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So You Have a Blog, Now What Do You Do With It? Blog Basics


(This article assumes that you have already set up a blog on your website. I highly recommend using sBlog: http://servous.se/)

What started out as just a way for you to write an online journal has quickly turned into a very viable internet marketing tool. The weblog, or blog for short, has become a great way to draw attention to your website. Below I will discuss the steps you need to take to make the most of this new tool.

1. Content: Probably the most important feature of your new blog is the content - what you post. As an example, you can see what my own company, JV Media Design, has put up here: http://www.jvmediadesign.com/blog. You will notice that we post a lot of articles related to the business of design and the internet. Content that is relative to your business or industry is the most effective. Articles, news, tips, tutorials, and links or other resources are all great examples of what would be considered good content for your blog.

2. Updates: Optimally, your blog should always be up to date with fresh content. Of course, this can't always be the case, so it would be advantageous to update your blog as much as you can. If you can manage the content, a few times a week would be enough to keep your information fresh. There are plenty of free resources online that could help you with content. Simply do a search in your favorite engine for "free site content" or "free articles" and you should fine multiple links that could make it even easier for you to keep your blog up to date.

3. Links: Once you have some content posted into your blog, you will want to tell the internet world about it. The best way to do this is to submit your RSS feed link to sites that accept those feeds. What's an RSS feed you ask? RSS is another acronym for "RDF Site Summary", "Rich Site Summary", or "Really Simple Syndication". Basically, it's just a format for sending out your content to others. The best resource for where to submit this link is: http://www.masternewmedia.org/rss/top55/ It might take you a couple hours to go through this list, but I highly recommend submitting to all the links you can. Simply click on a submission link on the list and then follow the directions. Most sites will ask for your "RSS 0.91" or "RSS 2.0" feed link.

If you are using sBlog, your links would be:
http://www.YOURWEBSITE.com/blog/rss/?mode=0.91
http://www.YOURWEBSITE.com/blog/rss/?mode=2.0

Some sites only ask for the URL to your blog, which would be:
http://www.YOURWEBSITE.com/blog

Usually, the site will also ask for a description of your blog feed. Try to be as descriptive as possible while using keywords from your industry (ie. "JV Media Design - Web, graphic, and multimedia design tips, tutorials, and helpful information). Some will ask you to choose the best category for your blog feed as well.

4. Pings: Yet another web acronym, ping is short for "Packet Internet Groper" and is basically just a utility program that tests a network connection. In the blog world, pings are used to tell other sites that you are there. There is debate on how often you should ping others but the general consensus is that you should do it every time you update your blog with new content. The best utility to ping blog directory sites (where you should have been submitting your RSS feed links in point #3) is: http://pingomatic.com/ - Simply go to this site once you update your content, enter your URL (http://www.YOURSITE.com/blog) and description, check off all the boxes, then click "submit pings".

Sherry Holub received her degree in design from UCLA in 1995. She is now the Lead Designer and Creative Director at Southern California Studio, JV Media Design. http://www.jvmediadesign.com


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Tue. March / 28 / 2023

New Social Media Scheduling and Automation Tool Nuelink Helps ... - Digital Journal
New Social Media Scheduling and Automation Tool Nuelink Helps ...  Digital Journal

Art evokes feelings in the body - Science Daily
Art evokes feelings in the body  Science Daily

Castlevania Legends is legendarily unloved - Destructoid
Castlevania Legends is legendarily unloved  Destructoid

How to Weave the Artisan Web | Whatever - John Scalzi's Whatever
How to Weave the Artisan Web | Whatever  John Scalzi's Whatever

Building your website using Jigsaw - Laravel News
Building your website using Jigsaw  Laravel News

A peep into the Pasmanda outreach of Modi & RSS – Part – II - Times of India
A peep into the Pasmanda outreach of Modi & RSS – Part – II  Times of India

Ooh.directory - Daring Fireball
Ooh.directory  Daring Fireball

RSS Feed Scraping Is Illegal and a Problem For Legitimate Internet ... - Tech Business News
RSS Feed Scraping Is Illegal and a Problem For Legitimate Internet ...  Tech Business News

How to write a blog post that wins in 10 steps - Search Engine Land
How to write a blog post that wins in 10 steps  Search Engine Land

RSS chief’s outreach to Muslims – A beginning of Hindu-Muslim bonding? - Times of India
RSS chief’s outreach to Muslims – A beginning of Hindu-Muslim bonding?  Times of India

Legal Blogging Tips: How to Write a Good Law Firm Blog Post - JD Supra
Legal Blogging Tips: How to Write a Good Law Firm Blog Post  JD Supra

How my 25 niche blogs bring in $130,000 a month in revenue - Business Insider
How my 25 niche blogs bring in $130,000 a month in revenue  Business Insider

Chrome “Feed” is tantalizing, but it’s not the return of Google Reader - Ars Technica
Chrome “Feed” is tantalizing, but it’s not the return of Google Reader  Ars Technica

What Are the Top Law Firm Blogging Topics? - JD Supra
What Are the Top Law Firm Blogging Topics?  JD Supra

Subscribe to Foreign Blogs in your Native Language with Google ... - Digital Inspiration
Subscribe to Foreign Blogs in your Native Language with Google ...  Digital Inspiration

RSS3 Brings Syndication Feeds (and FriendFeed) to Web3 - The New Stack
RSS3 Brings Syndication Feeds (and FriendFeed) to Web3  The New Stack

Apple event product news — iPhone 14, Apple Watch 8, AirPods Pro ... - Tom's Guide
Apple event product news — iPhone 14, Apple Watch 8, AirPods Pro ...  Tom's Guide

Between Two Worlds: 5 Years Blogging | Between Two Worlds: 5 ... - Patheos
Between Two Worlds: 5 Years Blogging | Between Two Worlds: 5 ...  Patheos

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

Elisa Balsamo blog: The rainbow jersey was beyond all expectations - Cyclingnews
Elisa Balsamo blog: The rainbow jersey was beyond all expectations  Cyclingnews

Meet New Blogger Kyla: Humans Grow up. Ideas Do, Too ... - Duke University
Meet New Blogger Kyla: Humans Grow up. Ideas Do, Too ...  Duke University

Mental health blogger Beth Matthews dies after ingesting poison she ordered from Russia - New York Post
Mental health blogger Beth Matthews dies after ingesting poison she ordered from Russia  New York Post

Cato at Liberty - Cato Institute
Cato at Liberty  Cato Institute

From bloggers to influencers - Manila Bulletin
From bloggers to influencers  Manila Bulletin

FeedBurner FAQ - Answers To Your RSS Feed Problems - Digital ... - Digital Inspiration
FeedBurner FAQ - Answers To Your RSS Feed Problems - Digital ...  Digital Inspiration

Boulevard Feed Request - Security Boulevard
Boulevard Feed Request  Security Boulevard

Get RSS Feed Suggestions Based on your Existing Subscriptions ... - Digital Inspiration
Get RSS Feed Suggestions Based on your Existing Subscriptions ...  Digital Inspiration

How to Turn Google Docs into an RSS Reader - Digital Inspiration - Digital Inspiration
How to Turn Google Docs into an RSS Reader - Digital Inspiration  Digital Inspiration

Add Inside Higher Ed content to your site - Inside Higher Ed
Add Inside Higher Ed content to your site  Inside Higher Ed

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

Option C Church - A pastor working for church unity through ... - Patheos
Option C Church - A pastor working for church unity through ...  Patheos

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

How to Move your Blogger Blog on Custom Domain to WordPress ... - Digital Inspiration
How to Move your Blogger Blog on Custom Domain to WordPress ...  Digital Inspiration

The Rise and Demise of RSS - VICE
The Rise and Demise of RSS  VICE

How RSS feeds lost the web - The Washington Post
How RSS feeds lost the web  The Washington Post

Subscribe to Tor.com - tor.com
Subscribe to Tor.com  tor.com

RSS’s standardised Hinduism – Part 4 - Times of India
RSS’s standardised Hinduism – Part 4  Times of India

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

When God Hands the Baby To Us | Jesus Creed | A Blog by Scot ... - ChristianityToday.com
When God Hands the Baby To Us | Jesus Creed | A Blog by Scot ...  ChristianityToday.com

How to Create RSS Feeds for Twitter - Digital Inspiration - Digital Inspiration
How to Create RSS Feeds for Twitter - Digital Inspiration  Digital Inspiration

Why Rahul Gandhi speaks Imran Khan’s words - Times of India
Why Rahul Gandhi speaks Imran Khan’s words  Times of India

RSS Feeds · Global Voices - Global Voices
RSS Feeds · Global Voices  Global Voices

How To Start a Business Blog | Chase for Business | chase.com - Chase News & Stories
How To Start a Business Blog | Chase for Business | chase.com  Chase News & Stories

Should you use footnotes in your law blog post? Nope, absolutely not - LexBlog
Should you use footnotes in your law blog post? Nope, absolutely not  LexBlog

Parse RSS Feeds with Google Apps Script - Digital Inspiration - Digital Inspiration
Parse RSS Feeds with Google Apps Script - Digital Inspiration  Digital Inspiration

Why Gurumurthy and RSS need a worldview - Times of India
Why Gurumurthy and RSS need a worldview  Times of India

iOS 16 launch live blog - it's here, but what does it have? - TechRadar
iOS 16 launch live blog - it's here, but what does it have?  TechRadar

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

The Voice 23 Recap: Battles Part 1 Live Blog (Videos) - mjsbigblog
The Voice 23 Recap: Battles Part 1 Live Blog (Videos)  mjsbigblog

Track Your RSS Feed Clicks with Google Analytics - Digital Inspiration - Digital Inspiration
Track Your RSS Feed Clicks with Google Analytics - Digital Inspiration  Digital Inspiration

8 Ways to Get (And Keep) Blog Readers - Backstage
8 Ways to Get (And Keep) Blog Readers  Backstage

100 Best RSS Feeds to Follow Engineering News - SociableBlog
100 Best RSS Feeds to Follow Engineering News  SociableBlog

The eccentric economic ideology of RSS and BJP – Part 1 - Times of India
The eccentric economic ideology of RSS and BJP – Part 1  Times of India

PolitiFact's RSS feeds - PolitiFact
PolitiFact's RSS feeds  PolitiFact

How Do You Delete or Remove Your Content from RSS Results Like Google Reader? - Search Engine Roundtable
How Do You Delete or Remove Your Content from RSS Results Like Google Reader?  Search Engine Roundtable

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

Don Byrd - BJC - Baptist Joint Committee for Religious Liberty Blog
Don Byrd - BJC  Baptist Joint Committee for Religious Liberty Blog

12 ways to automate and systemise 95% of your blog promotion ... - Econsultancy
12 ways to automate and systemise 95% of your blog promotion ...  Econsultancy

15 Best Dad Blogs for New Parents - Man of Many
15 Best Dad Blogs for New Parents  Man of Many

DC's Food Influencer Scene Is Booming. It's Also a Hot Mess. - Washingtonian
DC's Food Influencer Scene Is Booming. It's Also a Hot Mess.  Washingtonian

Molly Morrison: NBA, Memphis Grizzlies blogger talks journey - Commercial Appeal
Molly Morrison: NBA, Memphis Grizzlies blogger talks journey  Commercial Appeal

What to do when your favorite site closes - CNN
What to do when your favorite site closes  CNN

John Mueller Relaunches His Old Blog - Search Engine Roundtable
John Mueller Relaunches His Old Blog  Search Engine Roundtable

How to Add an XML Sitemap to your Blogger Blog - Digital Inspiration - Digital Inspiration
How to Add an XML Sitemap to your Blogger Blog - Digital Inspiration  Digital Inspiration

Wikis, blogs and podcasts: a new generation of Web-based tools for ... - BMC Medical Education
Wikis, blogs and podcasts: a new generation of Web-based tools for ...  BMC Medical Education

Teetering on the Edge of the Moral Injury Cliff - AAFP News
Teetering on the Edge of the Moral Injury Cliff  AAFP News

The Blog for the lawyer and law firm looking to project their image ... - LexBlog
The Blog for the lawyer and law firm looking to project their image ...  LexBlog

How to Create a Web Page With an RSS Feed - Chron
How to Create a Web Page With an RSS Feed  Chron

RSS’s choice of shorts as uniform indicates a belief in British power - Economic Times
RSS’s choice of shorts as uniform indicates a belief in British power  Economic Times

Check out this blog - The Economist
Check out this blog  The Economist

A Directory of RSS Feeds of Popular Social Sites - Digital Inspiration - Digital Inspiration
A Directory of RSS Feeds of Popular Social Sites - Digital Inspiration  Digital Inspiration

Mohan Bhagwat, 6 Other RSS Functionaries Join Twitter - Outlook India
Mohan Bhagwat, 6 Other RSS Functionaries Join Twitter  Outlook India

Sandra 'Sandy' L. Balwinski, 80, was an industrious homemaker and ... - Racine County Eye
Sandra 'Sandy' L. Balwinski, 80, was an industrious homemaker and ...  Racine County Eye

Setting up FeedBurner Feeds with your own Domain - Digital ... - Digital Inspiration
Setting up FeedBurner Feeds with your own Domain - Digital ...  Digital Inspiration

Public Theology - Public Theology is conceived in the church ... - Patheos
Public Theology - Public Theology is conceived in the church ...  Patheos

Near Southeast DC Redevelopment - JDLand
Near Southeast DC Redevelopment  JDLand

RSS Feed - Jamaica Gleaner
RSS Feed  Jamaica Gleaner

Who The Hell Reads Your Blog Anyway? - The Minimalists
Who The Hell Reads Your Blog Anyway?  The Minimalists

The Estuary - A habitat for theology, art, and culture - Patheos
The Estuary - A habitat for theology, art, and culture  Patheos

How to: tame your RSS sources using Feed Rinse - Journalism.co.uk
How to: tame your RSS sources using Feed Rinse  Journalism.co.uk

How to create a Facebook news feed for a journalist (or anything else) - Online Journalism Blog
How to create a Facebook news feed for a journalist (or anything else)  Online Journalism Blog

RSS joins Koo App amid Twitter's face off with Government of India, see their first post - Republic World
RSS joins Koo App amid Twitter's face off with Government of India, see their first post  Republic World

Google SMS Channels: Send SMS Text Messages to your Group for ... - Digital Inspiration
Google SMS Channels: Send SMS Text Messages to your Group for ...  Digital Inspiration

Ben’s Book of the Month Review of: “Transforming Information Security: Optimizing Five Concurrent T... - Security Boulevard
Ben’s Book of the Month Review of: “Transforming Information Security: Optimizing Five Concurrent T...  Security Boulevard

Wales Music: Amen Corner's piece of Hammer Horror history - BBC
Wales Music: Amen Corner's piece of Hammer Horror history  BBC

How Blogging Can Improve Student Writing (Opinion) - Education Week
How Blogging Can Improve Student Writing (Opinion)  Education Week

This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India move - Times of India
This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India move  Times of India

Send FeedBurner Feeds to Twitter using Google Short URLs ... - Digital Inspiration
Send FeedBurner Feeds to Twitter using Google Short URLs ...  Digital Inspiration

The 24 Best Street Style Blogs - STYLECASTER
The 24 Best Street Style Blogs  STYLECASTER

ATD Press Room | ATD - ATD
ATD Press Room | ATD  ATD

Contribute/Contact - ScienceBlog.com - ScienceBlog.com
Contribute/Contact - ScienceBlog.com  ScienceBlog.com

David Frawley is the American hippy who became RSS’s favourite western intellectual - ThePrint
David Frawley is the American hippy who became RSS’s favourite western intellectual  ThePrint

How to Add a Twitter Feed to Your RSS Reader - Guiding Tech
How to Add a Twitter Feed to Your RSS Reader  Guiding Tech

New Blogger Shariar Vaez-Ghaemi: Arts and Artificial Intelligence ... - Duke University
New Blogger Shariar Vaez-Ghaemi: Arts and Artificial Intelligence ...  Duke University

RSS + social media = “Passive-Aggressive Newsgathering” (A ... - Online Journalism Blog
RSS + social media = “Passive-Aggressive Newsgathering” (A ...  Online Journalism Blog

Timeline: The Life of the Blog - NPR
Timeline: The Life of the Blog  NPR

Read your favorite articles in one place with Fluent Reader, an open source, cross-platform RSS reader - Ghacks
Read your favorite articles in one place with Fluent Reader, an open source, cross-platform RSS reader  Ghacks

Law Firm Marketing & Management Archives - LexBlog
Law Firm Marketing & Management Archives  LexBlog

Anxious Bench - The Relevance of Religious History for Today - Patheos
Anxious Bench - The Relevance of Religious History for Today  Patheos

Content Syndication Basics: Who, What, Where, When, Why & How - Search Engine Journal
Content Syndication Basics: Who, What, Where, When, Why & How  Search Engine Journal

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