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Affiliate Program Intro


What is an affiliate program? Everyone who surfs the web has come across affiliate programs. You may have seen a banner on a website that says, "click here", and once you do, you get access to whatever's being promoted. Or you could click on a link in an email you've received. You're using someone's affiliate program.

Basically, the company that sells the product sets up an automated way for people to be paid a set amount to help them promote their products or services. The links send you to the company's website where you can buy the product. The owner of the originating website or email gets a fee for taking you there.

The bookstore Amazon was the first company to heavily promote affiliate marketing on the internet. Although this type of marketing is ideal for businesses that only operate online, it's also become popular with businesses that have both an online and bricks and mortar presence.

Affiliate programs are an ideal way to make your web site profitable. With the huge range of affiliate programs now available, there's almost bound to be something to suit you and your website.

How it works

Perhaps you've created a website about the city where you live. People find your website while searching for information about your city. Once they've read your pages they check out your recommendations. They might click a link to book a flight there. You get paid a commission. Then they clink your link that points them to somewhere they can book a hotel room. Another commission for you. Then they might want to buy a guide-book or street map. Yet another commission.

Or perhaps you have a website connected with your hobby. Maybe you want to share your enthusiasm about the crafts you do. Your website could point people towards suppliers, books on the subject, magazine subscriptions?the list is endless. And all the time you're earning your commission.

The commission is paid in different ways according to the company you're affiliated to. You can be paid per impression, per click, per lead or per sale. The stronger the likelihood of a sale, the higher your commission will be.

The advantages for you

There's no need for you to develop the products - it's already been done. All you need to do is to pick the best out of those available. You don't need to spend money on making or storing the product. Sending people to your affiliate merchants means you don't need to take or process a single order, or worry about processing payments. You don't have to handle or mail the product - your merchants do that. You don't have to offer customer support. Affiliate programs are usually free to join. You can run your affiliate business part time for a little extra cash while making minimal effort.

Choosing your affiliates

It's worth spending some time making sure that you choose the right companies to affiliate with. Different companies have different requirements. Some require you to have a minimum number of visitors to your website, while others require you to have your own domain name.

The best way to choose an affliate program that will suit you is according to the type of people who visit your website. If your website is about guitars, you're unlikely to have much success with affiliating with a company that sells gardening products. The first thing you need to do is know your target audience.

You also might consider whether you want to join every single affliate program that comes your way. A lot of people find that they make the most money from using only a small number of programs. Also, concentrating your advertisements may allow you to be paid faster.

Sometimes, it can be hard to choose between two similar companies. What works well for someone else may not be the best choice for you. It's not just about how much money you can make -you'll want to feel confident in your recommendations.

You can maximize your income by thinking beyond the obvious. If your website is aimed at parents, obviously you might think of affiliating to a toy company. But what about books, clothes, videos, DVDs, child oriented software?

If you're thinking about affiliating with two similar websites, you might want to choose the one that easiest to use or offers the greater benefit to a visitor, even if it pays less in commissions. You'll do best with programs that represent a subject you're personally interested in. Your own interest in the subject will entice others.

To join an affiliate program, you simply go to the site and complete their online application form. Some programs approve you instantly, while others check out your application before it is approved. Once it's approved, you're given some HTML code that you can cut and paste onto your web page.

How do I make my money?

Before joining any program, you should probably be aware of the different payment programs available.

Pay Per Impression
Here you are paid according to the number of times the advertiser's banner is displayed on your site. The amount paid is usually small, but it is easy to earn as everytime a visitor loads the page, you earn. The more vistors your site attracts, the more you earn.

Pay Per Click
With this method you're only paid when visitors click the advertiser's banner on your site. It generally pays higher than the pay per impression program. You'll get better results if your banners are carefully selected to suit your target audience.

Pay Per Sale or Lead
You only earn if your visitors click through the banner and buy the product or service.

Often, to avoid wasting resources in issuing checks for very small amounts, advertisers will accrue the amount owed to you until it reaches a certain amount before they pay you.

How do they keep track of referrals?

Every affiliate banner or link that a visitor clicks on has some type of coding added to the URL - this differentiates it from other affiliates' links. The most common means of tracking affiliate links is by "cookies" Cookies are tiny files stored on your computer by a web browser when you click on an advertising link.

Cookies are generated to track visitors to websites. This is how they can "remember" what you bought when you visit there again. For an affiliate company, the cookie records information on which affiliate referred the visitor to the company, and when. As some computer users block or delete cookies, there are other methods used to track referrals. For example, CGI-based scripts related to the individuals affiliate code attached to the URL links and database matching algorithms are used. Second tier programs

A two tier program allows you as an affiliate to sign up other affiliates under you. You earn a smaller commission on the referrals or sales that arise from their advertising efforts as well as your own.

This costs you far less time and money for each sale if some of them aren't yours. In effect, you have your own sales force and pay a commission to your sub-affiliates. Except that the commission comes out of the affiliate company's profits rather than yours.

The affiliate company benefits by a possible exponential growth of its sales force for no more effort on its part - you're providing that. It's not hard to recruit people under you in two tier programs.

A second level can be a great advantage to you as an affiliate. Even if you only spread the word amongst friends and family, you never know when someone who signs up under you will really take off. They could earn you a lot by their own efforts in spreading the word about a program. You might not get rich, but you'll get some welcome extra income.

A multi tier affiliate program builds on the concept of a two-tier program. Not only can you earn from sub-affiliates, but you can also earn from their sub-affiliates, and perhaps their sub-affiliates. With a two tier program, you have an incentive to sign up sub-affiliates. A multi-tier program gives you the incentive to help your sub affiliates sign up others.

Is it for me?

If you have a website then there's guaranteed to be an affiliate program to suit your needs and audience. For minimal effort you can make your website earn money, even while you're happily sleeping. Perhaps it won't make you a fortune overnight. And it's true that no-one hands you money for doing nothing. But with some careful thought and planning, choosing an affiliate program that fits in with YOUR website and sells products that YOU are confident in is a straightforward way of increasing YOUR income. And it costs you nothing.

Shanon Lewis is a web marketing specialist with over 7 years of search engine placement, e-mail marketing and affiliate management experience. She is part of the expert team at affiliate programs.com, the premiere affiliate programs directory online.


Todays News by officejax surplus outletMORE AFFILIATE REVENUE RESOURCES updated Thu. April / 18 / 2024

Data Reveals Which Influencer Revenue Streams Are Growing the Most - Business Insider
Data Reveals Which Influencer Revenue Streams Are Growing the Most  Business Insider

26 High-paying Affiliate Programs for Beginners - Influencer Marketing Hub
26 High-paying Affiliate Programs for Beginners  Influencer Marketing Hub

34 High-Ticket Affiliate Marketing & Partner Programs 2024 - Search Engine Journal
34 High-Ticket Affiliate Marketing & Partner Programs 2024  Search Engine Journal

For creators and former bloggers, Substack offers a renaissance — and a new revenue stream - Glossy
For creators and former bloggers, Substack offers a renaissance — and a new revenue stream  Glossy

What Is Affiliate Marketing? Everything You Need to Know in 2024 - Shopify
What Is Affiliate Marketing? Everything You Need to Know in 2024  Shopify

TV Stations' Pay TV Affiliate Revenue Will See Erosion: Wells Fargo 11/16/2023 - MediaPost Communications
TV Stations' Pay TV Affiliate Revenue Will See Erosion: Wells Fargo 11/16/2023  MediaPost Communications

How to Make Money as an Amazon Affiliate in 2024 - Jungle Scout
How to Make Money as an Amazon Affiliate in 2024  Jungle Scout

As affiliate marketing gets competitive, a new brand playbook emerges - Modern Retail
As affiliate marketing gets competitive, a new brand playbook emerges  Modern Retail

How Wirecutter's social strategy led to increased Prime Day affiliate revenue - Digiday
How Wirecutter's social strategy led to increased Prime Day affiliate revenue  Digiday

How Affiliate Platform Howl Fell Millions Behind on Payments - Adweek
How Affiliate Platform Howl Fell Millions Behind on Payments  Adweek

Top 19 Affiliate Marketing Tools to Boost your Affiliate Revenue - Influencer Marketing Hub
Top 19 Affiliate Marketing Tools to Boost your Affiliate Revenue  Influencer Marketing Hub

Affiliate Marketing for Beginners: Your Startup Guide (2024) - Shopify
Affiliate Marketing for Beginners: Your Startup Guide (2024)  Shopify

19 Best Affiliate Marketing Websites You Should Check Out in 2024 - Influencer Marketing Hub
19 Best Affiliate Marketing Websites You Should Check Out in 2024  Influencer Marketing Hub

Pinterest Affiliate Marketing: How To Make Money Pinning (2024) - Shopify
Pinterest Affiliate Marketing: How To Make Money Pinning (2024)  Shopify

22 Best Affiliate Management Software Solutions for 2024 - Influencer Marketing Hub
22 Best Affiliate Management Software Solutions for 2024  Influencer Marketing Hub

45 Best Affiliate Programs for Marketers and Creators (2024) - Shopify
45 Best Affiliate Programs for Marketers and Creators (2024)  Shopify

The 7 Best Affiliate Marketing Automation Software to Scale Your Marketing Strategy - Influencer Marketing Hub
The 7 Best Affiliate Marketing Automation Software to Scale Your Marketing Strategy  Influencer Marketing Hub

Top Affiliate Marketing Statistics for 2023 - Influencer Marketing Hub
Top Affiliate Marketing Statistics for 2023  Influencer Marketing Hub

Top 9 Shopify Affiliate Marketing Apps for 2024 - Influencer Marketing Hub
Top 9 Shopify Affiliate Marketing Apps for 2024  Influencer Marketing Hub

15 Affiliate Marketing Programs to Grow Your Affiliate Revenue - Influencer Marketing Hub
15 Affiliate Marketing Programs to Grow Your Affiliate Revenue  Influencer Marketing Hub

The State of Affiliate Marketing: Benchmark Report (2023) - Influencer Marketing Hub
The State of Affiliate Marketing: Benchmark Report (2023)  Influencer Marketing Hub

With Its Novel Affiliate Model, The Sporting News Bets on Lifetime Value - Adweek
With Its Novel Affiliate Model, The Sporting News Bets on Lifetime Value  Adweek

16 Affiliate Marketing Tips and Strategies To Earn More Money (2023) (2024) - Shopify
16 Affiliate Marketing Tips and Strategies To Earn More Money (2023) (2024)  Shopify

25 Passive Income Ideas To Help You Make Money In 2024 - Bankrate.com
25 Passive Income Ideas To Help You Make Money In 2024  Bankrate.com

How publishers can regain traffic and revenue with affiliate marketing - Search Engine Land
How publishers can regain traffic and revenue with affiliate marketing  Search Engine Land

Start Earning With the Amazon Affiliate Program in 2024 - Shopify
Start Earning With the Amazon Affiliate Program in 2024  Shopify

Influencers share how to make money with affiliate marketing - Business Insider
Influencers share how to make money with affiliate marketing  Business Insider

Affiliate Fees Help Fox Eke Out Q4 Profit Despite Ad Declines - Variety
Affiliate Fees Help Fox Eke Out Q4 Profit Despite Ad Declines  Variety

AMC Networks Q3 Results Hit By Drops In Advertising And Affiliate Revenue - Deadline
AMC Networks Q3 Results Hit By Drops In Advertising And Affiliate Revenue  Deadline

Affiliate Marketing: Money-Making Guide for Beginners (2024) - Adam Enfroy
Affiliate Marketing: Money-Making Guide for Beginners (2024)  Adam Enfroy

The Sporting News raises $15 million after shift to affiliate revenue focus - Awful Announcing
The Sporting News raises $15 million after shift to affiliate revenue focus  Awful Announcing

How the Disney-Charter Deal May Affect Affiliate, DTC Revenue - Next TV
How the Disney-Charter Deal May Affect Affiliate, DTC Revenue  Next TV

As Klarna aspires to be a global bank, affiliate marketing is its cash cow - Sifted
As Klarna aspires to be a global bank, affiliate marketing is its cash cow  Sifted

Affiliate Revenue: still a publisher's best eCommerce bet? - Media Makers Meet
Affiliate Revenue: still a publisher's best eCommerce bet?  Media Makers Meet

Affiliate Links Made Me Over $200,000 in 2024… Here's How - Adam Enfroy
Affiliate Links Made Me Over $200,000 in 2024… Here's How  Adam Enfroy

Affiliate Marketing for Beginners in 2024: Make $2500 Per Day - Adam Enfroy
Affiliate Marketing for Beginners in 2024: Make $2500 Per Day  Adam Enfroy

Disney’s Fiscal 2023 Results: Content Spending Eases, Streaming Proceeds Eclipse Affiliate Revenue As ESPN Penetration Falls To 71M Households - Deadline
Disney’s Fiscal 2023 Results: Content Spending Eases, Streaming Proceeds Eclipse Affiliate Revenue As ESPN Penetration Falls To 71M Households  Deadline

How to Join the Amazon Affiliate Program in 2024 - Influencer Marketing Hub
How to Join the Amazon Affiliate Program in 2024  Influencer Marketing Hub

Mastering Affiliate Marketing on Facebook (2024) - Adam Enfroy
Mastering Affiliate Marketing on Facebook (2024)  Adam Enfroy

The New York Times expects ad revenue to continue to decline in 2024 - Digiday
The New York Times expects ad revenue to continue to decline in 2024  Digiday

How To Create a Successful Affiliate Program (2023) - Shopify
How To Create a Successful Affiliate Program (2023)  Shopify

YouTube Affiliate Marketing: 7 Pro Tips to Earn Extra Income in 2024 - Shopify
YouTube Affiliate Marketing: 7 Pro Tips to Earn Extra Income in 2024  Shopify

11+ Newest Ways to Promote And Monetize Affiliate Links - Adam Enfroy
11+ Newest Ways to Promote And Monetize Affiliate Links  Adam Enfroy

Ultimate Guide to Affiliate Marketing on TikTok In 2024 - Influencer Marketing Hub
Ultimate Guide to Affiliate Marketing on TikTok In 2024  Influencer Marketing Hub

Fox Advertising Revenue Down 20 Percent to $2B, But Company Hits Wall Street Expectations - Hollywood Reporter
Fox Advertising Revenue Down 20 Percent to $2B, But Company Hits Wall Street Expectations  Hollywood Reporter

Rupert Murdoch “Still Very Much Involved” at Fox Corp. Despite Title Change, Lachlan Says - Hollywood Reporter
Rupert Murdoch “Still Very Much Involved” at Fox Corp. Despite Title Change, Lachlan Says  Hollywood Reporter

Retail Affiliate Programs: A Complete Guide (2024) - Shopify
Retail Affiliate Programs: A Complete Guide (2024)  Shopify

Top 8 Affiliate Marketing Strategies for 2024 - Influencer Marketing Hub
Top 8 Affiliate Marketing Strategies for 2024  Influencer Marketing Hub

How To Create a Successful Affiliate Program (2023) - Shopify
How To Create a Successful Affiliate Program (2023)  Shopify

AMC Networks Falls Short of Q3 Revenue Expectations With $637 Million Due to Lower Ad and Affiliate Revenue - TheWrap
AMC Networks Falls Short of Q3 Revenue Expectations With $637 Million Due to Lower Ad and Affiliate Revenue  TheWrap

Fox Ad Revenue Tumbles 20% Due to Lower Ratings, Political Ad Revenue - TheWrap
Fox Ad Revenue Tumbles 20% Due to Lower Ratings, Political Ad Revenue  TheWrap

How To Start Affiliate Marketing in 2024 - Shopify
How To Start Affiliate Marketing in 2024  Shopify

MAP Launches Revolutionary New Affiliate Platform to Help Marketers Generate High Ticket Sales - WebWire
MAP Launches Revolutionary New Affiliate Platform to Help Marketers Generate High Ticket Sales  WebWire

10 Top Affiliate Marketing Platforms for Ecommerce Brands (2023) - Shopify
10 Top Affiliate Marketing Platforms for Ecommerce Brands (2023)  Shopify

Pinterest Affiliate Marketing: How To Make Money Pinning (2024) - Shopify
Pinterest Affiliate Marketing: How To Make Money Pinning (2024)  Shopify

What Is Affiliate Marketing? Everything You Need to Know in 2024 - Shopify
What Is Affiliate Marketing? Everything You Need to Know in 2024  Shopify

How To Create a Successful Affiliate Program (2023) - Shopify
How To Create a Successful Affiliate Program (2023)  Shopify

Did Tax Cuts and Jobs Act of 2017 Increase Revenue on US Corporations' Foreign Income? — Penn Wharton Budget ... - Penn Wharton Budget Model
Did Tax Cuts and Jobs Act of 2017 Increase Revenue on US Corporations' Foreign Income? — Penn Wharton Budget ...  Penn Wharton Budget Model

What Is Affiliate Marketing? Everything You Need to Know in 2024 - Shopify
What Is Affiliate Marketing? Everything You Need to Know in 2024  Shopify

Blog Income Report: How I Made $812,718 in 2020 - Adam Enfroy
Blog Income Report: How I Made $812,718 in 2020  Adam Enfroy

What Is Affiliate Marketing? Everything You Need to Know in 2024 - Shopify
What Is Affiliate Marketing? Everything You Need to Know in 2024  Shopify

A Beginner's Guide to Affiliate Marketing - Influencer Marketing Hub
A Beginner's Guide to Affiliate Marketing  Influencer Marketing Hub

How To Make Money On YouTube (The 4 Methods We Used For A 6-Figure Brand) - Adam Enfroy
How To Make Money On YouTube (The 4 Methods We Used For A 6-Figure Brand)  Adam Enfroy

Why affiliate revenue's time has come: Publisher insights from Affiliz - Media Makers Meet
Why affiliate revenue's time has come: Publisher insights from Affiliz  Media Makers Meet

How To Start Affiliate Marketing in 2024 - Shopify
How To Start Affiliate Marketing in 2024  Shopify

31 Best Affiliate Programs to Build a Passive Income Stream - Influencer Marketing Hub
31 Best Affiliate Programs to Build a Passive Income Stream  Influencer Marketing Hub

What Is Affiliate Marketing? Everything You Need to Know in 2024 - Shopify
What Is Affiliate Marketing? Everything You Need to Know in 2024  Shopify

How To Start Affiliate Marketing in 2024 - Shopify
How To Start Affiliate Marketing in 2024  Shopify

The future of publishers and affiliate marketing in times of search with AI - Media Makers Meet
The future of publishers and affiliate marketing in times of search with AI  Media Makers Meet

Media Briefing: How publishers approached the Amazon sales event amid a breaking news cycle - Digiday
Media Briefing: How publishers approached the Amazon sales event amid a breaking news cycle  Digiday

How To Create a Successful Affiliate Program (2023) - Shopify
How To Create a Successful Affiliate Program (2023)  Shopify

How To Create a Successful Affiliate Program (2023) - Shopify
How To Create a Successful Affiliate Program (2023)  Shopify

Sinclair Earnings: Upcoming Affiliate Renewals and 2024 Political Revenue Won't Change Our Outlook - Morningstar
Sinclair Earnings: Upcoming Affiliate Renewals and 2024 Political Revenue Won't Change Our Outlook  Morningstar

The Direct Link between Faster Payouts and Affiliate Revenue - Hello Partner
The Direct Link between Faster Payouts and Affiliate Revenue  Hello Partner

29 Passive Income Ideas To Increase Your Earnings in 2024 - Shopify
29 Passive Income Ideas To Increase Your Earnings in 2024  Shopify

Affiliate Links for Small Business: What You Must Know - Business News Daily
Affiliate Links for Small Business: What You Must Know  Business News Daily

What Is Affiliate Marketing? Everything You Need to Know in 2024 - Shopify
What Is Affiliate Marketing? Everything You Need to Know in 2024  Shopify

Pinterest Affiliate Marketing: How To Make Money Pinning (2024) - Shopify
Pinterest Affiliate Marketing: How To Make Money Pinning (2024)  Shopify

AMC Networks Earnings Drop As Ad, Affiliate Revenues Fall - Next TV
AMC Networks Earnings Drop As Ad, Affiliate Revenues Fall  Next TV

How To Create a Successful Affiliate Program (2023) - Shopify
How To Create a Successful Affiliate Program (2023)  Shopify

What Is Affiliate Marketing? Everything You Need to Know in 2024 - Shopify
What Is Affiliate Marketing? Everything You Need to Know in 2024  Shopify

What Is Affiliate Marketing? Everything You Need to Know in 2024 - Shopify
What Is Affiliate Marketing? Everything You Need to Know in 2024  Shopify

69 BEST Affiliate Programs of 2024 (High Paying for Beginners) - Adam Enfroy
69 BEST Affiliate Programs of 2024 (High Paying for Beginners)  Adam Enfroy

Pinterest Affiliate Marketing: How To Make Money Pinning (2024) - Shopify
Pinterest Affiliate Marketing: How To Make Money Pinning (2024)  Shopify

How the Klarna Affiliate Marketing Strategy Has Boosted Revenue - Affiverse
How the Klarna Affiliate Marketing Strategy Has Boosted Revenue  Affiverse

How To Create a Successful Affiliate Program (2023) - Shopify
How To Create a Successful Affiliate Program (2023)  Shopify

One Year In, The Wall Street Journal's Buy Side Is Fine-Tuning Its Affiliate Strategy - Adweek
One Year In, The Wall Street Journal's Buy Side Is Fine-Tuning Its Affiliate Strategy  Adweek

How To Create a Successful Affiliate Program (2023) - Shopify
How To Create a Successful Affiliate Program (2023)  Shopify

Paramount Global (PARA) Q3 Earnings Fall Y/Y, Revenues Miss - Yahoo Finance
Paramount Global (PARA) Q3 Earnings Fall Y/Y, Revenues Miss  Yahoo Finance

Pinterest Affiliate Marketing: How To Make Money Pinning (2024) - Shopify
Pinterest Affiliate Marketing: How To Make Money Pinning (2024)  Shopify

What Is Affiliate Marketing? Everything You Need to Know in 2024 - Shopify
What Is Affiliate Marketing? Everything You Need to Know in 2024  Shopify

Under Review - Columbia Journalism Review
Under Review  Columbia Journalism Review

Top 10 Tips for Becoming an Affiliate Marketer on Facebook in 2024 - Influencer Marketing Hub
Top 10 Tips for Becoming an Affiliate Marketer on Facebook in 2024  Influencer Marketing Hub

Pinterest Affiliate Marketing: How To Make Money Pinning (2024) - Shopify
Pinterest Affiliate Marketing: How To Make Money Pinning (2024)  Shopify

Twitch announces 60/40 revenue split in expanded Plus Program - TechCrunch
Twitch announces 60/40 revenue split in expanded Plus Program  TechCrunch

What Is Affiliate Marketing? Everything You Need to Know in 2024 - Shopify
What Is Affiliate Marketing? Everything You Need to Know in 2024  Shopify

Affilizz launches 'Magic Match', allowing publishers to build affiliate revenues at scale in real time - Media Makers Meet
Affilizz launches 'Magic Match', allowing publishers to build affiliate revenues at scale in real time  Media Makers Meet

VinFast revenues jump on EV sales to Vietnam affiliate - Reuters
VinFast revenues jump on EV sales to Vietnam affiliate  Reuters

How To Create a Successful Affiliate Program (2023) - Shopify
How To Create a Successful Affiliate Program (2023)  Shopify

“The juice is worth the squeeze”: 17Bn reasons why affiliate marketing has come to the fore - Media Makers Meet
“The juice is worth the squeeze”: 17Bn reasons why affiliate marketing has come to the fore  Media Makers Meet

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