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Five Ways A Blog Helps You To Market Your Business


Want to advertise online without spending a fortune? Get a blog.

If you're an Internet marketer, you need a blog, because:

* a blog helps your site to rank higher in the search engines; and

* a blog expands your customer base.

Blogs are often called social marketing tools, because they let you interact with your readers via comments and permalinks (see the glossary below.)

What's a blog? Get up to speed here:

* http://www.blogger.com/tour_start.g

* http://en.wikipedia.org/wiki/Blogs

Let's look at five ways a blog helps you to market your business.

One: A blog helps your site to rank higher in the search engines

In 2003, when Google bought Pyra Labs, the company which developed Blogger, the reaction was Huh? At the time, blogs were seen by most as online journals, primarily maintained by the demented and teenage girls.

How times change. In 2005, companies small and large are using blogs to promote their businesses. This is because Google and the other search engines love blogs because of their constantly updated content.

Blog often, and you'll get more visitors and a good search engine ranking.

Two: A blog expands your customer base - you'll reach people you could reach in no other way

A blog helps you to reach people you can reach in no other way because your frequent updates mean that you'll automatically get niche visitors - those people who have no clue about you or the product that you're selling, but who happened to type in a search engine query that mentioned words you used in a single post.

Those niche visitors can become buyers, and this means that you don't need to struggle to get top listings in any search engine. Write (or link to) quality content, and your visitors will find you.

Three: A blog helps your site to differentiate itself

A blog is a form of stealth marketing. Therefore a blog doesn't need to be about the products you're selling. A blog can be about any topic that you're passionate about. Blog about your passion, and mention - in passing - the products you're selling. You can also link to them, but don't bother selling heavily - that's not what a blog is about.

Four: Like a diamond, a blog is forever

Although the most-visited blogs update often, some of them several times a day, that doesn't mean that you have post more often than you can fit into your schedule. Your permalinks (see below) mean that since your blog items are standalone pages, they're indexed by search engines in the same way that any HTML or other page is indexed - your blog items/ pages will continue to bring traffic even if you don't update very often.

Five: A blog attracts new opportunities

A blog makes your business visible. Your stealth marketing efforts will attract the attention of people who may become joint venture partners, or who will have other opportunities for you.

The time and energy that you invest in your blog can bring results beyond your wildest expectations. Create a blog - it's your hardest-working, and most cost-effective online marketing option.

GLOSSARY:

Blog = Web log.

Permalink = permanent link, an URL for a single blog post.

Comment = blogs have a comments section, where readers can interact with the blogger and others.

Copyright 2005 Michael Murray

Michael Murray is a 22-year old full-time Internet marketer and college student with Cerebral Palsy who lives in sunny Orlando Florida. His latest site is an information center on adware information: http://www.adware-software.com/spywareremover


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Thu. August / 06 / 2020

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What Happened to Tagging?  JSTOR Daily

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RSS is the greatest enemy of Hinduism  Times of India

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RSS’s standardised Hinduism – Part 1  Times of India

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The eccentric economic ideology of RSS and BJP – Part 2  Times of India

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Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

The eccentric economic ideology of RSS and BJP – Part 1 - Times of India
The eccentric economic ideology of RSS and BJP – Part 1  Times of India

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A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

Farewell to the blog - Politico
Farewell to the blog  Politico

Create an Engaging Legal Blog: Benefits of Law Blogs - The National Law Review
Create an Engaging Legal Blog: Benefits of Law Blogs  The National Law Review

Blogs still among our best information - Otago Daily Times
Blogs still among our best information  Otago Daily Times

The RSS sutras for the twenty-first century - Times of India
The RSS sutras for the twenty-first century  Times of India

Rising divorces a sign of justice, not arrogance - Times of India
Rising divorces a sign of justice, not arrogance  Times of India

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

The eccentric economic ideology of RSS and BJP – Part 4 - Times of India
The eccentric economic ideology of RSS and BJP – Part 4  Times of India

Member manager sought for YALSA's blog, The Hub - ala.org
Member manager sought for YALSA's blog, The Hub  ala.org

They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that - Times of India
They don’t hate JNU, they fear it: In absence of an articulate, united opposition, it’s our campuses that  Times of India

3-Step Blog Strategy That Works: Storytelling, USPs & Sales - Search Engine Journal
3-Step Blog Strategy That Works: Storytelling, USPs & Sales  Search Engine Journal

Learn to make money by blogging with the help of this online training - Mashable
Learn to make money by blogging with the help of this online training  Mashable

Ian Hamilton's Blog - Prioritising Accessibility Considerations - Gamasutra
Ian Hamilton's Blog - Prioritising Accessibility Considerations  Gamasutra

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

Webster blogger refuses to let COVID-19 muffle her voice - Democrat & Chronicle
Webster blogger refuses to let COVID-19 muffle her voice  Democrat & Chronicle

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

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‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

Blogging Assistant PD Accused of Revealing Secrets of Little-Disguised Clients - ABA Journal
Blogging Assistant PD Accused of Revealing Secrets of Little-Disguised Clients  ABA Journal

2019 Saveur Blog Award Winners - Saveur
2019 Saveur Blog Award Winners  Saveur

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Ghost blogging platform servers hacked and infected with crypto-miner  ZDNet

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#DalitLivesMatter: Why we don’t care about this hashtag  The Times of India Blog

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Why Modi must not repeat Nehru’s mistakes on China  The Times of India Blog

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Game Devs, The World Needs You Right Now  Gamasutra

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WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

Blogs - LexBlog
Blogs  LexBlog

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Jack Pritz's Blog - Dead by Daylight's Engagement Cycle  Gamasutra

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Unleashing the power of your company blog  The Drum

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Victoria Tran's Blog - Finding, Choosing, and Managing Moderators  Gamasutra

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Could Blogging Boost Your Ecommerce SEO?  Practical Ecommerce

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Josh Bycer's Blog - Lessons Learned From Reviewing Indie Games  Gamasutra

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How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast  Times of India

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Byrd's New Nest | Jesus Creed | A Blog by Scot Mcknight  ChristianityToday.com

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Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse  Washington Post

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eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

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Balancing Tips: How We Managed Math on Idle Idol  Gamasutra

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Tales From Discoverabilityland: A Story Of Three Graphs  Gamasutra

Andrew Haining's Blog - Outer Wilds critical analysis - Gamasutra
Andrew Haining's Blog - Outer Wilds critical analysis  Gamasutra

Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

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Narrative vs Gameplay: a Toolbox for Harmonious Coexistence  Gamasutra

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When Nehru put the ‘Constitution in danger’  Times of India

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Hang Line Postmortem Part 3 - Production data and tools used in development  Gamasutra

Greenfield student launches blog to connect teens worldwide amid pandemic - The Recorder
Greenfield student launches blog to connect teens worldwide amid pandemic  The Recorder

Thomas Bidaux's Blog - Kickstarter and Games in 2019 - Gamasutra
Thomas Bidaux's Blog - Kickstarter and Games in 2019  Gamasutra

Fabian Fischer's Blog - Reward Fatigue - Gamasutra
Fabian Fischer's Blog - Reward Fatigue  Gamasutra

The saga of lockdown: India has shown extraordinary solidarity, forbearance and leadership skills - Times of India
The saga of lockdown: India has shown extraordinary solidarity, forbearance and leadership skills  Times of India

Shutdowns kill people and biz, ease them fast - Times of India
Shutdowns kill people and biz, ease them fast  Times of India

My Own Personal Extinction - Scientific American
My Own Personal Extinction  Scientific American

Miami Mayor Francis Suarez Live Blogs What It's Like To Have COVID-19 - WLRN
Miami Mayor Francis Suarez Live Blogs What It's Like To Have COVID-19  WLRN

The curious case of Animal Crossing in China | Opinion - Gamasutra
The curious case of Animal Crossing in China | Opinion  Gamasutra

Don’t defer to China: Galwan valley should finally compel us to make major course correction - The Times of India Blog
Don’t defer to China: Galwan valley should finally compel us to make major course correction  The Times of India Blog

Why Maria Wirth is Wrong - Times of India
Why Maria Wirth is Wrong  Times of India

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Resetting India’s ties with China: The Ladakh intrusion is an outcome of Beijing’s ambitions and insecurit  Times of India

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Impact of Coronavirus Epidemic to China's Game Industry  Gamasutra

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Bengal’s Amphan tragedy needs more national and global attention  Times of India

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Become the Beyonce of Legal Content with These Three Tips  JD Supra

This R-Day, let’s focus on India’s cultural greatness rather than military muscle - Times of India
This R-Day, let’s focus on India’s cultural greatness rather than military muscle  Times of India

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Ex-eBay workers accused of sending live spiders, cockroaches to blogging couple writing about lawsuit  ABA Journal

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China’s back-stabbing!  Times of India

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Animal Crossing in the age of social distancing  Gamasutra

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Ryan Sumo's Blog - Project Management in the Time of Covid-19  Gamasutra

Security Bloggers Network - Security Boulevard
Security Bloggers Network  Security Boulevard

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Dear Food Bloggers: Stop Yammering And Give Me The Dang Recipe  The Federalist

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Meet the New Blogger: Meghna Datta | Research Blog  Duke Today

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Of macho men and broccoli cownundrums  Times of India

Manufactured Dissent 2.0 - Times of India
Manufactured Dissent 2.0  Times of India

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Boost Ties with Taiwan: China can’t dictate terms for everyone in Asia  Times of India

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

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When history gets interactive: Attentat 1942, Svoboda 1945 and historical research  Gamasutra

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India-Nepal border row: A tale of two streams  Times of India

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On Failure & Funding: How my sci-fi adventure Aquamarine finally found Kickstarter success  Gamasutra

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Not the End of the Chase  Scientific American

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Practical Tips: Maximizing Your Unity Game's Performance [Part-1]  Gamasutra

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Alexandre Chaudret's Blog - Crafting Nightmares - Othercide's Art Direction  Gamasutra

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The OIC Statement on Indian Muslims  Times of India

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Sweat Equity: Still blogging away on LGBTQ topics, but it's not big money  Pittsburgh Post-Gazette

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Seven ways to monetise your blog  Media Update

Megan Carriker's Blog - Video game marketing predictions for 2020 - Gamasutra
Megan Carriker's Blog - Video game marketing predictions for 2020  Gamasutra

So many Buddhas: The Buddha one imagines tends to be filtered through the politics one prefers - Times of India
So many Buddhas: The Buddha one imagines tends to be filtered through the politics one prefers  Times of India

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‘Over 90% of India’s heritage lies buried and space archaeology can help unearth it … using satellites a  Times of India

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Emil Glans's Blog - On Monster Design  Gamasutra

Why Did Rahul Gandhi sign a party to party MOU with the CCP? - The Times of India Blog
Why Did Rahul Gandhi sign a party to party MOU with the CCP?  The Times of India Blog

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VR/AR: A Renaissance Art Form (Google Tech Talk)  Gamasutra

Neil Patel's Personal Blogging Advice and Why It Works? - Customer Think
Neil Patel's Personal Blogging Advice and Why It Works?  Customer Think

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Keto vs Paleo diet  Times of India

Rosetta Stones Rolls On - Scientific American
Rosetta Stones Rolls On  Scientific American

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