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Start Blogging Now: 10 Reasons Why You Really Need a Blog for
Your Business
1. It is perfect for creating a web presence for independent
professionals who have something to say and who need people to
get to know them and what they can do for them.
2. Having your own business blog gives you credibility and a
forum where you can show your expertise.
3. Readers can comment directly onto your blog, creating
interaction and interest.
4. No more waiting for your web designer to update your web
site.
5. You can post to your blog yourself, about any issue, daily
if you wish, and get it broadcast into the blogosphere
instantly.
6. The search engines love blogs and will pick up your
keywords easily, boosting your rankings, making it easier for
people to find you on the web.
7. Customers are drawn to personality behind the business.
Human voices convey intimacy beyond PR-babble. (To read about
this topic read The Cluetrain Manifesto. The first chapter is
available free online: http://cluetrain.com/apocalypso.html.)
8. You can network and build up a community of like-minded
readers. You blog, people comment. Others blog, you comment.
Before you know it, more people have heard of you and your
business because the buzz gets passed around.
9. You can test out new ideas and get instant feedback. Get
your customers and prospects in on the act now and let them help
you help them - invite them to talk back! Let them see how you
develop your products and services and they can show you how to
best to serve them.
10. You can use your blog side-bars to promote your products,
your affiliate products, run blog ads, sell books, and any other
product or services you have. You don't have to include this in
the body or content of your article; therefore your posts - your
writing - can remain content rich and free of promotional
hype.
Finally, email marketing and electronic newsletters are
struggling because of over-crowded inboxes, spam problems and
filters.
- On the average, 64.7% of the business e-mail you send is not
even opened, let alone read. [source: Q3 2004 Email Trend Report,
DoubleClick ]
- E-mail marketers are seeing their open-rates range from only
"mid-20s to just over 50 %" [source: ClickZ.com]
- That means that you are losing at least 50% of your
prospective buyers or readers. How much does that amount to in
losses over the course of the next few years?
- AOL receives roughly 2 billion e-mail messages a day, of
which about 75 percent are blocked and another 4 to 7 percent are
sent to the bulk folder. [source: ClickZ.com]
Sit up and pay attention. The time to start blogging for your
business is now.
Denise Wakeman of Next Level Partnership, and Patsi Krakoff of
Customized Newsletter Services, have teamed up to create blogging
classes and marketing services for independent professionals. You
can read and subscribe to their blog at http://www.buildabetterblog.com
MORE RESOURCES updated Tue. September / 17 / 2024
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As much as this might surprise most bloggers, the #1
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One of the main problems with the Internet these days is
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RSS Feeds Just Got
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We all know that in the world of online internet marketing
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Marketing With Blogs and
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In case you haven't heard, the net is buzzing with talk of
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Blogging Your Way To
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(Continued from Blogging Your Way To Success Part 2)You
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Blogs and
Journalism
The world has seen the emergence of a new style of
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And the common notion that surrounds the emergence of
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The 7-Step RSS Marketing
Plan
If you're wondering how to get started with RSS marketing,
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you're on the right track.
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