 |
|
|
|
We would like to thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
Please check back frequently as new topics are added and current topics are updated daily. |
 |
 |
|
Place your TextLink AD here free
|
3 Reasons To Publish An E-Newsletter AND A Blog
With spam filters on high alert, delivering a newsletter by
email is not as easy as it was even one year ago. Should it reach
your subscriber's inbox (without getting siphoned into a junk
folder), it still has to vie for attention amongst dozens - or
even hundreds - of new messages.
1. A blog is not "email"
A Weblog or blog, on the other hand, is a page on your site
that can be updated several times a week with fresh content. If a
reader has "subscribed" to your blog, he or she gets an alert
(consisting of the headline and brief summary) every time you
post new information.
I.e., much the same way you can include a teaser paragraph in
your e-newsletter with a link back to the full article on your
site.
If you're thinking that subscribers have to proactively
"visit" your blog (a "pull" tactic) vs. having an ezine or
e-newsletter delivered to them (a "push" approach) there's good
news.
You can subscribe to a blog using downloadable software called
a newsreader. NewsGator www.newsgator.com is a popular one
as it integrates seamlessly with Outlook. There are lots of
newsreaders to choose from, many of them free. Once installed on
your desktop, the newsreader (also called a news aggregator)
grabs the latest updates to your blog via an RSS feed.
No need to worry what RSS is (it stands for Really Simple
Syndication). Just have faith that RSS is a new way to publish
and distribute content on the Web without using email. And that's
the point. No email. So, no worries about spam filters or
delivery problems.
2. A blog is an instant publishing tool
A blog is an easy-to-use content management tool. When you
"blog," you are instantly adding new content to your site via a
Web interface. No technical or programming skills are necessary.
Anyone can update the copy and content on your site. In fact,
think of a blog as just another page on your Web site.
Key point: a blog doesn't have to be "cool." A steady stream
of short tips with links to other sites or articles can be
extremely useful. (See my article 5 tips for a useful resource
blog.) In fact, this is the same kind of useful information you
may be cramming into each issue of your newsletter. With a blog,
you can parcel it out in digestible bits - with more impact.
3. A blog makes your site search engine friendly
Search engines love blogs and will index individual entries
(no matter how short) if you've got your blogging software
configured to create a separate page for each new post. In other
words, think of each blog post or entry as a Web page with its
own title.
By incorporating a blog into your site you are creating
multiple new mini pages. Search engines crawl sites which are
updated regularly with fresh content. So "blogging" raises your
site's rankings in search results.
OK, but are blogs a fad or a trend?
I love this question. Here's my answer:
Newsletters or ezines are still the e-vehicle of choice for
most marketers. Two things are slowing the adoption of blogs as a
channel for business communication:
1. The term blogging is associated with online journals;
personal, unedited writing; and, er, needless bloviating.
2. Most folks don't know what a news reader is and why you
need one to subscribe to a blog or any other RSS feed. (Again,
don't fret over RSS. Visit www.newsgator.com for a good
explanation and to see how easy it is to download a
newsreader.)
Use a blog to extend the reach of your e-newsletter
My advice for now is to continue publishing an e-newsletter.
If you're sending it in HTML, trim your design down to the bare
minimum and make the file size as small as possible. This will
give you a better chance of getting past the spam filters and
other blocking tools being used by major ISPs like AOL.
Of course, don't forget to link back to your blog through each
issue of your e-newsletter. You'll probably need to explain to
your newsletter readers what your blog is, where to find it and
how to subscribe to it.
If you think your email subscribers are not ready to embrace
"newsreaders," then don't mention this downloadable software - or
RSS for that matter. Simply include a prominent link to your blog
in the layout of your newsletter and remind readers to "visit"
often for updates between issues.
Bottom line, consider adding a blog to your site for two
reasons: as an instant publishing tool and as an adjunct to your
email marketing efforts. You may find you can use a blog to trim
down the extraneous information that's clogging the regular
issues of your newsletter and making it less effective.
Useful Resources
Good
explanation of RSS
Using RSS Feeds to
Promote Your Website by Ralph Wilson
Quick
explanation of RSS (from my article "5 key questions about
business blogs")
Popular Blogging Tools
Blogger
(free tool; now owned by Google)
Movable
Type (software you install; it powers many
professional-looking blogs)
TypePad
(hosted version of Movable Type; easier to set up)
Debbie Weil is the publisher of award-winning WordBiz
Report, read by close to 15,000 subscribers in over 80
countries. She is also an Internet marketing & communications
consultant. She sells special reports &
award-winning starter kits,
and produces audio
conferences on topics related to marketing with
e-newsletters or ezines... as well as blogs. Download your free
copy of her mini guide to online copywriting (value $10)
instantly when you subscribe to WordBiz
Report.
MORE RESOURCES updated Sun. December / 10 / 2023
 |
|
|
RELATED ARTICLES
How and Why to
RSS
RSS feeds and blogs (and blog and pinging) are part of the
latest hyper-frenzy in internet marketing. Tools and
services are mushrooming all over.
The 7 Steps to Promoting
Your RSS Feeds on Your Website
RSS gets 100% of your content delivered, but it's no good
if no one subscribes to your feeds.So your first order of
business after planning and creating your feeds has to be
promoting them to your visitors.
What are Blogs and How
Do You Profit from Them?
'Blogs' or 'Blogging' have existed for several years and
there are still many people who don't know what one is and
how important it is to making you money.A blog is a web
log.
What is a Business
Blog?
Although Blog was the most requested word of 2004 as per
Merriam Webster Dictionary Online, there are quite a few
people, for whom the word Blog is still unknown.Blog is an
online journal of events, raves, rants of the people.
Make Money with Your Own
Blog
Well, basically, setting up a blog means that you are
creating a little space of your own on the Internet where
you can make posts about anything that interests you. Of
course, if you are going to be blogging on a variety of
topics, the best way to make money with it would be to have
different blogs for different topics otherwise your blog
will be just one big jumbled mess that nobody would want to
read about.
Making Money with RSS
Feeds
First it was banner ads, then Google AdSense and now, the
latest way to make money on your web site could very well
be RSS feeds. Say what? I said: RSS is hot and you should
be using it to drive eyeballs to your site.
Top 7 Reasons Why Your
Business Should Use RSS
In today's online world of high-speed websites and giant
portals, every established Internet business boasts of
delivering content via RSS.RSS (Really Simple Syndication
or Rich Site Summary), a simple XML based technology allows
anyone to easily share content on the web.
RSS Publishing for
Webmasters
Since the recent rise in interest in RSS there has been a
slew of RSS sites and RSS software. RSS has been proclaimed
as the next big thing.
Should You Get A
Blog?
A blog is a type of website. It allows the website owner to
easily write messages that get posted to the site
automatically, often in a journal or diary-like style.
How To Republish RSS
Feeds On Your Website
In this article I am going to cover some tools that you can
use that will allow you to publish RSS feeds on your site.
This will allow you to have fresh, updated content on your
site and you have control of what sort of content you
display and how often it is updated.
Blogging Your Way To
Success Part 3
(Continued from Blogging Your Way To Success Part 2)You
have already set up a blog. You have at least 20 pages of
content.
Using RSS Feeds to Set
Off a Traffic Explosion
RSS, or Really Simple Syndication, is the perfect answer to
your needs for sharing and distributing content. The way
this works is webmasters can share bits of code with one
another that give them access to the others forums,
newsletters, blogs, information, news, and the like.
Why Use RSS?
So why use RSS? Well, I can find a whole lot of reasons
why. Although I'm not technically inclined I do understand
the power behind syndication.
To Blog Or Not To
Blog
Web logs, commonly referred to as "blogs," represent all
the rage right now in online publishing.Not really a
newsletter or traditional html page publishing, blogs
resemble more of a web-based diary where the creator
records their thoughts, posts links, or responds to
questions.
Blogs As A Marketing
Tool
Blogs are the biggest things to happen to the Internet
since personal home pages. Blogging software has made it
easy for the average Joe to create his own blog,and the
thriving community of bloggers have spurred designers to
release completely free, and professionally looking
templates.
Marketing With Blogs -
Part 4
In the first three parts of this article series on
marketing with blogs, I discussed the reasons why blogs are
excellent tools for marketing, and provided some tips on
using your blog to brand yourself, boost your reputation
and sell your products and services online.In this article,
I provide specific tips on using your blog help you boost
your marketing ROI and visibility online.
Strategic RSS
Positioning: How to Hotwire Your Site to
Google!
There's no denying it, the Internet has changed. The change
was so subtle most people missed it.
Blogging Dollars in 7
Hours or Less
Need to make money fast, but you don't want to spend a
single cent to establish an online business? Fret not, dear
friend. You could actually start earning from the web with
zero capital, zero obligations and zero risks! All these
can be accomplished within 24 hours! Read on and I'll show
you how.
Business Blogging: Where
Do I Start?
The new hot commodity is a blog for your small business so
you've decided you must have one.Before you begin think
about it long term.
Article Marketing For
Bloggers - 4 Tips To Build Traffic For Your
Blog
Bloggers blog. That's what they do.
|
free amv format video downloads amv format video downloads amv format videos
