Advertising: Market 2019 Segmentation-Analysis, Statistics, Share, Emerging-Trends, Business-Opportunities, Consumer-Behavior, Demand, Development, Advancement & Forecast 2023 – SevenAtoms, Path Interactive, Elixir Web Solutions, Digital 312  Business Intelligence

A detailed analysis of the Digital Display Advertising Market 2019 Industry research report has been compiled in this research study, inclusive of prominent ...


Bernie Sanders attacks ABC for partnering with 'health care industry' advertisers at Dem debate  Fox News

Sen. Bernie Sanders, I-Vt. went after ABC at the third Democratic debate Thursday night over its advertisers from the health care industry.


In-app Advertising Market to Record an Exponential CAGR by 2025  NewsVarsity

Global In-app Advertising Market: Overview. In-app advertising is a form of advertising through smartphones wherein the advertisements are integrated into the ...


How to use Amazon and advertising to build a D2C startup  TechCrunch

Entrepreneurship in consumer packaged goods is being democratized. This article focuses on customer acquisition, particularly Amazon and online advertising, ...


Global Location Based Advertising (LBA) Market 2019 – Research Report, Demand, Price, By Application, Region and Forecast to 2025  The Market-News 24

Location Based Advertising (LBA) market Report, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers ...


Direct-to-Consumer Pharmaceutical Advertising (DTCPA) Market Forecast by End-Use Industry 2019-2025  Financial Newspaper

Direct-to-Consumer Pharmaceutical Advertising (DTCPA) Market is a professional and in-depth study on the current state of the Direct-to-Consumer ...


12 Strategies To Keep In Mind When Designing Advertising For E-Commerce  Forbes

Understanding the strategies that work in e-commerce marketing requires a more in-depth examination of the medium and its products. Follow these tips for ...


How to Prove Value as Advertisers 'Take Back Control'  Adweek

S4 Capital chief Sir Martin Sorrell says that 'every single client is looking at in-housing.'


Facebook denies it is to blame after Russian political advertising accusation  Reuters

Facebook said on Monday that advertisers, not it, were responsible for complying with local election laws after Russia accused the tech giant of allowing political ...


Here's what you need to know in advertising and media this week  INSIDER

Companies like BritePool and Epsilon are capitalizing on marketers' need to prepare for privacy regulations.


Signal Lamp Announces In-Flight Advertising and Content Agreements  APEX Media

Signal Lamp Entertainment (SLE) has made four announcements indicating the company's continued expansion into in-flight advertising and *content*. SLE has ...


Gas is ‘not a low-carbon fuel’, UK watchdog rules  Financial Times

UK regulators have issued a warning to Norwegian energy giant Equinor over advertisements on the London Underground that implied gas is a “low-carbon ...


Cloud Advertising Market Analysis- Size, Share, overview, scope, Revenue, Gross Margin, Segment and Forecast 2016 – 2022  Zebvo

One of the reasons that internet has expanded as swiftly as it has can be attributed to the remarkable growth of e-commerce. Consumers now prefer to shop for ...


How To Optimize Native Advertising To Grow A Business, According To New Report From DesignRush  MarTech Series

DesignRush.com, a B2B marketplace connecting brands with agencies researched exactly how to execute successful native advertising *content* that fosters ...


Travel Wisconsin looks to expand advertising into new markets  Madison.com

In an effort to draw more travelers to the state, Travel Wisconsin seeks to expand marketing efforts into as many as three new Midwest communities.


AMD to pay out $12.1 million in false advertising class action suit over Bulldozer chips  Circuit Breaker

AMD has agreed to a $12.1 million settlement in a class action lawsuit for some customers who bought its FX-8000 / 9000 CPUs built on its 2011 Bulldozer ...


Tucker Carlson’s Fox News Show Loses More Advertisers  The New York Times

Mr. Carlson still attracts a large audience, but his statements about women, immigrants and race have prompted calls from activists for advertiser boycotts.


Research Shows Advertising Is Changing Public Opinions On Forestry And Wood  B&T

Around 25 per cent of Australians have seen The Ultimate Renewable™ campaign run by Forest and Wood Products Australia (FWPA), which research shows is ...


Epoch Times banned from advertising on Facebook after breaking ad rules  The Verge

Facebook has banned conservative news site The Epoch Times from buying ads after the site violated ad policies by attempting to avoid Facebook's rules for ...


Expected Outstanding Growth of Advertising Agency Software Market by 2024  The Market Journal

AMA Research added a comprehensive research document of 200+ pages on 'Advertising Agency Software' market with detailed insights on growth factors and ...


Google Chrome proposes 'privacy sandbox' to reform advertising evils  CNET

Publisher ad revenue drops 52% when ads aren't targeted, says Google -- whose privacy sandbox idea aims to offer both ad targeting and privacy.


Twitter bans advertising from state-controlled news outlets  Engadget

Twitter announced today that it will no longer accept advertising from state-controlled news outlets. Those accounts will still be able to use the platform, but...


Is YouTube punishing queer sex educators for advertising adult toys?  Queerty

Several queer YouTube *content* creators have claimed via Twitter that the video-sharing platform is threatening to delete their channels because their videos ...


How One Creative Is Facilitating More Opportunities for Women in Advertising  Adweek

Laura Visco is changing the narrative, one invisible talent at a time.


Juul And Other E-Cig Makers Are Free To Advertise, Though Big Tobacco Can't : Shots - Health News  NPR

Though tobacco ads have been banned from TV for about 50 years, the marketing of electronic cigarettes isn't constrained by the law. Public health advocates ...


What You Need to Know About Advertising on TikTok  Social Media Today

TikTok, the short-form mobile video app that's popular among Gen Z, has been rapidly growing its young user base, and as a result, marketers have been keenly ...


After a Nearly 30-Year Advertising Hiatus, Dum Dum Lollipops Are Back  Adweek

You don't have to go far to find a Dum Dum lollipop. They're often up for grabs at doctor's offices, hair salons and the like, waiting for adults and kids alike to ...


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  free online ebooks tips news how to articles home remedies Advertising information related ebooks tips articles from the Advertising Information Channel:

Media Savvy - Media Skills For Rural Women
The ability to lead, persuade and influence are integral skills for effective leaders. The capability of telling a story that inspires, motivates and informs is an essential part of this process.


How to Make a Fortune from Unique Resistance-free Advertising
One of the most powerful offers you can use in your advertising is the word Free. But, you may well ask? how can I make a profit giving my products and services away without charging for them? Which is the exact reason why you need to understand the 'LVC Formula' which stands for the Lifetime Value of a Client! Here's how it works.


How to Save Money by Making Your Own Sign
In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc.


7 Essential Elements for Profit-Pulling Ads
Advertising will make or break your business. It is crucial to your success that you learn to write great ad copy.


Why People Fail in Mail Order
Mail order is a very complicated business.  Every phase must be planned, analyzed and tested.


The Art Of Fear Free Advertising
Is fear of failure an issue when you commit valuable money in advertising? Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return? Is that a valuable lesson? Course it is! So, how do you do it? The answer is testing! It's simple really..


Media Savvy - Treat Them As You Would Your Best Customer
The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process.


Imprinted Promotional Items - Their Many Marketing Applications
There are many uses for promotional items. This means that they are just not used as freebies for a grand opening special.


Books, Bibles and Fast-Talkers
Every community has them. Fast talkers who roll into town with a clever idea to sell to people in business.


Why Hire an Advertising/Marketing Consultant?
As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do.


Send them to the White Pages
Your business is listed in the Yellow Pages whether you buy an ad or not. Your business is listed in the Yellow Book and the other phone books, too, no purchase necessary.


Cable Ads 5 Bucks!
Cable has grown from 13 houses connected together in 1948 to coverage of nearly 70% of all households in the U.S.


Yellow Pages Ads - Buying Secrets
Yellow Pages Ads - Buying Secrets OK- let's agree that many businesses can benefit greatly from Yellow Pages advertising. Let's also agree that few businesses enjoy paying for this "necessary evil".


Should You Advertise on TV?
When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV?" I can't answer that questions until I ask a number of questions first.


Juice - Scam of the Decade or Opportunity of the Century
If you are an ardent web surfer and MLM'er like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLM'ers and all paying ISP subscribers or it is the biggest scam yet, bar none.


Seven Ways to Waste Your Money on Yellow Pages Advertising
Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy.


The Shrinking Ad Dollar
CPR CPA CTR..


The Secrets To Successful Radio Advertising
Ask some businesses about radio advertising and they'll tell you it's the greatest investment they ever made while others will tell you it was a complete waste of time and money. So why does radio work for some and not for others? What's the secret to successful radio advertising? Know this: Radio can be a major player in your advertising mix if you know how to do it and I'm about to give you the secrets to successful radio advertising so read on.


The TV Shoot, The Spoiled Brat, And A Painful Lesson
It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign.


The Internet and Beyond - 12 Tips on Writing Better Brochures
Every year thousands of online businesses fail. None of them begin with the idea they'll fail, in fact they have high hopes of success, but they fail all the same.

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