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Setting Up Your Own Affiliate Program (Part Two)


This article is the second of my two part series on setting up your own affiliate program. Once you are starting an affiliate program, you must manage and keep track of it.

The key is to promote your products and services to people who NEED them. Affiliate business is no different. You may create your own affiliate program or you may promote other popular affiliate programs that are related to your product or service.

The best way to manage and track is by creating your own affiliate program website. This is where you can list all your affiliate programs.

Keeping a track of all affiliate programs in a single network is easy. You would generally be given one username and password as well as a single interface that controls all the programs.

However, if you have many of your own affiliate programs or you promote several stand-alone affiliate programs from your website, the task of staying organized becomes a bit more complex.

There are software programs available on the Internet that organize and keep track of all data associated with affiliate programs. A typical database would include some of the following fields:

* Program Name
* URL
* Email Address
* ID
* Password
* 1st Tier Sale
* 2nd Tier Sale
* Total commission for month

Some of the advanced software programs also provide analysis and comparison tools. If you take the time to input data about clicks, sales, and page views, impressions, emails sent etc. from your various campaigns and enter all of it into the program, it will show you:

* Click to Sale Ratios
* Impression to Sale Ratios
* Amount Earned Per Impression
* Amount Earned Per Click

Keep a close watch on your activities

Ensure that your website is up and running. The danger in not knowing that your site is down comes when you are running a pay per click advertising campaign. The click costs add up whether your site is functional or not.

Check your statistics daily. This will give you a better idea of your income trends and also highlight any area of concern such as sudden decrease in revenue.

Be prompt in answering any queries from affiliate partners or customers, especially when these are about your products or services.

One of the main aspects of any affiliate program is residual income. You've got to make the most of every customer. The best way to do this is by promoting affiliate programs that offer residual commission as well as one time sales. Membership sites are a good way to collect residual commissions.

Track your links - guesswork is no use

Track all your affiliate links. The best way to accomplish this is by setting up tracking software for your affiliate links. There are a number of scripts that will do the job.

Most tracking programs typically allow you to setup tracking links for any product you promote, telling you how many hits each product has received, and where the hits are coming from.

It is not enough to have a few banners and classified ads if you provide an affiliate program. You must provide as much help as possible .You should have tested and proven endorsements, testimonials, sig files, ezine ads, and other unique tools and techniques. You should also make yourself available to answer any questions they may have.

You should determine what methods work best for your affiliate program or one you might promote in a particular medium. For instance, which ezine ads work best and in what ezine; which banner ads produce the greatest click through potential and from which sites or banner exchanges; and where on your website is the most effective spot to include a testimonial.

This can only come about through active promotion and looking at results both good and non productive. Assumptions can be tested and the results guide you. Just hoping for the best is a recipe for disaster.

If you can sort out your payment procedures from the start, you will save yourself an administrative headache and more to the point, keep your affiliates happy! Or use a third party like clickbank to pay out and manage instead. Its less flexible than your own set up to begin with but everyone gets paid without you lifting a finger. You just pay out in fees.

This concludes my overview on starting your own affiliate program. If there is any one thing I would recommend, it is to track everything you can so you can refine your strategy further and increase your earnings.

Discover a simple four-step way to get bigger affiliate commissions... I'll tell you exactly what those four steps are, and how you can apply this formula right away.
Chris Ruane
http://www.seriousedge.com

7 Ways to Drive Laser-Targeted Traffic

An affiliate marketer may have all the things needed for him to be able to succeed in a business such as affiliate marketing. He may have the necessary drive, diligence and perseverance to be able to understand how the system works. He may have all the tools necessary in maintaining the business, including a really unique and interesting website which could earn him a fortune if only the whole world could see it. However, all these would prove useless if he does not know how to drive traffic to his website. His business would sink into oblivion together with all the sales, fortune and dreams that he might have realized if he only knew how to do this particular task.

Getting people who matter to see ones website is a difficult undertaking if he tries to consider the fact that there are rivals everywhere waiting to pin him down. The immensity of the internet as well as the affiliate marketing world has given birth to the fierce competition between affiliate marketers, each of whom has his own great product to offer. With all the websites piling on top of each other, how would one be able to stand out? The seven best ways to drive laser-targeted traffic to ones own website would help those who are bent on sticking it out with this business wherever it is bound to take them.

The first step in driving traffic to ones website is by relying on search engines and what they can do for the affiliate marketer concerned. Because they are popular for driving free targeted traffic, they should not be ignored by all means. Having top search engine rankings is vital in building popularity links, and the use of the right keywords is important in attaining this goal. Once a website is on top of the list, it is easily accessible to anyone who wants to see it for himself.

The second way in driving traffic to ones website is by contacting other webmasters for a possible link exchange partnership. Locating websites that are related to ones own website is the primary task. Once there, he should be able to establish communication by personalizing everything as much as possible. It is then possible to make reciprocal link exchanges between webmasters whichever way the affiliate marketer prefers.

The third way is through writing ones own articles. This is an effective way in promoting a website, because good content that are appreciated by readers will lead them to visit the writers very own website out of sheer interest.

The fourth way is through joint venture marketing. This is one of the most effective ways of promoting a product or a service. Having a partner through ad swap or link exchange is beneficial to both parties as it allows them to reach a wide customer base in a short amount of time.

The fifth is through joining affiliate programs. Having affiliates to do the work means allowing them to bring tons of traffic to a website. Skyrocketing sales would be realized as a result, and both the affiliate and the website owner will benefit from the situation.

The sixth is by having a list of subscribers that one can refer to every so often, because they are those which would prove to be valuable assets for the marketer concerned. The use of autoresponders and personalized newsletters is one way of keeping track of them all, and holding on to them by letting them know about new products and services is an essential task that should be done by the affiliate marketer concerned.

The seventh is by knowing ones market through and through. It is important for traffic to be targeted to those who might have a special interest in the theme or topic of ones website. This way, a solid customer base is going to be created. Once a potential customer shows an interest in a particular website by paying it a visit, one must not waste time in trying to show him that his effort is worth it.

Traffic generating strategies are important in trying to make ones affiliate marketing career inch forward. It is always advantageous to plan ones moves in any business that he might undertake. This is particularly so in affiliate marketing. If one knows how to get people to see what he has to offer, then he is on the right track.


Todays News by officejax surplus outletMORE AFFILIATE REVENUE RESOURCES updated Thu. February / 09 / 2012

Disney's Earnings Beat; CEO Bob Iger Talks Piracy, Parks - CNBC.com

Disney's Earnings Beat; CEO Bob Iger Talks Piracy, Parks
CNBC.com
Increased guest spending and attendance at the parks, and higher advertising rates and affiliate revenue at the media networks drove the earnings upside. The revenue fell short of analyst expectations (Disney doesn't provide guidance) – at $10.779 ...

and more »

Disney derring-do - New York Post

Globe and Mail

Disney derring-do
New York Post
Affiliate revenue will kick up due to Comcast and other deals that will be negotiated,” Disney CEO Bob Iger said yesterday on a conference call with analysts to discuss first-quarter results. Iger noted the Mouse House doesn't yet have deals with ...
The Walt Disney Company Reports First Quarter EarningsMarketWatch (press release)
Disney Posts 7% Broadcast Revenue DropTV News Check
Walt Disney's CEO Discusses Q1 2012 Results - Earnings Call TranscriptSeeking Alpha
Reuters -Travel Agent
all 338 news articles »

News Corp. Earnings Jump in Second Quarter - Broadcasting & Cable

Telegraph.co.uk

News Corp. Earnings Jump in Second Quarter
Broadcasting & Cable
Affiliate revenue rose 9% at the domestic cable channels. Operating income for the television unit, which includes Fox Broadcasting, rose 25% to $189 million from $151 million. The company said the growth was the result of increased broadcast network ...
News Corporation Reports Second Quarter Net Income of $1.06 BillionMarketWatch (press release)
Headwinds Fail to Deter News Corp.Zacks.com

all 35 news articles »

Pinterest Is Making Money In A Slightly Shady Way - The Frisky

The Frisky

Pinterest Is Making Money In A Slightly Shady Way
The Frisky
It's also a boon for a company like Skimlinks, which takes 25% of all affiliate revenue. So what's the problem here? Well, Pinterest hasn't been disclosing to users when and how it is making money from their posts. If I pin a link to a cute pair of ...
Skimlinks is the real story behind Pinterest's successeu.techcrunch

all 70 news articles »

AMD, Nike, Disney, Panera Bread Among Stocks Driving Big News Feb. 7th - Wall St. Cheat Sheet

AMD, Nike, Disney, Panera Bread Among Stocks Driving Big News Feb. 7th
Wall St. Cheat Sheet
The increase at ESPN was driven by higher affiliate revenue reflecting contractual rate increases and a reduction in revenue deferrals related to annual program commitments. During the quarter, ESPN deferred $190M of revenue compared to $266M in the ...

and more »

Fox Studio, TV Divisions Boost News Corp. Q2 Profits Despite Hacking Investigation - Reuters

Fox Studio, TV Divisions Boost News Corp. Q2 Profits Despite Hacking Investigation
Reuters
A little bit of everything contributed to the higher figures, from a nine percent growth in affiliate revenue to a six percent increase in advertising revenue. FX in particular continued to stand out as a top performer, while the NBA lockout both ...

and more »

Fox on Top - Multichannel News

Fox on Top
Multichannel News
SNL Kagan calculates FNC's affiliate revenue at $985.3 million in 2012, based on 82 cents per sub each month. “The network is getting strong monthly subscriber fee increases, up from 58 cents in 2009,” according to Baine, who projects average license ...

and more »

It's time for Disney to cut ABC loose - Fortune

Fortune

It's time for Disney to cut ABC loose
Fortune
Disney (DIS) blamed the poor showing at ABC on lower affiliate revenue following the end of Oprah Winfrey's popular talk show and a decrease in political ad spending, as it was not an election year. While both may explain a decrease in revenue, ...

and more »

Cruise line, theme parks propel Disney profit - Orlando Sentinel

Cruise line, theme parks propel Disney profit
Orlando Sentinel
Operating income at Disney's media networks rose 12 percent for the quarter to $1.2 billion, as higher affiliate revenue at ESPN and the Disney Channel cable stations more than offset declines at broadcast station ABC. Operating income at Disney's ...

and more »

Viacom's CEO Discusses Q1 2012 Results - Earnings Call Transcript - Seeking Alpha

Viacom's CEO Discusses Q1 2012 Results - Earnings Call Transcript
Seeking Alpha
We expect our affiliate revenue to grow on an annualized basis in the high-single to low-double digit for the foreseeable future. As we unlock value for our content across platform, we're unlocking growth potential across global markets as well, ...

and more »

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