We would like to thank the local libraries, schools, and universities for recommending students to visit us when doing research on any of our information topics.
If you own a web site or if you are going to build a new one, the most important thing about your site is to achieve as high as possible visitors to sales conversion rate.
Although they say that "the traffic is king online", if your website converts poorly, your online business will fail, unless you receive ton of free traffic which I doubt.
On the Internet today every website has competitors. So, in order to have a high conversion rate your online business should have a unique selling proposition, sometimes also called "unique value proposition" (USP or UVP).
What is this unique selling proposition? Your USP is the biggest unique benefit to your prospects. A benefit is an answer to your customer's question of "What's in it for me?" You should tell your prospects what makes doing business with your company better than doing business with your competitor.
Here are some guidelines for creating a compelling unique selling proposition - USP:
Write down every possible reason you can think of why someone would want to do business with you. Review the list and eliminate everything that is also true of your competitors. If a competitor can make the same claim, it's not a "unique" proposition.
Some quick guidelines:
Rework your USP until you have it simple and clearly defined that your customers can instantly identify with. USPs work best when they are a sentence or two for the most.
Lowestfare.com is an example of a company whose unique selling proposition is clearly defined in their domain name. This company provides the lowest air fares in the air travel industry.
If your business doesn't have a unique selling proposition, you must create one in order to be successfull on the Internet!
When you have your USP, you should present it in your web site's headline, web copy, in every ad, do so year after year, and... remember that you must deliver what you promise.
When writing your web copy, it is also important to understand that there are four online personality types, and they look for information that specifically answers their question. Note that sales conversion rate also highly depends on personality types:
So, try to answer all above question (What? Why? How?) in your web copy or sales letter.
After your website is up and running, in order to further increase sales conversion rates of your online business, you should run a split-testing, or A/B test, on your web site.
Note that direct marketing professionals don't guess - they base their decision on statistics.
What is a split run?
A split run is where you measure a new idea or way to sell a product against a control or default that you know works.
So, you might have two pages of sales copy - one that you know sells 2% to a targeted audience, and another that is selling the same thing but at an unknown rate.
To do the split-testing online, you should have a decent measurement system that accurately records the number of people arriving at your web site and their action (leads, sales).
You could test different headlines, graphics, background/text combination, link colors, button (buy now, order now, buy, order), you can even test paragraphs of content. There is nothing on a website that cannot be split-tested.
Any of these changes affect your sales conversion.
After you have run a split-test, you should find out if your test results are statistically significant.
Use SplitTester. This free tool will tell how likely two ad copies are to have different long-term results: http://www.splittester.com/
So, before thinking about how to drive more traffic to your web site, first make sure that your web site has a unique selling proposition (USP) and converts well.
About The Author
Gerardas Norkus is a successful author and publisher of http://www.1st-in-rewards.com
Great tips on receiving free merchandise and money from top on-line rewards and incentives programs.
(c) Copyright 2004. All rights reserved.
Publishing Guidelines: You may freely distribute or publish this article provided you publish the whole article and include the copyright notice and links in full. A courtesy copy is requested upon publication.
RELATED WEB SITE DESIGN ARTICLES:
Turn Harmful 404 Error Pages Into Helpful 301 Redirects
It's a fact, Page Not Found, known as a 404 error, can harm your website Ranking with Search Engines as well as being a Turn-Off for Visitors.A search engine that repeatedly gets a 404 error will de-list the page from its index.
Having A User Friendly Website
Let's look at what your user wants to see at your website.1.
10 Ways to Sabotage Your Website Traffic and Send Visitors Packing
If you're running a website or online business, your number one goal should be to build traffic. The following are ten ways to drive traffic away from your site.
Why Dot-Coms Fail - a Webmasters Perspective
Everyday we hear that another company goes out of business.When and why does a dot-com become a dot-bomb?After checking few dozen defunct companies, I think the main reason for dot-coms failure are:Poor business plan.
No Matr How Goud The Infomation...
Typos, misspellings, hideous grammar, exclamation overkill and run-on sentences all undermine a Web site's message. Your reader will have to work too hard, and you won't have that reader long.
Choosing the Right Web Designer
Creating your web site can be a tricky process. Choosing the best web design company for your site is extremely important.
Website Design Firm
Website design firms come in all shapes and sizes.When choosing which firm you would like to build your website, there are many factors which you need to take into consideration.
Creating Your First Website
Building your first website can be very frustrating. It looks fairly easy, but almost always turns out to be more complicated than you expected.
How Not To Get Web Design Work
I get the occasional web design lead from my website. I wanted to find a company I could pass these onto.
How To Use Color Effectively When You Create A Web Site
Colors are powerful, and create strong feelings. They can also make your web site look professional - or look like a circus.
Is Your Website Color As Inviting as Your Home? Does Color Really Matter?
We've all read the countless publication about effective web site design, outstanding written content and the never ending need for search engine optimization. But often the importance of color for a web site is overlooked.
How to Create a Favicon for Your Web Site
One of the simplest things you can do to give your site 'identity' and to make it stand out from other sites is to use a favicon (favorite icon). They are the little logos that go next to the website listing in your favourites folder, and pop up in other places, (depending on your browser and operating system).
The Right Trigger Words
CNN.com's designers have gone out of their way to make their work difficult.
Web Site Professionalism? What Is It?
Your web site should be-visitor friendly to navigatesearch engine friendly for the crawlersAutomated with ecommerce and subscription forms..
Ten Tips For Your Web Site Home Page
1. Loading time:try to be below 20kbless number of imagesspecify height and width of imagesHtml with out errosWYSIWYG editors load up your html code.
Website Promotion Ideas: 10 Tips On How To Use Your Picture Effectively To Increase Your Sales
Seeing is believing.One trick to increase your visibility as well as your credibility is to use your photo at your website.
Speed Up Or Lose Out! How To Improve Your Websites Download Speed
So your web site's online and you've got high rankings in the search engines attracting lots of visitors. But the statistics tell you most of them are leaving after viewing just one page, what's gone wrong?One possible cause could be a slow download speed of your web site's homepage or the web site as a whole.
Hiring The Right Webmaster
The Question You Should Be Asking ? The Answers You Should Be ReceivingWhen interviewing webmasters, don't let price be your deciding factor. Among webmasters there is a split between those who are skilled in the fine art of Search Engine Optimization (SEO), and those who are not.
12 Essential Web Site Design Tips
1. What's the purpose?The most fundamental thing to do before designing your web site is to define its purpose.
Bad Design Characteristics For A Website
Making a poorly designed website is one of the easiest things you can do as a webmaster! You barely need to try! If you want to run a successful high traffic website there are many different elements of design that you need to implement, and ones you need to avoid.This article will describe some of the major design flaws in many new websites.
Click here to
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find advertising supplies below wholesale in Akron, Ohio
Akron University of Akron university housing available
Text Link Ads