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Why Blogs Have Become the Search Engine Optimization Equalizer


ALEXA WEIGHS IN...

For those who are unaware of Alexa, it offers an interesting tool to webmasters. The service is designed to value websites based on the number of people who visit those sites and the activities of those people while they are on a site.

Keep in mind that their results are skewed to the activities of those who use the Alexa toolbar. If your website is Business-to- Business oriented, then the results may be useful to your needs. If your site is Business-to-Customer oriented, then the Alexa results are far from accurate in documenting the importance of your website.

The reason why the Alexa results are skewed to the Business-to- Business market is because most people using the Alexa toolbar are involved in Business-to-Business activities, either as an user or provider of B2B services.

On May 24, 2005, Alexa's ranking of the Top Ten English Language websites were as follows:

* http://www.yahoo.com

* http://www.msn.com

* http://www.google.com

* http://www.passport.net

* http://www.eBay.com

* http://www.microsoft.com

* http://www.amazon.com

* http://www.fastclick.com

* http://www.google.co.uk

* http://www.aol.com

( This info came from: http://www.alexa.com/site/ds/top_500 )

WHAT EIGHT OF THE TOP TEN WEBSITES ALL HAVE IN COMMON

Sure, five of these top ten sites are search oriented sites, but that is not the answer.

Passport.net is owned by Microsoft and must be accessed when someone is logging into the msn.com network. Fastclick.com is a site that helps advertisers buy advertising across a huge network of sites. These two sites do not fit the profile.

The one thing that eight of our top ten sites have in common is that they are content driven destinations and they add new, original, and exclusive content on a daily basis.

BLOGS ARE THE GREAT EQUALIZER

Blogs are the great equalizer because they simplify the task of adding content to a website on a daily or weekly basis. They make it simple for the average joe to add content to their site on a daily basis with just a few clicks of the mouse.

What is more, the spider search engine companies recognize this and make it a point to spider the blog networks on a regular basis, sometimes a daily basis.

It may take a spider search engine up to three months to spider your site if you go directly to their submission page to add your domain to their database. On the other hand, with a blog, you can put a story about your domain on a blog with a link to your domain, and your website can generally get crawled within a week or so of putting your link on the blog.

BLOGS REQUIRE A COMMITMENT ON YOUR PART

Daily additions to your blog should be your goal. If you do not have time to do daily additions, you should at worst do a weekly addition to your blog.

Just like in the real world of websites, if you don't update your blog on a regular basis, the spiders will save their time and resources by not spidering your blog on a daily basis. If however you do update on a daily or near daily basis, then the spiders will visit your blog with the same fervor you bring to your blog.

Additionally, it sometimes seems like the search engine spiders are giving some addition weight to the results culled from the blogs. The point in this additional weighting is that blogs are filled with personal comments and recommendations rather than sales pitches.

BLOGS ARE EASY TO SET UP, EVEN FOR THE RANK AMATEUR

There are in fact several blog programs available that you can either load into your own domain or that you can use from a third-party, remotely-hosted server.

To see a list of the blogging programs that are available, check out this link:

http://keywordtext.com/redir/blog-list

My personal favorite is http://www.blogger.com which happens to be owned by Google. Blogger allows you the ability to use the software from their servers or to integrate the blog software into your own site with very little effort on your part.

I was able to integrate their software into our own site and to customize the display of the blogger to fit our domain's format, and I was able to pull that task off in just about 30 minutes --- with most of that time dedicated to the custom display of our blog.

Add to the simplicity of setting up the blog, the fact that since blogger.com is owned by Google.com, they will always be very keen to spider our blog on a regular basis.

>From launch of our website, to the spidering of our site by Google took just about ten days. Within three days of the launch of our site, Google had spidered the main page of our site. Within ten days, Google had already spidered the whole of our website.

Compared to other websites we have launched, this was the fastest turn-around time from new release to traffic from the search engines. We believe the difference in this case study had to do more with the addition of the blog on the day of our launch than anything else we may have done to promote our domain.

EQUALIZE YOUR SITE WITH THE SITES OF THE BIG BOYS

The big sites on the internet got to be that way because they consistently add new, original, and exclusive content to their websites.

While you and I may never have as much content on our sites as the big boys do, we can benefit from the lessons they teach to us.

Now that you have also learned this important lesson, it is time to put this knowledge into action. Make it part of your daily or weekly schedule to add fresh, interesting content to your website. Your banker will thank you.

Hunter Waterhouse is one of the editors at: KeywordText.com. "Keyword Text" managed to bring together several writers and editors to provide a few low-cost writing services for those who are working hard to become more profitable. They offer Content Creation Services which include: Exclusive WebPage Content and Reprint Articles. Keyword Text also offers very attractive Volume discounts. Compare us to our competition, you will be surprised. http://keywordtext.com/dir.pl/ktc/index.html


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Mon. May / 10 / 2021

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

Hey now lets users create blogs and newsletters right from their emails - The Verge
Hey now lets users create blogs and newsletters right from their emails  The Verge

Gillmor Gang: Grifters Paradise - TechCrunch
Gillmor Gang: Grifters Paradise  TechCrunch

Virtual Tour Guide/Historical Blogger Enhancing the Boston and the Savannah Region Experience for Tourists - PRNewswire
Virtual Tour Guide/Historical Blogger Enhancing the Boston and the Savannah Region Experience for Tourists  PRNewswire

19 Microblogging Platforms that Let You Blog Anywhere, Anytime - Adweek
19 Microblogging Platforms that Let You Blog Anywhere, Anytime  Adweek

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

WordPress.com Launches New Courses With A Focus On Customer Education - PRNewswire
WordPress.com Launches New Courses With A Focus On Customer Education  PRNewswire

26 Blogging Stats to Help Improve the Conversion Rate of Your Blog [Infographic] - Social Media Today
26 Blogging Stats to Help Improve the Conversion Rate of Your Blog [Infographic]  Social Media Today

Link to the Original Articles in your RSS Feeds - Digital Inspiration
Link to the Original Articles in your RSS Feeds  Digital Inspiration

'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey - WUSA9.com
'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey  WUSA9.com

RSS bets on small shakhas in hinterland to make it big in TN - The Times of India Blog
RSS bets on small shakhas in hinterland to make it big in TN  The Times of India Blog

eBay Kills Affiliate Tool that Drives Traffic to Seller Listings - EcommerceBytes
eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

Ross Przybylski's Blog - How Randomness Contributes to Strategic Thinking - Gamasutra
Ross Przybylski's Blog - How Randomness Contributes to Strategic Thinking  Gamasutra

Blogging is back, but better » Nieman Journalism Lab - Nieman Journalism Lab at Harvard - Nieman Journalism Lab at Harvard
Blogging is back, but better » Nieman Journalism Lab - Nieman Journalism Lab at Harvard  Nieman Journalism Lab at Harvard

Plano teen creates blog about mental health | News | starlocalmedia.com - Star Local Media
Plano teen creates blog about mental health | News | starlocalmedia.com  Star Local Media

Six Tips for Legal Bloggers | International Lawyers Network - JDSupra - JD Supra
Six Tips for Legal Bloggers | International Lawyers Network - JDSupra  JD Supra

WordPress wants to help more people into blogging - TechRadar
WordPress wants to help more people into blogging  TechRadar

Josh Bycer's Blog - Revisiting the Fall of Resident Evil - Gamasutra
Josh Bycer's Blog - Revisiting the Fall of Resident Evil  Gamasutra

How to speed up your hyper-casual game's launch at every step of the publishing process - Gamasutra
How to speed up your hyper-casual game's launch at every step of the publishing process  Gamasutra

Will there be peace between India and Pakistan? - The Times of India Blog
Will there be peace between India and Pakistan?  The Times of India Blog

Finding a suitable toolchain for animating Blightbound's 2D characters - Gamasutra
Finding a suitable toolchain for animating Blightbound's 2D characters  Gamasutra

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Charles Games, Year 1. Making serious indie games, business recap (Part 1) - Gamasutra
Charles Games, Year 1. Making serious indie games, business recap (Part 1)  Gamasutra

Blog vs YouTube Over Other Websites: How to Choose - Legal Reader
Blog vs YouTube Over Other Websites: How to Choose  Legal Reader

Exiled Azerbaijani blogger Mahammad Mirzali stabbed at least 16 times in knife attack in France - CPJ Press Freedom Online
Exiled Azerbaijani blogger Mahammad Mirzali stabbed at least 16 times in knife attack in France  CPJ Press Freedom Online

Unstack Raises $3.1M Seed Round to Expand No-Code Platform - PRNewswire
Unstack Raises $3.1M Seed Round to Expand No-Code Platform  PRNewswire

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

The Not so Secrets to Success in the Game Industry - Gamasutra
The Not so Secrets to Success in the Game Industry  Gamasutra

Josh Bycer's Blog - The Successful Steps of Early Access Games - Gamasutra
Josh Bycer's Blog - The Successful Steps of Early Access Games  Gamasutra

We're two devs who made an open world alien galaxy – Here's How - Gamasutra
We're two devs who made an open world alien galaxy – Here's How  Gamasutra

Using Unity's New 2D Animation Package for Traditional Sprite Animation - Gamasutra
Using Unity's New 2D Animation Package for Traditional Sprite Animation  Gamasutra

RSS’s standardised Hinduism – Part 3 - Times of India
RSS’s standardised Hinduism – Part 3  Times of India

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

Simon Carless's Blog - Steam's end of year bonanza gets 'experimental' - Gamasutra
Simon Carless's Blog - Steam's end of year bonanza gets 'experimental'  Gamasutra

Why Nintendo's Switch continues to see so much success - Gamasutra
Why Nintendo's Switch continues to see so much success  Gamasutra

Gabriel Padinha's Blog - Leading a game writer's room - Gamasutra
Gabriel Padinha's Blog - Leading a game writer's room  Gamasutra

David Logan's Blog - Indie Insights: Hooks and Anchors - Gamasutra
David Logan's Blog - Indie Insights: Hooks and Anchors  Gamasutra

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

Keith Burgun's Blog - Adding Strategy to your Tactics - Gamasutra
Keith Burgun's Blog - Adding Strategy to your Tactics  Gamasutra

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

How a former Detroit Pistons blogger — Ohio's Jason Preston — became March Madness star - Detroit Free Press
How a former Detroit Pistons blogger — Ohio's Jason Preston — became March Madness star  Detroit Free Press

Ruben Torres Bonet's Blog - Compilation Visualizer: Uncover These Iteration Time Killers - Gamasutra
Ruben Torres Bonet's Blog - Compilation Visualizer: Uncover These Iteration Time Killers  Gamasutra

Nvidia launches new GeForce Now Priority subscription, as it nears 10 million members - Gamasutra
Nvidia launches new GeForce Now Priority subscription, as it nears 10 million members  Gamasutra

Javier Barnes's Blog - Magic Legends: First Impressions - Gamasutra
Javier Barnes's Blog - Magic Legends: First Impressions  Gamasutra

Coffman named 2020-2021 member manager of YALSA's blog, The Hub - ala.org
Coffman named 2020-2021 member manager of YALSA's blog, The Hub  ala.org

Pinarayi’s midnight rendezvous - The Times of India Blog
Pinarayi’s midnight rendezvous  The Times of India Blog

The Two Successes Every Game Studio Needs to Reach - Gamasutra
The Two Successes Every Game Studio Needs to Reach  Gamasutra

Angela Limoncelli's Blog - 5 Insights from 3700 Reviews of Cyberpunk 2077 - Gamasutra
Angela Limoncelli's Blog - 5 Insights from 3700 Reviews of Cyberpunk 2077  Gamasutra

Josh Bycer's Blog - A Design Discussion on Death Stranding - Gamasutra
Josh Bycer's Blog - A Design Discussion on Death Stranding  Gamasutra

What are your game's pre-release 'story beats'? - Gamasutra
What are your game's pre-release 'story beats'?  Gamasutra

Ben Weber's Blog - The Zynga Analytics Platform in 2020 - Gamasutra
Ben Weber's Blog - The Zynga Analytics Platform in 2020  Gamasutra

Ruben Torres Bonet's Blog - Unity Ray-Tracing: Get Started Now - Gamasutra
Ruben Torres Bonet's Blog - Unity Ray-Tracing: Get Started Now  Gamasutra

Packers-Saints Week 3 Live Blog - Packers.com - Packers.com
Packers-Saints Week 3 Live Blog - Packers.com  Packers.com

Josh Bycer's Blog - Roguelike Lessons Horror Games Need to Learn - Gamasutra
Josh Bycer's Blog - Roguelike Lessons Horror Games Need to Learn  Gamasutra

Game Composers and the Importance of Themes: Interactivity in Game Music (Pt. 5) - Gamasutra
Game Composers and the Importance of Themes: Interactivity in Game Music (Pt. 5)  Gamasutra

"Browsing Steam" : the biggest change to Steam Discovery in recent history - Gamasutra
"Browsing Steam" : the biggest change to Steam Discovery in recent history  Gamasutra

How to Auto-Post your Blog Updates to Twitter - Digital Inspiration
How to Auto-Post your Blog Updates to Twitter  Digital Inspiration

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

Mario Mihokovic's Blog - Starpoint Gemini 3: Navigating a Year of Hell - Gamasutra
Mario Mihokovic's Blog - Starpoint Gemini 3: Navigating a Year of Hell  Gamasutra

Switch & Steam discount strategies? Here's some good ones - Gamasutra
Switch & Steam discount strategies? Here's some good ones  Gamasutra

Taming the wild west of VR: 5 technical lessons learned making the serious game Art Sort in VRChat - Gamasutra
Taming the wild west of VR: 5 technical lessons learned making the serious game Art Sort in VRChat  Gamasutra

Simon Carless's Blog - Is Steam really conspiring to price fix? - Gamasutra
Simon Carless's Blog - Is Steam really conspiring to price fix?  Gamasutra

How many currencies should my game have? & other game economy F.A.Q. - Gamasutra
How many currencies should my game have? & other game economy F.A.Q.  Gamasutra

How to Fix Miscommunication Issues in Your Team - Gamasutra
How to Fix Miscommunication Issues in Your Team  Gamasutra

Josh Bycer's Blog - A Study on Modern Mobile Design - Gamasutra
Josh Bycer's Blog - A Study on Modern Mobile Design  Gamasutra

The 'GaaS or subscription service' squeeze in games - Gamasutra
The 'GaaS or subscription service' squeeze in games  Gamasutra

Designing a thrilling enjoyable arcade experience for VR - Gamasutra
Designing a thrilling enjoyable arcade experience for VR  Gamasutra

Simon Carless's Blog - Apple's Arcade shifts, Steam's cookies & more - Gamasutra
Simon Carless's Blog - Apple's Arcade shifts, Steam's cookies & more  Gamasutra

rahul sehgal's Blog - Five Secrets of Game Art Direction - Gamasutra
rahul sehgal's Blog - Five Secrets of Game Art Direction  Gamasutra

Springbot Acquires Matcha to Power Content for the Omnichannel Retailer - PRNewswire
Springbot Acquires Matcha to Power Content for the Omnichannel Retailer  PRNewswire

Manusmriti, maya and Hindutva’s other ghosts - The Times of India Blog
Manusmriti, maya and Hindutva’s other ghosts  The Times of India Blog

How did Fall Guys get it so right? - Gamasutra
How did Fall Guys get it so right?  Gamasutra

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

Simon Carless's Blog - Steam Game Festival kicks into high gear - Gamasutra
Simon Carless's Blog - Steam Game Festival kicks into high gear  Gamasutra

Google AdSense Ads in RSS Feeds - First Impressions & Screenshots - Digital Inspiration
Google AdSense Ads in RSS Feeds - First Impressions & Screenshots  Digital Inspiration

The four reasons why Indian liberals are a fast-disappearing species - The Times of India Blog
The four reasons why Indian liberals are a fast-disappearing species  The Times of India Blog

VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him - WUSA9.com
VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him  WUSA9.com

Let it rip: It’s rip roaring that the Uttarakhand CM is shocked at women wearing ripped jeans - The Times of India Blog
Let it rip: It’s rip roaring that the Uttarakhand CM is shocked at women wearing ripped jeans  The Times of India Blog

eBay Sums Up Changes to Affiliate Marketing - EcommerceBytes
eBay Sums Up Changes to Affiliate Marketing  EcommerceBytes

SEMRush drops paid guest blogging service after Google policy scrutiny - Search Engine Land
SEMRush drops paid guest blogging service after Google policy scrutiny  Search Engine Land

The Chinese Room's Blog - Everybody's Gone To The Rapture: Road to Rapture - Gamasutra
The Chinese Room's Blog - Everybody's Gone To The Rapture: Road to Rapture  Gamasutra

Karl Kontus's Blog - Marketing advice for small indie developers - Gamasutra
Karl Kontus's Blog - Marketing advice for small indie developers  Gamasutra

Level Design Analysis: Oxenfurt level in The Witcher 3: Wild Hunt - Gamasutra
Level Design Analysis: Oxenfurt level in The Witcher 3: Wild Hunt  Gamasutra

We need a White Paper on farm reforms – Part 1 - The Times of India Blog
We need a White Paper on farm reforms – Part 1  The Times of India Blog

Nvidia GeForce Now cloud gaming service comes to iOS - Gamasutra
Nvidia GeForce Now cloud gaming service comes to iOS  Gamasutra

Time has come for an all-India Muslim party - The Times of India Blog
Time has come for an all-India Muslim party  The Times of India Blog

The Bright Side of Ray-Traced Global Illumination - Gamasutra
The Bright Side of Ray-Traced Global Illumination  Gamasutra

Four in five consumers don't know what cloud gaming can offer, Omdia's research reveals - Gamasutra
Four in five consumers don't know what cloud gaming can offer, Omdia's research reveals  Gamasutra

Why Google killed off Google Reader: It was self-defense – Gigaom - GigaOM
Why Google killed off Google Reader: It was self-defense – Gigaom  GigaOM

It begins with a phone call: India-US ties enter the Biden era - The Times of India Blog
It begins with a phone call: India-US ties enter the Biden era  The Times of India Blog

Post Mortem on our Launch of Dungeons of Edera, an endlessly replayable Dark Souls roguelike - Gamasutra
Post Mortem on our Launch of Dungeons of Edera, an endlessly replayable Dark Souls roguelike  Gamasutra

8 Ways to Get (And Keep) Blog Readers - Backstage
8 Ways to Get (And Keep) Blog Readers  Backstage

PM Modi should hold firm against protesting farmers: Bloomberg - The Times of India Blog
PM Modi should hold firm against protesting farmers: Bloomberg  The Times of India Blog

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Understanding AIMIM’s rise: Muslim voters have rejected the counterfeit liberalism of ‘secular’ parties  Economic Times

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How to Submit a Podcast to Apple Podcasts, Google Podcasts, and Spotify in 2021  Voices.com

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Move FeedBurner RSS Feeds From One Account to Another  Digital Inspiration

These Muslim Bloggers Have Helped Me Redefine Beauty on My Terms - Allure
These Muslim Bloggers Have Helped Me Redefine Beauty on My Terms  Allure

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