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Collect Visitors Info First Before Sending Them To Affiliate


Honestly, I'm not a big affiliate fan because in the past I haven't gotten 90% of the money promised either because they disappear before they pay out or they have so many exceptions -- paying out once a quarter, has to be over X dollars first, etc. Another negative side is that some of them think that 10% commission or some low amount is worth the 20 hours it takes for us to sell it. Usually the 10% equal $10 and $10 isn't worth my reputation even $1000 actually.

Today's article is not about the pros and cons of being an affiliate member. There are some good affiliate programs out there where you will get a check, their exceptions are small or nil, and the commission reasonable for the amount of time, risk, and reputation you place on the line for their product or program.

This article focuses on collecting their information before you give them the affiliate link so you can increase your mailing list numbers or residual income.

Almost all affiliate referrals are handled by providing someone with the affiliate link. The reader then goes from your place to their place. If this is what you have been doing, take the "L" (for loser) off your forehead, and read this to "get SMART quick."

Stop LOOSING a valuable marketing opportunity -- and stop it now!

Instead, set up a bridge page (also called a portal page or doorway page). Use the terms bridge and portal instead since the word doorway has a separate search engine meaning that can be confusing.

A bridge page works simply like this. You set up a bridge page on your web site. You send them to this page instead of to the affiliate site, collect their information, and THEN send them to the affiliate site.

The objective is to offer them something for fr*e*e that they must register for on that bridge page so you collect their information. In fact, you can offer several things.

You set up two pages actually. One that is the bridge page and the other a thank you page. After you collect their information THEN you send them to the thank you page. On the thank you page, you thank them for whatever it is they did and then give them an option to NOW access the affiliate site.

Here are a few ideas on items you can offer on the bridge page to collect their information:

* To subscribe to your ezine. If you have more than one, list these all. * To register for an ecourse. * To receive an ebook. * Offer your opinion or testimonials on using the affiliate's product/program.

Now, one of the main things most people do not think about is offering them something to purchase. And this is something affiliate offerers lookout for when you sign up to be an affiliate (at least the good ones do). They don't want their competition becoming an affiliate and then snatching the customer on the way to their site. I am chuckling on this one -- I think it is great actually. Most affiliates don't even know this is happening to them.

Here is a duzie of a hint that I've only seen one affiliate program do. This will give you a head start and it's kind of sneaky too.

You can offer something at a price on the bridge page that has to do with that topic (you have a focused buyer here). Example: The affiliate item is a software product. You can write an ebook on the same topic. Yes, will this piss off some affiliates. You bet, but guess what -- that's business. And also guess what -- it's going to take them a while to figure it out what you are doing too. They are so busy trying to obtain more affiliates they don't have the time to research each one.

Offering something for a price isn't as effective as something for free. Then again, you have to decide what is your call to action for the bridge page. Is it to collect name and increase your mailing list or to make residual income. Don't get greedy and offer both. It will bite you in the "assets". Too many choices and it confuses the visitor and so they don't make any decision at all and leave without choosing anything -- no freebie, no affiliate link.

When you set up your doorway page, set up the meta-tags and searchable keywords that you wouldn't otherwise be able to place on your site. Make sure that these same words are in the content.

Catherine Franz, a Certified Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: http://www.abundancecenter.com blog: http://abundance.blogs.com


Todays News by officejax surplus outletMORE AFFILIATE REVENUE RESOURCES updated Thu. May / 17 / 2012

Refer.ly Lets Regular Folks Earn Affiliate Revenue For Recommending Products ... - TechCrunch

TechCrunch

Refer.ly Lets Regular Folks Earn Affiliate Revenue For Recommending Products ...
TechCrunch
Will a few dollars in affiliate revenue motivate people enough to use Refer.ly? Don't we just share products with friends and family because we genuinely love to help other people out? Morrill said she doesn't expect Refer.ly users to make a living off ...
Danielle Morrill leaves Twilio to start Y Combinator-backed ReferlyGeekWire

all 2 news articles »

AMC Networks Earnings Call Insights: Affiliate Revenue Growth, Ratings - Wall St. Cheat Sheet

Wall Street Journal

AMC Networks Earnings Call Insights: Affiliate Revenue Growth, Ratings
Wall St. Cheat Sheet
Two questions first on the affiliate revenue growth, 8% in the first quarter, two things there. Number one, it is an acceleration from your full year rate from last year. Does that acceleration represent some – or is that primarily due to some of the ...
AMC sees 40% jump in Q1 profit: Execs say Dish threats are retaliation for ...Chicago Tribune

all 44 news articles »

Refer.ly Lets Regular Folks Earn Affiliate Revenue For Recommending Products ... - Centralia Chronicle

Refer.ly Lets Regular Folks Earn Affiliate Revenue For Recommending Products ...
Centralia Chronicle
Danielle Morrill's been thinking about this idea for at least three years. I know this because it was almost all she could talk for an hour straight at a dinner party several years ago. An online service is needed to view this article in its entirety.

and more »

Advertising, affiliate revs lift Scripps: Revenue rose 11% to $535 million - Chicago Tribune

Advertising, affiliate revs lift Scripps: Revenue rose 11% to $535 million
Chicago Tribune
Scripps Networks Interactive, parent of Food Network, HGTV and The Travel Channel, said strong advertising and affiliate revenue boosted profit last quarter despite hefty programming costs. Net profit rose to $115 million from $101 million.

and more »

Fox TV Programming to End in Magic Valley - News Radio 1310 KLIX

Fox TV Programming to End in Magic Valley
News Radio 1310 KLIX
According to Goings KXTF will not go off the air, but may offer other programing. The GM says the network is demanding compensation that exceeds the affiliate's revenue. The two tried to negotiate but Goings says the network wouldn't budge.


Wikipedia Warns Users About Malware Injecting Ads Into Its Pages - PCWorld

Wikipedia Warns Users About Malware Injecting Ads Into Its Pages
PCWorld
In addition to injecting ads into Web pages, such rogue extensions are also known to hijack search queries in order to earn their creators affiliate revenue, said Graham Cluley, a senior technology consultant at Sophos, in a blog post Tuesday.

and more »

News Corporation Reports Third Quarter Earnings Per Share of $0.38; Growth of ... - MarketWatch (press release)

News Corporation Reports Third Quarter Earnings Per Share of $0.38; Growth of ...
MarketWatch (press release)
Affiliate revenue growth of 15% at the domestic cable channels for the third quarter primarily reflects higher rates at all domestic networks, led by growth at the RSNs and FOX News. International cable channels' affiliate revenues increased 31% over ...

and more »

Confirmed: Pinterest Raises $100 Million to Fund International Expansion - Mashable

The Guardian

Confirmed: Pinterest Raises $100 Million to Fund International Expansion
Mashable
For a time, the startup was quietly earning money through an affiliate revenue scheme, but quickly shut it down after media caught wind of it. Still, Pinterest seems to have great revenue-earning potential, given that the network is already driving ...
Pinterest 'raises $100m for global expansion'Digital Spy UK

all 257 news articles »

Ad Sales Fuel Growth at Disney, News - Multichannel News

Ad Sales Fuel Growth at Disney, News
Multichannel News
Affiliate revenue rose 15% reflecting higher rates at all of the US networks. Ad revenue at the domestic cable channels grew 10% in the quarter, with doubledigit gains at Fox News and the National Geographic Channels. At Disney, television networks and ...


AMC: Dish Spat Could Have 'Material Effect' - Multichannel News

AMC: Dish Spat Could Have 'Material Effect'
Multichannel News
Affiliate revenue was up 15%. In a May 7 earnings call, Dish chairman Charlie Ergen, armed with what he called extensive set-top box data, claimed that losing the AMC channels would go unnoticed by the subscriber base. He also contended that by making ...

and more »

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