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3 Reasons To Publish An E-Newsletter AND A Blog


With spam filters on high alert, delivering a newsletter by email is not as easy as it was even one year ago. Should it reach your subscriber's inbox (without getting siphoned into a junk folder), it still has to vie for attention amongst dozens - or even hundreds - of new messages.

1. A blog is not "email"

A Weblog or blog, on the other hand, is a page on your site that can be updated several times a week with fresh content. If a reader has "subscribed" to your blog, he or she gets an alert (consisting of the headline and brief summary) every time you post new information.

I.e., much the same way you can include a teaser paragraph in your e-newsletter with a link back to the full article on your site.

If you're thinking that subscribers have to proactively "visit" your blog (a "pull" tactic) vs. having an ezine or e-newsletter delivered to them (a "push" approach) there's good news.

You can subscribe to a blog using downloadable software called a newsreader. NewsGator www.newsgator.com is a popular one as it integrates seamlessly with Outlook. There are lots of newsreaders to choose from, many of them free. Once installed on your desktop, the newsreader (also called a news aggregator) grabs the latest updates to your blog via an RSS feed.

No need to worry what RSS is (it stands for Really Simple Syndication). Just have faith that RSS is a new way to publish and distribute content on the Web without using email. And that's the point. No email. So, no worries about spam filters or delivery problems.

2. A blog is an instant publishing tool

A blog is an easy-to-use content management tool. When you "blog," you are instantly adding new content to your site via a Web interface. No technical or programming skills are necessary. Anyone can update the copy and content on your site. In fact, think of a blog as just another page on your Web site.

Key point: a blog doesn't have to be "cool." A steady stream of short tips with links to other sites or articles can be extremely useful. (See my article 5 tips for a useful resource blog.) In fact, this is the same kind of useful information you may be cramming into each issue of your newsletter. With a blog, you can parcel it out in digestible bits - with more impact.

3. A blog makes your site search engine friendly

Search engines love blogs and will index individual entries (no matter how short) if you've got your blogging software configured to create a separate page for each new post. In other words, think of each blog post or entry as a Web page with its own title.

By incorporating a blog into your site you are creating multiple new mini pages. Search engines crawl sites which are updated regularly with fresh content. So "blogging" raises your site's rankings in search results.

OK, but are blogs a fad or a trend?

I love this question. Here's my answer:

Newsletters or ezines are still the e-vehicle of choice for most marketers. Two things are slowing the adoption of blogs as a channel for business communication:

1. The term blogging is associated with online journals; personal, unedited writing; and, er, needless bloviating.

2. Most folks don't know what a news reader is and why you need one to subscribe to a blog or any other RSS feed. (Again, don't fret over RSS. Visit www.newsgator.com for a good explanation and to see how easy it is to download a newsreader.)

Use a blog to extend the reach of your e-newsletter

My advice for now is to continue publishing an e-newsletter. If you're sending it in HTML, trim your design down to the bare minimum and make the file size as small as possible. This will give you a better chance of getting past the spam filters and other blocking tools being used by major ISPs like AOL.

Of course, don't forget to link back to your blog through each issue of your e-newsletter. You'll probably need to explain to your newsletter readers what your blog is, where to find it and how to subscribe to it.

If you think your email subscribers are not ready to embrace "newsreaders," then don't mention this downloadable software - or RSS for that matter. Simply include a prominent link to your blog in the layout of your newsletter and remind readers to "visit" often for updates between issues.

Bottom line, consider adding a blog to your site for two reasons: as an instant publishing tool and as an adjunct to your email marketing efforts. You may find you can use a blog to trim down the extraneous information that's clogging the regular issues of your newsletter and making it less effective.


Useful Resources

Good explanation of RSS

Using RSS Feeds to Promote Your Website by Ralph Wilson

Quick explanation of RSS (from my article "5 key questions about business blogs")

 

Popular Blogging Tools

Blogger (free tool; now owned by Google)

Movable Type (software you install; it powers many professional-looking blogs)

TypePad (hosted version of Movable Type; easier to set up)

 

Debbie Weil is the publisher of award-winning WordBiz Report, read by close to 15,000 subscribers in over 80 countries. She is also an Internet marketing & communications consultant. She sells special reports & award-winning starter kits, and produces audio conferences on topics related to marketing with e-newsletters or ezines... as well as blogs. Download your free copy of her mini guide to online copywriting (value $10) instantly when you subscribe to WordBiz Report.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Thu. March / 23 / 2023

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Kottke.org Is 25 Years Old Today and I'm Going to Write About It  kottke.org

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How to Weave the Artisan Web | Whatever  John Scalzi's Whatever

Feedburner Alternative for RSS Email Subscription - Toronto Mike
Feedburner Alternative for RSS Email Subscription  Toronto Mike

Building your website using Jigsaw - Laravel News
Building your website using Jigsaw  Laravel News

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Follow your favorite news, blogs and webcomics without Twitter  Cult of Mac

How to create your own RSS reader with R - InfoWorld
How to create your own RSS reader with R  InfoWorld

Bigger and Better Things! - Limitless Production Group LLC
Bigger and Better Things!  Limitless Production Group LLC

Ooh.directory - Daring Fireball
Ooh.directory  Daring Fireball

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A peep into the Pasmanda outreach of Modi & RSS – Part – II  Times of India

RSS Feed Scraping Is Illegal and a Problem For Legitimate Internet ... - Tech Business News
RSS Feed Scraping Is Illegal and a Problem For Legitimate Internet ...  Tech Business News

How to write a blog post that wins in 10 steps - Search Engine Land
How to write a blog post that wins in 10 steps  Search Engine Land

Legal Blogging Tips: How to Write a Good Law Firm Blog Post - JD Supra
Legal Blogging Tips: How to Write a Good Law Firm Blog Post  JD Supra

How my 25 niche blogs bring in $130,000 a month in revenue - Business Insider
How my 25 niche blogs bring in $130,000 a month in revenue  Business Insider

Chrome “Feed” is tantalizing, but it’s not the return of Google Reader - Ars Technica
Chrome “Feed” is tantalizing, but it’s not the return of Google Reader  Ars Technica

RSS Feeds for EconLog - Econlib
RSS Feeds for EconLog  Econlib

What Are the Top Law Firm Blogging Topics? - JD Supra
What Are the Top Law Firm Blogging Topics?  JD Supra

Subscribe to Foreign Blogs in your Native Language with Google ... - Digital Inspiration
Subscribe to Foreign Blogs in your Native Language with Google ...  Digital Inspiration

Between Two Worlds: 5 Years Blogging | Between Two Worlds: 5 ... - Patheos
Between Two Worlds: 5 Years Blogging | Between Two Worlds: 5 ...  Patheos

Apple event product news — iPhone 14, Apple Watch 8, AirPods Pro ... - Tom's Guide
Apple event product news — iPhone 14, Apple Watch 8, AirPods Pro ...  Tom's Guide

Beth Matthews' raw honesty saved lives, say mental health experts - BBC
Beth Matthews' raw honesty saved lives, say mental health experts  BBC

RSS3 Brings Syndication Feeds (and FriendFeed) to Web3 - The New Stack
RSS3 Brings Syndication Feeds (and FriendFeed) to Web3  The New Stack

Pride Is a Protest - The DREDF Blog - Disability Rights Education & Defense Fund
Pride Is a Protest - The DREDF Blog  Disability Rights Education & Defense Fund

FeedBurner FAQ - Answers To Your RSS Feed Problems - Digital ... - Digital Inspiration
FeedBurner FAQ - Answers To Your RSS Feed Problems - Digital ...  Digital Inspiration

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Add Inside Higher Ed content to your site  Inside Higher Ed

Get RSS Feed Suggestions Based on your Existing Subscriptions ... - Digital Inspiration
Get RSS Feed Suggestions Based on your Existing Subscriptions ...  Digital Inspiration

How to Turn Google Docs into an RSS Reader - Digital Inspiration - Digital Inspiration
How to Turn Google Docs into an RSS Reader - Digital Inspiration  Digital Inspiration

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

Boulevard Feed Request - Security Boulevard
Boulevard Feed Request  Security Boulevard

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

RSS’s standardised Hinduism – Part 4 - Times of India
RSS’s standardised Hinduism – Part 4  Times of India

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How to Move your Blogger Blog on Custom Domain to WordPress ...  Digital Inspiration

Google: Beauty Blog With Financial & Medical Advice A Bit Sus - Search Engine Roundtable
Google: Beauty Blog With Financial & Medical Advice A Bit Sus  Search Engine Roundtable

How RSS feeds lost the web - The Washington Post
How RSS feeds lost the web  The Washington Post

Subscribe to Tor.com - tor.com
Subscribe to Tor.com  tor.com

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

The Rise and Demise of RSS - VICE
The Rise and Demise of RSS  VICE

How to Create RSS Feeds for Twitter - Digital Inspiration - Digital Inspiration
How to Create RSS Feeds for Twitter - Digital Inspiration  Digital Inspiration

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How To Start a Business Blog | Chase for Business | chase.com  Chase News & Stories

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When God Hands the Baby To Us | Jesus Creed | A Blog by Scot ...  ChristianityToday.com

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Should you use footnotes in your law blog post? Nope, absolutely not  LexBlog

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Parse RSS Feeds with Google Apps Script - Digital Inspiration  Digital Inspiration

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Why Gurumurthy and RSS need a worldview  Times of India

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

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Track Your RSS Feed Clicks with Google Analytics - Digital Inspiration  Digital Inspiration

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100 Best RSS Feeds to Follow Engineering News  SociableBlog

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Dancing With The Stars Season 31 Recap: Disney+ Night Live Blog  mjsbigblog

PolitiFact's RSS feeds - PolitiFact
PolitiFact's RSS feeds  PolitiFact

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8 Ways to Get (And Keep) Blog Readers  Backstage

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The eccentric economic ideology of RSS and BJP – Part 1  Times of India

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How Do You Delete or Remove Your Content from RSS Results Like Google Reader?  Search Engine Roundtable

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

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10 Best Personal Finance Blogs to Increase Your Money Skills  The Motley Fool

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2022 Thru-Hikers: The Trek Blogger & Vlogger Applications are Now ...  The Trek

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More Good News for Homebuilders  Calculated Risk

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15 Best Dad Blogs for New Parents  Man of Many

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Link juice: Is it the new snake oil of Google SEO?  Search Engine Land

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Don Byrd - BJC  Baptist Joint Committee for Religious Liberty Blog

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Teetering on the Edge of the Moral Injury Cliff  AAFP News

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Molly Morrison: NBA, Memphis Grizzlies blogger talks journey  Commercial Appeal

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3 Ways to Grow Your Blogging Business Like a Startup  Business Insider

John Mueller Relaunches His Old Blog - Search Engine Roundtable
John Mueller Relaunches His Old Blog  Search Engine Roundtable

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What to do when your favorite site closes  CNN

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How to Add an XML Sitemap to your Blogger Blog - Digital Inspiration  Digital Inspiration

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Wikis, blogs and podcasts: a new generation of Web-based tools for ...  BMC Medical Education

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eClincher Releases RSS Auto Post Feature  PR Web

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How to Create a Web Page With an RSS Feed  Chron

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RSS’s choice of shorts as uniform indicates a belief in British power  Economic Times

Check out this blog - The Economist
Check out this blog  The Economist

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A Directory of RSS Feeds of Popular Social Sites - Digital Inspiration  Digital Inspiration

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Setting up FeedBurner Feeds with your own Domain - Digital ...  Digital Inspiration

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Building a Better Blog: Google Offers Some Blogging Advice - Digital ...  Digital Inspiration

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How to create a Facebook news feed for a journalist (or anything else)  Online Journalism Blog

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Who The Hell Reads Your Blog Anyway?  The Minimalists

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RSS Feed  Jamaica Gleaner

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Near Southeast DC Redevelopment  JDLand

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The Estuary - A habitat for theology, art, and culture  Patheos

Removal of both ovaries in younger women associated with ... - ScienceBlog.com
Removal of both ovaries in younger women associated with ...  ScienceBlog.com

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RSS joins Koo App amid Twitter's face off with Government of India, see their first post  Republic World

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Google SMS Channels: Send SMS Text Messages to your Group for ...  Digital Inspiration

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Ben’s Book of the Month Review of: “Transforming Information Security: Optimizing Five Concurrent T...  Security Boulevard

Embed Videos in Web Pages To Get On Google Universal Search ... - Digital Inspiration
Embed Videos in Web Pages To Get On Google Universal Search ...  Digital Inspiration

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Wales Music: Amen Corner's piece of Hammer Horror history  BBC

ATD Press Room | ATD - ATD
ATD Press Room | ATD  ATD

The Semi-Official Blog of Zack Hunt - Zack writes about the ... - Patheos
The Semi-Official Blog of Zack Hunt - Zack writes about the ...  Patheos

This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India move - Times of India
This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India move  Times of India

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The 24 Best Street Style Blogs  STYLECASTER

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Send FeedBurner Feeds to Twitter using Google Short URLs ...  Digital Inspiration

Contribute/Contact - ScienceBlog.com
Contribute/Contact  ScienceBlog.com

David Frawley is the American hippy who became RSS’s favourite western intellectual - ThePrint
David Frawley is the American hippy who became RSS’s favourite western intellectual  ThePrint

Amazon Cleaning Up The Kindle Blogs Store - Digital Inspiration - Digital Inspiration
Amazon Cleaning Up The Kindle Blogs Store - Digital Inspiration  Digital Inspiration

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How to Add a Twitter Feed to Your RSS Reader  Guiding Tech

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New Blogger Shariar Vaez-Ghaemi: Arts and Artificial Intelligence ...  Duke University

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RSS + social media = “Passive-Aggressive Newsgathering” (A ...  Online Journalism Blog

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Five jobs for Facebook addicts  CNN

BBC Internet Blog: News Connected Studio - BBC
BBC Internet Blog: News Connected Studio  BBC

The Full Circle of RSS Marketing Power - MarketingProfs.com
The Full Circle of RSS Marketing Power  MarketingProfs.com

Read your favorite articles in one place with Fluent Reader, an open source, cross-platform RSS reader - Ghacks
Read your favorite articles in one place with Fluent Reader, an open source, cross-platform RSS reader  Ghacks

Why Vande Mataram scores over Jana Gana Mana for RSS - Times of India
Why Vande Mataram scores over Jana Gana Mana for RSS  Times of India

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Law Firm Marketing & Management Archives  LexBlog

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