We would like to thank the local libraries, schools, and universities for recommending students to visit us when doing research on any of our information topics.
Place your TextLink AD here free
Reading on the web is different than reading in all other formats. People approach it differently and you need to have strategies that capitalize on those differences so you can connect with your prospects. Creating website copy that attracts your perfect clients, holds their attention and gets them to take action and connect with you should be your only goal when writing your website copy.
The words, on your page create a portrait of the content you offer and they are read as a picture. People usually don't read from beginning to end on web pages unless they have already made a connection with you and know they like what you have to offer them; instead they scan.
So you will need to create a picture that interests them by using short paragraphs, which they can scan through to see the items that resonate with what they are looking for. You can use bullets, subheadings, and lists to get your benefit driven message across. You want to start with the most important message at the top of the page, and make sure you answer the marketing question "what's in it for me" so your reader can clearly identify the solution you are going to provide them.
The internet is a vast place with lots of information. Creating a sense of credibility is one of the first things you must accomplish to keep your visitor from clicking onto the next website. You can do this by the look and feel of the website. Make it professional looking and make sure it reflects your unique style and the passion you bring to your business. Having your complete contact information at the bottom of every page is not only convenient but makes people feel comfortable. You are willing to take ownership of your business and offer a variety of ways for people to contact you including your email, telephone, and mailing address. This is also handy when people print out an article or other information from your website, because your contact information is also printed out making it easier for them to contact you or to pass your information onto someone else who will also know how to reach you.
You only have about seven seconds to capture someone's interest when they come to your website. In those seven seconds you want them to feel comfortable, see information that interests them, know what action to take next, and get them to be a prospect by giving you their name and email address so you can build a long term relationhip with them.
By being very clear on who your perfect niches are you can provide information that interests the people visiting your website. They will easily be able to determine if you have the solution they are looking for, if someone they know might find it useful or if this is not the right place to find what they are looking for. This saves everyone a lot of time and energy.
Now that your visitor has determined you have the solution they are looking for, they want you to clearly tell them the best action to take. You can do this by offering different resources, products, samples of your work.... This is where the dual purpose call to action comes in. Remember because you are not there in person you need to capture contact information about your new visitor so you can turn them into a prospect and build a relationhip with them. So the intention behind your call to action is to get their name and email address, to give them value for taking action, and to start leading them down a path that will be a valuable relationhip for you and them.
If you have a service business you could do this by giving them an assessment to help them get clearer on what their challenges are and what solution would be best. If you have a product business you could give them a sample so they can see the value for them in the products you offer. Of course you would ultimately like them to buy from you right then and there so they could get value and you could get their contact information and a sale. But you need to remember that your perfect clients come to you at different stages of readiness. So you need to have calls to action and follow ups to them as your new prospect that will give them value every step of the way as they move from their initial stage of readiness to where they become a customer.
The tone and voice you use when communicating with your visitors needs to be interactive, friendly, and convey something of you. A website is flat and impersonal so it's important that visitors can get a sense of who you are and your business style when making the decision of staying on your website and finding out more or moving on. Your tone and voice will also lend to your credibility and your passion for your business and how you want to be of service; both are very important for getting your visitors to take action and build a relationhip with you.
Attraction marketing is about building a relationhip not just making one sale. By using strategies in your writing that set: Tone, Voice, Credibility, Niche, calls to action, solution, and passion you will attract perfect visitors and turn them into prospects so you can use follow ups to connect with them at their different stages of readiness and create a customer for life.
©BZ Riger-Hull. Powerful solution for Small Business owners, Self Employed Women, Professional Women in midlife? so you can THRIVE in your Business, Bottom Line & Life. Free Teleclasses for small business and self-employed success, monthly Answers & Resource call for attraction marketing. Visit http://www.allowingprosperity.com. She is a certified Strategic Attraction Coach, Prosperity Guide, and Author of The Soul of Success. mailto:[email protected]
RELATED WEB SITE DESIGN ARTICLES:
Graphic Design Can Make or Break Your Web Site
We all want high impact graphics for our Web sites - Right.Sometimes it is easy just to pick a template that comes included with a site builder and or hosting package.
Creating A Quality Web Site Design!
In this article, I will attempt to cover the basics of creating a great quality web design template for your site. Now it's a known fact that the layout or "eye candy" as I put it will determine whether your visitors will stay more than 15 seconds or they will just become another statistic.
Create A Web Site That Builds Trust
If someone doesn't know you personally, will they trust you enough to do business with you just by visiting your web site?Most people view organization - and web sites - they don't know with great skepticism. Given all the identity theft and viruses running around, people are understandably cautious and somewhat skeptical when they go to a new web site.
Got Web Traffic but Still Low Sales? Ten Ways to Selling Success - Part 2
Part one of this article is available at www.bookcoaching.
Custom Website Design - 3 Must Have Tools
Creating your own website can be fun and easy, as long as you have the right tools. Fortunately, all the tools you need are available at your fingertips and all you need to know are which tools will allow you to design the best website possible.
Fast Web Design For The Skint Webmaster
About two years ago, I had a go at commercial web site design. I put a medium-sized ad in a London classified ad paper.
Top 10 Web Design Mistakes
As a webmaster, you want to keep your visitors content so they'll come back again. Below you will find ten common mistakes made by webmasters that may deter people from returning.
Create Favorite Icon
Favorite icon appears to the left of your link in either address bar or in favorites menu of your browser. It gives your website more personality, better visibility in favorites menu and is easy to create.
Why is a Logo so Important to Your Business?
Well, a logo for your business. Why is it important? Does it matter what it looks like? Is Yours Professional? These are some good question to ask when you are conidering to get a logo design or already have a logo for your business.
10 Things All Webmasters Should Know
Geared Up with a website and lots of energy to make a mark online? Spare some time and go through this. You'll be glad you did.
Double Ad-Trackers Its Not as Crazy as It Sounds Here Are 7 Reason Why?
A Double Ad Tracker is an Ad-Tracker that points to an AD-Tracker. It may sound a bit like overkill to have an Ad-Tracker Pointing at another Ad-Tracker but it's not crazy.
Why Long Web Pages are Better than Short Ones
Many Internet sites that try to sell you something have very long pages. Why is that do you think? Well, it appears that long, scrolling, web pages lead to more sales than short pages.
Got Web Traffic but Still Low Sales? Ten Ways to Selling Success - Part 1
Have you put a lot of effort, time, and money into your site and are frustrated with lackluster sales? Are you planning to put a new Web site and don't know where to start? If you are like many business professionals out there, you know your subject, you are an expert speaker or coach in your field, and you are even passionate about it. You have great products and services to sell.
Online Businesses Still Ignoring Dial-up Market
In this article you will find the parallel between two Internet connection that makes serious action trough financial market, leading this to great profits or huge losses.The first type of connection that it will be detailed is Dial-up connection.
Becoming A Website Designer
The ability to create simple, attractive and functional web pages is a highly marketable skill. There is a huge and growing demand for websites and web content, especially for smaller organization who often can't afford to hire a full-service web design firm.
Differences between XP Icon and MAC Icon
The icon in an application are the soul of the application; they give it the modern and dynamic look the application has. Also, if the icon are intuitive - the end user will easily remember the task behind the icon - easy to memorize then the end users will definitely choose the respective application against one with clogged and strange icon.
Online Advertising: 10 Tricky Secrets To Keep Visitors Glued To Your Website And Increase Sales
It is common sense.The more time people spend at your web site, the more likely they will know more about your products and services.
Top Ten Fonts for Website Design
The top ten fonts for website design might change in order, but for the most part the fonts that make up this list stay the same due to their popularity. In general, the top ten list includes Arial, Frutiger, Futura, Gills Sans, Helvetica, Lucida, Optima, Palatino, Agfa Rotis, and Univers.
Elements of Graphic Design for Your Website
We've all seen them. Poorly designed web sites that make you cringe as soon as they load.
Keep Your Navigation Highly Visible
Effective navigation stands out. It's clear, obvious, and highly visible.
Click here to
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find advertising supplies below wholesale in Akron, Ohio
Akron University of Akron university housing available
Text Link Ads
auction news and listings for Akron, Ohio
Akron crafts and hobby news center
Advertising and promotion Akron, Ohio
The Akron blogging news center
Akron Ohio web site design news
Akron Mortgaging and refinancing