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Top 10 Reasons to Start Blogging
"What's blogging?" you ask.
"Where have you been?" I reply...just kidding, of course.
Blogging has been around for quite some time, but there are still
a few of us who are just getting started on it. A blog, which is
a shortened version of the words "web log," is basically an
online diary, resource and commentary. It generally contains
links to other blogs, websites and informational resources. And
it has the ability to "ping" sites to get you more exposure.
I've been doing a blog for Marketing Idea Shop for a few
months now. In it, I give my readers various resources,
information to help their businesses, and links to websites that
I find interesting. I also link to other people's blogs whenever
it makes sense. And I answer P.R. and marketing questions that my
readers submit. Occasionally, I include complete articles I have
written on marketing topics. You can take a look at the Marketing
Idea Shop blog here: http://www.marketingideashop.com/blog/
I literally set this blog up in 5 minutes. I'm using the
software "Blogger," and my blog is being hosted at Blogspot and
connected to my own website.
The Blogger software, which is owned by Google, is free and so
is the hosting. A couple of people have recommended "Moveable
Type" as the best business blogging software, and I have found
it's much more confusing so I eventually abandoned that idea. If
you want to have more control over your blog, you will want to
own the software and host your blog yourself.
Moveable Type is a software program that you can purchase; it
resides on your own computer. Blogger is software that resides on
someone else's computer. Currently it's free, but who knows what
will happen to it later. There are several other choices,
too.
Bloggers (as the folks who write blogs are called) have many
reasons for starting and maintaining a blog. Here are the top 10
reasons for blogging:
1. It's good for business.
2. It improves your search-engine ranking.
3. It makes you more valuable to your customers and
prospects.
4. It will generate more traffic for your site
5. It will improve your sales.
6. If you participate in Google's Adsense program, you can
make some big bucks, even if your visitors don't buy directly
from you or they go to your competitors.
7. It can get you and your company noticed.
8. If you add RSS news feeds to your blog, you can get loads
of content without working so hard AND you can easily distribute
your blog's content to other bloggers and websites. (RSS means
Really Simple Syndication)
9. You can invite your readers to comment on your posts,
thereby creating a better relationship with them (and increasing
the possibility that they will buy from you).
10. You can have fun writing about your company, products,
industry, competitors, conferences you attend, just about
anything!
Lois Carter Fay, APR, is a 30-year veteran in the P.R. and
marketing field. She works with women businesses and small
businesses to improve their marketing and business success. She
now produces three marketing ezines, Brainy Tidbits, Brainy
Flash, and Success Secrets of Women Entrepreneurs. All are free.
She's also the co-author with Jim Wilson of "Sales Success!
Strategies for Women," a quick-to-read ebook containing 52
easy-to-implement sales tips. The ezines and ebook are available
through her websites.
Visit http://www.MarketingIdeaShop.com
or http://www.WomenMarketing.com
to learn more sales ideas and subscribe. Claim your free special
report when you subscribe.
MORE RESOURCES updated Sat. April / 27 / 2024
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It seems like Blogs are everywhere these days. You can't
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RSS feeds are the most important technology to arrive on
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Unless you've been under a rock for the last year, you've
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