We would like to thank the local libraries, schools, and universities for recommending students to visit us when doing research on any of our information topics.
Place your TextLink AD here free
Should Generating Revenue From A Website Be The Prime Motivator?
A pure sales site has only one purpose... to generate as much revenue as possible at any cost. In other words, your experience--good or bad--is inconequential to the ultimate goal of the site and may well sacrifice customer satisfaction to make a sale.
How many times have you gone back to buy from a website you've had a lousy experience with? My guess is not very often. I know I don't. How many times have you gone back to buy from a website you've had a great experience with? What was the difference between the two experiences? Do you think the website you had the great experience with was a customer oriented site? And, might it be the other website you had the bad experience with was a sales oriented website?
A business can't survive very long if it's prime motivator is purely focused on sales and revenue. Sure, it may last for a while, but not long-term.
As webmasters and marketers, we must strive to create a long-term business relationhip between ourselves and our customers so that they will continue to buy from us for as long as they have a need or desire for our products or services.
No One Does It Better Than Amazon.com
Arguably, http://Amazon.com is one of the largest customer oriented and successful website businesses on the planet. They're proof that "build a customer oriented website and they will come." They go out of their way to personalize the shopping experience for every single person.
When I visit Amazon.com, I see a very different selection of products than Linda, my wife, sees when she goes shopping. They know what I've purchased in the past and understand my buying habits. They also understand that my buying habits are different than Linda's and are different than yours. So, they tailor the individual experience for each of us. It makes us feel like the site has been designed around our specific desires.
Amazon.com has gone to a tremendous amount of effort to individualize our experiences. Why? Customers are their prime motivator. Would it have been easier and cheaper to build a strictly sales oriented, sales motivated website? Sure. Would they be the most successful website on the planet if they had done that? Do I really need to answer that?
Customer Oriented, Customer Motivated Website
Okay, so you get the drift of where I'm going with this. You may not be out to kick Amazon.com from the top of the ladder, but the principles are applicable to any website whether you're selling one product or million of products.
With that in mind, you've decided that your website is going to be customer oriented whereby customers are the prime motivator and your business will revolve around their satisfaction.
You already know from your past experiences that customers will go back to websites where their experiences have been positive. You also understand that the web's a finicky place and it's a "one strike and you're out" business environment. Therefore, you're going to develop your website using your own experiences as a customer as your guide.
What did or didn't you like about the websites you've done business with in the past? What brings you back to the ones you've had good experiences with time after time?
Give Your Customers What They Want
Customer oriented websites will win out over sales oriented sites every time and for the long haul. Develop your customer oriented website to ensure them a satisfying experience and they will tell their friends about you and so the word gets around. Pretty soon your site will be flooded with friends of friends of friends who will all become life-time customers. Lots of happy, satisfied and paying customers means a long-term, profitable and prosperous business. Enough said?
John Wright is the co-founder and vice president of Your Site Solution (http://www.YourSiteSolution.net) and has many years in the Internet industry. John's experience covers website development, copy writing, deployment and marketing.
Your Site Solution is a single source provider of e-commerce
software, hosting, products and services to meet the needs of
tomorrow's Internet businesses.
RELATED WEB SITE DESIGN ARTICLES:
Color Psychology in Marketing
On the internet we don't deal with face to face selling. The internet is a visual and psychological medium.
A Great Banner Only Needs Simple Things
To create your own great banner, you only need five (5) simple things:1. Size according to standards.
How to Double Your Online Sales Without Spending Another Dime on Advertising
Learning how to convert visitors to your web site into buyers, is the single most important factor affecting the success of your online business. If you don't have paying customers, your business will fail.
Get FASTER Download Times By Making BIGGER Web Pages!
As a webmaster you already know how important it is that your web pages download fast. In a nutshell, if your pages are slow, then you're losing visitors.
Web Advertising: 10 Little Known Tricks To Help Convert Your Traffics To Buying Customers
You may not believe it, but people still judge things by their appearances.How does your website look?The appearance of your web site text can actually increase or decrease your sales.
Creating a Compelling Headline for Your Private Practice Website
Your home page is the most important page of your website. It is the one that will determine what your potential client or customer does after they arrive (i.
The Right Trigger Words
CNN.com's designers have gone out of their way to make their work difficult.
Make it Clear What Your Website is About
Just about every list of the "Top 10 Web Design Mistakes" includes at least one reference to either1. Not clearly specifying the objectives of your website, or2.
Congratulation! You've Gotten Visitors To Your Site! Now, Can They Find What They're Looking For?
As search engine marketers, we spend an enormous amount of time trying to get targeted traffic to our site. But, once those visitors get to our site, can they find what they're looking for? If not, guess what? We've lost a customer.
Design Your Site For Your Customers
The most important person that you need to please when you design your site is your potential customer. I can not stress that enough.
Service Profession: Does Your Website Follow These 5 Simple Rules For Getting More Clients?
There are literally thousands of different option, styles and formats to choose from when designing your service professional business website. But there are 5 things every site needs to be successful: Client-centric and easy to remember names. Your website can have more than one domain name that directs potential clients to the single site.
What Does Your Website Say About Your Business?
QUESTION: My business is very small, just me and two employees, and our product really can't be sold online. Do I really need a website? -- Robin C.
Selling Multiple Products? Avoid These Top Blunders
When your web site sells more than a dozen items, you may face a fierce challenge of helping shoppers find what they are looking for. You'll need to classify products into categories, but these will serve as obstacles and even deal killers if those categories do not match those in the heads of shoppers.
Using Graphic Design on Your Website
Almost everything is available on the web? products, services, e-books, software, audios, videos, membership sites, or newsletters. Regardless of what you're promoting, there's a never-ending supply of prospects and customers on the world-wide-web.
Sell Yourself First...Your Key To More Sales
Selling on the internet is a challenge. There is no way to come "face to face" with your potential buyer.
Website Design For Small Businesses
There are many different website design companies, offering different facilities such as flash design, however what should a small business look for when seeking an internet prescence?When choosing which company you would like to build your website, there are many factors which you need to take into consideration.Firstly how much is the website going to cost to build and host.
Dos and Don'ts in Web Design - part 1 (design)
Do use a consistent look and feel Your site should stand out as a whole. Use the same look and feel for all the pages at your site.
Turn Benefits Into Sales with Streaming Media
The "Wow" factor that accompanied the introduction of streaming media on the Web has long passed, and the technology now has to prove itself to marketers. Its' acceptance by advertisers, in conjunction with other rich media technologies, is on the upswing, but it's still not widely used to enhance commercial sites.
How to Use Sliced Graphics to Layout Your Web Site
The problem with designing your site as a graphic, is that it would take too long to load. Your visitors would leave your site immediately and move to your competitors web site.
Images: How To Make Them To Load Fast On Your Web Pages?
1. Use .
Click here to
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find advertising supplies below wholesale in Akron, Ohio
Akron University of Akron university housing available
Text Link Ads
auction news and listings for Akron, Ohio
Akron crafts and hobby news center
Advertising and promotion Akron, Ohio
The Akron blogging news center
Akron Ohio web site design news
Akron Mortgaging and refinancing