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Place your TextLink AD here free
Have you ever tried to launch an affiliate program? If you have, then you know that one of the challenges you face is to get people to be your affiliate marketers. After all, if you are new on the block, people who have never heard of you may be reluctant to encourage their list or web traffic to come to your website.
Logical, right? After all, if someone asked you to recommend their product to your customers, you would want to know about it up front. More importantly, you would want to know who they were and if they were going to be a trustworthy and long term marketer.
First, let me tell you about how NOT to do it. I just heard about a would-be marketer who sent a big dog an email with an offer to market his $700 program to his list and he would get an incredible $70 from each sale. Incredible is right! Can you imagine someone pushing that program to his list? There are several things against him. First, there are many $700 programs out there that offer 40 - 50 - even 65% of the sale price to the referer. Second, this was someone new on the block who was not even on the big dog's ezine list. Third, nobody else had heard of him either.
Now, lets find out how to do it right.
First, analyze what you want out of your affiliate program. Do you need money from the product you are selling? Do you want to make a name for yourself that people recognize? Do you just want lots of subscribers to your ezine? The way you market your program will depend on what you want out of it.
Second, go to your favorite search engine and discover who is linking to your competition. A good way to do this is to search for a keyword related to the product you wish to sell. Look at the websites of the first page that pops up. Now go to a search engine like google and see who is linking to that website. You can do this with a special form of search. For instance for my website http://www.affiliatetreasurehunt.com you would type in link:www.affiliatetreasurehunt.com.
Check out some of those who are linking to that site. You will find that most of these are affiliates. Check out more of the websites from your initial search with the links to them. You will start to see a pattern. Many of the sites that link to those affiliate products are coming from the same websites. These are likely what are known as super affiliates. In other words, they are the ones that are most successful at refering traffic to those affiliate programs.
Once you have identified the super affiliates in your niche, get to know them. This may be a slow process, but will be well worth it. Start by subscribing to their ezines and reading them. Buy some of their products and review them. Give them honest feedback - either positive or constructive criticism. If you have a legitimate reason, call them up and chat with them.
Now you have a working relationship, you are in a position to make a joint venture proposal. I highly recommend that you give your super affiliates a free copy of your product and ask them for a review. If you want to get their attention and have the best chance at the kind of response you want, mail them a hard copy. Even send it FedEx!
Depending on your ititial analysis, you may want to offer them 70 - 80 - even 100% of the sale price! Consider this - if they have a list of 100,000 highly responsive buyers, and you have a product that is a downloaded information product, it won't cost you anything to product even 100,000 copies of that product! However, look at the possible benefit. You will be able to present your product to a good percentage of his list. You can possibly get them to opt in to your ezine. Furthermore, gather the emails of the buyers. You will have a very exclusive list. After all, customers of a $700 product can become repeat customers - if you over deliver. That is the name of the game on the internet. Make sure that when people plop down $700 that they feel like they are getting at least $1000 worth of value. And if possible keep them coming back for more.
Get to know the big dogs and throw them some good bones and soon you will find that you are barking with the best of them.
Ron McCluskey has been marketing online since the early
eighties.
Now he has a growing internet empire and is willing to share his
knowledge at Monthly Affiliate
Income
Pick up some great free products while you check out some extremely profitable affiliates at Affiliate Treasure Hunt
MORE AFFILIATE REVENUE RESOURCES updated Thu. February / 09 / 2012Disney's Earnings Beat; CEO Bob Iger Talks Piracy, Parks CNBC.com Increased guest spending and attendance at the parks, and higher advertising rates and affiliate revenue at the media networks drove the earnings upside. The revenue fell short of analyst expectations (Disney doesn't provide guidance) – at $10.779 ... |
 Globe and Mail | Disney derring-do New York Post “Affiliate revenue will kick up due to Comcast and other deals that will be negotiated,” Disney CEO Bob Iger said yesterday on a conference call with analysts to discuss first-quarter results. Iger noted the Mouse House doesn't yet have deals with ... The Walt Disney Company Reports First Quarter Earnings Disney Posts 7% Broadcast Revenue Drop Walt Disney's CEO Discusses Q1 2012 Results - Earnings Call Transcript |
 Telegraph.co.uk | News Corp. Earnings Jump in Second Quarter Broadcasting & Cable Affiliate revenue rose 9% at the domestic cable channels. Operating income for the television unit, which includes Fox Broadcasting, rose 25% to $189 million from $151 million. The company said the growth was the result of increased broadcast network ... News Corporation Reports Second Quarter Net Income of $1.06 Billion Headwinds Fail to Deter News Corp. |
 The Frisky | Pinterest Is Making Money In A Slightly Shady Way The Frisky It's also a boon for a company like Skimlinks, which takes 25% of all affiliate revenue. So what's the problem here? Well, Pinterest hasn't been disclosing to users when and how it is making money from their posts. If I pin a link to a cute pair of ... Skimlinks is the real story behind Pinterest's success |
AMD, Nike, Disney, Panera Bread Among Stocks Driving Big News Feb. 7th Wall St. Cheat Sheet The increase at ESPN was driven by higher affiliate revenue reflecting contractual rate increases and a reduction in revenue deferrals related to annual program commitments. During the quarter, ESPN deferred $190M of revenue compared to $266M in the ... |
Fox Studio, TV Divisions Boost News Corp. Q2 Profits Despite Hacking Investigation Reuters A little bit of everything contributed to the higher figures, from a nine percent growth in affiliate revenue to a six percent increase in advertising revenue. FX in particular continued to stand out as a top performer, while the NBA lockout both ... |
Fox on Top Multichannel News SNL Kagan calculates FNC's affiliate revenue at $985.3 million in 2012, based on 82 cents per sub each month. “The network is getting strong monthly subscriber fee increases, up from 58 cents in 2009,” according to Baine, who projects average license ... |
 Fortune | It's time for Disney to cut ABC loose Fortune Disney (DIS) blamed the poor showing at ABC on lower affiliate revenue following the end of Oprah Winfrey's popular talk show and a decrease in political ad spending, as it was not an election year. While both may explain a decrease in revenue, ... |
Cruise line, theme parks propel Disney profit Orlando Sentinel Operating income at Disney's media networks rose 12 percent for the quarter to $1.2 billion, as higher affiliate revenue at ESPN and the Disney Channel cable stations more than offset declines at broadcast station ABC. Operating income at Disney's ... |
Viacom's CEO Discusses Q1 2012 Results - Earnings Call Transcript Seeking Alpha We expect our affiliate revenue to grow on an annualized basis in the high-single to low-double digit for the foreseeable future. As we unlock value for our content across platform, we're unlocking growth potential across global markets as well, ... |
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