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There's no doubt about it - the first page your site visitors see is the most important page of your website. If your home page isn't appealing, chances are the rest of your pages will never even be seen by your visitors. It helps to think of your home page as the "front door" to your online business. Will it invite people to come in and look around, or persuade them to take their dollars elsewhere? Here are ten tips for making your home page a winner:
1) Don't keep them waiting. Obey the "Eight Second Rule" (the one that says your Web page should load in eight seconds or less even over slower modems). Otherwise the viewer will probably lose patience and click the "stop" button.
2) Identify yourself. The first order of business is to identify your company and products or services. Let the viewer know they've arrived at the right destination and give them an idea of what you have to offer.
3) Make a good first impression. Your color scheme, design, graphics, and text should all contribute to a favorable first impression and convey the right corporate image. Your site visitors will probably decide within 5 to 10 seconds whether to stay and look around, so you've got to keep them interested.
4) Provide a preview. Use links, text and graphics to give the viewer an idea of your website's contents and encourage them to explore the rest of your site.
5) Don't make a splash. Don't make your first page a "splash page" (meaning a large graphic containing little or no text that's designed to act as a gateway to the rest of your site). Your visitors won't be impressed and neither will the search engines.
6) Lead the way. Provide obvious ways for your visitors to move to the various section of your website (links, a site map, site search feature, etc.). You want them to come in and look around, so make it easy for them to find their way.
7) Don't waste the space. A monitor screen doesn't give you a lot of space, so use the available space for content with the maximum impact for your home page -your product line, main benefits, competitive advantage, etc.
8) Don't link away. You work hard to get people to visit your home page, so don't lose them right off the bat by giving them the opportunity to link away to another site. Put reciprocal links, ads, etc. on other pages deeper within your site.
9) Start selling. From the moment a visitor arrives at your home page, you should begin leading them toward the sale. Write concise but powerful copy that goes beyond telling to selling and emphasizes benefits to the user. Conider posting a special offer on your opening page.
10) Be kind to search engines. Including accurate title, description, and keyword meta tags in your HTML code, plus relevant content, will go a long way toward getting your site indexed properly by search engines, and that will lead visitors to your virtual doorstep. Remember that many search engines use "spiders" to explore your website automatically, so your home page must include links to the other section of your website.
Outsourcing Web Design – What You Need to Know
This is why outsourcing web design to a third party can be such an attractive and cost-effective solution. If you don't want – or can't afford – a dedicated web development team, then outsourcing web design and development can be a big money-saver.
We Heart (blog)
The Art of Web Design: can a combination of defying conformity and human aesthetics transform the internet's ...
We Heart (blog)
A breed of disobedient designers are redefining the art of web design by bucking the visual conformity that has oversaturated our digital age—whether it is harnessing the avant garde approach of web design brutalism, the tongue-in-cheek throwbacks to ...
Google launches VisBug, a Chrome extension for point-and-click web design
At the Chrome Dev Summit that's taking place today in San Francisco, Google announced a new developer tool called VisBug that simplifies the task of editing a web page using a simple point-and-click interface. VisBug is currently available as a Chrome ...
Web Design – Top Ten Ways to Create An efficient Site
Do you know millions of potential clients surf the web daily? Do you need to attract these to your website and improve organization revenues? Will you be worried about potential flaws within your present web design? Do you want to stand out from the ...
Web Design — Top Ten Tricks to Create A powerful Site
Were you aware that millions of potential customers surf the world wide web daily? Do you want to attract them to your website and improve business revenues? Will you be worried about potential flaws within your present web design? Do you want to stand ...
Web Design — Top Ten Tips To Create A powerful Site
Are you aware that millions of customers surf the internet daily? Do you wish to attract them to your website and improve business revenues? Are you worried about potential flaws in the present web site design? Do you want to stay ahead of the mess of ...
Web Design — Top Ten Ways to Create An Effective Site
Did you know that millions of prospective buyers surf the web daily? Do you want to attract these to your website and improve business revenues? Are you worried about potential flaws in your present website design? Do you want to stand above the chaos ...
Web Design – Top Ten Suggestions to Create A powerful Site
Did you know millions of prospective buyers surf the online world daily? Do you wish to attract these to your website and improve organization revenues? Will you be worried about potential flaws in the present web site design? Do you want to stand out ...
Web Design – Top Ten Suggestions to Create An efficient Site
Were you aware that millions of prospects surf the online world daily? Do you wish to attract those to your website and improve organization revenues? Are you worried about potential flaws in your present web site design? Do you want to stand out from ...
Web Design – Top Ten Guidelines to Create A powerful Site
Were you aware that millions of prospects surf the world wide web daily? Do you wish to attract them to your website and improve business revenues? Are you worried about potential flaws inside your present web design? Do you want to stand out from the ...
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Once, I attempted to create a favicon (the little graphic in the URL address box) for this Web site, but never did finish the work until now. I used a free program that allowed me to copy and paste an image to create an icon, but I believe it has spyware so I won't share its name.
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