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When your company built its website, did you think about the content (the text) of your site? Did you write it for your customers? The answer to these question is often 'No.'
The first mistake most companies make when filling their website with content is overlooking who they're writing for. The most common group they write it for is themselves. They fail to notice that the website is not for them, but their customers.
This oversight can define what content is then used for the site. Technical jargon and marketing waffle is used, and the Board is happy. You see, they like marketing speak and they know their products/services - so they assume knowledge of the products. This results in a website that's not informing the customer of the information they need to know. The customer feels saddened and useless, and shops elsewhere.
So why not increase sales, write better documents and pamper your audience.
So how do you ensure your site is void of jargon? Aspiramedia web design have launched a free website for this reason - No Jargon. So what it's about?
About "No Jargon"
It's a campaign:
No Jargon focuses on making the Internet free of jargon; it's as simple as that.
It's a showcase:
As part of the No Jargon campaign, jargon-free sites are showcased. So help No Jargon by submitting your website.
It's a collection of resources:
No Jargon aims to help. A resources page helps to and informs about ditching jargon and adopting clear language.
Author: Andrew Faulkner of aspiramedia web design.
(http://www.aspiramedia.com - aspiramedia web design)
No Jargon: http://no-jargon.aspiramedia.com - No Jargon Campaign
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