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An alarming trend seems to be catching on with popular merchants lately. The trend is the tendency for some of these companies to begin discriminating against new or inexperienced affiliates and actually FIRE them!
Removing an unproductive affiliate is understandable; however, having a ridiculous screening process that only allows websites with thousands of visitors to squeeze through almost seems ridiculous.
Now in defense of merchants and affiliate programs: If a program finds that one of their affiliates is using their company's banner and link on "unethical" or completely unrelated websites, then yes, that affiliate should be dropped.
However, for the everyday work-at-home man or woman hoping to make a stable income through affiliate marketing - at least give them a chance! The bottom line is that affiliate marketing is still a young, but powerful industry with MUCH room for growth. The only way we can fuel this growth is if we provide the proper training to the new members.
If we just fire the new members and use the "no experience" excuse, then how are we ever going to expand the industry?
We at The Affiliate Classroom have spent the last few weeks getting to know many affiliate managers and companies on a personal level and have asked them questions about this matter. My conclusion is that every affiliate should be given a chance. If "deleted" from the system, there should be a very good reason.
In some of our research, as we read some of the terms of service, we were surprised to find some "credible" affiliate programs who were dropping affiliates if they did not earn a certain "minimum" in a given period. In my opinion, that is simply ridiculous.
Here is our personal opinion and conclusion regarding this matter:
When to remove affiliates?
- Their actions can "hurt" your company.
- They are strictly violating company policy.
- They have inaccurate contact information.
- They have been "completely" inactive for a period of 3 months
or more.
When it is wrong to remove affiliates?
- Their website does not get enough traffic.
- They did not meet a "quota" even though they were trying.
- They are new and have questions.
Do not get me wrong, most affiliate programs are still doing it right - they are treating their affiliates properly. However, I am alarmed with a growing trend of being far too selective. This trend is blocking out the "new affiliates" and is not fair to the industry.
If you are a new affiliate, contact the affiliate program first and make sure that you will receive the kind of support you need.
If you are an experienced affiliate, understand that the larger the industry gets, the better it is for you. Super affiliates will get paid more as the industry becomes more recognized.
If you are an affiliate manager, my question to you is "why does it bother you?" It hardly costs a company anything to have an affiliate in their system. So what if the affiliate referred $300 in sales rather than your minimum $500? By relying so heavily on "super affiliates" you are placing too many eggs in one basket.
Why not work with the beginners, train and help them - gain their loyalty and you will truly build a great sales force (a lesson we can learn from network marketing or MLM).
In the end it is the decision of the affiliate manager and the company. However, The Affiliate Classroom is standing firm on our opinion that new affiliates should be giving a fair chance and never discriminated against.
Copyright 2005 Kurma Group
This article has been authored by Anik Singal, the founder of The Affiliate Classroom. If you want to learn his system that helped him make over $10,466 in 60 days please visit the following link to enroll into a free course: http://www.AffiliateClassroom.com
MORE AFFILIATE REVENUE RESOURCES updated Thu. February / 09 / 2012Disney's Earnings Beat; CEO Bob Iger Talks Piracy, Parks CNBC.com Increased guest spending and attendance at the parks, and higher advertising rates and affiliate revenue at the media networks drove the earnings upside. The revenue fell short of analyst expectations (Disney doesn't provide guidance) – at $10.779 ... |
 Globe and Mail | Disney derring-do New York Post “Affiliate revenue will kick up due to Comcast and other deals that will be negotiated,” Disney CEO Bob Iger said yesterday on a conference call with analysts to discuss first-quarter results. Iger noted the Mouse House doesn't yet have deals with ... The Walt Disney Company Reports First Quarter Earnings Disney Posts 7% Broadcast Revenue Drop Walt Disney's CEO Discusses Q1 2012 Results - Earnings Call Transcript |
 Telegraph.co.uk | News Corp. Earnings Jump in Second Quarter Broadcasting & Cable Affiliate revenue rose 9% at the domestic cable channels. Operating income for the television unit, which includes Fox Broadcasting, rose 25% to $189 million from $151 million. The company said the growth was the result of increased broadcast network ... News Corporation Reports Second Quarter Net Income of $1.06 Billion Headwinds Fail to Deter News Corp. |
 The Frisky | Pinterest Is Making Money In A Slightly Shady Way The Frisky It's also a boon for a company like Skimlinks, which takes 25% of all affiliate revenue. So what's the problem here? Well, Pinterest hasn't been disclosing to users when and how it is making money from their posts. If I pin a link to a cute pair of ... Skimlinks is the real story behind Pinterest's success |
AMD, Nike, Disney, Panera Bread Among Stocks Driving Big News Feb. 7th Wall St. Cheat Sheet The increase at ESPN was driven by higher affiliate revenue reflecting contractual rate increases and a reduction in revenue deferrals related to annual program commitments. During the quarter, ESPN deferred $190M of revenue compared to $266M in the ... |
Fox Studio, TV Divisions Boost News Corp. Q2 Profits Despite Hacking Investigation Reuters A little bit of everything contributed to the higher figures, from a nine percent growth in affiliate revenue to a six percent increase in advertising revenue. FX in particular continued to stand out as a top performer, while the NBA lockout both ... |
Fox on Top Multichannel News SNL Kagan calculates FNC's affiliate revenue at $985.3 million in 2012, based on 82 cents per sub each month. “The network is getting strong monthly subscriber fee increases, up from 58 cents in 2009,” according to Baine, who projects average license ... |
 Fortune | It's time for Disney to cut ABC loose Fortune Disney (DIS) blamed the poor showing at ABC on lower affiliate revenue following the end of Oprah Winfrey's popular talk show and a decrease in political ad spending, as it was not an election year. While both may explain a decrease in revenue, ... |
Cruise line, theme parks propel Disney profit Orlando Sentinel Operating income at Disney's media networks rose 12 percent for the quarter to $1.2 billion, as higher affiliate revenue at ESPN and the Disney Channel cable stations more than offset declines at broadcast station ABC. Operating income at Disney's ... |
Viacom's CEO Discusses Q1 2012 Results - Earnings Call Transcript Seeking Alpha We expect our affiliate revenue to grow on an annualized basis in the high-single to low-double digit for the foreseeable future. As we unlock value for our content across platform, we're unlocking growth potential across global markets as well, ... |
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AFFILIATE REVENUE RELATED ARTICLES:
Affiliate Marketing - Join in on the Success of the 2nd Wave What do I mean by '2nd Wave'? Let me explain: Can you remember the good old days when affiliate programs first came into existence in the mid to late 1990's? Everybody jumped in with two feet and put up dozens of affiliate links on their site with no real thought to what they were doing. We then wondered why we didn't make any money - not any real money that is. Is Earning Money With Affiliate Marketing A Myth? Day 1 - What Are Affiliate Programs? Welcome to the wide world of affiliate marketing! Affiliate marketing (sometimes called referral marketing) is based business people. So, what is an affiliate and what does he or she do? The affiliate marketer acts as a "middle man" between merchant and consumer, but without adding anything to the consumer's cost. Big Ticket Items - 6 More BIG Benefits To Selling As An Affiliate Today, we're going to cover 6 More BIG Benefits to selling Big Ticket items as an AFFILIATE. 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