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Small Business: To Blog or Not To Blog


A weblog, or "blog" started out as a personal journal on the Web. They have evolved far beyond that initial concept. Now, weblogs cover as many different topics as there are people writing them. Some blogs are highly influential and have readership which exceeds most traditional newspapers, while others are mainly intended as personal journals to be shared with only family and friends. So, should you consider blogging?

The power of weblogs is that they allow millions of people to easily publish their ideas, and millions more to comment on them. Increasingly people write, read and comment on blogs. Many people mistakenly believe that blogs are only personal diaries. More and more, blogs are being used by businesses to attract customers. Since blogs now come in all flavors, let's look at the basics of blogging.

A blogger is someone who writes a blog. The "Blogosphere" is a word used to describe the online community of bloggers and their writings. A blog differs from a website only because it is a website that is updated frequently, most often displaying its material in journal-like entries. An entry, a post, or a posting, are the terms often used to refer to a specific article or commentary written by the blogger on his or her blog. Many weblogs allow readers to write a reaction to what was written in the blog entry. These comments can often be found directly following the blog entry.

For millions of people, blogging is a hobby. For some, like journalists, writers, business leaders and political leaders, writing blogs enhances their professional careers. A blog gives the voice a broader audience and allows more direct and interactive contact with the readers. Some bloggers have readership numbers approaching that of big media and are able to earn income from their blogs. But potential profit should not be the primary motivation for blogging.

Why should a blog be part of your business' marketing strategy? The blogging movement is picking up speed, particularly for businesses. Blogging is one arena where the size of your company won't matter. A blog is NOT the place to promote your product or company. It is a place to promote your ideas, provide tips, and express yourself in the hopes of building an audience. That audience may , in turn, become customers.

There are two key concepts to keep in mind when deciding whether you will launch a blog or not; providing quality content and blogging regularly. These are critical to creating an audience for your blog.

A successful blog is written with a distinct audience in mind. In this way, you can provide content that is unique to your audience's issues, needs, or desires. If you create content they like and wish to return to read, you will produce quality content. Successful bloggers have a focused topic and a unique personality.

Both your topic and unique style will cause your audience to return to your blog. When they return, it is critical to stay true to your audience and tone of your blog. If people are reading your blog, it's because they like your topic and tone. Try not to stray from your typical topics and style too much. This will give your readers a reason to link back to your blog on an ongoing basis. But your content and tone are just one element to consider. Also critical to your ongoing blogging success is how frequently you update your blog.

If you don't update your blog often enough, blog readers will move on to other blogs. There are too many blogs out there competing for your reader's attention. Blog readers will go where the content is.

Successful blogging takes a commitment of your time. When you begin blogging and wish to capture an audience, you should be prepared to blog every day. In this way, you can develop an audience who counts on you to help them begin or end their day. This means you should also try to post at the same time each day. Your readers will get accustomed to your schedule and check your blog at the appropriate time. The time of day is not as crucial as the consistency in your posting.

So, is a blog right for you? You tell me. Do you have a distinct topic in mind? Do you have a strong opinion or passion for the topic? Do you know what audience you are writing for? Do you have the time to commit to regular postings on your blog? If so, see you in the blogosphere!

Michele Schermerhorn calls herself a "Corporate Freedom Fighter" dedicated to freeing cubicle prisoners to experience their own successful online business. She has over 30 years experience in the business world and over 12 years running her own successful online businesses. She is President of Online Business Institute Inc. (http://www.obinstitute.com), authors a sassy marketing blog (http://www.imarketblog.com), and regularly conducts free online seminars. Online Business Institute Inc. exists to "Create Successful Online Business Owners One Person At A Time".


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Thu. May / 13 / 2021

5 Ways To Reduce Your Daily Dependence On Big Tech - The Federalist
5 Ways To Reduce Your Daily Dependence On Big Tech  The Federalist

Lala Kent Says Season 9 of Vanderpump Rules Will Be 'Very Different' From Past Seasons - AllaboutTRH.com
Lala Kent Says Season 9 of Vanderpump Rules Will Be 'Very Different' From Past Seasons  AllaboutTRH.com

How Brian Douglas' Team of 10 Developer Advocates Supports Github's 65 Million Developers - ProgrammableWeb
How Brian Douglas' Team of 10 Developer Advocates Supports Github's 65 Million Developers  ProgrammableWeb

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

Hey now lets users create blogs and newsletters right from their emails - The Verge
Hey now lets users create blogs and newsletters right from their emails  The Verge

Gillmor Gang: Grifters Paradise - TechCrunch
Gillmor Gang: Grifters Paradise  TechCrunch

Virtual Tour Guide/Historical Blogger Enhancing the Boston and the Savannah Region Experience for Tourists - PRNewswire
Virtual Tour Guide/Historical Blogger Enhancing the Boston and the Savannah Region Experience for Tourists  PRNewswire

19 Microblogging Platforms that Let You Blog Anywhere, Anytime - Adweek
19 Microblogging Platforms that Let You Blog Anywhere, Anytime  Adweek

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

26 Blogging Stats to Help Improve the Conversion Rate of Your Blog [Infographic] - Social Media Today
26 Blogging Stats to Help Improve the Conversion Rate of Your Blog [Infographic]  Social Media Today

RSS bets on small shakhas in hinterland to make it big in TN - The Times of India Blog
RSS bets on small shakhas in hinterland to make it big in TN  The Times of India Blog

'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey - WUSA9.com
'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey  WUSA9.com

eBay Kills Affiliate Tool that Drives Traffic to Seller Listings - EcommerceBytes
eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

Plano teen creates blog about mental health | News | starlocalmedia.com - Star Local Media
Plano teen creates blog about mental health | News | starlocalmedia.com  Star Local Media

Twibble Automatically Tweets Blog Posts or RSS Feeds On a Schedule - Lifehacker
Twibble Automatically Tweets Blog Posts or RSS Feeds On a Schedule  Lifehacker

Will there be peace between India and Pakistan? - The Times of India Blog
Will there be peace between India and Pakistan?  The Times of India Blog

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

RSS’s standardised Hinduism – Part 3 - Times of India
RSS’s standardised Hinduism – Part 3  Times of India

Michael Moran's Blog - LiveOps Essentials Part 2: The Cadence - Gamasutra
Michael Moran's Blog - LiveOps Essentials Part 2: The Cadence  Gamasutra

Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math - Gamasutra
Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math  Gamasutra

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

How a former Detroit Pistons blogger — Ohio's Jason Preston — became March Madness star - Detroit Free Press
How a former Detroit Pistons blogger — Ohio's Jason Preston — became March Madness star  Detroit Free Press

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

Pinarayi’s midnight rendezvous - The Times of India Blog
Pinarayi’s midnight rendezvous  The Times of India Blog

Coffman named 2020-2021 member manager of YALSA's blog, The Hub - ala.org
Coffman named 2020-2021 member manager of YALSA's blog, The Hub  ala.org

Packers-Saints Week 3 Live Blog - Packers.com - Packers.com
Packers-Saints Week 3 Live Blog - Packers.com  Packers.com

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

How to Auto-Post your Blog Updates to Twitter - Digital Inspiration
How to Auto-Post your Blog Updates to Twitter  Digital Inspiration

Janusz Tarczykowski's Blog - Building a perfect jump for The Lightbringer - Gamasutra
Janusz Tarczykowski's Blog - Building a perfect jump for The Lightbringer  Gamasutra

Google AdSense Ads in RSS Feeds - First Impressions & Screenshots - Digital Inspiration
Google AdSense Ads in RSS Feeds - First Impressions & Screenshots  Digital Inspiration

Manusmriti, maya and Hindutva’s other ghosts - The Times of India Blog
Manusmriti, maya and Hindutva’s other ghosts  The Times of India Blog

PM Modi should hold firm against protesting farmers: Bloomberg - The Times of India Blog
PM Modi should hold firm against protesting farmers: Bloomberg  The Times of India Blog

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

Blogs - National Catholic Register
Blogs  National Catholic Register

The four reasons why Indian liberals are a fast-disappearing species - The Times of India Blog
The four reasons why Indian liberals are a fast-disappearing species  The Times of India Blog

Contract Killers: What developers should eliminate from their publishing agreement (part 2) - Gamasutra
Contract Killers: What developers should eliminate from their publishing agreement (part 2)  Gamasutra

Time has come for an all-India Muslim party - The Times of India Blog
Time has come for an all-India Muslim party  The Times of India Blog

How to Write a Successful Blog - Digital Inspiration
How to Write a Successful Blog  Digital Inspiration

Why Google killed off Google Reader: It was self-defense – Gigaom - GigaOM
Why Google killed off Google Reader: It was self-defense – Gigaom  GigaOM

8 Ways to Get (And Keep) Blog Readers - Backstage
8 Ways to Get (And Keep) Blog Readers  Backstage

Move FeedBurner RSS Feeds From One Account to Another - Digital Inspiration
Move FeedBurner RSS Feeds From One Account to Another  Digital Inspiration

How to Submit a Podcast to Apple Podcasts, Google Podcasts, and Spotify in 2021 - Voices.com
How to Submit a Podcast to Apple Podcasts, Google Podcasts, and Spotify in 2021  Voices.com

Kibbles ‘n’ Bits 2/6/19: I have seen the Snappening and it is an RSS feed - Comics Beat
Kibbles ‘n’ Bits 2/6/19: I have seen the Snappening and it is an RSS feed  Comics Beat

Khela Shesh: Didi just another sacrifice in Modi’s Ashwamedha - The Times of India Blog
Khela Shesh: Didi just another sacrifice in Modi’s Ashwamedha  The Times of India Blog

These Muslim Bloggers Have Helped Me Redefine Beauty on My Terms - Allure
These Muslim Bloggers Have Helped Me Redefine Beauty on My Terms  Allure

Can you be a full time solo indie developer? - Gamasutra
Can you be a full time solo indie developer?  Gamasutra

14 ways to gain attention for your law blog - Real Lawyers Have Blogs
14 ways to gain attention for your law blog  Real Lawyers Have Blogs

Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

My Own Personal Extinction - Scientific American Blog Network - Scientific American
My Own Personal Extinction - Scientific American Blog Network  Scientific American

Is there a bigger agenda behind drug probe against Bollywood stars? - The Times of India Blog
Is there a bigger agenda behind drug probe against Bollywood stars?  The Times of India Blog

The RSS sutras for the twenty-first century - Times of India
The RSS sutras for the twenty-first century  Times of India

‘Saare jahan se achha’ is a better economic mantra - The Times of India Blog
‘Saare jahan se achha’ is a better economic mantra  The Times of India Blog

5 Indisputable Reasons Why You Need a Blogging Strategy - Social Media Today
5 Indisputable Reasons Why You Need a Blogging Strategy  Social Media Today

How to Migrate your Blog from Blogger to WordPress - Digital Inspiration
How to Migrate your Blog from Blogger to WordPress  Digital Inspiration

India’s language conundrum: The National Education Policy has skirted elegantly a political minefield. But t - The Times of India Blog
India’s language conundrum: The National Education Policy has skirted elegantly a political minefield. But t  The Times of India Blog

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

Find the Subscriber Count of a FeedBurner RSS Feed on a Given Day - Digital Inspiration
Find the Subscriber Count of a FeedBurner RSS Feed on a Given Day  Digital Inspiration

On surviving Yahoo Pipes, Feedburner futures, and the subscription web - Diginomica
On surviving Yahoo Pipes, Feedburner futures, and the subscription web  Diginomica

Om Tandon's Blog - How to Crack the Match 3 Code?- Part 1 - Gamasutra
Om Tandon's Blog - How to Crack the Match 3 Code?- Part 1  Gamasutra

Making That Shift from Blogger to WordPress - Digital Inspiration
Making That Shift from Blogger to WordPress  Digital Inspiration

Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT) - AnandTech
Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT)  AnandTech

How to Set Up a Subscription Podcast on BlueHost - Chron.com - Chron.com
How to Set Up a Subscription Podcast on BlueHost - Chron.com  Chron.com

How to Read More and Become an Expert Blogger in 30 Days - Business 2 Community
How to Read More and Become an Expert Blogger in 30 Days  Business 2 Community

Chris Zukowski's Blog - Why people aren't buying your game - Gamasutra
Chris Zukowski's Blog - Why people aren't buying your game  Gamasutra

Publish your Blog to Amazon Kindle & Earn Revenue - Digital Inspiration
Publish your Blog to Amazon Kindle & Earn Revenue  Digital Inspiration

Add Inside Higher Ed content to your site - Inside Higher Ed
Add Inside Higher Ed content to your site  Inside Higher Ed

Best blogging platforms of 2021 - TechRadar
Best blogging platforms of 2021  TechRadar

Evidence of a Homeowner-Renter Gap for Electric Appliances - Energy Institute at Haas
Evidence of a Homeowner-Renter Gap for Electric Appliances  Energy Institute at Haas

What Hindutva trolls can learn from Gandhi - The Times of India Blog
What Hindutva trolls can learn from Gandhi  The Times of India Blog

Reform suggestions for Rashtriya Swayamsevak Sangh - Times of India
Reform suggestions for Rashtriya Swayamsevak Sangh  Times of India

How (And Why) To Launch Your Financial Institution's New Blog - The Financial Brand
How (And Why) To Launch Your Financial Institution's New Blog  The Financial Brand

Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in - The Times of India Blog
Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in  The Times of India Blog

How to Move your Blogger Blog on Custom Domain to WordPress - Digital Inspiration
How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Times of India
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

Wanted: An enemy for RSS to help BJP grow in Tamil Nadu - Times of India
Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Times of India

RSS’s choice of shorts as uniform indicates a belief in British power - Economic Times
RSS’s choice of shorts as uniform indicates a belief in British power  Economic Times

12 ways to automate and systemise 95% of your blog promotion strategy - Econsultancy
12 ways to automate and systemise 95% of your blog promotion strategy  Econsultancy

About Contributor Lee Odden - Business Blog Consulting
About Contributor Lee Odden  Business Blog Consulting

The RSS isn’t an NGO, it very much a government organisation - Times of India
The RSS isn’t an NGO, it very much a government organisation  Times of India

Attention Feedly Readers: We’re Going Back to Full Stories in RSS - GeekDad
Attention Feedly Readers: We’re Going Back to Full Stories in RSS  GeekDad

100 Best RSS Feeds to Follow Engineering News - SociableBlog
100 Best RSS Feeds to Follow Engineering News  SociableBlog

XML – RSS - Business Blog Consulting
XML – RSS  Business Blog Consulting

A student’s perspective on the New Education Policy, 2020 - The Times of India Blog
A student’s perspective on the New Education Policy, 2020  The Times of India Blog

How to: publish your blog to Kindle | How to succeed in journalism - Journalism.co.uk
How to: publish your blog to Kindle | How to succeed in journalism  Journalism.co.uk

Why so few Muslims in the union cabinet - The Times of India Blog
Why so few Muslims in the union cabinet  The Times of India Blog

Party of Ram: BJP has won the culture war on Ram. Time now to focus on the economy - Economic Times
Party of Ram: BJP has won the culture war on Ram. Time now to focus on the economy  Economic Times

12 Ways to Earn Money and Authority by Blogging - Social Media Today
12 Ways to Earn Money and Authority by Blogging  Social Media Today

Link Outreach Emails: The Right and Wrong Approach - Business 2 Community
Link Outreach Emails: The Right and Wrong Approach  Business 2 Community

Timeline: The Life of the Blog - NPR
Timeline: The Life of the Blog  NPR

Introducing Circuit Breaker, a new gadget blog from The Verge - The Verge
Introducing Circuit Breaker, a new gadget blog from The Verge  The Verge

Farmer agitation: Use iron fist in a velvet glove - The Times of India Blog
Farmer agitation: Use iron fist in a velvet glove  The Times of India Blog

This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India move - Times of India
This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India move  Times of India

‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader - Times of India
‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader  Times of India

11 Amazing Affiliate Marketing Blogs - Search Engine Journal
11 Amazing Affiliate Marketing Blogs  Search Engine Journal

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