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Blood Test for Your Blog?


Are you contributing to one of the estimated 36.1 million (and growing) blogs online? Or are you thinking of entering the fray and starting to publish a blog for your small or home business? Make sure you are publishing the right type of blog for your kind of business, or all that writing time will have been for naught.

The Blog Blood Test

Just as there are different types of blood, there are many different types of blogs, and each serves its own purpose. Giving your blog a blood test will help you determine which type of blog is best for your business and what may be wrong with the one you've got now.

Blog Blood Type 1: Customer Relations - Blogging is one of the best ways to put a face and personality on your business, especially if you operate entirely in cyberspace. Those that best employ their blog in strengthening relationships with their customers spend a lot of time interacting with customers, answering questions, providing useful tips, and keeping them informed of business happenings. These blogs focus less on the company's products and more on the company's culture and outlook. The goal of this type of blog is to engender customer loyalty and establish a consistent flow of interested website visitors.

Blog Blood Type 2: Sales - As you can imagine, most businesses that blog do so because of the perceived benefit to their bottom line. While very little quantitative research has been done with regards to the actual monetary impact of blogging on overall sales, the ubiquity of sales-oriented blogs indicates some kind of return-on-investment. Sales blogs focus on product developments and benefits to the customer. There is less online interaction with customers via the blog as the goal is to move readers off of the blog and onto the product pages. The goal of a sales blog is to encourage visitors to purchase a product, service, or information that the company is offering.

Blog Blood Type 3: Personal Web Journals - These blogs make up the bulk of the 36.1 million web logs online. The majority are personal accounts written without regard to size of readership or monetary value. Many have heralded free blogs as the Internet's greatest achievement, allowing virtually anyone with an internet connection to publish literally whatever they want, and all in a matter of a few minutes. There are as many purposes for personal blogs as there are bloggers. Perhaps the most common theme is the chance to be heard.

I've Taken the Blog Blood Test?Now What?

Which category did your blog best fit in? Did you find that you're writing one type of blog but desiring the benefits of another? If you haven't already started your blog, which type do you believe would best match your writing abilities and desired outcome? Simply put, if you're not writing the best type of blog for the benefits you want, you'll never get them - and you'll waste a lot of time in the process.

If your current blog is doing exactly what you want it to, leave it alone. If you find that some changes are necessary, consider the following questions:

Millions of others are already blogging, but don't let that stop you from starting. Give your business the blog blood test and see which type works best for you.

Nick Smith is an internet marketer with an internet positioning strategy. For information about a DNA blood test and other DNA products, visit Genetree.com.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Wed. May / 12 / 2021

John Mueller Relaunches His Old Blog - Search Engine Roundtable
John Mueller Relaunches His Old Blog  Search Engine Roundtable

Lala Kent Says Season 9 of Vanderpump Rules Will Be 'Very Different' From Past Seasons - The Real Housewives | News. Dirt. Gossip. - AllaboutTRH.com
Lala Kent Says Season 9 of Vanderpump Rules Will Be 'Very Different' From Past Seasons - The Real Housewives | News. Dirt. Gossip.  AllaboutTRH.com

How Brian Douglas' Team of 10 Developer Advocates Supports Github's 56 Million Developers - ProgrammableWeb
How Brian Douglas' Team of 10 Developer Advocates Supports Github's 56 Million Developers  ProgrammableWeb

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

Hey now lets users create blogs and newsletters right from their emails - The Verge
Hey now lets users create blogs and newsletters right from their emails  The Verge

Gillmor Gang: Grifters Paradise - TechCrunch
Gillmor Gang: Grifters Paradise  TechCrunch

Virtual Tour Guide/Historical Blogger Enhancing the Boston and the Savannah Region Experience for Tourists - PRNewswire
Virtual Tour Guide/Historical Blogger Enhancing the Boston and the Savannah Region Experience for Tourists  PRNewswire

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

26 Blogging Stats to Help Improve the Conversion Rate of Your Blog [Infographic] - Social Media Today
26 Blogging Stats to Help Improve the Conversion Rate of Your Blog [Infographic]  Social Media Today

RSS bets on small shakhas in hinterland to make it big in TN - The Times of India Blog
RSS bets on small shakhas in hinterland to make it big in TN  The Times of India Blog

'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey - WUSA9.com
'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey  WUSA9.com

eBay Kills Affiliate Tool that Drives Traffic to Seller Listings - EcommerceBytes
eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

Plano teen creates blog about mental health | News | starlocalmedia.com - Star Local Media
Plano teen creates blog about mental health | News | starlocalmedia.com  Star Local Media

Will there be peace between India and Pakistan? - The Times of India Blog
Will there be peace between India and Pakistan?  The Times of India Blog

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

RSS’s standardised Hinduism – Part 3 - Times of India
RSS’s standardised Hinduism – Part 3  Times of India

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math - Gamasutra
Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math  Gamasutra

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

Trz ask's Blog - What's new in Espresso Tycoon? - Gamasutra
Trz ask's Blog - What's new in Espresso Tycoon?  Gamasutra

Pinarayi’s midnight rendezvous - The Times of India Blog
Pinarayi’s midnight rendezvous  The Times of India Blog

How a former Detroit Pistons blogger — Ohio's Jason Preston — became March Madness star - Detroit Free Press
How a former Detroit Pistons blogger — Ohio's Jason Preston — became March Madness star  Detroit Free Press

Coffman named 2020-2021 member manager of YALSA's blog, The Hub - ala.org
Coffman named 2020-2021 member manager of YALSA's blog, The Hub  ala.org

Amir H. Fassihi's Blog - Postmortem: Children of Morta - Gamasutra
Amir H. Fassihi's Blog - Postmortem: Children of Morta  Gamasutra

Packers-Saints Week 3 Live Blog - Packers.com - Packers.com
Packers-Saints Week 3 Live Blog - Packers.com  Packers.com

How to Auto-Post your Blog Updates to Twitter - Digital Inspiration
How to Auto-Post your Blog Updates to Twitter  Digital Inspiration

The Road to Ruinarch : Wishlist Gathering and Expectations - Gamasutra
The Road to Ruinarch : Wishlist Gathering and Expectations  Gamasutra

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

Google AdSense Ads in RSS Feeds - First Impressions & Screenshots - Digital Inspiration
Google AdSense Ads in RSS Feeds - First Impressions & Screenshots  Digital Inspiration

Manusmriti, maya and Hindutva’s other ghosts - The Times of India Blog
Manusmriti, maya and Hindutva’s other ghosts  The Times of India Blog

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

PM Modi should hold firm against protesting farmers: Bloomberg - The Times of India Blog
PM Modi should hold firm against protesting farmers: Bloomberg  The Times of India Blog

Forego the self-righteousness: Both Indian liberals and the new right need to introspect and re-examine their - The Times of India Blog
Forego the self-righteousness: Both Indian liberals and the new right need to introspect and re-examine their  The Times of India Blog

VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him - WUSA9.com
VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him  WUSA9.com

Time has come for an all-India Muslim party - The Times of India Blog
Time has come for an all-India Muslim party  The Times of India Blog

How to Write a Successful Blog - Digital Inspiration
How to Write a Successful Blog  Digital Inspiration

Why Google killed off Google Reader: It was self-defense – Gigaom - GigaOM
Why Google killed off Google Reader: It was self-defense – Gigaom  GigaOM

Khela Shesh: Didi just another sacrifice in Modi’s Ashwamedha - The Times of India Blog
Khela Shesh: Didi just another sacrifice in Modi’s Ashwamedha  The Times of India Blog

8 Ways to Get (And Keep) Blog Readers - Backstage
8 Ways to Get (And Keep) Blog Readers  Backstage

How to Submit a Podcast to Apple Podcasts, Google Podcasts, and Spotify in 2021 - Voices.com
How to Submit a Podcast to Apple Podcasts, Google Podcasts, and Spotify in 2021  Voices.com

Move FeedBurner RSS Feeds From One Account to Another - Digital Inspiration
Move FeedBurner RSS Feeds From One Account to Another  Digital Inspiration

Kibbles ‘n’ Bits 2/6/19: I have seen the Snappening and it is an RSS feed - Comics Beat
Kibbles ‘n’ Bits 2/6/19: I have seen the Snappening and it is an RSS feed  Comics Beat

These Muslim Bloggers Have Helped Me Redefine Beauty on My Terms - Allure
These Muslim Bloggers Have Helped Me Redefine Beauty on My Terms  Allure

Can you be a full time solo indie developer? - Gamasutra
Can you be a full time solo indie developer?  Gamasutra

What Hindutva trolls can learn from Gandhi - The Times of India Blog
What Hindutva trolls can learn from Gandhi  The Times of India Blog

2019 Saveur Blog Award Winners - Saveur
2019 Saveur Blog Award Winners  Saveur

14 ways to gain attention for your law blog - Real Lawyers Have Blogs
14 ways to gain attention for your law blog  Real Lawyers Have Blogs

Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

My Own Personal Extinction - Scientific American Blog Network - Scientific American
My Own Personal Extinction - Scientific American Blog Network  Scientific American

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

Is there a bigger agenda behind drug probe against Bollywood stars? - The Times of India Blog
Is there a bigger agenda behind drug probe against Bollywood stars?  The Times of India Blog

The RSS sutras for the twenty-first century - Times of India
The RSS sutras for the twenty-first century  Times of India

5 Indisputable Reasons Why You Need a Blogging Strategy - Social Media Today
5 Indisputable Reasons Why You Need a Blogging Strategy  Social Media Today

How to Migrate your Blog from Blogger to WordPress - Digital Inspiration
How to Migrate your Blog from Blogger to WordPress  Digital Inspiration

India’s language conundrum: The National Education Policy has skirted elegantly a political minefield. But t - The Times of India Blog
India’s language conundrum: The National Education Policy has skirted elegantly a political minefield. But t  The Times of India Blog

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT) - AnandTech
Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT)  AnandTech

Making That Shift from Blogger to WordPress - Digital Inspiration
Making That Shift from Blogger to WordPress  Digital Inspiration

On surviving Yahoo Pipes, Feedburner futures, and the subscription web - Diginomica
On surviving Yahoo Pipes, Feedburner futures, and the subscription web  Diginomica

How to Set Up a Subscription Podcast on BlueHost - Chron.com - Chron.com
How to Set Up a Subscription Podcast on BlueHost - Chron.com  Chron.com

How to Read More and Become an Expert Blogger in 30 Days - Business 2 Community
How to Read More and Become an Expert Blogger in 30 Days  Business 2 Community

Chris Zukowski's Blog - Why people aren't buying your game - Gamasutra
Chris Zukowski's Blog - Why people aren't buying your game  Gamasutra

The meaning of Owaisi’s victory in Bihar - The Times of India Blog
The meaning of Owaisi’s victory in Bihar  The Times of India Blog

Publish your Blog to Amazon Kindle & Earn Revenue - Digital Inspiration
Publish your Blog to Amazon Kindle & Earn Revenue  Digital Inspiration

Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ - The Times of India Blog
Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ  The Times of India Blog

Add Inside Higher Ed content to your site - Inside Higher Ed
Add Inside Higher Ed content to your site  Inside Higher Ed

How (And Why) To Launch Your Financial Institution's New Blog - The Financial Brand
How (And Why) To Launch Your Financial Institution's New Blog  The Financial Brand

Best blogging platforms of 2021 - TechRadar
Best blogging platforms of 2021  TechRadar

Reform suggestions for Rashtriya Swayamsevak Sangh - Times of India
Reform suggestions for Rashtriya Swayamsevak Sangh  Times of India

Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in - The Times of India Blog
Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in  The Times of India Blog

How to Move your Blogger Blog on Custom Domain to WordPress - Digital Inspiration
How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Times of India
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

12 ways to automate and systemise 95% of your blog promotion strategy - Econsultancy
12 ways to automate and systemise 95% of your blog promotion strategy  Econsultancy

Wanted: An enemy for RSS to help BJP grow in Tamil Nadu - Times of India
Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Times of India

RSS’s choice of shorts as uniform indicates a belief in British power - Economic Times
RSS’s choice of shorts as uniform indicates a belief in British power  Economic Times

Keto vs Paleo diet - The Times of India Blog
Keto vs Paleo diet  The Times of India Blog

About Contributor Lee Odden - Business Blog Consulting
About Contributor Lee Odden  Business Blog Consulting

The RSS isn’t an NGO, it very much a government organisation - Times of India
The RSS isn’t an NGO, it very much a government organisation  Times of India

Blogs: - Gamasutra
Blogs:  Gamasutra

100 Best RSS Feeds to Follow Engineering News - SociableBlog
100 Best RSS Feeds to Follow Engineering News  SociableBlog

XML – RSS - Business Blog Consulting
XML – RSS  Business Blog Consulting

How to: publish your blog to Kindle | How to succeed in journalism - Journalism.co.uk
How to: publish your blog to Kindle | How to succeed in journalism  Journalism.co.uk

Why so few Muslims in the union cabinet - The Times of India Blog
Why so few Muslims in the union cabinet  The Times of India Blog

12 Ways to Earn Money and Authority by Blogging - Social Media Today
12 Ways to Earn Money and Authority by Blogging  Social Media Today

Link Outreach Emails: The Right and Wrong Approach - Business 2 Community
Link Outreach Emails: The Right and Wrong Approach  Business 2 Community

A student’s perspective on the New Education Policy, 2020 - The Times of India Blog
A student’s perspective on the New Education Policy, 2020  The Times of India Blog

Blog aggregator Notey raises $1.6 million. Also what year is this? - SiliconANGLE
Blog aggregator Notey raises $1.6 million. Also what year is this?  SiliconANGLE

Introducing Circuit Breaker, a new gadget blog from The Verge - The Verge
Introducing Circuit Breaker, a new gadget blog from The Verge  The Verge

11 Amazing Affiliate Marketing Blogs - Search Engine Journal
11 Amazing Affiliate Marketing Blogs  Search Engine Journal

Farmer agitation: Use iron fist in a velvet glove - The Times of India Blog
Farmer agitation: Use iron fist in a velvet glove  The Times of India Blog

​Temple run: New India Parivar drops Kashi-Mathura? - The Times of India Blog
​Temple run: New India Parivar drops Kashi-Mathura?  The Times of India Blog

This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India move - Times of India
This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India move  Times of India

‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader - Times of India
‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader  Times of India

Timeline: The Life of the Blog - NPR
Timeline: The Life of the Blog  NPR

Real-Time RSS Feeds Coming Soon to Your Favorite Feed Reader - Search Engine Journal
Real-Time RSS Feeds Coming Soon to Your Favorite Feed Reader  Search Engine Journal

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