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So where did all these blogs come from? How did they get from an underground geek toy to a mainstream tool that has revolutionized politics, journalism, marketing and the media?
I always find that when I learn about a new technology or way of doing something online, the geeks have already been there (and I say the word 'geek' with complete affection - I'm one too!). Before business became inseparable from the computer, email or the internet, the academics and tinkerers were there first, kicking the tires and playing with the technology. Blogging was no exception.
Many of the earliest internet geeks wrote online journals detailing interesting links and points of view. As this was before programs like FrontPage and Dreamweaver, everything was done by hand - and that was a huge hassle. Each time you updated the site, you ran the risk of breaking links inside the website and leaving your readers stranded with the dreaded 'page not found' error. Eventually, the computer programmers and web designers became fed up with all of this manual work and created their own software to automate the process of updating their journal websites. Thus the weblog was born.
In 1999, a website called Blogger (http://www.blogger.com/) launched, offering free blogs to anybody and everybody that wanted them. Blogger provided the blog tool for free as well as the hosting space to host a blog. Millions of people from all over the world logged on and start creating their own weblogs.
The largest conversation in the world had begun. Blogs have changed the way academics do research, journalists write, families connect and politicians fundraise. It was only a matter of time before businesses woke up and realized the power of blogging for marketing online.
Blogging provides a way for companies and customers to meet on common ground to talk about what excites them and makes them tick. It also allows them to closely track where and under what circumstances their products are being talked about online.
Today, blogging continues to grow at a swift pace with more than 400,000 posts added per day and 12,000 new blogs being created every day. Millions of people look to blogs for a good laugh, a great idea, a fantastic tip or an instant analysis. The blogosphere doubles in size every 5 months, allowing anyone, anywhere, in any language, to make their mark in the world to share their ideas, passion and products.
'Blog' was the word of the year for 2004 according to Merriam-Webster, the famous dictionary publisher. The year 2004 marked a turning point for blogs as a sought after media format. Now it was seen as a venue for gathering large audiences of devoted readers who used blogs to supplement, compliment and fact-check their nightly news.
My favorite milestone for blogging was when 'Blogs' appeared as a category on the Jeopardy game show. I'll take blogging for one thousand, Alex!
Andy Wibbels is a blogging evangelist and creator of the Easy Bake Weblogs seminar that has helped hundreds of small businesses all over the world leverage blogs and RSS news feeds to increase profits and save time. You can download his free special report on business and blogs at http://easybakeweblogs.com/
What Are RSS Feeds?
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Why It Took Me So Long To Blog
When I saw my first blog, I wasn't impressed.The first blogs I ever read were embarrassing tales of teenage angst better left private, political diatribes from both the rabid right and the rabid left, and jargon-filled tech rags that made my eyes glaze overAnd yet everyone was talking about blogs and that I would soon be left behind if I didn't have one.
Blogging Can Improve Your Search Engine Ranking
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Web Blogs, Defined, Explained and Understood
What are Blogs?Having heard the term previously but not having paid much attention most are just to afraid to show their ignorance and ask the question, what is a blog? Lets face it; the term blog does not conjure pleasant images.Blogs are web logs that are updated regularly, usually on a daily basis.
Small Business: To Blog or Not To Blog
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The Power of the BLOG
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RSS - The Intelligent Marketing Medium
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Simple Syndication (RSS) -- Wheres The Payoff?
How RSS really does pay off..
RSS Works: Hard Metrics to Prove It
Marketers are constantly asking if RSS marketing works and if this can be proved.It's time to take a look at some real-life RSS metrics from real-life marketers.
Making Money with RSS Feeds
First it was banner ads, then Google AdSense and now, the latest way to make money on your web site could very well be RSS feeds. Say what? I said: RSS is hot and you should be using it to drive eyeballs to your site.
5 Reasons Why Your Site Needs to Publish a News Feed
It seems like everyone is talking about RSS Feeds. They've been around for years but the buzz is up about them as the technology continues to go mainstream.
Boost your Search Engine Rankings with an RSS Feed
I'm here to teach you about how RSS Feeds can boost traffic for your website. You may have heard of it, but I guarantee you are not harnessing the full power of the tool.
Blog Marketing: Guerrillas Stalk the Internet
Blogs, are often defined as frequent and ongoing publications of personal thoughts and opinions of the Internet or websites. And, of course - all of certainly know what Marketing is.
What is RSS? To begin with, it's one of those things everyone says is easy to understand. And it is, as soon as you have your own 'ah-ha' moment.
What Is A Blog? - A Beginners Guide to Understanding Blogs
A blog is short for weblog, which simply means a website that is updated frequently with new information and is organized by date and submission. Blogs are typically a way of journalizing information whether it be personal, business, or what have you.
Use Blogging to Manage Your Entire Web Sites Content
Blogging is a term that means different things to different people. To some people it means keeping an online journal.
How To Create A Blog
Blogs are more permanent than posts to an online discussion list, more dynamic than older-style home pages. They are more personal than traditional journalism, and definitely more public than diaries.
Comparing Free Blogging Software
With the increased interest in Blogging (web Logging), many web hosting providers now provide an assortment of free usage, open source blogging software packages. Among the most popular of these blogging tools are B2evolution, WordPress and Nucleus.
How to Promote Your Blog for Free Online
11 Ways to Promote Your Blog1. Ping weblogs.
Feed The Need: 5 Ways To Use RSS To Boost Your Business Or Organizational Success
RSS (it stands for Really Simple Syndication, among other things) is a relatively new technology that allows anyone who creates frequently changing web content - news, blogs, current events, etc. - to deliver their messages to interested readers with no fuss, no muss and best of all - no spam! Currently, RSS is being used by content-rich sites (mainly blogs and news centers) to keep readers up-to-date on newly published posts or breaking stories.
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