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Blood Test for Your Blog?


Are you contributing to one of the estimated 36.1 million (and growing) blogs online? Or are you thinking of entering the fray and starting to publish a blog for your small or home business? Make sure you are publishing the right type of blog for your kind of business, or all that writing time will have been for naught.

The Blog Blood Test

Just as there are different types of blood, there are many different types of blogs, and each serves its own purpose. Giving your blog a blood test will help you determine which type of blog is best for your business and what may be wrong with the one you've got now.

Blog Blood Type 1: Customer Relations - Blogging is one of the best ways to put a face and personality on your business, especially if you operate entirely in cyberspace. Those that best employ their blog in strengthening relationships with their customers spend a lot of time interacting with customers, answering questions, providing useful tips, and keeping them informed of business happenings. These blogs focus less on the company's products and more on the company's culture and outlook. The goal of this type of blog is to engender customer loyalty and establish a consistent flow of interested website visitors.

Blog Blood Type 2: Sales - As you can imagine, most businesses that blog do so because of the perceived benefit to their bottom line. While very little quantitative research has been done with regards to the actual monetary impact of blogging on overall sales, the ubiquity of sales-oriented blogs indicates some kind of return-on-investment. Sales blogs focus on product developments and benefits to the customer. There is less online interaction with customers via the blog as the goal is to move readers off of the blog and onto the product pages. The goal of a sales blog is to encourage visitors to purchase a product, service, or information that the company is offering.

Blog Blood Type 3: Personal Web Journals - These blogs make up the bulk of the 36.1 million web logs online. The majority are personal accounts written without regard to size of readership or monetary value. Many have heralded free blogs as the Internet's greatest achievement, allowing virtually anyone with an internet connection to publish literally whatever they want, and all in a matter of a few minutes. There are as many purposes for personal blogs as there are bloggers. Perhaps the most common theme is the chance to be heard.

I've Taken the Blog Blood Test?Now What?

Which category did your blog best fit in? Did you find that you're writing one type of blog but desiring the benefits of another? If you haven't already started your blog, which type do you believe would best match your writing abilities and desired outcome? Simply put, if you're not writing the best type of blog for the benefits you want, you'll never get them - and you'll waste a lot of time in the process.

If your current blog is doing exactly what you want it to, leave it alone. If you find that some changes are necessary, consider the following questions:

Millions of others are already blogging, but don't let that stop you from starting. Give your business the blog blood test and see which type works best for you.

Nick Smith is an internet marketer with an internet positioning strategy. For information about a DNA blood test and other DNA products, visit Genetree.com.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Mon. August / 02 / 2021

Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs - WP Tavern
Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs  WP Tavern

Rashtriya Swayamsevak Sangh joins micro-blogging site Koo - The New Indian Express
Rashtriya Swayamsevak Sangh joins micro-blogging site Koo  The New Indian Express

WordPress in the Enterprise: 5 Execution Strategies for 2021 - SitePoint
WordPress in the Enterprise: 5 Execution Strategies for 2021  SitePoint

Tumblr's parent company is buying popular podcast app Pocket Casts - Engadget
Tumblr's parent company is buying popular podcast app Pocket Casts  Engadget

Using Automation to Increase Web Traffic - SitePoint
Using Automation to Increase Web Traffic  SitePoint

The Day the Good Internet Died - The Ringer
The Day the Good Internet Died  The Ringer

Google Makes Strong Statement In Favor of RSS, Blogs and Open Publishing | Real Lawyers Have Blogs - LexBlog
Google Makes Strong Statement In Favor of RSS, Blogs and Open Publishing | Real Lawyers Have Blogs  LexBlog

Hey now lets users create blogs and newsletters right from their emails - The Verge
Hey now lets users create blogs and newsletters right from their emails  The Verge

Gillmor Gang: Grifters Paradise - TechCrunch
Gillmor Gang: Grifters Paradise  TechCrunch

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard  Nieman Journalism Lab at Harvard

Blogs Guide - University of Dayton - News Home
Blogs Guide  University of Dayton - News Home

Newslettering vs. Blogging - CRM Buyer
Newslettering vs. Blogging  CRM Buyer

No longer Maya: Dalit politics is in ferment. BJP, RSS, new Dalit leaders, even SP are players. Where does BSP - The Times of India Blog
No longer Maya: Dalit politics is in ferment. BJP, RSS, new Dalit leaders, even SP are players. Where does BSP  The Times of India Blog

Gaining observability over multiplayer games - Gamasutra
Gaining observability over multiplayer games  Gamasutra

Twitter restores verified blue tick of RSS chief Mohan Bhagwat’s personal account - Hindustan Times
Twitter restores verified blue tick of RSS chief Mohan Bhagwat’s personal account  Hindustan Times

Donald Trump's new blog crashed after he posted an unverified claim about election fraud in Arizona - Business Insider
Donald Trump's new blog crashed after he posted an unverified claim about election fraud in Arizona  Business Insider

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

How to start a blog: a complete guide for beginners - Techradar
How to start a blog: a complete guide for beginners  Techradar

RSS bets on small shakhas in hinterland to make it big in TN - The Times of India Blog
RSS bets on small shakhas in hinterland to make it big in TN  The Times of India Blog

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

Blogger calls it quits - The Washington Post
Blogger calls it quits  The Washington Post

19 Microblogging Platforms that Let You Blog Anywhere, Anytime - Adweek
19 Microblogging Platforms that Let You Blog Anywhere, Anytime  Adweek

John Mueller Relaunches His Old Blog - Search Engine Roundtable
John Mueller Relaunches His Old Blog  Search Engine Roundtable

RSS Feeds - National Catholic Register
RSS Feeds  National Catholic Register

Feedburner is getting an updated infrastructure at the loss of email subscription service by Google - Digital Information World
Feedburner is getting an updated infrastructure at the loss of email subscription service by Google  Digital Information World

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

Days after banning Twitter, Nigerian govt debuts on Indian micro-blogging platform Koo - OpIndia
Days after banning Twitter, Nigerian govt debuts on Indian micro-blogging platform Koo  OpIndia

'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey - WUSA9.com
'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey  WUSA9.com

How a former Detroit Pistons blogger — Ohio's Jason Preston — became March Madness star - Detroit Free Press
How a former Detroit Pistons blogger — Ohio's Jason Preston — became March Madness star  Detroit Free Press

RSS’s standardised Hinduism – Part 3 - Times of India
RSS’s standardised Hinduism – Part 3  Times of India

Will there be peace between India and Pakistan? - The Times of India Blog
Will there be peace between India and Pakistan?  The Times of India Blog

Publishing a game on Epic Games Store: Three (not so) simple steps - Gamasutra
Publishing a game on Epic Games Store: Three (not so) simple steps  Gamasutra

Reclaiming our Indian republic from RSS and BJP, saving the Constitution are the biggest challenges today - National Herald
Reclaiming our Indian republic from RSS and BJP, saving the Constitution are the biggest challenges today  National Herald

How to Turn on and use Google Chrome Web Feed on Android - Dignited
How to Turn on and use Google Chrome Web Feed on Android  Dignited

Link to the Original Articles in your RSS Feeds - Digital Inspiration
Link to the Original Articles in your RSS Feeds  Digital Inspiration

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

Coffman named 2020-2021 member manager of YALSA's blog, The Hub - ala.org
Coffman named 2020-2021 member manager of YALSA's blog, The Hub  ala.org

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

How to Auto-Post your Blog Updates to Twitter - Digital Inspiration
How to Auto-Post your Blog Updates to Twitter  Digital Inspiration

Blog vs YouTube Over Other Websites: How to Choose - Legal Reader
Blog vs YouTube Over Other Websites: How to Choose  Legal Reader

Packers-Saints Week 3 Live Blog - Packers.com - Packers.com
Packers-Saints Week 3 Live Blog - Packers.com  Packers.com

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

Why no one wants Mamata Banerjee to win this time - The Times of India Blog
Why no one wants Mamata Banerjee to win this time  The Times of India Blog

Let it rip: It’s rip roaring that the Uttarakhand CM is shocked at women wearing ripped jeans - The Times of India Blog
Let it rip: It’s rip roaring that the Uttarakhand CM is shocked at women wearing ripped jeans  The Times of India Blog

As Twitter seeks talks, Ministers move to Indian-made app Koo - The Hindu
As Twitter seeks talks, Ministers move to Indian-made app Koo  The Hindu

Sachin Tendulkar tweet on Farmers protest: If Rihanna can, why can't Sachin? - Times of India
Sachin Tendulkar tweet on Farmers protest: If Rihanna can, why can't Sachin?  Times of India

VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him - WUSA9.com
VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him  WUSA9.com

Sikhs are different. Routinisation of ‘sewa’ primes them to help others. The pandemic demonstrated this - The Times of India Blog
Sikhs are different. Routinisation of ‘sewa’ primes them to help others. The pandemic demonstrated this  The Times of India Blog

eBay Kills Affiliate Tool that Drives Traffic to Seller Listings - EcommerceBytes
eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

Why Google killed off Google Reader: It was self-defense – Gigaom - GigaOM
Why Google killed off Google Reader: It was self-defense – Gigaom  GigaOM

Khela Shesh: Didi just another sacrifice in Modi’s Ashwamedha - The Times of India Blog
Khela Shesh: Didi just another sacrifice in Modi’s Ashwamedha  The Times of India Blog

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

A recall effort over the state's COVID-19 response means an uncertain future for California Governor Gavin Newsom. - USAPP American Politics and Policy (blog)
A recall effort over the state's COVID-19 response means an uncertain future for California Governor Gavin Newsom.  USAPP American Politics and Policy (blog)

Time has come for an all-India Muslim party - The Times of India Blog
Time has come for an all-India Muslim party  The Times of India Blog

Doing Gandhi and Godse with Sikhs and farmers’ movement - The Times of India Blog
Doing Gandhi and Godse with Sikhs and farmers’ movement  The Times of India Blog

Wake up, grand old party: Regional parties do not add up to a pan-Indian whole. Opposition desperately needs a - The Times of India Blog
Wake up, grand old party: Regional parties do not add up to a pan-Indian whole. Opposition desperately needs a  The Times of India Blog

Manusmriti, maya and Hindutva’s other ghosts - The Times of India Blog
Manusmriti, maya and Hindutva’s other ghosts  The Times of India Blog

8 Ways to Get (And Keep) Blog Readers - Backstage
8 Ways to Get (And Keep) Blog Readers  Backstage

The Rule of 5 for Bloggers - Entrepreneur
The Rule of 5 for Bloggers  Entrepreneur

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

5 Indisputable Reasons Why You Need a Blogging Strategy - Social Media Today
5 Indisputable Reasons Why You Need a Blogging Strategy  Social Media Today

My Own Personal Extinction - Scientific American Blog Network - Scientific American
My Own Personal Extinction - Scientific American Blog Network  Scientific American

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

Twitter Ban Row: After Nigeria, is India next to ban the micro-blogging platform? - Jagran English
Twitter Ban Row: After Nigeria, is India next to ban the micro-blogging platform?  Jagran English

Reform suggestions for Rashtriya Swayamsevak Sangh - Times of India
Reform suggestions for Rashtriya Swayamsevak Sangh  Times of India

If Kiran Bedi is made LG of Delhi, the Modi government will be sending a message that riots will be stopped th - Economic Times
If Kiran Bedi is made LG of Delhi, the Modi government will be sending a message that riots will be stopped th  Economic Times

Internet & Technology - Research and data from the Pew Research Center - Pew Research Center's Internet and American Life Project
Internet & Technology - Research and data from the Pew Research Center  Pew Research Center's Internet and American Life Project

RSS and its balancing act - National Herald
RSS and its balancing act  National Herald

Is there a bigger agenda behind drug probe against Bollywood stars? - The Times of India Blog
Is there a bigger agenda behind drug probe against Bollywood stars?  The Times of India Blog

Lovers in a Dangerous Spacetime Sales Analysis: The First Five Years - Gamasutra
Lovers in a Dangerous Spacetime Sales Analysis: The First Five Years  Gamasutra

Introducing Circuit Breaker, a new gadget blog from The Verge - The Verge
Introducing Circuit Breaker, a new gadget blog from The Verge  The Verge

Google AdSense Ads in RSS Feeds - First Impressions & Screenshots - Digital Inspiration
Google AdSense Ads in RSS Feeds - First Impressions & Screenshots  Digital Inspiration

Making That Shift from Blogger to WordPress - Digital Inspiration
Making That Shift from Blogger to WordPress  Digital Inspiration

RSS feed 101: Why and how to use RSS feed? - The Union Journal
RSS feed 101: Why and how to use RSS feed?  The Union Journal

How to Set Up a Subscription Podcast on BlueHost - Chron.com - Chron.com
How to Set Up a Subscription Podcast on BlueHost - Chron.com  Chron.com

Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT) - AnandTech
Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT)  AnandTech

Chris Zukowski's Blog - Why people aren't buying your game - Gamasutra
Chris Zukowski's Blog - Why people aren't buying your game  Gamasutra

Wanted: An enemy for RSS to help BJP grow in Tamil Nadu - Times of India
Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Times of India

Best blogging platforms of 2021 - TechRadar
Best blogging platforms of 2021  TechRadar

Evidence of a Homeowner-Renter Gap for Electric Appliances - Energy Institute at Haas
Evidence of a Homeowner-Renter Gap for Electric Appliances  Energy Institute at Haas

RSS’s choice of shorts as uniform indicates a belief in British power - Economic Times
RSS’s choice of shorts as uniform indicates a belief in British power  Economic Times

How to Migrate your Blog from Blogger to WordPress - Digital Inspiration
How to Migrate your Blog from Blogger to WordPress  Digital Inspiration

How to Read More and Become an Expert Blogger in 30 Days - Business 2 Community
How to Read More and Become an Expert Blogger in 30 Days  Business 2 Community

How to Add a Twitter Feed to Your RSS Reader Read More - Guiding Tech
How to Add a Twitter Feed to Your RSS Reader Read More  Guiding Tech

The RSS isn’t an NGO, it very much a government organisation - Times of India
The RSS isn’t an NGO, it very much a government organisation  Times of India

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Times of India
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

How to Move your Blogger Blog on Custom Domain to WordPress - Digital Inspiration
How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

Promote Your Blog On The Web Using These 30 Tips - Small Business Trends
Promote Your Blog On The Web Using These 30 Tips  Small Business Trends

Danger to Indian democracy - The Times of India Blog
Danger to Indian democracy  The Times of India Blog

How I Started Career In Video Game Development - Gamasutra
How I Started Career In Video Game Development  Gamasutra

Publish your Blog to Amazon Kindle & Earn Revenue - Digital Inspiration
Publish your Blog to Amazon Kindle & Earn Revenue  Digital Inspiration

How to Write an Awesome Blog Post in 5 Steps - WordStream
How to Write an Awesome Blog Post in 5 Steps  WordStream

Tumblr blocks Bloglovin, fashion’s number-one RSS reader with 25M users - VentureBeat
Tumblr blocks Bloglovin, fashion’s number-one RSS reader with 25M users  VentureBeat

WordPress Feed Broken In Chrome? – Make Your WP RSS Feed Show Up Right In The Chrome Browser - Business 2 Community
WordPress Feed Broken In Chrome? – Make Your WP RSS Feed Show Up Right In The Chrome Browser  Business 2 Community

100 Best RSS Feeds to Follow Engineering News - SociableBlog
100 Best RSS Feeds to Follow Engineering News  SociableBlog

This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India move - Times of India
This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India move  Times of India

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