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How and Why to RSS


RSS feeds and blogs (and blog and pinging) are part of the latest hyper-frenzy in internet marketing. Tools and services are mushrooming all over. But there seem to be some rather distorted ideas about all this.

Unless you want to get into the technical stuff, exactly what an RSS feed is doesn't really matter. Now I care because I use them for a lot of things, work with code and do geeky tech stuff. But from a marketing perspective the underlying technical structure is only relevant because it clues us in on what to use an RSS feed for. And that's the thing you have to understand.

An RSS marketing feed is not about the feed's content in most cases. Feeds that carry large quantities of content are usually referred to as data feeds and that's not what people are going to put in their RSS aggregators. A basic RSS feed consists of a varied number of items with title, a link to the full content source and a short extract or description from the full source. There's more but that's the basics.

If you subscribe (by email) to something like the daily New York Times headlines, think about what a typical item looks like:

++++ Big deal thing happens somewhere

++++ By A Writer

++++ Once again an astonishing big deal thing has happened...

++++ Read Full Article: URL-link-to-news-story

Title and author - short description - link to full content

Just like an RSS feed item.

What should be obvious from this example is that RSS feeds are about change. New content. Updated information. They are not about static content.

The group you want to reach, people who surf via RSS, are looking for an efficient, fast way to identify new content that they are interested in. So if you're going to do an RSS feed, you need it to link to and report on new and updated content.

There are lots of tools available that will let you create your own feeds, manually or with varying degrees of automation. One of the most popular means is by blogging. You really don't need any technical knowledge at all to set up a blog and produce a feed.

You can use a blog just as a feed generator. Basically this is what blog and ping software and services are doing. That kind of feed is not for people, it's for the search engines. It's a way to alert the SEs that a new site with un-indexed pages exists. Blogs used that way are not what I'm talking about here.

You can create a blog about anything. What's important is that new content is added regularly. There are many ways to add valuable content to a blog. You needn't be a brilliant writer, many don't require much or any writing.

The best way to check this out for yourself is to blog-surf. No matter what kind of site you have - or what kind of product you want to promote - there's always a way to write about it, find new information, check and report on similar or related products and sites, report on industry news, provide your own opinions and ideas. As most people quickly discover, it's far easier than it sounds at first.

Your blog will produce at least one RSS type feed. Blogger produces just an atom feed, WordPress and other blog software normally produce one or 2 types of RSS feeds and an atom feed. Services like feedburner.com can allow you to "burn" your feed and then promote a single burned url which will provide any kind of feed a user wants.

Now that you have content and an RSS/atom feed that links to that content, your next step is to publicize your feed. You have two different main avenues since your blog has real content.

First you can add your feed to RSS search engines and RSS directories.

And second, because your blog has that real content and isn't just an RSS feed generator, you can add your blog to blog search engines and blog directories. You could even use blog traffic exchanges like BlogExplosion.

This is a simple, low - or basically zero - cost, yet highly effective way to get new traffic from at least two sources.

First from your RSS feed. Feeds are an increasingly popular way to save time, search and surf. If your content is valuable and interesting people will subscribe to your feed and click thru to those full articles or posts that interest them -- targeted traffic from a group that is relatively affluent and tech savvy.

Second, blogs are extremely popular. A good blog will get linked, reported, commented on, other blogs may pick up your feed and report items from it. All of this exposure can bring valuable free traffic.

And finally, as an extra good thing, search engines like blogs because of the regularly updated content - they are nuts about fresh content - and the easily spidered structure blogs use. So as your blog pages get indexed in the SEs, you can also get direct search engine traffic.

Copyright 2005 Richard Keir

Richard has become a blog/feed freak largely because of the traffic implications and because he likes to write. For more on RSS Marketing visit http://www.MarketingWithRSS.com/blog and for general eCommerce check out http://www.Building-eCommerce-Websites.com/


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sat. January / 23 / 2021

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Drupal's journey from dorm-room project to billion-dollar exit  TechCrunch

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Blogging 101: Why Bother & Key Elements of an Effective Blog  Business 2 Community

19 Microblogging Platforms that Let You Blog Anywhere, Anytime - Adweek
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WordPress.com Launches New Courses With A Focus On Customer Education - PRNewswire
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Young London Digital Entrepreneur Creates First WordPress Blog Hosting Control Panel  PRNewswire

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

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'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey  WUSA9.com

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

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RSS’s standardised Hinduism – Part 1  Times of India

Samuel Liberty's Blog - Post-Mortem: Antithesis - Gamasutra
Samuel Liberty's Blog - Post-Mortem: Antithesis  Gamasutra

Plano teen creates blog about mental health | News | starlocalmedia.com - Star Local Media
Plano teen creates blog about mental health | News | starlocalmedia.com  Star Local Media

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eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

Coffman named 2020-2021 member manager of YALSA's blog, The Hub - ala.org
Coffman named 2020-2021 member manager of YALSA's blog, The Hub  ala.org

Packers-Saints Week 3 Live Blog - Packers.com
Packers-Saints Week 3 Live Blog  Packers.com

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

My Own Personal Extinction - Scientific American
My Own Personal Extinction  Scientific American

VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him - WUSA9.com
VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him  WUSA9.com

Member manager sought for YALSA's blog, The Hub - ala.org
Member manager sought for YALSA's blog, The Hub  ala.org

Phaedra Boinodiris's Blog - Combating Toxicity in Online Games - Gamasutra
Phaedra Boinodiris's Blog - Combating Toxicity in Online Games  Gamasutra

JSTOR Daily What Happened to Tagging? - JSTOR Daily
JSTOR Daily What Happened to Tagging?  JSTOR Daily

Keep Playing with Me - Finding Retention Influencers in Destiny - Gamasutra
Keep Playing with Me - Finding Retention Influencers in Destiny  Gamasutra

Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
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How a blogger in Florida put out an early warning about the coronavirus crisis - The Washington Post
How a blogger in Florida put out an early warning about the coronavirus crisis  The Washington Post

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Manusmriti, maya and Hindutva’s other ghosts - The Times of India Blog
Manusmriti, maya and Hindutva’s other ghosts  The Times of India Blog

Time has come for an all-India Muslim party - The Times of India Blog
Time has come for an all-India Muslim party  The Times of India Blog

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

Cyberpunk 2077 or The Problem That Is the AAA Industry - Gamasutra
Cyberpunk 2077 or The Problem That Is the AAA Industry  Gamasutra

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

What Hindutva trolls can learn from Gandhi - The Times of India Blog
What Hindutva trolls can learn from Gandhi  The Times of India Blog

DA Unveils Blog Page to Showcase Office's Work, Share Stories - MyNewsLA.com
DA Unveils Blog Page to Showcase Office's Work, Share Stories  MyNewsLA.com

It begins with a phone call: India-US ties enter the Biden era - The Times of India Blog
It begins with a phone call: India-US ties enter the Biden era  The Times of India Blog

PS5 Will Have The Most Successful Console Launch Ever - Here’s Why... - Gamasutra
PS5 Will Have The Most Successful Console Launch Ever - Here’s Why...  Gamasutra

Josh Bycer's Blog - Lessons Learned From Reviewing Indie Games - Gamasutra
Josh Bycer's Blog - Lessons Learned From Reviewing Indie Games  Gamasutra

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

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Jiri Holba's Blog - Open-world Enemy AI in Mafia III  Gamasutra

Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ - The Times of India Blog
Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ  The Times of India Blog

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Is there a bigger agenda behind drug probe against Bollywood stars?  The Times of India Blog

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The RSS sutras for the twenty-first century  Times of India

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The four reasons why Indian liberals are a fast-disappearing species  The Times of India Blog

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‘Saare jahan se achha’ is a better economic mantra  The Times of India Blog

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Rising divorces a sign of justice, not arrogance  Times of India

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How Substack has spawned a new class of newsletter entrepreneurs  Digiday

How to Auto-Post your Blog Updates to Twitter - Digital Inspiration
How to Auto-Post your Blog Updates to Twitter  Digital Inspiration

Why Google killed off Google Reader: It was self-defense – Gigaom - GigaOM
Why Google killed off Google Reader: It was self-defense – Gigaom  GigaOM

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What Is an RSS Feed? (+ How to Get Started)  G2

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Houston personalities: Meet the Houston mom behind a popular parenting blog  KPRC Click2Houston

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Yeh dil not maange more: Indians are less aspirational than we think  The Times of India Blog

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Best blogging platforms of 2021  TechRadar

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Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in  The Times of India Blog

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Google AdSense Ads in RSS Feeds - First Impressions & Screenshots  Digital Inspiration

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The two ‘big boys’ in Modi’s cabinet  The Times of India Blog

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Why BJP needs Nehru-Gandhi ‘dynasty’ more than Congress  The Times of India Blog

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Will COVID-19 Make Us More Socialist? - Scientific American Blog Network  Scientific American

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Josh Bycer's Blog - Why New Players Matter to Indie Developers  Gamasutra

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Not the End of the Chase - Scientific American Blog Network  Scientific American

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How to Write a Successful Blog  Digital Inspiration

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WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

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The Last Root of Unity - Scientific American Blog Network  Scientific American

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Sergio Garces's Blog - Steam in Graphs in 2019  Gamasutra

Security Bloggers Network - Latest - Security Boulevard
Security Bloggers Network - Latest  Security Boulevard

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8 Ways to Get (And Keep) Blog Readers  Backstage

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Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Times of India

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How to Migrate your Blog from Blogger to WordPress  Digital Inspiration

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Reform suggestions for Rashtriya Swayamsevak Sangh  Times of India

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Matcha Announces Content-Powered Popups to Help Ecommerce Websites Capture More Leads  PRNewswire

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Farmer agitation: Use iron fist in a velvet glove  The Times of India Blog

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Is Short-form Blogging Dead? | Adrian Dayton - JDSupra  JD Supra

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Thomas Bidaux's Blog - Kickstarter and Games in 2019  Gamasutra

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How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Times of India
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

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Matcha Releases Low-Cost Software to Power Ecommerce Marketing with Content  PRNewswire

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Chris Zukowski's Blog - Why people aren't buying your game  Gamasutra

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Find the Subscriber Count of a FeedBurner RSS Feed on a Given Day  Digital Inspiration

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Move FeedBurner RSS Feeds From One Account to Another  Digital Inspiration

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How to Set Up a Subscription Podcast on BlueHost - Chron.com  Chron.com

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Introducing Circuit Breaker, a new gadget blog from The Verge  The Verge

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Ruling party’s fanaticism  Times of India

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How to Read More and Become an Expert Blogger in 30 Days  Business 2 Community

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Temple run: New India Parivar drops Kashi-Mathura?  The Times of India Blog

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Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots  Boing Boing

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Covid has transformed how people think and work. They also have new appreciation of schools and teachers  The Times of India Blog

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Burak Tezateser's Blog - Steam has a lack of data scientists  Gamasutra

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Add Inside Higher Ed content to your site  Inside Higher Ed

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What is Mr Modi’s plan for India’s Muslims?  Times of India

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Meet the New Blogger: Meghna Datta | Research Blog  Duke Today

12 ways to automate and systemise 95% of your blog promotion strategy – Econsultancy - Econsultancy
12 ways to automate and systemise 95% of your blog promotion strategy – Econsultancy  Econsultancy

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How to Write an Awesome Blog Post in 5 Steps  WordStream

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The top 5 diet & nutrition trends of 2020  The Times of India Blog

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100 Best RSS Feeds to Follow Engineering News  SociableBlog

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How Painting Works In Chicory: A Colorful Tale  Gamasutra

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Private blog networks: A great way to get your site penalized  Search Engine Land

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Our indie game KUNAI got review bombed to a 1.7  Gamasutra

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Making That Shift from Blogger to WordPress  Digital Inspiration

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