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Marketing With Blogs - Part 1


Marketers have found that blogs are excellent tools for communicating with their audience. Anyone who has something to sell or an idea to promote can benefit from using blogs.

Corporates like Nike are using blogs to build branding. Microsoft and Sun are using them to communicate with the developer community.

Blogs have a number of advantages that make them excellent tools for communication.

They are cheap to install and require little or no technical expertise. So the entry point for blogging is very low when compared to the expense of hiring a website designer.

While building a website is often out of the reach of most solo entrepreneurs, anyone can start a blog. If you can't write or hate to write, you can start an audio or video blog. The possibilities are endless.

Blogs also help you create content that search engines love, and encourage linking from a number of other bloggers who write on similar topics. This makes them excellent tools for getting high search engine rankings and boosting your visibility.

They also encourage immediate responses from your readers and customers, so you can get feedback, tweak your campaigns and respond better to the market's demands.

Blogs, and the RSS feeds they come with, help you syndicate your content online, boost your reach and influence and allow readers to control their communications with your company.

Your blog can be your selling point and help your prospects opt for you and your services over those of others.

Whether you're an individual, entrepreneur, small business, consultant, coach, book author, independent filmmaker, actor, model, travel guide, work-at-home mom - someone who wants to promote their individual skills and talents or interests - there is immense potential in using blogs to promote your business.

In part 2 of this article series I cover some tips that will help you ensure your blog is a good marketing vehicle. http://www.blog-maniac.com/marketing-with-blogs2.htm

Priya Shah is the CEO of eBrand360 and writes the Marketing Slave blog.

This article may be reprinted as long as the resource box is left intact and all links are hyperlinked.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Thu. August / 18 / 2022

Chrome “Feed” is tantalizing, but it’s not the return of Google Reader - Ars Technica
Chrome “Feed” is tantalizing, but it’s not the return of Google Reader  Ars Technica

RSS3 Brings Syndication Feeds (and FriendFeed) to Web3 - thenewstack.io
RSS3 Brings Syndication Feeds (and FriendFeed) to Web3  thenewstack.io

12 Best RSS Feed Creators for Your Blog or Website - Robots.net
12 Best RSS Feed Creators for Your Blog or Website  Robots.net

Alabama food blogger and author Kate Wood releasing new cookbook, 'Her Daily Bread' - Alabama NewsCenter
Alabama food blogger and author Kate Wood releasing new cookbook, 'Her Daily Bread'  Alabama NewsCenter

What 1,000 food blog audits has taught me about SEO - Search Engine Land
What 1,000 food blog audits has taught me about SEO  Search Engine Land

10 Blogging Tips to Capture the Right Audience (and Keep Them) - Search Engine Journal
10 Blogging Tips to Capture the Right Audience (and Keep Them)  Search Engine Journal

How to create a three-tier blog strategy to increase revenue - Search Engine Land
How to create a three-tier blog strategy to increase revenue  Search Engine Land

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

Subscribe to Foreign Blogs in your Native Language with Google Scripts - Digital Inspiration
Subscribe to Foreign Blogs in your Native Language with Google Scripts  Digital Inspiration

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

RSS Feeds for EconLog - Econlib
RSS Feeds for EconLog  Econlib

The best free blogging sites in 2022 - Tom's Guide
The best free blogging sites in 2022  Tom's Guide

CES 2022 live blog Day 5: All the latest news and biggest announcements - Tom's Guide
CES 2022 live blog Day 5: All the latest news and biggest announcements  Tom's Guide

FeedBurner FAQ - Answers To Your RSS Feed Problems - Digital Inspiration
FeedBurner FAQ - Answers To Your RSS Feed Problems  Digital Inspiration

Teetering on the Edge of the Moral Injury Cliff - AAFP News
Teetering on the Edge of the Moral Injury Cliff  AAFP News

How to Move your Blogger Blog on Custom Domain to WordPress - Digital Inspiration
How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

How to Write a Successful Blog - Digital Inspiration
How to Write a Successful Blog  Digital Inspiration

MWC 2022 live blog: catch up on five days of phones, tablets and wearables - TechRadar
MWC 2022 live blog: catch up on five days of phones, tablets and wearables  TechRadar

Boulevard Feed Request - Security Boulevard
Boulevard Feed Request  Security Boulevard

Wikis, blogs and podcasts: a new generation of Web-based tools for virtual collaborative clinical practice and education - BMC Medical Education - BMC Medical Education
Wikis, blogs and podcasts: a new generation of Web-based tools for virtual collaborative clinical practice and education - BMC Medical Education  BMC Medical Education

A Prayer for Ukraine | Jesus Creed | A Blog by Scot McKnight - ChristianityToday.com
A Prayer for Ukraine | Jesus Creed | A Blog by Scot McKnight  ChristianityToday.com

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

Molly Morrison: NBA, Memphis Grizzlies blogger talks journey - Commercial Appeal
Molly Morrison: NBA, Memphis Grizzlies blogger talks journey  Commercial Appeal

How to Migrate your Blog from Blogger to WordPress - Digital Inspiration
How to Migrate your Blog from Blogger to WordPress  Digital Inspiration

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