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Simple Syndication (RSS) -- Wheres The Payoff?


How RSS really does pay off...

Have you heard of RSS (Really Simple Syndication)? Did you know you can syndicate your news stories from your website? You probably have seen some orange buttons around the web with the letters "RSS" on them. They allow other websites to link to your news stories with just a click. Simple. Syndicate.

Ok. Now, you know about Really Simple Syndication... but where's the payoff? Let's look at the ways that RSS can pay off for you. And, pay off, it does -- when you use this emerging technology effectively.Now by "emerging technology," we mean it is relatively new, and people are still learning about it. But already many savvy webmasters are "aggregating" RSS feeds -- pulling common topic feeds together at their websites. And, big players like Yahoo, and Amazon are offering up RSS solutions. You can "subscribe" to a selection of news feeds on your personalized home page at Yahoo, for example.

Feed me... feed me...

There's even a search engine just for RSS feeds, called Feedster.com, that currently returns over 4,645,164 feeds indexed and fully searchable. Last August, there were only a quarter of a million feeds. Feedster reports that around 5,000 new feeds are being added... per day. Someone's hungry. And this hunger for feeds is being fed by millions of "blog" websites that use automated "Content Management Systems" to turn out their RSS news feeds. At Feedster.com, you can simply search through millions of them, or you may "subscribe" there to the feeds of your choice, creating a sort of customized electronic newspaper for yourself.

Looks like RSS is here to stay, so what does a "pay off" from RSS mean? Will it mean increased traffic to your website? Yes. Could it mean an increase in sales of your services or products? Yes, but probably not as immediately as direct advertising would. What about P.R. value? Yes... most definitely.

Traffic Boost: It's key to understand that when your stories are well-written and of interest (two major considerations -- write professionally for your best success), people will subscribe to your RSS "feeds." They will want to read them. Next, when they like your story, and its focus, they will naturally be curious to learn more. Include links to your site in your news. From this you can boost the traffic to your site. This is a sort of new generation of what was known as "reciprocal linking" where, in its simplest form, you got more traffic to your site by exchanging links with other websites covering similar material. Now instead of a link... you provide full articles which may reference your products, services, websites, and perhaps those of your clients.

Public Relations Value -- the P.R. Factor: Does your firm have a Public Relations strategy? It should. Does it include RSS? It must. You see Public Relations professionals are already talking about RSS in glowing terms like how it is "providing additional channels to amplify supportive messaging." Hey... translated this means any word you can get out on the street makes your business and its market offerings stronger and much better known. What's that worth to you? Advertising execs are talking about how this can help boost "brand loyalty". Huh? Hey, if you're in business, your company identity gets branded (or not, unfortunately) into the minds of customers and prospects. A good brand wins loyal customers. RSS news feeds, done properly, do precisely this for your company. And one more thing... RSS installed on your site automates a process that can cost quite a lot done manually by a big P.R. Agency. Shsssss.

So where are the sales? The formula is simple: the more your company and its offerings becomes known and favored by customers and prospects alike, they more sales will result. How many sales? To take a shot at a preliminary answer, I did searched for it using... you guessed it... a search of RSS feeds about advertising results. I'll end this article with an overview of articles reporting on those results, but please be clear about one thing -- people want NEWS in their RSS feeds -- news they can use. Advertising is secondary, and many sites are reporting the rejection of blatant and direct ads. Remember, banner ads are dead. "Product placement" (like when you see an Apple computer in a movie) -- mentioning of related products and services in news, blogs, and RSS feeds is not dead. It's working.

Initial RSS Marketing Results... proceed with caution Here are a couple of links to articles that have studied the results of RSS, and ads in RSS feeds:

1. RSS Advertising Case Study. Overview. Pheedo reports that by integrating online advertising into an RSS feed, a new online advertising technique, it has achieved measurably better results than e-mail for its client. Read More at: http://www.pheedo.info/archives/000057.html

2. Blocking of Ads in RSS feeds already envisioned. Of course. People want news to be news. They might put up with informative links, but not blatant, outright, defiant, in-your-face advertising. You can read a blog of comments on this issue at Kottke.org

What are you serving?

The feed goes on. Advertising and no advertising. Straight news articles, and Public Relations pieces with positive spins on your company and its products. The bottom line? If you're going to have a website and write professional content, why not syndicate the news articles and greatly extend your reach and influence? It's really simple, and it doesn't cost that much.

Scott Frangos is a writer, designer, and eCommerce marketer with over 20 years experience in Advertising. He has taught eCommerce, HTML, and Business courses at the college level in Portland, Oregon, and currently is Managing Partner of WebFadds.com - http://www.webfadds.com


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sat. June / 19 / 2021

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Ticked Off: After VP Naidu, Twitter Restores Blue Badge on RSS Chief Mohan Bhagw  News18

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Blogging 101: Why Bother & Key Elements of an Effective Blog  Business 2 Community

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The Rise and Demise of RSS  Motherboard

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RSS bets on small shakhas in hinterland to make it big in TN  The Times of India Blog

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

Link to the Original Articles in your RSS Feeds - Digital Inspiration
Link to the Original Articles in your RSS Feeds  Digital Inspiration

Donald Trump's new blog crashed after he posted an unverified claim about election fraud in Arizona - Business Insider
Donald Trump's new blog crashed after he posted an unverified claim about election fraud in Arizona  Business Insider

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Desi micro-blogging platform Koo gets new logo  BusinessLine

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Niklas Gray's Blog - A Debugging Story  Gamasutra

Exiled Azerbaijani blogger Mahammad Mirzali stabbed at least 16 times in knife attack in France - CPJ Press Freedom Online
Exiled Azerbaijani blogger Mahammad Mirzali stabbed at least 16 times in knife attack in France  CPJ Press Freedom Online

John Mueller Relaunches His Old Blog - Search Engine Roundtable
John Mueller Relaunches His Old Blog  Search Engine Roundtable

Feedburner is getting an updated infrastructure at the loss of email subscription service by Google - Digital Information World
Feedburner is getting an updated infrastructure at the loss of email subscription service by Google  Digital Information World

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Using Feedly to generate post ideas  LexBlog

Iuliana U's Blog - 6 Game UI You Should Study - Gamasutra
Iuliana U's Blog - 6 Game UI You Should Study  Gamasutra

Back to the RSS Future - TechNewsWorld
Back to the RSS Future  TechNewsWorld

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'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey  WUSA9.com

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

Will there be peace between India and Pakistan? - The Times of India Blog
Will there be peace between India and Pakistan?  The Times of India Blog

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

How a former Detroit Pistons blogger — Ohio's Jason Preston — became March Madness star - Detroit Free Press
How a former Detroit Pistons blogger — Ohio's Jason Preston — became March Madness star  Detroit Free Press

RSS’s standardised Hinduism – Part 4 - Times of India
RSS’s standardised Hinduism – Part 4  Times of India

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

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eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

The Two Successes Every Game Studio Needs to Reach - Gamasutra
The Two Successes Every Game Studio Needs to Reach  Gamasutra

Twitter refuses to block accounts on govt order, stresses on freedom of expression, govt finds it ‘unusual’ - National Herald
Twitter refuses to block accounts on govt order, stresses on freedom of expression, govt finds it ‘unusual’  National Herald

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Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

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Josh Bycer's Blog - A Study on Modern Mobile Design  Gamasutra

Packers-Saints Week 3 Live Blog - Packers.com - Packers.com
Packers-Saints Week 3 Live Blog - Packers.com  Packers.com

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

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What Happened to Tagging?  JSTOR Daily

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Ruben Torres Bonet's Blog - Compilation Visualizer: Uncover These Iteration Time Killers  Gamasutra

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Let it rip: It’s rip roaring that the Uttarakhand CM is shocked at women wearing ripped jeans  The Times of India Blog

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

PM Modi should hold firm against protesting farmers: Bloomberg - The Times of India Blog
PM Modi should hold firm against protesting farmers: Bloomberg  The Times of India Blog

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How to Auto-Post your Blog Updates to Twitter  Digital Inspiration

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Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

Why no one wants Mamata Banerjee to win this time - The Times of India Blog
Why no one wants Mamata Banerjee to win this time  The Times of India Blog

Blogs - National Catholic Register
Blogs  National Catholic Register

YALSA names 2021 Quick Picks for Reluctant Young Readers - ala.org
YALSA names 2021 Quick Picks for Reluctant Young Readers  ala.org

Khela Shesh: Didi just another sacrifice in Modi’s Ashwamedha - The Times of India Blog
Khela Shesh: Didi just another sacrifice in Modi’s Ashwamedha  The Times of India Blog

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Google AdSense Ads in RSS Feeds - First Impressions & Screenshots  Digital Inspiration

Time has come for an all-India Muslim party - The Times of India Blog
Time has come for an all-India Muslim party  The Times of India Blog

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

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Doing Gandhi and Godse with Sikhs and farmers’ movement  The Times of India Blog

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Why Google killed off Google Reader: It was self-defense – Gigaom  GigaOM

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Manusmriti, maya and Hindutva’s other ghosts  The Times of India Blog

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WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

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Danny Weinbaum's Blog - Postmortem: Eastshade  Gamasutra

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Biden wins, now what is for India?  The Times of India Blog

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The ‘Vishkanya’ fixation: From Hathras to Mumbai, hatred of women marks rightwing cultural warriors  The Times of India Blog

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YALSA names 2021 Best Fiction for Young Adults | News and Press Center  ala.org

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Is there a bigger agenda behind drug probe against Bollywood stars?  The Times of India Blog

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The Rule of 5 for Bloggers  Entrepreneur

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A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

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Level Design Analysis: Oxenfurt level in The Witcher 3: Wild Hunt  Gamasutra

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The RSS sutras for the twenty-first century  Times of India

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Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots  Boing Boing

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Evidence of a Homeowner-Renter Gap for Electric Appliances  Energy Institute at Haas

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5 Indisputable Reasons Why You Need a Blogging Strategy  Social Media Today

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The Muslim Beauty Bloggers Who Have Helped Me Use Makeup on My Own Terms  Allure

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$ 13.75 Billion growth expected in Global Hair Color Market during 2021-2025 | Technavio  PRNewswire

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How to Submit a Podcast to Apple Podcasts, Google Podcasts, and Spotify in 2021  Voices.com

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My Own Personal Extinction - Scientific American Blog Network  Scientific American

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Making That Shift from Blogger to WordPress  Digital Inspiration

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Web 100: Best law blogs  ABA Journal

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Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT)  AnandTech

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Reform suggestions for Rashtriya Swayamsevak Sangh  Times of India

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How to Set Up a Subscription Podcast on BlueHost - Chron.com  Chron.com

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Essential Blogging Resources for Amateur Ethical Fashion and Green Lifestyle Bloggers  Eco Warrior Princess

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How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

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The RSS isn’t an NGO, it very much a government organisation  Times of India

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How to Read More and Become an Expert Blogger in 30 Days  Business 2 Community

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Introducing Circuit Breaker, a new gadget blog from The Verge  The Verge

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How to Migrate your Blog from Blogger to WordPress  Digital Inspiration

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What Hindutva trolls can learn from Gandhi  The Times of India Blog

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Software That Rocks: Vienna RSS + Ecto  Wired Blogs

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India’s language conundrum: The National Education Policy has skirted elegantly a political minefield. But t  The Times of India Blog

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About Contributor Lee Odden  Business Blog Consulting

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Chris Zukowski's Blog - Why people aren't buying your game  Gamasutra

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Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Times of India

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RSS’s choice of shorts as uniform indicates a belief in British power  Economic Times

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‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

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Vietnamese blogger who was abducted in Thailand sentenced to 10 years in prison  CPJ Press Freedom Online

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Cryptocurrency- Hot or not  The Times of India Blog

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How (And Why) To Launch Your Financial Institution's New Blog  The Financial Brand

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