RSS and Blogging Information Channel

More free ebooks online:
Advertising | Affiliate revenue sharing  |  Auctions  |  Blogging  |  Crafts & Hobbies  |  Currency Trading  |  mesothelioma lung cancer and asbestos |  Mortgage and refinance |  Pets  |  Web Site design 

We would like to thank the local libraries, schools, and universities for recommending students to visit us when doing research on any of our information topics.
Please check back frequently as new topics are added and current topics are updated daily.


Click here to show your advertising on hundreds of sites instantly

 

Place your TextLink AD here free
 

3 Reasons To Publish An E-Newsletter AND A Blog


With spam filters on high alert, delivering a newsletter by email is not as easy as it was even one year ago. Should it reach your subscriber's inbox (without getting siphoned into a junk folder), it still has to vie for attention amongst dozens - or even hundreds - of new messages.

1. A blog is not "email"

A Weblog or blog, on the other hand, is a page on your site that can be updated several times a week with fresh content. If a reader has "subscribed" to your blog, he or she gets an alert (consisting of the headline and brief summary) every time you post new information.

I.e., much the same way you can include a teaser paragraph in your e-newsletter with a link back to the full article on your site.

If you're thinking that subscribers have to proactively "visit" your blog (a "pull" tactic) vs. having an ezine or e-newsletter delivered to them (a "push" approach) there's good news.

You can subscribe to a blog using downloadable software called a newsreader. NewsGator www.newsgator.com is a popular one as it integrates seamlessly with Outlook. There are lots of newsreaders to choose from, many of them free. Once installed on your desktop, the newsreader (also called a news aggregator) grabs the latest updates to your blog via an RSS feed.

No need to worry what RSS is (it stands for Really Simple Syndication). Just have faith that RSS is a new way to publish and distribute content on the Web without using email. And that's the point. No email. So, no worries about spam filters or delivery problems.

2. A blog is an instant publishing tool

A blog is an easy-to-use content management tool. When you "blog," you are instantly adding new content to your site via a Web interface. No technical or programming skills are necessary. Anyone can update the copy and content on your site. In fact, think of a blog as just another page on your Web site.

Key point: a blog doesn't have to be "cool." A steady stream of short tips with links to other sites or articles can be extremely useful. (See my article 5 tips for a useful resource blog.) In fact, this is the same kind of useful information you may be cramming into each issue of your newsletter. With a blog, you can parcel it out in digestible bits - with more impact.

3. A blog makes your site search engine friendly

Search engines love blogs and will index individual entries (no matter how short) if you've got your blogging software configured to create a separate page for each new post. In other words, think of each blog post or entry as a Web page with its own title.

By incorporating a blog into your site you are creating multiple new mini pages. Search engines crawl sites which are updated regularly with fresh content. So "blogging" raises your site's rankings in search results.

OK, but are blogs a fad or a trend?

I love this question. Here's my answer:

Newsletters or ezines are still the e-vehicle of choice for most marketers. Two things are slowing the adoption of blogs as a channel for business communication:

1. The term blogging is associated with online journals; personal, unedited writing; and, er, needless bloviating.

2. Most folks don't know what a news reader is and why you need one to subscribe to a blog or any other RSS feed. (Again, don't fret over RSS. Visit www.newsgator.com for a good explanation and to see how easy it is to download a newsreader.)

Use a blog to extend the reach of your e-newsletter

My advice for now is to continue publishing an e-newsletter. If you're sending it in HTML, trim your design down to the bare minimum and make the file size as small as possible. This will give you a better chance of getting past the spam filters and other blocking tools being used by major ISPs like AOL.

Of course, don't forget to link back to your blog through each issue of your e-newsletter. You'll probably need to explain to your newsletter readers what your blog is, where to find it and how to subscribe to it.

If you think your email subscribers are not ready to embrace "newsreaders," then don't mention this downloadable software - or RSS for that matter. Simply include a prominent link to your blog in the layout of your newsletter and remind readers to "visit" often for updates between issues.

Bottom line, consider adding a blog to your site for two reasons: as an instant publishing tool and as an adjunct to your email marketing efforts. You may find you can use a blog to trim down the extraneous information that's clogging the regular issues of your newsletter and making it less effective.


Useful Resources

Good explanation of RSS

Using RSS Feeds to Promote Your Website by Ralph Wilson

Quick explanation of RSS (from my article "5 key questions about business blogs")

 

Popular Blogging Tools

Blogger (free tool; now owned by Google)

Movable Type (software you install; it powers many professional-looking blogs)

TypePad (hosted version of Movable Type; easier to set up)

 

Debbie Weil is the publisher of award-winning WordBiz Report, read by close to 15,000 subscribers in over 80 countries. She is also an Internet marketing & communications consultant. She sells special reports & award-winning starter kits, and produces audio conferences on topics related to marketing with e-newsletters or ezines... as well as blogs. Download your free copy of her mini guide to online copywriting (value $10) instantly when you subscribe to WordBiz Report.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Wed. May / 25 / 2022

Geoff Keighley says 2022’s Summer Game Fest will be more killer, less filler - Destructoid
Geoff Keighley says 2022’s Summer Game Fest will be more killer, less filler  Destructoid

Proton will increase the prices of premium plans for new subscribers of ProtonMail and VPN - Ghacks
Proton will increase the prices of premium plans for new subscribers of ProtonMail and VPN  Ghacks

A Fond Farewell to EconLog - Econlib
A Fond Farewell to EconLog  Econlib

RSS3 Brings Syndication Feeds (and FriendFeed) to Web3 - thenewstack.io
RSS3 Brings Syndication Feeds (and FriendFeed) to Web3  thenewstack.io

How to Link Your Blog to Your Goodreads Account - MUO - MakeUseOf
How to Link Your Blog to Your Goodreads Account  MUO - MakeUseOf

Alabama food blogger and author Kate Wood releasing new cookbook, 'Her Daily Bread' - Alabama NewsCenter
Alabama food blogger and author Kate Wood releasing new cookbook, 'Her Daily Bread'  Alabama NewsCenter

Omission of lesson on Bhagat Singh from K'taka school textbook insult to martyr: Kejriwal - Devdiscourse
Omission of lesson on Bhagat Singh from K'taka school textbook insult to martyr: Kejriwal  Devdiscourse

How to start a blog - Tom's Guide
How to start a blog  Tom's Guide

10 Blogging Tips to Capture the Right Audience (and Keep Them) - Search Engine Journal
10 Blogging Tips to Capture the Right Audience (and Keep Them)  Search Engine Journal

Tagging Blog Posts: Do Blog Tags Help SEO? - Search Engine Journal
Tagging Blog Posts: Do Blog Tags Help SEO?  Search Engine Journal

How to create a three-tier blog strategy to increase revenue - Search Engine Land
How to create a three-tier blog strategy to increase revenue  Search Engine Land

Step Up Your Social Media and Blogging Strategy with These Expert Tips - Small Business Trends
Step Up Your Social Media and Blogging Strategy with These Expert Tips  Small Business Trends

Nothing quite matches blogs' ability to connect | Past the Press Box - Past the Press Box
Nothing quite matches blogs' ability to connect | Past the Press Box  Past the Press Box

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

5 Methods to Improve your Blogging by Peter DeCaprio Using an Effective Email Marketing Strategy - Times Square Chronicles
5 Methods to Improve your Blogging by Peter DeCaprio Using an Effective Email Marketing Strategy  Times Square Chronicles

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

The best free blogging sites in 2022 - Tom's Guide
The best free blogging sites in 2022  Tom's Guide

2022 Thru-Hikers: The Trek Blogger & Vlogger Applications are Now Open! - The Trek
2022 Thru-Hikers: The Trek Blogger & Vlogger Applications are Now Open!  The Trek

The Rise and Demise of RSS - VICE
The Rise and Demise of RSS  VICE

Law Blog Design, Development and Hosting on WordPress - LexBlog
Law Blog Design, Development and Hosting on WordPress  LexBlog

5 Powerful Blogging Tips for Beginners for More Success - Customer Think
5 Powerful Blogging Tips for Beginners for More Success  Customer Think

After-Christmas sales live: top deals at Walmart, Best Buy, Amazon and more - TechRadar
After-Christmas sales live: top deals at Walmart, Best Buy, Amazon and more  TechRadar

Royal Caribbean Post Round-Up: February 20, 2022 - Royal Caribbean Blog
Royal Caribbean Post Round-Up: February 20, 2022  Royal Caribbean Blog

Link to the Original Articles in your RSS Feeds - Digital Inspiration
Link to the Original Articles in your RSS Feeds  Digital Inspiration

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

The Day the Good Internet Died - The Ringer
The Day the Good Internet Died  The Ringer

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

Her Take: Talking With North Carolina Hip-Hop Blogger Nancia Odom - INDY Week
Her Take: Talking With North Carolina Hip-Hop Blogger Nancia Odom  INDY Week

RSS joins Koo App amid Twitter's face off with Government of India, see their first post - Republic World
RSS joins Koo App amid Twitter's face off with Government of India, see their first post  Republic World

Should you use footnotes in your law blog post? Nope, absolutely not - LexBlog
Should you use footnotes in your law blog post? Nope, absolutely not  LexBlog

Donald Trump's 'From the Desk of...' blog crashed after election fraud claim - Business Insider
Donald Trump's 'From the Desk of...' blog crashed after election fraud claim  Business Insider

John Mueller Relaunches His Old Blog - Search Engine Roundtable
John Mueller Relaunches His Old Blog  Search Engine Roundtable

Publish your Blog to Amazon Kindle & Earn Revenue - Digital Inspiration
Publish your Blog to Amazon Kindle & Earn Revenue  Digital Inspiration

RSS’s standardised Hinduism – Part 4 - Times of India
RSS’s standardised Hinduism – Part 4  Times of India

How to start a blog: a complete guide for beginners - TechRadar
How to start a blog: a complete guide for beginners  TechRadar

How to Write a Successful Blog - Digital Inspiration
How to Write a Successful Blog  Digital Inspiration

How to Move your Blogger Blog on Custom Domain to WordPress - Digital Inspiration
How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

How to Auto-Post your Blog Updates to Twitter - Digital Inspiration
How to Auto-Post your Blog Updates to Twitter  Digital Inspiration

If hijab goes away, will all religious clothing go away from educational institutions? - Times of India
If hijab goes away, will all religious clothing go away from educational institutions?  Times of India

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

free amv format video downloads   amv format video downloads   amv format videos

                             Click here to place your AD on this page for free

Surplus Overstock Jewelry Antiques office cubicles desks workstation tables

Ohio Unclaimed freight outlet

university of akron university housing available

OfficeJax free ad space available here

Find used office equipment in Ohio at www.OfficeJax.Has.It

www.Akron.Has.It

Find the best fleamarkets at www.FleaMarketWorld.Has.It

Find homes for rent
in Akron Ohio
www.homes4rent.has.it

Find electric powered vehicles at www.NoGas.Drives.It

Flea Market World

Free Automatic Link Exchange

Akron City directory

 


[Back to Top]

 

auction news and listings for Akron, Ohio

Akron crafts and hobby news center

Akron currency trading

Home remedies and best tips

Akron Ohio pet news

Advertising and promotions Akron, Ohio

Akron Ohio web site design news

Akron Mortgaging and refinancing

The Akron blogging news center

HOME | SITE MAP
© 2012 - 2022 All Rights Reserved