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RSS: This Publishers Choice
RSS is the interactive communication tool being popularized by
bloggers. It is also the newest method for ezine publishers to
deliver their content to the web.
RSS puts control back where it belongs. Publishers have
control over their content, and subscribers have control over
what they read.
This system requires that subscribers manually subscribe to
the feeds they choose to read. One simply cannot just enter an
email address and hit a subscribe button, attached to an
autoresponder.
RSS feeds require an aggregator to read them, similarly to the
way a browser reads HTML on a web page. As a result of this
necessity, absolutely no one can be subscribed to a feed without
consent. This makes the reader 100% responsible for the
acceptance of the content to which they have subscribed. The
receipt of feed content can never be unsolicited, nor can it be
redundant. One cannot have more than one active subscription to a
particular feed.
Rather than having to open an over-flowing mailbox, to find
the information you are looking for, RSS acts as a special
delivery agent, placing the content right next to your toast and
coffee. Feeds are delivered straight to the desktop of the
subscriber via the aggregator, providing the subscriber with
freshly updated information, as it is refreshed by the source
[publisher].
The subscriber receives the most recent headlines available,
not a bulky periodical, and from there, can choose which articles
they want to read, by clicking on that particular headline. When
the reader finishes reading the feed, they just exit the program.
There is nothing to store, nothing to delete.
Because RSS is set up as a dynamic, interactive system,
publishers can allow, and often encourage, reader comments. This
fascillitates dialogue between authors and readers, in real time.
It invites the reader to express opinions, or ask questions. It
provides readers with access to their mentors, that is
non-invasive, yet direct.
One consideration to keep in mind is that not all RSS feeds
are created equal. Not all aggregators can read all feeds. This
is not a case of one size fits all. There are several different
versions of RSS feeds, and they are completely different from
each other, not mere upgrades of the previous.
Does this mean that one must carry several different
aggregators to read various feeds? Not at all. The folks over at
Quikonnex.com, Jim Gray and Carolyn Peltier, have, in their
mastery of code, developed their own aggregator, QuikView, that
will read all RSS feeds, regardless of version. They offer their
'channel viewer' free of charge to anyone wanting to receive
information via this medium. If you want to learn about and
utilize RSS in your communications, these are the people to
follow. They are not your run of the mill gurus, Jim and Carolyn
are the ones writing the code and manipulating it to meet their
vision. Believe me, these two are not short sighted individuals
either.
Quikonnex provides its members with audio and video training,
weekly workshops, one-to-one live support, and a forum that is
filled with knowledge. Cost of membership: FREE.
RSS is certainly the new generation in communication. There is
a learning curve involved, but isn't that true of anything? We
all had to learn to connect to the Internet, surf the web and use
email. Learning how to use RSS is no different.
Copyright © 2004
The Trii-Zine Ezine
http://www.ezines1.com/triizine
Trina L.C.
Schiller is a professional network marketer, the publisher of
the Internet marketing ezine, "Trii-Zine" and owner of TLC
Promotions, as well as a founding publisher at Quikonnex.com, and
President of AdsOnQ.com, the Internet's first syndicated
advertising agency.
She has also authored the following ebooks:
"Your Beginner's Guide To Syndication" http://www.ads-on-q.com/booksales.html
RSS, Blogs and Syndication... The Facts vs The guruese"
http://www.ads-on-q.com/RSS.html
MORE RESOURCES updated Tue. April / 16 / 2024
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