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The Art of Business Blog Writing


"It is precisely minds of the first order that will never be specialists. For their very nature is to make the whole of existence their problem; and this is a subject upon which they will every one of them in some form provide mankind with a new revelation. For he alone can deserve the name of genius who takes the All, the Essential, the Universal, for the theme of his achievements; not he who spends his life in explaining some special relation of things one to another." - Arthur Schopenhauer, "The Art of Literature"

"We are in an age that assumes the narrowing trends of specialization to be logical, natural, and desirable. Consequently, society expects all earnestly responsible communication to be crisply brief. Advancing science has now discovered that all the known cases of biological extinction have been caused by overspecialization, whose concentration of only selected genes sacrifices general adaptability. Thus the specialist's brief for pinpointing brevity is dubious. In the meantime, humanity has been deprived of comprehensive understanding. Specialization has bred feelings of isolation, futility, and confusion in individuals. It has also resulted in the individual's leaving responsibility for thinking and social action to others. Specialization breeds biases that ultimately aggregate as international and ideological discord, which, in turn, leads to war." - Buckminster Fuller, "Synergetics"

What do you do?

We live in an age where people are more likely to ask "What do you do?" rather than the more proper "How do you do?". People are expected to specialize. Granted, I am speaking generally. I am a generalist.

But what if people were to heed the advice and warnings of a Schopenhauer or a Fuller? Is it possible they would become more fully human? More well-rounded as we say? More of a lady or gentleman, as was once the code?

Bloggers, from what I have seen in my years of blogging, tend to be more generalist than specialist, except for a few who are both...which is to say they have wide knowledge and interests, but also have one or two things that they know a great deal about.

Business bloggers, ideally, fall into this last category. They know a great deal about their company, service, products and so on, but also have a wide-band tuning which allows them to connect with people of all stripes, types and interests. After all, one should not expect that a customer or client know all the fine points of what they are seeking to buy, yet the seller should know those fine points, but also a good deal about the customer as well. This is where a wide-band understanding comes in handy.

The business blogger is a specialist AND a generalist. And if she's not, you might want to remedy the situation, one way or another. The kindest way is to educate them.

If they don't know the products or services...teach them about them. If they don't know how to write, how to deal with people, the give-and-take of conversation...you have a more difficult problem, but not an insurmountable one. Just one that may take more time. So when hiring your business bloggers, look first for those who have decent social and verbal skills. You can teach them the bidness in shorter time.

To Everything, there is a Seasoned Blogger

But...should you hire a seasoned blogger, or a new blogger? Would it not be better to create your own Frankenstein and have them simply say what you want them to say?

My vote is for seasoned bloggers, for a variety of reasons. The first being perhaps best exemplified in this quote also from "The Art of Literature":

"There are, first of all, two kinds of authors: those who write for the subject's sake, and those who write for writing's sake. While the one have had thoughts or experiences which seem to them worth communicating, the others want money; and so they write, for money. Their thinking is part of the business of writing. They may be recognized by the way in which they spin out their thoughts to the greatest possible length; then, too, by the very nature of their thoughts, which are only half-true, perverse, forced, vacillating; again, by the aversion they generally show to saying anything straight out, so that they may seem other than they are. Hence their writing is deficient in clearness and definiteness, and it is not long before they betray that their only object in writing at all is to cover paper. This sometimes happens with the best authors; now and then, for example, with Lessing in his Dramaturgie, and even in many of Jean Paul's romances. As soon as the reader perceives this, let him throw the book away; for time is precious. The truth is that when an author begins to write for the sake of covering paper, he is cheating the reader; because he writes under the pretext that he has something to say.

Writing for money and reservation of copyright are, at bottom, the ruin of literature. No one writes anything that is worth writing, unless he writes entirely for the sake of his subject. What an inestimable boon it would be, if in every branch of literature there were only a few books, but those excellent! This can never happen, as long as money is to be made by writing. It seems as though the money lay under a curse; for every author degenerates as soon as he begins to put pen to paper in any way for the sake of gain. The best works of the greatest men all come from the time when they had to write for nothing or for very little. - "The Art of Literature"

Seasoned bloggers have written, oftentimes, for years for little or no money at all. People who say they will blog if you pay them may write what they are told, but in that case, why not write it yourself?

The Blog and the Walking Stick

"The pen is to thought what the stick is to walking; but you walk most easily when you have no stick, and you think with the greatest perfection when you have no pen in your hand. It is only when a man begins to be old that he likes to use a stick and is glad to take up his pen." - "The Art of Literature"

Another advantage to hiring seasoned bloggers is that you can see where they've been, see what they've blogged, learned whether or not they can sustain the writing over time. A new blogger may actually run out of things to say. Seasoned bloggers are seasoned because they are still writing. The others you call ex-bloggers.

New bloggers may enjoy blogging for a time, but then they are seized with youthful wanderlust, and the next thing you know they are out chasing phantoms. A good seasoned blogger, on the other hand, is interwoven into the fabric of the blogosphere, and is content to make his or her mark there. And because they are part of the blogosphere, they are not an island, but rather a constellation, or, in some cases, a galaxy. You have not hired one yea-sayer, you have hired potentially dozens or hundreds, even thousands of yea-sayers. I daresay that, in some cases, you may have won even millions of yea-sayers. These, of course, are few and far between, but the future is likely to look a lot different than the past.

And should you get the occasional chorus of nays, count your lucky stars that you have a free feedback mechanism. Your adjustments might prove far better press than the grunts that led to the change. And all companies change. Only some never learn the reasons why they should have, and suffer the consequences of their ignorance.

The question is not if. It is when. So when you hire someone (or a team of someones) in order to connect your company to the blogosphere, you may want to keep some of these points in mind. Your blog need not be literature, but there is nothing wrong with having a beautifully written, edifying body of work associated with your company. In time it may be your greatest legacy. For surely a future Twain or Faulkner or Ogilvy will be borne in these enabling laboratories of discovery. And the world needs more employment, not less. Choose, act, but act wisely. It's good to be first. But it's better to be good.

Dave Beckwith, a graduate of Harvard University, was named one of the top 300 Netizens in 1996, and has been writing on the web since 1994. He currently maintains close to 30 blogs, including Trade Street Journal and Idea Consultants, and is a researcher at Parker Web Developers. His own creative writing has been compared to Robert Benchley and Charles Dickens.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sun. May / 16 / 2021

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

Hey now lets users create blogs and newsletters right from their emails - The Verge
Hey now lets users create blogs and newsletters right from their emails  The Verge

Gillmor Gang: Grifters Paradise - TechCrunch
Gillmor Gang: Grifters Paradise  TechCrunch

19 Microblogging Platforms that Let You Blog Anywhere, Anytime - Adweek
19 Microblogging Platforms that Let You Blog Anywhere, Anytime  Adweek

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

WordPress.com Launches New Courses With A Focus On Customer Education - PRNewswire
WordPress.com Launches New Courses With A Focus On Customer Education  PRNewswire

Link to the Original Articles in your RSS Feeds - Digital Inspiration
Link to the Original Articles in your RSS Feeds  Digital Inspiration

RSS bets on small shakhas in hinterland to make it big in TN - The Times of India Blog
RSS bets on small shakhas in hinterland to make it big in TN  The Times of India Blog

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey - WUSA9.com
'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey  WUSA9.com

eBay Kills Affiliate Tool that Drives Traffic to Seller Listings - EcommerceBytes
eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

Plano teen creates blog about mental health | News | starlocalmedia.com - Star Local Media
Plano teen creates blog about mental health | News | starlocalmedia.com  Star Local Media

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

Will there be peace between India and Pakistan? - The Times of India Blog
Will there be peace between India and Pakistan?  The Times of India Blog

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

The Not so Secrets to Success in the Game Industry - Gamasutra
The Not so Secrets to Success in the Game Industry  Gamasutra

RSS’s standardised Hinduism – Part 3 - Times of India
RSS’s standardised Hinduism – Part 3  Times of India

Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math - Gamasutra
Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math  Gamasutra

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

Nvidia launches new GeForce Now Priority subscription, as it nears 10 million members - Gamasutra
Nvidia launches new GeForce Now Priority subscription, as it nears 10 million members  Gamasutra

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

Javier Barnes's Blog - Magic Legends: First Impressions - Gamasutra
Javier Barnes's Blog - Magic Legends: First Impressions  Gamasutra

Coffman named 2020-2021 member manager of YALSA's blog, The Hub - ala.org
Coffman named 2020-2021 member manager of YALSA's blog, The Hub  ala.org

How a former Detroit Pistons blogger — Ohio's Jason Preston — became March Madness star - Detroit Free Press
How a former Detroit Pistons blogger — Ohio's Jason Preston — became March Madness star  Detroit Free Press

Angela Limoncelli's Blog - 5 Insights from 3700 Reviews of Cyberpunk 2077 - Gamasutra
Angela Limoncelli's Blog - 5 Insights from 3700 Reviews of Cyberpunk 2077  Gamasutra

Trz ask's Blog - What's new in Espresso Tycoon? - Gamasutra
Trz ask's Blog - What's new in Espresso Tycoon?  Gamasutra

How to Auto-Post your Blog Updates to Twitter - Digital Inspiration
How to Auto-Post your Blog Updates to Twitter  Digital Inspiration

Pinarayi’s midnight rendezvous - The Times of India Blog
Pinarayi’s midnight rendezvous  The Times of India Blog

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

Packers-Saints Week 3 Live Blog - Packers.com - Packers.com
Packers-Saints Week 3 Live Blog - Packers.com  Packers.com

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

Google AdSense Ads in RSS Feeds - First Impressions & Screenshots - Digital Inspiration
Google AdSense Ads in RSS Feeds - First Impressions & Screenshots  Digital Inspiration

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

Manusmriti, maya and Hindutva’s other ghosts - The Times of India Blog
Manusmriti, maya and Hindutva’s other ghosts  The Times of India Blog

PM Modi should hold firm against protesting farmers: Bloomberg - The Times of India Blog
PM Modi should hold firm against protesting farmers: Bloomberg  The Times of India Blog

The four reasons why Indian liberals are a fast-disappearing species - The Times of India Blog
The four reasons why Indian liberals are a fast-disappearing species  The Times of India Blog

Matt Smith's Blog - The Rapid Prototyping Game - Gamasutra
Matt Smith's Blog - The Rapid Prototyping Game  Gamasutra

It begins with a phone call: India-US ties enter the Biden era - The Times of India Blog
It begins with a phone call: India-US ties enter the Biden era  The Times of India Blog

How to Write a Successful Blog - Digital Inspiration
How to Write a Successful Blog  Digital Inspiration

Time has come for an all-India Muslim party - The Times of India Blog
Time has come for an all-India Muslim party  The Times of India Blog

Why Google killed off Google Reader: It was self-defense – Gigaom - GigaOM
Why Google killed off Google Reader: It was self-defense – Gigaom  GigaOM

Khela Shesh: Didi just another sacrifice in Modi’s Ashwamedha - The Times of India Blog
Khela Shesh: Didi just another sacrifice in Modi’s Ashwamedha  The Times of India Blog

Move FeedBurner RSS Feeds From One Account to Another - Digital Inspiration
Move FeedBurner RSS Feeds From One Account to Another  Digital Inspiration

8 Ways to Get (And Keep) Blog Readers - Backstage
8 Ways to Get (And Keep) Blog Readers  Backstage

VAntage Point: Home - VAntage Point Blog
VAntage Point: Home  VAntage Point Blog

Kibbles ‘n’ Bits 2/6/19: I have seen the Snappening and it is an RSS feed - Comics Beat
Kibbles ‘n’ Bits 2/6/19: I have seen the Snappening and it is an RSS feed  Comics Beat

Add Inside Higher Ed content to your site - Inside Higher Ed
Add Inside Higher Ed content to your site  Inside Higher Ed

How to Submit a Podcast to Apple Podcasts, Google Podcasts, and Spotify in 2021 - Voices.com
How to Submit a Podcast to Apple Podcasts, Google Podcasts, and Spotify in 2021  Voices.com

These Muslim Bloggers Have Helped Me Redefine Beauty on My Terms - Allure
These Muslim Bloggers Have Helped Me Redefine Beauty on My Terms  Allure

Is there a bigger agenda behind drug probe against Bollywood stars? - The Times of India Blog
Is there a bigger agenda behind drug probe against Bollywood stars?  The Times of India Blog

14 ways to gain attention for your law blog - Real Lawyers Have Blogs
14 ways to gain attention for your law blog  Real Lawyers Have Blogs

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

Practical Tips: Maximizing Your Unity Game's Performance [Part-1] - Gamasutra
Practical Tips: Maximizing Your Unity Game's Performance [Part-1]  Gamasutra

My Own Personal Extinction - Scientific American Blog Network - Scientific American
My Own Personal Extinction - Scientific American Blog Network  Scientific American

What Hindutva trolls can learn from Gandhi - The Times of India Blog
What Hindutva trolls can learn from Gandhi  The Times of India Blog

The RSS sutras for the twenty-first century - Times of India
The RSS sutras for the twenty-first century  Times of India

Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

‘Saare jahan se achha’ is a better economic mantra - The Times of India Blog
‘Saare jahan se achha’ is a better economic mantra  The Times of India Blog

How to Migrate your Blog from Blogger to WordPress - Digital Inspiration
How to Migrate your Blog from Blogger to WordPress  Digital Inspiration

5 Indisputable Reasons Why You Need a Blogging Strategy - Social Media Today
5 Indisputable Reasons Why You Need a Blogging Strategy  Social Media Today

Find the Subscriber Count of a FeedBurner RSS Feed on a Given Day - Digital Inspiration
Find the Subscriber Count of a FeedBurner RSS Feed on a Given Day  Digital Inspiration

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

India’s language conundrum: The National Education Policy has skirted elegantly a political minefield. But t - The Times of India Blog
India’s language conundrum: The National Education Policy has skirted elegantly a political minefield. But t  The Times of India Blog

On surviving Yahoo Pipes, Feedburner futures, and the subscription web - Diginomica
On surviving Yahoo Pipes, Feedburner futures, and the subscription web  Diginomica

Making That Shift from Blogger to WordPress - Digital Inspiration
Making That Shift from Blogger to WordPress  Digital Inspiration

How to Set Up a Subscription Podcast on BlueHost - Chron.com - Chron.com
How to Set Up a Subscription Podcast on BlueHost - Chron.com  Chron.com

Chris Zukowski's Blog - Why people aren't buying your game - Gamasutra
Chris Zukowski's Blog - Why people aren't buying your game  Gamasutra

How to Read More and Become an Expert Blogger in 30 Days - Business 2 Community
How to Read More and Become an Expert Blogger in 30 Days  Business 2 Community

Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT) - AnandTech
Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT)  AnandTech

How (And Why) To Launch Your Financial Institution's New Blog - The Financial Brand
How (And Why) To Launch Your Financial Institution's New Blog  The Financial Brand

Best blogging platforms of 2021 - TechRadar
Best blogging platforms of 2021  TechRadar

Reform suggestions for Rashtriya Swayamsevak Sangh - Times of India
Reform suggestions for Rashtriya Swayamsevak Sangh  Times of India

Wanted: An enemy for RSS to help BJP grow in Tamil Nadu - Times of India
Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Times of India

Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in - The Times of India Blog
Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in  The Times of India Blog

How to Move your Blogger Blog on Custom Domain to WordPress - Digital Inspiration
How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Times of India
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

RSS’s choice of shorts as uniform indicates a belief in British power - Economic Times
RSS’s choice of shorts as uniform indicates a belief in British power  Economic Times

WordPress Feed Broken In Chrome? – Make Your WP RSS Feed Show Up Right In The Chrome Browser - Business 2 Community
WordPress Feed Broken In Chrome? – Make Your WP RSS Feed Show Up Right In The Chrome Browser  Business 2 Community

The RSS isn’t an NGO, it very much a government organisation - Times of India
The RSS isn’t an NGO, it very much a government organisation  Times of India

100 Best RSS Feeds to Follow Engineering News - SociableBlog
100 Best RSS Feeds to Follow Engineering News  SociableBlog

About Contributor Lee Odden - Business Blog Consulting
About Contributor Lee Odden  Business Blog Consulting

Blogs: - Gamasutra
Blogs:  Gamasutra

Why so few Muslims in the union cabinet - The Times of India Blog
Why so few Muslims in the union cabinet  The Times of India Blog

How to: publish your blog to Kindle | How to succeed in journalism - Journalism.co.uk
How to: publish your blog to Kindle | How to succeed in journalism  Journalism.co.uk

XML – RSS - Business Blog Consulting
XML – RSS  Business Blog Consulting

A student’s perspective on the New Education Policy, 2020 - The Times of India Blog
A student’s perspective on the New Education Policy, 2020  The Times of India Blog

12 ways to automate and systemise 95% of your blog promotion strategy - Econsultancy
12 ways to automate and systemise 95% of your blog promotion strategy  Econsultancy

Link Outreach Emails: The Right and Wrong Approach - Business 2 Community
Link Outreach Emails: The Right and Wrong Approach  Business 2 Community

12 Ways to Earn Money and Authority by Blogging - Social Media Today
12 Ways to Earn Money and Authority by Blogging  Social Media Today

This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India move - Times of India
This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India move  Times of India

Farmer agitation: Use iron fist in a velvet glove - The Times of India Blog
Farmer agitation: Use iron fist in a velvet glove  The Times of India Blog

Timeline: The Life of the Blog - NPR
Timeline: The Life of the Blog  NPR

Introducing Circuit Breaker, a new gadget blog from The Verge - The Verge
Introducing Circuit Breaker, a new gadget blog from The Verge  The Verge

Real-Time RSS Feeds Coming Soon to Your Favorite Feed Reader - Search Engine Journal
Real-Time RSS Feeds Coming Soon to Your Favorite Feed Reader  Search Engine Journal

‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader - Times of India
‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader  Times of India

Why FeedDemon is Better Than Google Reader - Digital Inspiration
Why FeedDemon is Better Than Google Reader  Digital Inspiration

‘The concept of Hindu rashtra is not theocratic … It’s an adjective of the nation, not an objective’ - Times of India
‘The concept of Hindu rashtra is not theocratic … It’s an adjective of the nation, not an objective’  Times of India

Setting up FeedBurner Feeds with your own Domain - Digital Inspiration
Setting up FeedBurner Feeds with your own Domain  Digital Inspiration

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