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There's no doubt about it - the first page your site visitors see is the most important page of your website. If your home page isn't appealing, chances are the rest of your pages will never even be seen by your visitors. It helps to think of your home page as the "front door" to your online business. Will it invite people to come in and look around, or persuade them to take their dollars elsewhere? Here are ten tips for making your home page a winner:
1) Don't keep them waiting. Obey the "Eight Second Rule" (the one that says your Web page should load in eight seconds or less even over slower modems). Otherwise the viewer will probably lose patience and click the "stop" button.
2) Identify yourself. The first order of business is to identify your company and products or services. Let the viewer know they've arrived at the right destination and give them an idea of what you have to offer.
3) Make a good first impression. Your color scheme, design, graphics, and text should all contribute to a favorable first impression and convey the right corporate image. Your site visitors will probably decide within 5 to 10 seconds whether to stay and look around, so you've got to keep them interested.
4) Provide a preview. Use links, text and graphics to give the viewer an idea of your website's contents and encourage them to explore the rest of your site.
5) Don't make a splash. Don't make your first page a "splash page" (meaning a large graphic containing little or no text that's designed to act as a gateway to the rest of your site). Your visitors won't be impressed and neither will the search engines.
6) Lead the way. Provide obvious ways for your visitors to move to the various section of your website (links, a site map, site search feature, etc.). You want them to come in and look around, so make it easy for them to find their way.
7) Don't waste the space. A monitor screen doesn't give you a lot of space, so use the available space for content with the maximum impact for your home page -your product line, main benefits, competitive advantage, etc.
8) Don't link away. You work hard to get people to visit your home page, so don't lose them right off the bat by giving them the opportunity to link away to another site. Put reciprocal links, ads, etc. on other pages deeper within your site.
9) Start selling. From the moment a visitor arrives at your home page, you should begin leading them toward the sale. Write concise but powerful copy that goes beyond telling to selling and emphasizes benefits to the user. Conider posting a special offer on your opening page.
10) Be kind to search engines. Including accurate title, description, and keyword meta tags in your HTML code, plus relevant content, will go a long way toward getting your site indexed properly by search engines, and that will lead visitors to your virtual doorstep. Remember that many search engines use "spiders" to explore your website automatically, so your home page must include links to the other section of your website.
10 no-nonsense web design trends for 2018
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Albany Business Review
Marketing, web design firm scrambling to recover after bookkeeper stole $800000
Albany Business Review
Todd Mosher will have to wait 131 years to recover $786,000 in restitution that a bookkeeper stole from Zone 5, an Albany, New York, marketing and web design firm. Former Zone 5 bookkeeper Michelle Quentin is serving a 2- to 6-year sentence at Bedford ...
From User to Customer, From Silo to Experience
By 2017, for every 100 searches for customer service, there were only four for web design and just one for customer experience. Customer service has exploded in interest since 2004. What has happened? There has been a shift away from users (and all its ...
Blue Devil of the Week: Rocker Blends Creativity and Web Design
After spending the better part of the 1990s touring and recording, the band members settled down and Schulmeister-Antona focused her curiosity on web design. After taking classes and carving out a freelance career, Schulmeister-Antona, who relocated to ...
Tourism board eyes new web design - The Desert Trail: News
TWENTYNINE PALMS — The Tourism Business Improvement District board will consider a web site redesign when they meet in special session this week.
Small Business Trends
Wix Code Introduces Dynamic Web Design for Business – No Tech Knowledge Required
Small Business Trends
Website building platform Wix.com Ltd. (NASDAQ: WIX) has launched Wix Code, a web development solution that allows you to extend substantially the functionality of your Wix website. With Wix Code, you can enrich your website or web application with ...
Portland Business Journal
The other tax reform Oregon businesses need to know about
Portland Business Journal
This is because all of the company's costs related to performing the web design services are incurred in Portland. However, under the new market-based sourcing rules, the web design company would be taxed only on its relative share of service revenue ...
The Star Online
IT students win web design competitions
The Star Online
Bachelor of Information Technology (Honours) in Information Security student Teoh Jia Jun won a medallion for excellence in the Web Design and Development category at the recent 44th WorldSkills Competition held in Abu Dhabi, United Arab Emirates, the ...
20 Free Web Design Tools for Fall 2017
Utilizing free resources from the design community is a good way to add value to your website. Here is a list of new web tools and design elements from fall 2017. There are designer and developer apps, fonts, content tools, and more. All of these are ...
Web design trends you want to be aware of in 2018
One of the greatest things about web design is the fact that its trends evolve with each passing day, giving small business owners an opportunity to adapt before their larger counterparts and in this way gain a competitive edge. However, this requires ...
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