We would like to thank the local libraries, schools, and universities for recommending students to visit us when doing research on any of our information topics.
Place your TextLink AD here free
On the internet we don't deal with face to face selling. The internet is a visual and psychological medium. The words, or sales copy, on your website have by far the greatest psychological impact on your visitors and thus becomes your most important communication and sales tool.
But another important psychological aspect of your website that is often overlooked are the colors. Yes, that's right... I said colors.
Just as you use words to express yourself, colors can be used as an expression as well and are a language all on their own.
The background color of your website, the color of your header, the color of your text, headlines and sub-headlines etc. can all have a psychological impact on your visitors.
Here is a list of some of the common colors and what type of psychological emotion they invoke in people:
RED is associated with love, passion, danger, warning, excitement, food, impulse, action, adventure.
BLUE is associated with trustworthiness, success, seriousness, calmness, power, professionalism.
GREEN is associated with money, nature, animals, health, healing, life, harmony.
ORANGE is associated with comfort, creativity, celebration, fun, youth, affordability.
PURPLE is associated with royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams.
WHITE is associated with innocence, purity, cleanliness, simplicity.
YELLOW is associated with curiosity, playfulness, cheerfulness, amusement. PINK is associated with softness, sweetness, innocence, youthfulness, tenderness.
BROWN is associated with earth, nature, tribal, primitive, simplicity.
GREY is associated with neutralality, indifference, reserved.
BLACK is associated with seriousness, darkness, mystery, secrecy.
You can use the above as a guide when choosing colors for your website. It really boils down to your target audience and what psychological message you want to convey in colors.
Blues and white backgrounds work best for business sites. Maternity sites should conider some pink. Golf or lawn sites sites should conider green. Food sites should conider red, etc.
There are also numerous shades of the same color that you can use too. Here a link that lists 216 colors that work in all browsers:
It also boils down to common sense too. As far as using colors in text, black text on white backgrounds may be dull but it is the most readable and pleasing to the eye.
Yellow text on white background is not only unreadable, but causes eye-strain which will have people leaving your site quickly. Nothing will lose sales faster than eye-straining text.
Here's a link for a "color wheel" that shows which colors compliment each other, and which ones don't:
In conclusion, not only can the sales copy on your website have a psychological impact with words but the colors you use can as well.
Use them wisely...
Al Martinovic works from home and runs a successful mlm business at http://www.ineedsmokes.com and also publishes a popular internet marketing newsletter: http://www.milleniummarketers.com
RELATED WEB SITE DESIGN ARTICLES:
15 Website Elements That Attract Visitors
Here is a quick list of components that make a website attractive. They are listed in layers of attractiveness beginning with the "must" haves, to "nice to haves.
6 Reason Why Web Templates Are Todays Trend
As the Internet blooms at an alarming rate, so as the number of websites out there. Appearance, layout, presentation and loading times are just a few of the main essential characteristics of a successful website.
Is Your Site Too Slow? Why Image Optimization Is Critical
Graphics are fun, but if you put in too many bells and whistles when you create your web site, you may lose a potential audience whose Internet connection can't handle lots of graphics, and that means you'll be losing potential customers. According to UK website experts Boommm.
Concentrate On Web Content Instead Of Search Engine Optimization
For many webmasters the title of my article may seem like bad advice and contradict what most search engine experts say and advocate. However the proof is in the pudding.
7 Benefits of HTML Validation
You may not bother with html validation or writing simple and clean code when designing your web site. Later you may find your site is slow loading, appears incorrectly in the main browsers and does not rank well for the major search engines.
Tips On Effectively Organizing Your Navigation
Not all links are created equal. While all of your links may be important, you must sort and prioritize to come up with an effective navigation scheme.
Introduction To CGI Scripts
Using CGI scripts to add automation to your web site may seem a little daunting, but once you have incorporated a few into your web site, they become easier.The best way to start is to add a simpler script.
Wording Up Your Website
Back to basics. Forget funky design, good copywriting is the key to a clear and intuitive website.
The Best Simple Software For The Busy Webmaster
Here are a few programs I can't do without. They're free, and make being a webmaster much easier.
The Key to Getting More Magic Shows Booked Online
This article is the result of a conversation I had with a magician about his website. He wanted to know if I could build him a nice looking site that had his name and contact information on it.
Web Publishing Guide for the Beginning Entrepreneur (Part 1)
The best things don't come easy. - QuotedThe finished web pages in your hands could be likened to a painting by Michelangelo without the Sistine Chapel.
Why Ugly Sites Sell More Than Pretty Ones
What the heck is going on lately? Most internet websites I go to now, all I see are pretty graphics everywhere. I see moving images, I see crazy JAVA, things flying around.
Its No Good Having A Killer Product If You Don't Have A Killer Website
Read the title of this article over a couple of times in your head so it really starts to sink in. So what does this title really mean.
Making Good Websites that Stand Out
Websites, there's literally billion of them out there in cyber-space. How many of them do you go to and just think this is boring, bland, or hard to use? It seems like too many to mention.
Design vs Content: Who is KING?
Well it is not Elvis, that's for sure.I am a firm advocate of good design but most of the time people tend to interpret design as amazing graphics and astounding visuals they tend to forget that design is the culmination of every aspect of good and effective presentation into one.
Good Websites Stand Out From The Masses Of Boring, Hard To Travel Sites
Good websites stand out from the masses of boring, hard to travel, and overly commercial sites that now rule our Cyberspace. Interactivity and integrity are necessary for a site to become a hub of activity.
14 Ways to Add Content to Your Web Site - Part 2
7. Create high quality content - make clear points with each paragraph you write.
How to Avoid the Biggest Mistakes Member Sites Make in Their Marketing Copy
If you have a web site to which people pay a periodic member fee, it's likely that you belong to other member web sites and have done so for at least a year or two. Thus it's easy for you to overlook the fact that to the average person, member web sites are either a relatively new phenomenon or a completely new phenomenon.
How To Shop for a Web Design Firm?
While few companies can boast as we do that our first ten clients are still with us today, many companies often change Web design firms to get a new perspective on how their Web presence could look and perform. The following paragraphs serve as a Buyer's Guide to use when shopping for a new Web design company.
Is Your Website Color As Inviting as Your Home? Does Color Really Matter?
We've all read the countless publication about effective web site design, outstanding written content and the never ending need for search engine optimization. But often the importance of color for a web site is overlooked.
Click here to
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find advertising supplies below wholesale in Akron, Ohio
Akron University of Akron university housing available
Text Link Ads
auction news and listings for Akron, Ohio
Akron crafts and hobby news center
Advertising and promotion Akron, Ohio
The Akron blogging news center
Akron Ohio web site design news
Akron Mortgaging and refinancing