Advertising  |  Affiliate revenue sharing  |  Auctions  |  Best Business Tips  |  Blogging  |  Crafts & Hobbies  |  Currency Trading  |  Home Remedies Tips  |  Mesothelioma lung cancer and asbestos  |  Mortgage and refinance |  Pets  |  Web Site design  | 

We would like to thank the local libraries, schools, and universities for recommending students to visit us when doing research on any of our information topics.
 Please check back frequently as new topics are added and current topics are updated daily.

       

The Secrets of The Shriekers

Place your TextLink AD here free

 
Web Site design TIPS
 
Information channel:


I am constantly bombarded with all sorts of advertisements, single-page sites, and sites offering very little real content but some wonderful new "product" or "service" for sale that purports to make its customers wealthy beyond their wildest dreams.

For the purposes of this article, let's refer to Amazing Formula (http://www.amazingformula.com) as an example of such a site. (Note: I have never purchased this product and can make no claim, verification or guarantee one way or the other as to its effectiveness. The sole purpose of my mentioning this site is as a study of the ad copy within.)

There isn't very much in terms of "content"; the marketing of the "bribes" is confined to a single page, with a hyperlink to "testimonials" which may or may not be legitimate. Yet, this site has been around in some form for nearly four years, according to The Internet Wayback Machine http://web.archive.org/web/*/http://www.amazingformula.com, with the same basic "content" and no significant updates. Why? Because it works.

What makes this website and others like it profitable, even without a significant content update in 4 years? The sales copy. The sales copy of this page uses simple, but effective techniques to trigger the user into buying the product, in this case a CD-ROM indicating how to sell anything to anyone at any time. Let's look at some of these techniques now.

That's right, I, Adam Senour, am going to give away million of dollars' worth of secrets to you and I'm going to do it WITHOUT CHARGING YOU A SINGLE RED CENT!!! No e-books to download, No expensive CD-ROMs to purchase, No courses to subscribe to, NOTHING! You too will be a website copy writing genius, able to sell your goods and services at will!

Short paragraphs. Users traditionally don't wish to read long blocks of text. They like information concise, simple, and to the point.

"You" words/second-person perspective. This is arguably the most misunderstood and underrated aspect of copy writing. When reading sales copy, users are looking not for general information on the product. They want the answer to one simple question: "What's in it for me?" Using words such as "you", "your", and "yourself", while being generic in nature, go a long way toward establishing a website rapport with your customers.

Bold, Underline, Italics. Highlighting important phrases with bold, underline, and italics allows your customer to quickly scan and decipher the nature of your copy and the key elements of it. Bold, underline, and italics can be used in conjunction with color to further distinguish vital elements of your marketing message.

However, it is strongly advised that you use bold, underline, and italics sparingly in order to ensure that only your most important points are receiving the full attention of your customers. Use bold, italics, and underline sparingly.

The color coding of important words, and the selection of those colors. "Cool" colors such as Blues and greens are traditionally used to relax the user and put him/her in a positive mood conducive to sales; and "hot" colors such as reds, yellows and oranges are meant to incite the user into making a purchasing decision.

Headings and subheadings. Headings and subheadings should be used to break up long blocks of text into shorter and easier-to-read section. In the case of the Amazing Formula website, graphic headings are used to break up the content; however, for search engine reason, you may wish to conider text-based headings to split up your content into section.

Bullet lists. These lists can be numbered, as this one is, or they can be unordered, as the Amazing Formula ones are. There doesn't seem to be much difference in either event, as long as the copy for each bullet remains concise and to the point as in point 2; although the unordered list bullets can be stylized with graphics, as the Amazing Formula website has done.

A call to action. What do you want your customer to do? Where would you like them to go next? Give your customer at least one clear and understandable path to follow to make the appropriate action.

In the case of the Amazing Formula site, there are not one, but 2 "Click to order via our secure server!" button as well as an order hyperlink in the menu on the top of the page. The garden path, albeit a very short one in this case, is clearly laid out for the customer to follow.

These are the seven secrets of The Shriekers. Implementing them on your website should lead to a significant increase in sales and profits.

About The Author

Adam Senour is the owner of ADAM Web Design, a leading web design and development company in Toronto, Ontario, Canada. Visit http://www.adamwebdesign.ca for more information on ADAM Web Design products and services.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONMORE RESOURCES updated Fri. November / 22 / 2019





























News | Filling the Gaps in Art Education  Rhode Island College News


The Future of Web Development  Business 2 Community
















Digital Organizer  SustainableBusiness.com




Seven web design mistakes that hurts user experience  Business MattersBusiness Matters





























Largest Web Design Firms in Massachusetts  New York Business Journal








Web Design Trends in 2019  Business 2 Community













 

People Locator find anyone in the USA

 


Surplus Overstock Jewelry Antiques office cubicles desks workstation tables

Click here to
OfficeJax free ad space available here

 

Find used office equipment in Ohio at www.OfficeJax.Has.It

Find the best fleamarkets at www.FleaMarketWorld.Has.It

Find electric powered vehicles at www.NoGas.Drives.It

 

Free Automatic Link Exchange

Find advertising supplies below wholesale in Akron, Ohio

Akron University of Akron university housing available

domain registration | domain registration | Hunt | Search Engine Services | india online
Text Link Ads

[Back to Top]

 

 

auction news and listings for Akron, Ohio

Akron crafts and hobby news center

Akron currency trading

Akron Ohio pet news

home remedies and tips

Advertising and promotion Akron, Ohio

The Akron blogging news center

Akron Ohio web site design news

Akron Mortgaging and refinancing

  go back

 

server monitor

check web page

HOME | SITE MAP
© 2012 - 2019 All Rights Reserved

Increase pagerank automaticly with HitsSurfer

free page rank checker and seo evaluation tools