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Auction Sales - Keeping Customers You Worked So Hard To Get!


If you've studied business concepts you know that finding a customer can be the most expensive part of the sales process. Once you've got a customer why not maximize the money you've already invested in the effort?

This time honored business concept certainly falls under the category of going the extra mile for a customer. Assuming your product, customer service, packaging and shipping all work together to create a positive feedback posting, here are a few simple ideas companies have been utilizing for years to help them stand out from the crowd and maximize the return on sales dollars:

? A personalized thank you

? A drop in

? A thank you gift

Personalized Thank You

Every package you send to a customer should include a personalized thank you letter. Personalized means there is a salutary greeting such as "Dear Customer Name" and your personalized signature. Why personalized? Ever hear the old sales adage, "Don't sell the product - sell the person?" It's taught to sales professionals because it works. A friendly thank you note near the end of a good transaction (more on this later) reminds the buyer they are thought of as a person, not just another sale or number. A personalized touch in today's impersonal marketplace is very refreshing.

The body copy of the note or letter is certainly up you but should be as specific to the transaction as possible (if you also include a packing slip/invoice the letter can be a little more generic). The goal of the note is to let the customer know they, and the sale, are important to you. Here's a short example:

Dear (Customer Name):

I just wanted to personally thank you for your winning bid on our (product name), Item #11111111111, enclosed. Our customers are very important to us. We realize you have a choice in selecting who you buy from and we greatly appreciate your business - now and in future.

Sincerely,

(Your Signature)

Drop-ins and gifts

A drop-in or gift provide extra chances to say thank you, create customer loyalty, increase future sales, and maximize your return on the investment of finding your customers. As an example let's say you're selling pet supplies. For a few pennies each you can have refrigerator magnets printed like business cards that include your company name, email, eBay store, or website address. They can be as simple or complex as you can afford but only need to include something like:

Acme Pet Supplies (Your company name)

For All Your Pet's Needs (A marketing line is a good idea)

Your Website Address (Either a link to your website or auctions)

Other inexpensive drop-ins and gifts could be something as simple as a business card, a sales sheet listing all the product types you carry, a gift certificate (to be used on your e-commerce website) for a future purchase, or an offer for your free newsletter. If you're selling kitchen products you could include your favorite recipe, or if you're selling poker supplies - a print out of the best starting hands might be nice.

Closing the Sales Cycle

Do you remember my comment earlier when I mentioned "near the end of a good transaction"? If you consider sending the product (with a thank you note, drop-in or gift) the end of the sales process you are missing another great opportunity to increase sales and improve you customer relations. Don't consider the sales process completed until you send your valued customer one more email. About a week or ten days after shipping the product, send a follow-up email such as:

Dear Customer Name (again, make it as personal as possible):

Just wanted to follow up on our transaction and make sure everything went smoothly for you. We trust everything went well but if you had any problems please let us know. We are always looking for ways to improve our service and your input is very important to us. We will post positive feedback for you and hope you'll do the same for us. We look forward to doing business with you again in the future.

Thanks again,

Your Name

(Suggestion: To avoid spam filters, in the subject line of your email include the eBay or auction item name and number)

Are the efforts to include a note, a drop-in, a gift, and do follow-ups a little more work and expense? Of course, but with the aid of simple automation packages on your computer the follow-ups can be somewhat automated and the drop-in or gift will help you create a returning customer.

Copyright © Steven Woodward - All Rights Reserved

About the Author:

Steven Woodward is the owner, editor and publisher of the Auction Sellers Network (ASN); a web site for individuals and companies who are serious about utilizing the online auction marketplace for their business. In addition to topical articles, ASN provides an extensive resource center, news feeds, member forums and classified ads. For more information or to become a member visit http://www.AuctionSellersNetwork.com

No permission is needed to reproduce an unedited copy of this article as long the About the Author tag is left intact and included. We do request that we be informed where it is posted and reciprocal links will be considered.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sun. February / 17 / 2019

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Auction Preview: Ornithology, Zoology & Voyages at Chiswick Auctions, London, Feb 27  BLOUIN ARTINFO

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Edvard Munch's Painting Featured at Swann Auction Galleries' Upcoming Sale | Artinfo  BLOUIN ARTINFO

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KAR Auction Services (KAR) Upgraded to “Hold” at Zacks Investment Research  Fairfield Current

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New England Patriots Julian Edelman's beard trimmings up for auction  MassLive.com

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Art from the Red Bank, Skerries and a boudoir grand piano.


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#Play4Kay Auction and Promotions Set – Women's Basketball — Georgia Tech Yellow Jackets - Georgia Tech Official Athletic Site
#Play4Kay Auction and Promotions Set – Women's Basketball — Georgia Tech Yellow Jackets  Georgia Tech Official Athletic Site

Georgia Tech women's basketball will host its annual Pink Game this Sunday, Feb. 17.


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Mystery Buyer Splashes Out Thousands On Sperm Whale Penis At Auction  LADbible

The Out of The Ordinary auction boasted some of the weirdest objects from around the world.


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Durgin-Park Memorabilia Up for Auction Online  NECN

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Mini-archive of Bragaglia's iconic photographs on Sale at Swann Auction Galleries | Artinfo  BLOUIN ARTINFO

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LINCOLNSHIRE PRAIRIE VIEW SCHOOL DISTRICT 103: Music Boosters Auction Now Open  Lake County Gazette

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Obsessing Over Astronomical Auction Results Only Makes Us Miserable - The Drive
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Successful SweetheArt Auction in Mantua - The Weekly Villager
Successful SweetheArt Auction in Mantua  The Weekly Villager

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Whitney Acquires Norman Lewis Painting, and Trump's Wedding Cake Sells at Auction - Hyperallergic
Whitney Acquires Norman Lewis Painting, and Trump's Wedding Cake Sells at Auction  Hyperallergic

Plus, the New Orleans Museum of Art acquires 26 new works for its sculpture garden, and an Ebony G. Patterson tapestry joins the Pérez Museum of Art Miami ...


Intel's Ultra-Rare, Auction-Only Core i9-9990XE Gets Benchmarked - ExtremeTech
Intel's Ultra-Rare, Auction-Only Core i9-9990XE Gets Benchmarked  ExtremeTech

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Government-seized Ferrari F40 sells at auction for US$760,000 - Driving
Government-seized Ferrari F40 sells at auction for US$760,000  Driving

The infamous black Ferrari F40 crashed long ago and then put back together by Gas Monkey Garage has just sold again—though this time it traded hands at a ...


As Atlanta burns: Hambletonian winner up for auction to rid owners of Rick Zeron - Harness Racing Update
As Atlanta burns: Hambletonian winner up for auction to rid owners of Rick Zeron  Harness Racing Update

Owner Brad Grant said the four majority owners of Atlanta are united in selling the star trotter on OnGait.com in the hopes of retaining her without her troubled ...


Houston Center for Photography: Benefit Auction 2019 - Artsy
Houston Center for Photography: Benefit Auction 2019  Artsy

Artsy presents Houston Center for Photography: Benefit Auction 2019. Houston Center for Photography's annual print auction provides the essential support for ...


Like-new 1987 Buick GNX muscle with 8.5 miles on it up for auction - Fox News
Like-new 1987 Buick GNX muscle with 8.5 miles on it up for auction  Fox News

Nothing beats that new car smell. Even when it's 32 years old. Somehow, there's a 1987 Buick GNX up for auction on Bring A Trailer with just 8.5 miles on the ...


DVLA Number plates sell for over £25,000 at an auction - Here’s why they are so valuable - Express
DVLA Number plates sell for over £25,000 at an auction - Here’s why they are so valuable  Express

AT A DVLA number plate auction this week hundreds have registrations have been sold with some picking ups in excess of £25000.


Priciest home ever listed for sale in Arizona draws $14 million bid at auction - AZCentral
Priciest home ever listed for sale in Arizona draws $14 million bid at auction  AZCentral

One of Arizona's priciest homes — a 31000-square-foot Paradise Valley mansion listed for $35 million — drew a top bid of $14 million on Jan. 31.


Finch enjoys a weekend to remember, with apartment sale delivering results - The New Daily
Finch enjoys a weekend to remember, with apartment sale delivering results  The New Daily

Run-out, but triumphant Melbourne Renegades cricket captain Aaron Finch, had a big weekend leading his victorious first time Big Bash champion team.


Van Gogh's Famous Etching Gets One of the Highest Estimates at Swann Auction Galleries | Artinfo - BLOUIN ARTINFO
Van Gogh's Famous Etching Gets One of the Highest Estimates at Swann Auction Galleries | Artinfo  BLOUIN ARTINFO

Van Gogh's Famous Etching, “Homme a la Pipe: Portrait du Docteur Gachet” will be offered at Swann Auction Galleries' upcoming sale, “19th & 20th Century ...


Auction Preview: Paradigms and the Unexpected at Sheppard's Irish Auction House, Co. Laois, Feb 26 - BLOUIN ARTINFO
Auction Preview: Paradigms and the Unexpected at Sheppard's Irish Auction House, Co. Laois, Feb 26  BLOUIN ARTINFO

What: Paradigms and the Unexpected. Where: Sheppard's Irish Auction House, The Square, Durrow, Co. Laois, R32 FN88, Ireland. When: February 26, 10.15 ...


Patriots WR Julian Edelman’s shaved beard up for auction - ClutchPoints
Patriots WR Julian Edelman’s shaved beard up for auction  ClutchPoints

New England Patriots star wide receiver Julian Edelman's shaved beard is reportedly up for auction following his big game in Super Bowl 53.


How much for a watercolor by Hitler? An auction house wants more than $50,000. - Washington Post
How much for a watercolor by Hitler? An auction house wants more than $50,000.  Washington Post

Before he set out to build a Nazi empire and exterminate Europe's Jews, Adolf Hitler toiled as an artist on the streets of Vienna, supporting himself by selling ...


NBA 2K19 MyTeam: How to Unlock the Auction House in NBA 2K19 - VGR.com
NBA 2K19 MyTeam: How to Unlock the Auction House in NBA 2K19  VGR.com

So you've got an item to sell, or some 2K19 Virtual Currency to spend but can't get into the marketplace. First, you'll need to head to your MyTeam page on the ...


Bowery Savings Bank Heads to Auction in Unconventional Real Estate Arrangement - Bloomberg
Bowery Savings Bank Heads to Auction in Unconventional Real Estate Arrangement  Bloomberg

The 32000-square-foot Stanford White masterpiece at 130 Bowery could fetch upward of $50 million.


Artcurial hits $47.8 million at Retromobile auction - Motor Authority
Artcurial hits $47.8 million at Retromobile auction  Motor Authority

Artcurial Motorcars completed its three-day Retromobile auction in Paris on Sunday, reporting total sales of $47804169, a 31 percent boost compared with the ...


Iconic Pensacola Beach sign replacement pushed back as county prepares to auction old sign - Pensacola News Journal
Iconic Pensacola Beach sign replacement pushed back as county prepares to auction old sign  Pensacola News Journal

Plans to replace the iconic Pensacola Beach sailfish sign with a new LED version have been delayed while the county readies for an auction of the old sign.


Clark County auction scheduled for March 2 - KLAS-TV
Clark County auction scheduled for March 2  KLAS-TV

Clark County will hold its first government auction of the year on Saturday, March 2.


Mexico cancels clean energy auction - updated - Windpower Monthly
Mexico cancels clean energy auction - updated  Windpower Monthly

Read Mexico cancels clean energy auction - updated and other wind energy news & analysis on Windpower Monthly.


Stargate Movie Memorabilia Auction Coming February 15 - GateWorld.net
Stargate Movie Memorabilia Auction Coming February 15  GateWorld.net

For collectors looking to acquire some classic Stargate memorabilia, VIP Fan Auctions has a major event on the horizon. On February 15 the auction house will ...


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