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Marketing With Blogs - Part 1


Marketers have found that blogs are excellent tools for communicating with their audience. Anyone who has something to sell or an idea to promote can benefit from using blogs.

Corporates like Nike are using blogs to build branding. Microsoft and Sun are using them to communicate with the developer community.

Blogs have a number of advantages that make them excellent tools for communication.

They are cheap to install and require little or no technical expertise. So the entry point for blogging is very low when compared to the expense of hiring a website designer.

While building a website is often out of the reach of most solo entrepreneurs, anyone can start a blog. If you can't write or hate to write, you can start an audio or video blog. The possibilities are endless.

Blogs also help you create content that search engines love, and encourage linking from a number of other bloggers who write on similar topics. This makes them excellent tools for getting high search engine rankings and boosting your visibility.

They also encourage immediate responses from your readers and customers, so you can get feedback, tweak your campaigns and respond better to the market's demands.

Blogs, and the RSS feeds they come with, help you syndicate your content online, boost your reach and influence and allow readers to control their communications with your company.

Your blog can be your selling point and help your prospects opt for you and your services over those of others.

Whether you're an individual, entrepreneur, small business, consultant, coach, book author, independent filmmaker, actor, model, travel guide, work-at-home mom - someone who wants to promote their individual skills and talents or interests - there is immense potential in using blogs to promote your business.

In part 2 of this article series I cover some tips that will help you ensure your blog is a good marketing vehicle. http://www.blog-maniac.com/marketing-with-blogs2.htm

Priya Shah is the CEO of eBrand360 and writes the Marketing Slave blog.

This article may be reprinted as long as the resource box is left intact and all links are hyperlinked.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sat. April / 13 / 2024

The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ... - MacStories
The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ...  MacStories

Heads Up – AWS News Blog RSS Feed Change | AWS News Blog - AWS Blog
Heads Up – AWS News Blog RSS Feed Change | AWS News Blog  AWS Blog

What Is an RSS Feed? (And Where to Get It) - Lifewire
What Is an RSS Feed? (And Where to Get It)  Lifewire

Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs - WP Tavern
Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs  WP Tavern

I defy the world and go back to RSS - Bryan Alexander
I defy the world and go back to RSS  Bryan Alexander

RSS Feeds - USDA.gov
RSS Feeds  USDA.gov

Microsoft Security Blog | Digital Security Tips and Solutions - Microsoft
Microsoft Security Blog | Digital Security Tips and Solutions  Microsoft

How to Weave the Artisan Web | Whatever - John Scalzi's Whatever
How to Weave the Artisan Web | Whatever  John Scalzi's Whatever

Twitterfeed : Bringing RSS to Twitter for Every Blogger - Search Engine Journal
Twitterfeed : Bringing RSS to Twitter for Every Blogger  Search Engine Journal

The Story of the First Podcast Feed - Podnews
The Story of the First Podcast Feed  Podnews

Subscribe to Foreign Blogs in your Native Language with Google Scripts - Digital Inspiration - Digital Inspiration
Subscribe to Foreign Blogs in your Native Language with Google Scripts - Digital Inspiration  Digital Inspiration

The podcast revolution — Harvard Gazette - Harvard Gazette
The podcast revolution — Harvard Gazette  Harvard Gazette

Follow your favorite news, blogs and webcomics without Twitter - Cult of Mac
Follow your favorite news, blogs and webcomics without Twitter  Cult of Mac

In the Pipeline by Derek Lowe - In the Pipeline
In the Pipeline by Derek Lowe  In the Pipeline

15 Companies That Really Get Corporate Blogging — SitePoint - SitePoint
15 Companies That Really Get Corporate Blogging — SitePoint  SitePoint

Seattle Bike Blog - Seattle Bike Blog
Seattle Bike Blog  Seattle Bike Blog

Read Salon's blogs in your RSS reader - Salon
Read Salon's blogs in your RSS reader  Salon

How to Start a Podcast on Spotify with Upload Steps - Castos
How to Start a Podcast on Spotify with Upload Steps  Castos

FOXNews.com RSS Feeds - Fox News
FOXNews.com RSS Feeds  Fox News

Midnight Blizzard: Guidance for responders on nation-state attack - Microsoft
Midnight Blizzard: Guidance for responders on nation-state attack  Microsoft

Round up - BBC
Round up  BBC

Fraidycat is a fantastic new app for keeping tabs on your favorite internet gems - The Verge
Fraidycat is a fantastic new app for keeping tabs on your favorite internet gems  The Verge

NetNewsWire is the best RSS reader for iPhone, iPad and Mac - Cult of Mac
NetNewsWire is the best RSS reader for iPhone, iPad and Mac  Cult of Mac

OneNote and OneDrive: One happy family - Microsoft
OneNote and OneDrive: One happy family  Microsoft

SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court - SCOTUSblog
SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court  SCOTUSblog

Hey now lets users create blogs and newsletters right from their emails - The Verge
Hey now lets users create blogs and newsletters right from their emails  The Verge

20 years of Safari: A visual history - Cult of Mac
20 years of Safari: A visual history  Cult of Mac

Discover new information and inspiration with Search, no query required - The Keyword | Google Product and Technology News
Discover new information and inspiration with Search, no query required  The Keyword | Google Product and Technology News

I Grew Up Around RSS Folk; Here’s What I Know About Them - Swarajya
I Grew Up Around RSS Folk; Here’s What I Know About Them  Swarajya

BBC Comedy Blog - BBC
BBC Comedy Blog  BBC

RSS must discard its anti-democratic-secular India agenda - The Indian Express
RSS must discard its anti-democratic-secular India agenda  The Indian Express

Madan Das – the RSS Leader who could say No - The Times of India
Madan Das – the RSS Leader who could say No  The Times of India

All Things Considered - NPR
All Things Considered  NPR

MIT Technology Review - MIT Technology Review
MIT Technology Review  MIT Technology Review

NCSC RSS feeds - NCSC.GOV.UK - National Cyber Security Centre
NCSC RSS feeds - NCSC.GOV.UK  National Cyber Security Centre

ACLU News & Commentary - ACLU
ACLU News & Commentary  ACLU

Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email - Search Engine Journal
Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email  Search Engine Journal

Krebs on Security – In-depth security news and investigation - Krebs on Security
Krebs on Security – In-depth security news and investigation  Krebs on Security

Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform - Organiser
Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform  Organiser

RSS’s standardised Hinduism – Part 4 - The Times of India
RSS’s standardised Hinduism – Part 4  The Times of India

RSS’s standardised Hinduism – Part 1 - The Times of India
RSS’s standardised Hinduism – Part 1  The Times of India

Feed Me Featured, Reviews Film Threat - Film Threat
Feed Me Featured, Reviews Film Threat  Film Threat

The Editors: RSS feeds for BBC News correspondent pages - BBC
The Editors: RSS feeds for BBC News correspondent pages  BBC

RSS is not just antithetical to Muslims, but to a democratic-secular India as well - The Indian Express
RSS is not just antithetical to Muslims, but to a democratic-secular India as well  The Indian Express

Marginal REVOLUTION - Small Steps Toward A Much Better World - Marginal Revolution
Marginal REVOLUTION - Small Steps Toward A Much Better World  Marginal Revolution

Leeham News and Analysis - There's more to real news than a news release. - Leeham News and Analysis
Leeham News and Analysis - There's more to real news than a news release.  Leeham News and Analysis

RSS bets on small shakhas in hinterland to make it big in TN - The Times of India
RSS bets on small shakhas in hinterland to make it big in TN  The Times of India

Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue - India Today
Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue  India Today

Will a dalit become RSS chief or Shankaracharya? - The Times of India
Will a dalit become RSS chief or Shankaracharya?  The Times of India

BBC Blogs - Strictly Come Dancing - BBC
BBC Blogs - Strictly Come Dancing  BBC

How the alleged murder of a blogger has revealed the dark reality of 'incels' - SBS News
How the alleged murder of a blogger has revealed the dark reality of 'incels'  SBS News

NARENDRA MODI: FROM RSS TO BJP, A JOURNEY OF LEADERSHIP AND VISION - Narendra Modi
NARENDRA MODI: FROM RSS TO BJP, A JOURNEY OF LEADERSHIP AND VISION  Narendra Modi

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