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Blogging Tutorial
Let's start at the beginning. What is a 'Blog' and why would
you care?
Plain and simple. A blog (short for web-log), is nothing more
than an electronic journal or a diary to enter your thoughts or
ideas by using web-based programs.
However, a blog can be so much more than just plain opinion
columns or diary entries. It can quickly become a valuable news
source in which bloggers (people who blog) link to a number of
other news sources and other blogging sites.
Bloggers are the *construction workers* of the Internet. They
literally build "Internet highways" that lead readers from one
website (or one blog) to the next, offering an extensive variety
of information. Journalists and publishers haunt blog sites in
search of trends or emerging stories. Others just search blogs
for gossip and tidbits to share with their friends.
A blog can also be used to enhance your online business or
even your personal site. It can be used to offer tutorials or
free content you may not want to include on your regular
website.
In fact, a blog can be a website in and of itself! Blogs are
designed to be whatever it is you want them to be, giving you
complete and creative control over every aspect of it.
Using a blog can be very beneficial to you whether you have an
online business or you simply need some sort of *emotional
expressive outlet.* And, blogs are extremely easy to create, use
and profit from, even if you have never made a blog in your
life!
Express Yourself.
Let's not talk about a profit for a minute.
How would you like to express your thoughts, opinion, point of
view, comments, or simply tell the world what you think of e
certain topic or issue, or what you stand for?
And how about, ? simply sharing your thoughts with other
people?
People are starting to spend more and more time browsing
through blogs and communicating through their blogs rather than
with any other forms of online communication.
And that's because a blog is something you personally own.
It's your own blog. You identify with it. Even if you've never
designed your own website, this IS your website. This IS your web
presence.
Let's say you're a teacher, or work at the office, or a
mechanic, or whatever you do for a living. You can share your
thoughts only with the few people that you work with or hang out
with.
But by having your own blog, you can tell the world. Simply,
express yourself and be heard by the world. This is how you do
it.
How To Express Yourself With a Blog
At the time of writing this article, I created a blog at
http://www.blogger.com in literally 2 minutes. I called it,
"Blogging For Fun."
It's located here: http://blogging-for-fun.blogspot.com/
It's going to be my blog for fun (as the name implies), non
business related - just having fun sharing everyday information
with other bloggers.
Then I went to http://pingomatic.com/, and I submitted my blog
to all of the "blogging services."
And now, all I'm going to do is wait until my blog gets picked
up and read by other bloggers. Meantime, as I'm browsing through
other blogs, I'm going to link to some of them that catch my
interest.
Later when I post more of my thoughts and comments, I'll check
these blogs that I had previously linked to, just to see if there
was new information posted by those bloggers.
And I'll even give them my comments in response to their
thoughts or comments. Well, that also goes for other people too.
As they read my blog, they can submit their comments to me
too.
And that's all there's to it. A simple online communication.
But, ......... you're communicating with the world.
There are so many blogs today that they have their own search
engine. And the engine tracks millions of bloggers worldwide that
add millions of blogs each and every day.
O.K.
How Would You Profit With a Blog?
To put it in the simplest way possible ... same as mentioned
above.
Share information with the world - with one slight difference.
"Profit in Mind!"
When you go back to my blog "Blogging For Fun," you'll find
two links back to my website.
Oooops!
I shouldn've told you that. :-)
If you have a website of your own, use your blog to simply
send traffic back to your website where you have your products
displayed. Post your articles in your blog, overview of your
product or service, comments, announcements, your newsletter and
whatever else you want to post or however you want to reroute the
visitors back to your website.
Or ...
If you don't have a website, the blog IS your website. Use it
just like your website. Post product reviews with your affiliate
links, banners, Google AdSense and everything else that you would
use your website for.
But ...
Don't ever forget one thing - a thing that I learned the hard
way.
Don't turn your blog into a pure sales pitch. A Blog is an
online journal. A Blog is best known and accepted as a source of
information - a FREE information.
If you're just promoting the hack out of your latest
affiliate/MLM programs and such, you won't get much sympathy, if
at all. As I already mentioned, I learned this lesson the hard
way.
Be open and share information with the visitors of your blog,
just as I am sharing this information with you.
More and more you show to other bloggers that you just want to
share your thoughts and comments with others, more and more of
them will accept you as a source and perhaps even link to
you.
If just one, I mean just one blogger links to your blog, do
you realize what you've done?
You have just gained access to a major highway. Other bloggers
are linked to that one blogger, who are linked to other bloggers,
who are linked to other bloggers, and other bloggers, and other
bloggers, and even more bloggers, and ...
You get the picture.
You'll get bloggers visiting your blog that are coming from
maybe "20 blogs away" who somehow worked their way through the
links into your blog. That means you'll be getting traffic from
who knows where and from who knows who.
And how do you make that traffic a highly targeted
traffic?
Be very specific about your subject, and post comments,
reviews, articles and such - only on that subject. Link to other
bloggers who are following the same subject. They will link to
you too and that's how the story goes.
Let me give you a few profit blogging tips
Tip 1:
You DO want to link to other bloggers who are running blogs on
the same subject as you are. Your visitors will see your blog as
a resource and bookmark it.
Don't worry that you might be sending some traffic away to
other blogs. You will want the same treatment in return. Your
chances for other bloggers to link to you are bigger when you're
providing other resources. Your blog is not a dead-end
street.
Tip 2:
When you're writing an overview about your product that you're
selling, be extremely short and to the point. 2 - 3 paragraphs
only. And those paragraphs have to be educational or informative.
Inform and educate your visitors. Don't sell to them.
Spread your overview in many blogs. Shortly cover only one
feature of your product in each blog. Tell them what you're going
to talk about in your next blog.
Of course, put a link on some keywords back to your website.
Or, at the end of each overview, put your URL and say something
like: "If you don't want to wait until my next blog, you can get
complete information at my site" - or somewhere along those
lines.
Tip 3:
If you just want to use your blog for promoting your affiliate
programs or such, write your personal experience with the
program. Don't just provide the same sales pitch that was
provided to you by the website you're promoting and the one that
20 thousand other affiliates are repeating.
Tip 4:
Don't use the words "I think" and "should" when writing overviews
and informing people about your product or service. They're
dangerous. They will quickly reveal your lack of confidence,
experience and expertise. When you know something for sure and
you're very confident about it .... .... .... You will not
"think" that they "should" look into it .... .... .... You get
it?
Tip 5:
Share information with the visitors of your blog. Inform them.
Educate them about your product. But don't try to sell them
anything.
When you open your favorite magazine or a news paper, what do
you read and where do you spend most of your time? The section
with the content and all the stories, or the advertisements?
Why do you keep on buying that same news paper or a magazine?
Because of the information presented in there or because of the
advertisements?
You get it?
Your blog is your "news paper" or your "online journal" that
other people will want to visit over and over. They will want to
come back and link to your blog because of the FREE information
you're providing and not because of your advertisements.
Of course, while your visitors are reading your blog, think of
ways how to sell them something or make them click on the link
back to your sales page.
Steve Dimeck. Author and Publisher. For more quality articles
such as the one you've just read, visit http://www.ogdteam.com - Internet Marketing
information and resources.
MORE RESOURCES updated Sat. December / 14 / 2024
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RELATED ARTICLES
Marketing With Blogs -
Part 4
In the first three parts of this article series on
marketing with blogs, I discussed the reasons why blogs are
excellent tools for marketing, and provided some tips on
using your blog to brand yourself, boost your reputation
and sell your products and services online.In this article,
I provide specific tips on using your blog help you boost
your marketing ROI and visibility online.
To Blog Or Not To
Blog
Web logs, commonly referred to as "blogs," represent all
the rage right now in online publishing.Not really a
newsletter or traditional html page publishing, blogs
resemble more of a web-based diary where the creator
records their thoughts, posts links, or responds to
questions.
Feeds For Small
Business: Real World Examples
A merchant I was talking to the other day asked to me,
"Aren't feeds for bigger companies with IT people on
staff?" All they knew about feeds was that bigger companies
, news providers etc., were using them.
RSS and Blog Marketing
for Real Estate
Earlier this month, Realtor Magazine announced that they
would be featuring an article about Tampa Bay Realtor John
Mudd and the success he has been having in attracting
prospects and media attention with his blog on real
estate.Since then, many others in the Real Estate market
have been curious about how to implement similar strategies
to capture leads in their areas.
Blogs: Todays Internet
Diary and Marketing Tool
The popular blogger.com owned by Google, Inc.
Blogs: The Hidden Ace Up
Your Sleeve
If it wasn't for my blog, I wouldn't make any online sales
at all.It's true that I have a "regular" website, my
so-called "main website," which I first set up to sell my
goods, in this case, men's and women's health products.
Get the Internet on Your
Own Terms
RSS for the Rest of UsI don't know about you, but I'm
seeing a whole bunch of articles and websites telling me
that I need to get into this RSS thing.Is it really
time?RSS (it stands for "Really Simple Syndication") is the
latest wave of internet technology designed to take
advantage of the "Content is King" mentality.
Top 10 Blog Writing
Tips
Most of the "rules" about writing for ezines and
newsletters apply to writing posts for your blog, but there
are some important differences. Keep these 10 tips in mind
and you'll be publishing great blog content that attracts
prospects and clients in your niche market.
What Will Microsofts New
RSS Windows Mean To You As A Computer And Internet
User?
Nothing and a whole lot!That's if Microsoft gets it right.
First impressions appear to be very promising and all
indications show a much more powerful RSS system, neatly
integrated into the next version of Windows.
Snob-Bloggers: You Just
Might Be A Snob If You Publish A Blog
You Might Be A Snob-Blogger If?According to Jupiter
Research, about 2 percent of the online community has
created a blog. That works out to millions and millions of
blogs, and in turn, millions and millions of snobs who
publish them.
Use RSS to Get Your
Sites Indexed Overnight
As you may know, Google has it's very own blogging service
called Blogger.com.
The RSS Promise for
Internet Users
The RSS promise for end-users is simple:--> a unified
one-stop-shop to consume online content, without having to
visit dozens of sites every day to see what's new and
without having their online subscriptions interfere with
their personal and business e-mail communications;-->
complete control over their content consumption, including
a quick, easy and reliable mechanism to unsubscribe from
content they do not wish to receive;--> the ability to
receive breaking news as it becomes available, without
having to wait for a monthly, weekly or daily recap sent to
their e-mail addresses;--> the certainty of actually
receiving the content they want, without the fear of it
being stopped by spam filters on the way;--> the ability
to receive rich-media content directly to their desktops,
including audio and video content;--> the promise of
providing the tools to make their lives easier, including
receiving critical content updates as soon as they become
available.These points are not simple enhancements, but
important advancements that can fundamentally change how
internet content is consumed.
RSS is a Life Raft, Saving
Us from a Sea of Useless Information
One of the main problems with the Internet these days is
the fact that there is so much information out there; it
can be quite hard to find the particular knowledge that
you're looking for. It can often feel like you're surfing
waves of thick chocolate fudge sauce and your honeycomb
board has a crack that's getting wider by the second.
Sales Marketing: Secrets
To Using Blogs (Online Diaries) To Increase Your sales And
Profits
These days, everybody is blogging.How about you?You can
incorporate blogging into your sales marketing and achieve
more success.
RSS Can Keep You In The
Loop
When webmasters first hear about RSS they tend to
concentrate on the promotional side of things. They want to
know how it will bring more traffic to their site and get
them higher rankings in the search engines.
What the
BLOG?
Blogs Are the NEW Secret Weapon for Reaching Your Tarket.
Just like you, I hate being marketed to.
Blogging for
Business
Not long ago a blog was simply an online diary. Initially,
people decided that blogging was describing, in
excruciating detail, how their day went, what they had for
dinner last night, and why they spent the whole weekend
doing laundry.
Marketers Still Don't Get
RSS Metrics - How We Really Can Measure RSS
Even after all that's been written and explained, even
reputable online marketing publications such as ClickZ
still don't get RSS metrics.In an otherwise good RSS
marketing article, Add RSS to Your Marketing Mix, Heidi
Cohen has this to say about RSS metrics:"From a marketing
perspective, RSS's measurability is still evolving and
therefore limited.
Blogging Your Way To
Success Part 4
(Continued from Blogging Your Way To Success Part 3)In this
last part of the series, we will summarize what we have
covered:1) You have registered for a Blogger account at
http://www.blogger.
RSS is Not Only for
Blogs
Contrary to popular opinion, RSS is not only good for
delivering content from your blog, although blogs are what
made RSS so popular. In fact, RSS can be used to deliver a
great variety of content and content types.
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