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Let's start at the beginning. What is a 'Blog' and why would you care?
Plain and simple. A blog (short for web-log), is nothing more than an electronic journal or a diary to enter your thoughts or ideas by using web-based programs.
However, a blog can be so much more than just plain opinion columns or diary entries. It can quickly become a valuable news source in which bloggers (people who blog) link to a number of other news sources and other blogging sites.
Bloggers are the *construction workers* of the Internet. They literally build "Internet highways" that lead readers from one website (or one blog) to the next, offering an extensive variety of information. Journalists and publishers haunt blog sites in search of trends or emerging stories. Others just search blogs for gossip and tidbits to share with their friends.
A blog can also be used to enhance your online business or even your personal site. It can be used to offer tutorials or free content you may not want to include on your regular website.
In fact, a blog can be a website in and of itself! Blogs are designed to be whatever it is you want them to be, giving you complete and creative control over every aspect of it.
Using a blog can be very beneficial to you whether you have an online business or you simply need some sort of *emotional expressive outlet.* And, blogs are extremely easy to create, use and profit from, even if you have never made a blog in your life!
Let's not talk about a profit for a minute.
How would you like to express your thoughts, opinion, point of view, comments, or simply tell the world what you think of e certain topic or issue, or what you stand for?
And how about, ? simply sharing your thoughts with other people?
People are starting to spend more and more time browsing through blogs and communicating through their blogs rather than with any other forms of online communication.
And that's because a blog is something you personally own. It's your own blog. You identify with it. Even if you've never designed your own website, this IS your website. This IS your web presence.
Let's say you're a teacher, or work at the office, or a mechanic, or whatever you do for a living. You can share your thoughts only with the few people that you work with or hang out with.
But by having your own blog, you can tell the world. Simply, express yourself and be heard by the world. This is how you do it.
How To Express Yourself With a Blog
At the time of writing this article, I created a blog at http://www.blogger.com in literally 2 minutes. I called it, "Blogging For Fun."
It's located here: http://blogging-for-fun.blogspot.com/
It's going to be my blog for fun (as the name implies), non business related - just having fun sharing everyday information with other bloggers.
Then I went to http://pingomatic.com/, and I submitted my blog to all of the "blogging services."
And now, all I'm going to do is wait until my blog gets picked up and read by other bloggers. Meantime, as I'm browsing through other blogs, I'm going to link to some of them that catch my interest.
Later when I post more of my thoughts and comments, I'll check these blogs that I had previously linked to, just to see if there was new information posted by those bloggers.
And I'll even give them my comments in response to their thoughts or comments. Well, that also goes for other people too. As they read my blog, they can submit their comments to me too.
And that's all there's to it. A simple online communication. But, ......... you're communicating with the world.
There are so many blogs today that they have their own search engine. And the engine tracks millions of bloggers worldwide that add millions of blogs each and every day.
How Would You Profit With a Blog?
To put it in the simplest way possible ... same as mentioned above.
Share information with the world - with one slight difference. "Profit in Mind!"
When you go back to my blog "Blogging For Fun," you'll find two links back to my website.
I shouldn've told you that. :-)
If you have a website of your own, use your blog to simply send traffic back to your website where you have your products displayed. Post your articles in your blog, overview of your product or service, comments, announcements, your newsletter and whatever else you want to post or however you want to reroute the visitors back to your website.
If you don't have a website, the blog IS your website. Use it just like your website. Post product reviews with your affiliate links, banners, Google AdSense and everything else that you would use your website for.
Don't ever forget one thing - a thing that I learned the hard way.
Don't turn your blog into a pure sales pitch. A Blog is an online journal. A Blog is best known and accepted as a source of information - a FREE information.
If you're just promoting the hack out of your latest affiliate/MLM programs and such, you won't get much sympathy, if at all. As I already mentioned, I learned this lesson the hard way.
Be open and share information with the visitors of your blog, just as I am sharing this information with you.
More and more you show to other bloggers that you just want to share your thoughts and comments with others, more and more of them will accept you as a source and perhaps even link to you.
If just one, I mean just one blogger links to your blog, do you realize what you've done?
You have just gained access to a major highway. Other bloggers are linked to that one blogger, who are linked to other bloggers, who are linked to other bloggers, and other bloggers, and other bloggers, and even more bloggers, and ...
You get the picture.
You'll get bloggers visiting your blog that are coming from maybe "20 blogs away" who somehow worked their way through the links into your blog. That means you'll be getting traffic from who knows where and from who knows who.
And how do you make that traffic a highly targeted traffic?
Be very specific about your subject, and post comments, reviews, articles and such - only on that subject. Link to other bloggers who are following the same subject. They will link to you too and that's how the story goes.
Let me give you a few profit blogging tips
You DO want to link to other bloggers who are running blogs on the same subject as you are. Your visitors will see your blog as a resource and bookmark it.
Don't worry that you might be sending some traffic away to other blogs. You will want the same treatment in return. Your chances for other bloggers to link to you are bigger when you're providing other resources. Your blog is not a dead-end street.
When you're writing an overview about your product that you're selling, be extremely short and to the point. 2 - 3 paragraphs only. And those paragraphs have to be educational or informative. Inform and educate your visitors. Don't sell to them.
Spread your overview in many blogs. Shortly cover only one feature of your product in each blog. Tell them what you're going to talk about in your next blog.
Of course, put a link on some keywords back to your website. Or, at the end of each overview, put your URL and say something like: "If you don't want to wait until my next blog, you can get complete information at my site" - or somewhere along those lines.
If you just want to use your blog for promoting your affiliate programs or such, write your personal experience with the program. Don't just provide the same sales pitch that was provided to you by the website you're promoting and the one that 20 thousand other affiliates are repeating.
Don't use the words "I think" and "should" when writing overviews and informing people about your product or service. They're dangerous. They will quickly reveal your lack of confidence, experience and expertise. When you know something for sure and you're very confident about it .... .... .... You will not "think" that they "should" look into it .... .... .... You get it?
Share information with the visitors of your blog. Inform them. Educate them about your product. But don't try to sell them anything.
When you open your favorite magazine or a news paper, what do you read and where do you spend most of your time? The section with the content and all the stories, or the advertisements?
Why do you keep on buying that same news paper or a magazine? Because of the information presented in there or because of the advertisements?
You get it?
Your blog is your "news paper" or your "online journal" that other people will want to visit over and over. They will want to come back and link to your blog because of the FREE information you're providing and not because of your advertisements.
Of course, while your visitors are reading your blog, think of ways how to sell them something or make them click on the link back to your sales page.
Steve Dimeck. Author and Publisher. For more quality articles such as the one you've just read, visit http://www.ogdteam.com - Internet Marketing information and resources.
Marketing With Blogs - Part 4
In the first three parts of this article series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing, and provided some tips on using your blog to brand yourself, boost your reputation and sell your products and services online.In this article, I provide specific tips on using your blog help you boost your marketing ROI and visibility online.
To Blog Or Not To Blog
Web logs, commonly referred to as "blogs," represent all the rage right now in online publishing.Not really a newsletter or traditional html page publishing, blogs resemble more of a web-based diary where the creator records their thoughts, posts links, or responds to questions.
Feeds For Small Business: Real World Examples
A merchant I was talking to the other day asked to me, "Aren't feeds for bigger companies with IT people on staff?" All they knew about feeds was that bigger companies , news providers etc., were using them.
RSS and Blog Marketing for Real Estate
Earlier this month, Realtor Magazine announced that they would be featuring an article about Tampa Bay Realtor John Mudd and the success he has been having in attracting prospects and media attention with his blog on real estate.Since then, many others in the Real Estate market have been curious about how to implement similar strategies to capture leads in their areas.
Blogs: Todays Internet Diary and Marketing Tool
The popular blogger.com owned by Google, Inc.
Blogs: The Hidden Ace Up Your Sleeve
If it wasn't for my blog, I wouldn't make any online sales at all.It's true that I have a "regular" website, my so-called "main website," which I first set up to sell my goods, in this case, men's and women's health products.
Get the Internet on Your Own Terms
RSS for the Rest of UsI don't know about you, but I'm seeing a whole bunch of articles and websites telling me that I need to get into this RSS thing.Is it really time?RSS (it stands for "Really Simple Syndication") is the latest wave of internet technology designed to take advantage of the "Content is King" mentality.
Top 10 Blog Writing Tips
Most of the "rules" about writing for ezines and newsletters apply to writing posts for your blog, but there are some important differences. Keep these 10 tips in mind and you'll be publishing great blog content that attracts prospects and clients in your niche market.
What Will Microsofts New RSS Windows Mean To You As A Computer And Internet User?
Nothing and a whole lot!That's if Microsoft gets it right. First impressions appear to be very promising and all indications show a much more powerful RSS system, neatly integrated into the next version of Windows.
Snob-Bloggers: You Just Might Be A Snob If You Publish A Blog
You Might Be A Snob-Blogger If?According to Jupiter Research, about 2 percent of the online community has created a blog. That works out to millions and millions of blogs, and in turn, millions and millions of snobs who publish them.
Use RSS to Get Your Sites Indexed Overnight
As you may know, Google has it's very own blogging service called Blogger.com.
The RSS Promise for Internet Users
The RSS promise for end-users is simple:--> a unified one-stop-shop to consume online content, without having to visit dozens of sites every day to see what's new and without having their online subscriptions interfere with their personal and business e-mail communications;--> complete control over their content consumption, including a quick, easy and reliable mechanism to unsubscribe from content they do not wish to receive;--> the ability to receive breaking news as it becomes available, without having to wait for a monthly, weekly or daily recap sent to their e-mail addresses;--> the certainty of actually receiving the content they want, without the fear of it being stopped by spam filters on the way;--> the ability to receive rich-media content directly to their desktops, including audio and video content;--> the promise of providing the tools to make their lives easier, including receiving critical content updates as soon as they become available.These points are not simple enhancements, but important advancements that can fundamentally change how internet content is consumed.
RSS is a Life Raft, Saving Us from a Sea of Useless Information
One of the main problems with the Internet these days is the fact that there is so much information out there; it can be quite hard to find the particular knowledge that you're looking for. It can often feel like you're surfing waves of thick chocolate fudge sauce and your honeycomb board has a crack that's getting wider by the second.
Sales Marketing: Secrets To Using Blogs (Online Diaries) To Increase Your sales And Profits
These days, everybody is blogging.How about you?You can incorporate blogging into your sales marketing and achieve more success.
RSS Can Keep You In The Loop
When webmasters first hear about RSS they tend to concentrate on the promotional side of things. They want to know how it will bring more traffic to their site and get them higher rankings in the search engines.
What the BLOG?
Blogs Are the NEW Secret Weapon for Reaching Your Tarket. Just like you, I hate being marketed to.
Blogging for Business
Not long ago a blog was simply an online diary. Initially, people decided that blogging was describing, in excruciating detail, how their day went, what they had for dinner last night, and why they spent the whole weekend doing laundry.
Marketers Still Don't Get RSS Metrics - How We Really Can Measure RSS
Even after all that's been written and explained, even reputable online marketing publications such as ClickZ still don't get RSS metrics.In an otherwise good RSS marketing article, Add RSS to Your Marketing Mix, Heidi Cohen has this to say about RSS metrics:"From a marketing perspective, RSS's measurability is still evolving and therefore limited.
Blogging Your Way To Success Part 4
(Continued from Blogging Your Way To Success Part 3)In this last part of the series, we will summarize what we have covered:1) You have registered for a Blogger account at http://www.blogger.
RSS is Not Only for Blogs
Contrary to popular opinion, RSS is not only good for delivering content from your blog, although blogs are what made RSS so popular. In fact, RSS can be used to deliver a great variety of content and content types.
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