Advertising  |  Affiliate revenue sharing  |  Auctions  |  Best Business Tips  |  Blogging  |  Crafts & Hobbies  |  Currency Trading  |  Home Remedies Tips  |  Mesothelioma lung cancer and asbestos  |  Mortgage and refinance |  Pets  |  Web Site design  | 

We would like to thank the local libraries, schools, and universities for recommending students to visit us when doing research on any of our information topics.
 Please check back frequently as new topics are added and current topics are updated daily.

       

Website Woes: Top Five Offenders

Place your TextLink AD here free

 
Web Site design TIPS
 
Information channel:


I see a lot of mistakes, but here are the top five offenders you need to correct to give your site a boost.

Bad Title. Look at the title for each page. The title shows in the top bar of your browser. It is also what shows when you set a favorite or bookmark a site. Plus, the title is what shows in the search engine results. So you want your page title to be a "headline" - something that will make people want to click on it.

Give every page a different title according to its content. Include your keywords or key phrases in the title. Remember, people won't want to click on your company name, unless they're looking specifically for you. Instead, they are more likely to click on key words or phrases that reflect what they're looking for.

"Me" Language. Read each page of your site from your visitor's perspective. It's an eye-opener in most cases. If you want to "see" the impact of this, print the page and using a brightly colored highlighter, go over everything that is about them. You'll be amazed at how little of the page concentrates on the benefits to them.

Visitors don't care about your mission statement - they want to know what you can do for them. They don't care where you went to school or what degrees you have - they do care about why that matters to them. Speak "benefits" not features.

To be sure you are using benefit-driven language, keep asking the question "so what?" For example:
Our site is available 24 hours a day, 7 days a week.
So what?
So that means even at 2am you can access the information and start using it immediately. It means that regardless of where you live around the world, the information is available when you are. 

Repeat this process until you get down to the benefit for the visitor. Then express that on the page.

No email capture process. Make sure you have a way to capture visitors' interest in the form of their name and email address. This means you want to "sell" the benefits of subscribing to your electronic newsletter or tips. You may want to offer a free report or ebook as a "bribe". However you do it, get them to sign up. This is the single most important asset you have online - a good list of people who look forward to hearing from you. And be sure to make it easy to sign up - put a form on every page of your site.

No contact information. Contact information online serves a dual purpose. First, it shows legitimacy. Sites without contact info are "suspect" - are they really a "real" company or a fly-by-night operation?

Second, we've all had the frustrating experience of trying to get in touch with a company and not being able to find their address, telephone or fax number. Be kind to your visitors - put your contact information on every page. If you're not comfortable with giving your street address or city, at least let them know what time zone you are in. If you have an unusual URL, include that. You never know which page your visitor will print and file. You want to be sure they can contact you later.

Slow to load. Finally, be coniderate of all of your visitors by keeping your page download time to a minimum. If you're used to a fast connection you may not know the pain your visitors are experiencing. Go to an older computer with a slow telephone connection and visit your site. Try to keep your information on the cutting edge and your technology 2 years behind the curve.

If you take care of these five mistakes, your visitors will be happier, your conversion rates will improve and you'll be more successful online.

Dr. Jeanette Cates is an Internet strategist who works with experts who are ready to turn their knowledge and their websites into Gold. Her reputation as a speaker and trainer has earned her the title of The Technology Tamer. Jeanette shares her news and views in OnlineSuccessNews.com


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONMORE RESOURCES updated Thu. March / 28 / 2024









































































Michelle Belleville  Science@NASA




Top 12 B2B Website Design Agencies in 2024  Influencer Marketing Hub












12 Top-Ranked Shopify Web Design Agencies  Influencer Marketing Hub






Top 10 Custom Web Design Agencies  Influencer Marketing Hub






 

People Locator find anyone in the USA

 


Surplus Overstock Jewelry Antiques office cubicles desks workstation tables

Click here to
OfficeJax free ad space available here

 

Find used office equipment in Ohio at www.OfficeJax.Has.It

Find the best fleamarkets at www.FleaMarketWorld.Has.It

Find electric powered vehicles at www.NoGas.Drives.It

 

Free Automatic Link Exchange

Find advertising supplies below wholesale in Akron, Ohio

Akron University of Akron university housing available

domain registration | domain registration | Hunt | Search Engine Services | india online
Text Link Ads

[Back to Top]

 

 

auction news and listings for Akron, Ohio

Akron crafts and hobby news center

Akron currency trading

Akron Ohio pet news

home remedies and tips

Advertising and promotion Akron, Ohio

The Akron blogging news center

Akron Ohio web site design news

Akron Mortgaging and refinancing

  go back

 

server monitor

check web page

HOME | SITE MAP
© 2012 - 2024 All Rights Reserved

Increase pagerank automaticly with HitsSurfer

free page rank checker and seo evaluation tools