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How to Use Solo Ads to Make a Small Fortune


Newsletter advertising has been getting a bad rap lately. Around every corner you can find someone complaining about how it doesn't work. But when you ask them if they've tried it, most say no. The others who have, had NO idea what they were doing.

Today we're going to talk about exactly what kind of solo ads sell and what factors are important.

Let's start by going through the process of publishing a solo ad.

1. Choose a newsletter/ezine

Extremely important. You must do your best to choose the most targeted group possible. You must choose a "good-sized" list. Also, the group must be responsive.

The best searching technique is to go to the websites in your niche market that are popular and find the links that say "advertising" or "advertise with us." It's normally quite self-explanatory from there...

I personally recommend going for no newsletter with less than 5,000 members - unless they are extremely targeted and very responsive.

To determine how responsive a group is - ALWAYS ask or look for testimonials from others who have advertised before. If the publisher is unwilling to provide these - don't waste your time promoting there.

2. Write the Solo Ad

One word - story. That's the BEST way to sell someone something - tell them a story. Most people are so skeptical now every time they receive an e-mail that the only real way to warm up to them is to tell them a story.

Start talking about how you went from a "nothing" to having this great success. Or, how you went from not knowing anything about "such and such" to now becoming an expert.

The next tip is to give them a "feeling" of what they are about to learn - *start* to teach them about the topic and then say "O...to learn the rest, click here."

I've learned that the best solo ad never sells a thing, it only pre-sells and warms up to the reader. I guess this is where the theory of "Pre-Sell" prevails.

3. Write an Effective Title

Quite possibly the MOST important part of your entire campaign. Don't underestimate the readers of the ezine. They *know* when the regular issue comes and when the solo ads come. They're already skeptical. If you want to catch their eye, you better have a title that really appeals to them.

Here are some good title tips:

If you can write an effective title, you've one half the battle already!

4. Design the website where your visitors go...

The BIGGEST mistake (in my opinion) is to simply send the traffic to your main site. I recommend you set-up a SEPARATE website for THAT particular ezine. Make that visitor feel as if he/she is VIP for coming in from that newsletter.

Greet them with a "Hey! Glad you could make it from "INSERT NAME HERE" to our site!

This makes your site more personal and the visitor feels more comfortable reading your message.

A quick tip for your website:

Always talk about the success YOU had with the program you are selling - tell a story and reveal how well YOU did with it. You will see a HUGE increase in sales.

Once again, people want stories and they want storied about YOU.

If you apply these four factors the "right" way, you're bound to do extremely well with Solo Ads. Personally, I make thousands a month selling my consulting service using Solo Ads - so, no one can tell me they don't work.

Till we meet again, thumbs up to ezine advertising!

About The Author

Anik Singal is a very successful young internet business owner. He began marketing on the internet when he was only 18 and by the age of 20 he was making a full living on the internet.

Anik found great success easily promoting just one affiliate program. He earned over $10,466.62 with just one program using his Affiliate Upsell Secrets System.

Now, he's teaching others how to do it...

Take advantage of Anik's expertise by visiting www.AffiliateUpsell.com.

Anik's TOP 5 Most Closely Guarded Search Engine Optimization Secrets - FREE Guide - Visit http://www.AffiliateUpsell.com/SEO_Secrets.pdf

support@affiliateupsell.com


Todays News by officejax surplus outletMORE AFFILIATE REVENUE RESOURCES updated Thu. February / 09 / 2012

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Disney Posts 7% Broadcast Revenue DropTV News Check
Walt Disney's CEO Discusses Q1 2012 Results - Earnings Call TranscriptSeeking Alpha
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News Corp. Earnings Jump in Second Quarter - Broadcasting & Cable

Telegraph.co.uk

News Corp. Earnings Jump in Second Quarter
Broadcasting & Cable
Affiliate revenue rose 9% at the domestic cable channels. Operating income for the television unit, which includes Fox Broadcasting, rose 25% to $189 million from $151 million. The company said the growth was the result of increased broadcast network ...
News Corporation Reports Second Quarter Net Income of $1.06 BillionMarketWatch (press release)
Headwinds Fail to Deter News Corp.Zacks.com

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Pinterest Is Making Money In A Slightly Shady Way - The Frisky

The Frisky

Pinterest Is Making Money In A Slightly Shady Way
The Frisky
It's also a boon for a company like Skimlinks, which takes 25% of all affiliate revenue. So what's the problem here? Well, Pinterest hasn't been disclosing to users when and how it is making money from their posts. If I pin a link to a cute pair of ...
Skimlinks is the real story behind Pinterest's successeu.techcrunch

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AMD, Nike, Disney, Panera Bread Among Stocks Driving Big News Feb. 7th - Wall St. Cheat Sheet

AMD, Nike, Disney, Panera Bread Among Stocks Driving Big News Feb. 7th
Wall St. Cheat Sheet
The increase at ESPN was driven by higher affiliate revenue reflecting contractual rate increases and a reduction in revenue deferrals related to annual program commitments. During the quarter, ESPN deferred $190M of revenue compared to $266M in the ...

and more »

Fox Studio, TV Divisions Boost News Corp. Q2 Profits Despite Hacking Investigation - Reuters

Fox Studio, TV Divisions Boost News Corp. Q2 Profits Despite Hacking Investigation
Reuters
A little bit of everything contributed to the higher figures, from a nine percent growth in affiliate revenue to a six percent increase in advertising revenue. FX in particular continued to stand out as a top performer, while the NBA lockout both ...

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Fox on Top - Multichannel News

Fox on Top
Multichannel News
SNL Kagan calculates FNC's affiliate revenue at $985.3 million in 2012, based on 82 cents per sub each month. “The network is getting strong monthly subscriber fee increases, up from 58 cents in 2009,” according to Baine, who projects average license ...

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It's time for Disney to cut ABC loose - Fortune

Fortune

It's time for Disney to cut ABC loose
Fortune
Disney (DIS) blamed the poor showing at ABC on lower affiliate revenue following the end of Oprah Winfrey's popular talk show and a decrease in political ad spending, as it was not an election year. While both may explain a decrease in revenue, ...

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Cruise line, theme parks propel Disney profit - Orlando Sentinel

Cruise line, theme parks propel Disney profit
Orlando Sentinel
Operating income at Disney's media networks rose 12 percent for the quarter to $1.2 billion, as higher affiliate revenue at ESPN and the Disney Channel cable stations more than offset declines at broadcast station ABC. Operating income at Disney's ...

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Viacom's CEO Discusses Q1 2012 Results - Earnings Call Transcript - Seeking Alpha

Viacom's CEO Discusses Q1 2012 Results - Earnings Call Transcript
Seeking Alpha
We expect our affiliate revenue to grow on an annualized basis in the high-single to low-double digit for the foreseeable future. As we unlock value for our content across platform, we're unlocking growth potential across global markets as well, ...

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