 |
|
|
|
We would like to thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
Please check back frequently as new topics are added and current topics are updated daily. |
 |
 |
|
Place your TextLink AD here free
|
Simple Syndication (RSS) -- Wheres The Payoff?
How RSS really does pay off...
Have you heard of RSS (Really Simple Syndication)? Did you
know you can syndicate your news stories from your website? You
probably have seen some orange buttons around the web with the
letters "RSS" on them. They allow other websites to link to your
news stories with just a click. Simple. Syndicate.
Ok. Now, you know about Really Simple Syndication... but
where's the payoff? Let's look at the ways that RSS can pay off
for you. And, pay off, it does -- when you use this emerging
technology effectively.Now by "emerging technology," we mean it
is relatively new, and people are still learning about it. But
already many savvy webmasters are "aggregating" RSS feeds --
pulling common topic feeds together at their websites. And, big
players like Yahoo, and Amazon are offering up RSS solutions. You
can "subscribe" to a selection of news feeds on your personalized
home page at Yahoo, for example.
Feed me... feed me...
There's even a search engine just for RSS feeds, called
Feedster.com, that currently returns over 4,645,164 feeds indexed
and fully searchable. Last August, there were only a quarter of a
million feeds. Feedster reports that around 5,000 new feeds are
being added... per day. Someone's hungry. And this hunger for
feeds is being fed by millions of "blog" websites that use
automated "Content Management Systems" to turn out their RSS news
feeds. At Feedster.com, you can simply search through millions of
them, or you may "subscribe" there to the feeds of your choice,
creating a sort of customized electronic newspaper for
yourself.
Looks like RSS is here to stay, so what does a "pay off" from
RSS mean? Will it mean increased traffic to your website? Yes.
Could it mean an increase in sales of your services or products?
Yes, but probably not as immediately as direct advertising would.
What about P.R. value? Yes... most definitely.
Traffic Boost: It's key to understand that when your stories
are well-written and of interest (two major considerations --
write professionally for your best success), people will
subscribe to your RSS "feeds." They will want to read them. Next,
when they like your story, and its focus, they will naturally be
curious to learn more. Include links to your site in your news.
From this you can boost the traffic to your site. This is a sort
of new generation of what was known as "reciprocal linking"
where, in its simplest form, you got more traffic to your site by
exchanging links with other websites covering similar material.
Now instead of a link... you provide full articles which may
reference your products, services, websites, and perhaps those of
your clients.
Public Relations Value -- the P.R. Factor: Does your firm have
a Public Relations strategy? It should. Does it include RSS? It
must. You see Public Relations professionals are already talking
about RSS in glowing terms like how it is "providing additional
channels to amplify supportive messaging." Hey... translated this
means any word you can get out on the street makes your business
and its market offerings stronger and much better known. What's
that worth to you? Advertising execs are talking about how this
can help boost "brand loyalty". Huh? Hey, if you're in business,
your company identity gets branded (or not, unfortunately) into
the minds of customers and prospects. A good brand wins loyal
customers. RSS news feeds, done properly, do precisely this for
your company. And one more thing... RSS installed on your site
automates a process that can cost quite a lot done manually by a
big P.R. Agency. Shsssss.
So where are the sales? The formula is simple: the more your
company and its offerings becomes known and favored by customers
and prospects alike, they more sales will result. How many sales?
To take a shot at a preliminary answer, I did searched for it
using... you guessed it... a search of RSS feeds about
advertising results. I'll end this article with an overview of
articles reporting on those results, but please be clear about
one thing -- people want NEWS in their RSS feeds -- news they can
use. Advertising is secondary, and many sites are reporting the
rejection of blatant and direct ads. Remember, banner ads are
dead. "Product placement" (like when you see an Apple computer in
a movie) -- mentioning of related products and services in news,
blogs, and RSS feeds is not dead. It's working.
Initial RSS Marketing Results... proceed with caution Here are
a couple of links to articles that have studied the results of
RSS, and ads in RSS feeds:
1. RSS Advertising Case Study. Overview. Pheedo reports that
by integrating online advertising into an RSS feed, a new online
advertising technique, it has achieved measurably better results
than e-mail for its client. Read More at:
http://www.pheedo.info/archives/000057.html
2. Blocking of Ads in RSS feeds already envisioned. Of course.
People want news to be news. They might put up with informative
links, but not blatant, outright, defiant, in-your-face
advertising. You can read a blog of comments on this issue at
Kottke.org
What are you serving?
The feed goes on. Advertising and no advertising. Straight
news articles, and Public Relations pieces with positive spins on
your company and its products. The bottom line? If you're going
to have a website and write professional content, why not
syndicate the news articles and greatly extend your reach and
influence? It's really simple, and it doesn't cost that much.
Scott Frangos is a writer, designer, and eCommerce marketer
with over 20 years experience in Advertising. He has taught
eCommerce, HTML, and Business courses at the college level in
Portland, Oregon, and currently is Managing Partner of
WebFadds.com - http://www.webfadds.com
MORE RESOURCES updated Wed. April / 24 / 2024
News Federal Bureau of Investigation
 |
|
|
RELATED ARTICLES
Blogging for Profit
Using AdSense
This article is designed to teach you how to profit from
blogging, writing to a website in the form of regular
posts, without spending anything. The keys to this idea lie
in two of Google's programs, Blogger.
Easy RSS for
Bloggers
Do you need help adding RSS feeds to your blogger? It's
really easy and here is how you can do it:Log into your
blogger accountGo to "settings"Go to "site feed"Copy the
"site feed url"Then go to www.feedburner.
Comparing Free Blogging
Software
With the increased interest in Blogging (web Logging), many
web hosting providers now provide an assortment of free
usage, open source blogging software packages. Among the
most popular of these blogging tools are B2evolution,
WordPress and Nucleus.
RSS and Blog Marketing
for Real Estate
Earlier this month, Realtor Magazine announced that they
would be featuring an article about Tampa Bay Realtor John
Mudd and the success he has been having in attracting
prospects and media attention with his blog on real
estate.Since then, many others in the Real Estate market
have been curious about how to implement similar strategies
to capture leads in their areas.
Blogs
Explained
It seems like Blogs are everywhere these days. You can't
seem to surf the Internet without seeing the word Blog
somewhere.
Small Business: To Blog
or Not To Blog
A weblog, or "blog" started out as a personal journal on
the Web. They have evolved far beyond that initial concept.
Top 10 Tips for
Bloggers
Tips for creating a blog.There are no hard and fast rules
on how to blog.
How To Use RSS Feeds In
Your Marketing
It was Friday night. I finished reading a book about RSS
feeds.
Making Money with RSS
Feeds
First it was banner ads, then Google AdSense and now, the
latest way to make money on your web site could very well
be RSS feeds. Say what? I said: RSS is hot and you should
be using it to drive eyeballs to your site.
Blog Your Affiliate
Links
Blogging is a relatively new form of communication, closely
related to the newsletters of days long past. Your
thoughts, ideas, and activities are posted for the world
(or a chosen few) to view, and if you choose to include the
option, leave a comment.
Why Every Site Needs
RSS
RSS or 'Really Simple Syndication' is not just for Blogs
and News sites. Every website can benefit from this newly
popular technology.
Blogging Your Way To
Success Part 4
(Continued from Blogging Your Way To Success Part 3)In this
last part of the series, we will summarize what we have
covered:1) You have registered for a Blogger account at
http://www.blogger.
Its A Blog, Not A Sales
Letter
The recent spurt of interest in blogging has begun to
ignite the hope that people can make a full-time income
from blogging. Although there are a few people actually
doing this, there aren't too many business models yet that
can support someone making a full-time income from their
blogs.
RSS Feeds Just Got
Better!
We all know that in the world of online internet marketing
we need our sites to get good quality targeted traffic on a
daily basis. Whether we are just trying to improve our web
site traffic just in general or as a specific need to
increase our revenue from affiliate programs and adsense
the life blood of our business is and always will be
quality laser targeted visitors.
Creating A Basic RSS
Feed For Your Site
The future of RSS Feeds and internet marketing is looking
bright and promising. It would be a wise decision to get
yourself up to speed on this developing content sharing
technology by putting together your own news feed for your
site.
How Yahoos Recent
Facelift Can Mean More Traffic To Your Site
It even surprised me. Yes, even though I have been pointing
out the possibility since July, and was forced by demand to
release my study findings before my book was even half
finished, I was shocked when I heard the news as well.
RSS - A New Face of
Online Marketing
Today we see the Internet as a global catalog of
information, and the Internet thrives on information. But
information, which is fresh and new, is more valuable than
out dated content.
Gathered Statistical
Data Announces that Blogs will Dominate the Internet in
Less than a Few Years
..
Article Marketing For
Bloggers - 4 Tips To Build Traffic For Your
Blog
Bloggers blog. That's what they do.
Get the Internet on Your
Own Terms
RSS for the Rest of UsI don't know about you, but I'm
seeing a whole bunch of articles and websites telling me
that I need to get into this RSS thing.Is it really
time?RSS (it stands for "Really Simple Syndication") is the
latest wave of internet technology designed to take
advantage of the "Content is King" mentality.
|
free amv format video downloads amv format video downloads amv format videos
