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Marketing With Blogs and RSS - The Hot New Tools of 2005


In case you haven't heard, the net is buzzing with talk of blogging and RSS. Once the province strictly of people who got a kick out of publishing online diaries, and later of political and social commentarists, blogs and RSS are being adopted by the internet marketing community.

This is the hot new trend for 2005. The word "blog" was actually selected as the word of the year for 2004, and 2005 promises to be the year of the blog.

So what is all the fuss about? Well, especially with the increasing restrictions on email marketing, including ISP blocking of mail amounting to estimates of 40% of all email never getting delivered, marketers began to look for new avenues to get their message out. Enter blogs and RSS.

Delivered straight to a user's desktop, the content of an RSS feed is unfiltered by anyone. Users can subscribe and unsubscribe anonymously, with the click of a mouse, and have no fear that their personal information will be shared. RSS is "pull" technology, meaning that the user asks for it, in contrast to email, which is often unasked for, and thus is often "push" technology.

Blogs, which are usually publicized by way of an RSS feed, among other venues, are the current darlings for the search engine spiders. Search engines love blogs, because they are full of content, are frequently changing, are devoid of "flash", graphics, and other distractions, and are full of outgoing links.

If you know anything about search engine optimization, you know that those are the characteristics that should you strive for when optimizing a conventional page for the search engines. The pages in a blog are that way by their very nature, and thus attract the search engine spiders.

Why do marketers love blogs? Numerous reasons.

They are simple to create and maintain. They afford the opportunity to publish links to other sites, and to the interior pages of other sites. Their popularity with human visitors makes them natural targets for traffic. Their constantly changing content attracts the search engine spiders, which then follow the links that they find, and index the pages of other websites.

Many savvy internet marketing experts have suggested that the best way to capture an audience of potential customers is to provide them free information, either through a "content site" that does little direct selling, or through publication of an informative email newsletter that gives free information and at most employs a "soft sell" when endorsing products.

A blog is the perfect blend of the two. It has often been suggested that the best way to start an online business is with a free newsletter, which allows you to develop your "list". While a blog doesn't develop your "list" in quite the same way, it does afford you the opportunity to develop a loyal following among your readers, which accomplishes much the same purpose as having a "list".

Whether you announce or endorse a product through an email list or a blog, you are announcing it to people who want to hear what you have to say. Your blog readers are probably more eager, in many cases, than are readers of your mass emails.

I could go on and on about the merits of blogs. If you are promoting any product or service online, you owe it to yourself to check out what can be done with blogs and RSS.

John Barbour, Ph.D. is the author of a new blogging guide which teaches people how to promote any product or service online using blogs and RSS.

John also maintains several internet marketing educational websites, and manages a new directory for blogs related to internet marketing. Visit the emarketing blog directory and find an interesting blog, or submit your own for inclusion.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Wed. July / 17 / 2024

What Is an RSS Feed? - Lifewire
What Is an RSS Feed?  Lifewire

The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media, and More - MacStories
The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media, and More  MacStories

Heads Up – AWS News Blog RSS Feed Change - AWS Blog
Heads Up – AWS News Blog RSS Feed Change  AWS Blog

RSS Feeds - Conservation International
RSS Feeds  Conservation International

Question to those reading this blog on an RSS reader (such as Google Reader) - World Bank
Question to those reading this blog on an RSS reader (such as Google Reader)  World Bank

David Winer - Guy Kawasaki
David Winer  Guy Kawasaki

Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs - WP Tavern
Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs  WP Tavern

Subscribe to Updates from CISA - CISA
Subscribe to Updates from CISA  CISA

The Best RSS Feed Readers (Because the Internet Is a Mess) - WIRED
The Best RSS Feed Readers (Because the Internet Is a Mess)  WIRED

Science Speaks Blog - IDSA
Science Speaks Blog  IDSA

Return of the RSS reader - Nieman Journalism Lab at Harvard
Return of the RSS reader  Nieman Journalism Lab at Harvard

The top five RSS readers for keeping up with your news feeds - The Verge
The top five RSS readers for keeping up with your news feeds  The Verge

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

The Story of the First Podcast Feed - Podnews
The Story of the First Podcast Feed  Podnews

3 simple ways to embed a Twitter Feed on your website - Sprout Social
3 simple ways to embed a Twitter Feed on your website  Sprout Social

New Ways to Customize Your Facebook Feed - Meta Store
New Ways to Customize Your Facebook Feed  Meta Store

Social Media - UC Davis Health
Social Media  UC Davis Health

Twitterfeed : Bringing RSS to Twitter for Every Blogger - Search Engine Journal
Twitterfeed : Bringing RSS to Twitter for Every Blogger  Search Engine Journal

15 Years of AWS Blogging! | AWS News Blog - AWS Blog
15 Years of AWS Blogging! | AWS News Blog  AWS Blog

Who killed Google Reader? - The Verge
Who killed Google Reader?  The Verge

The podcast revolution - Harvard Gazette
The podcast revolution  Harvard Gazette

Add your blog to Security Creators Network - Security Boulevard
Add your blog to Security Creators Network  Security Boulevard

What is an RSS feed? Here’s why you should still use one - Digital Trends
What is an RSS feed? Here’s why you should still use one  Digital Trends

Subscribe to Foreign Blogs in your Native Language with Google Scripts - Digital Inspiration
Subscribe to Foreign Blogs in your Native Language with Google Scripts  Digital Inspiration

What is a data feed? | Definition from TechTarget - TechTarget
What is a data feed? | Definition from TechTarget  TechTarget

Follow your favorite news, blogs and webcomics without Twitter - Cult of Mac
Follow your favorite news, blogs and webcomics without Twitter  Cult of Mac

Military RSS Feeds - Military.com
Military RSS Feeds  Military.com

15 Companies That Really Get Corporate Blogging - SitePoint
15 Companies That Really Get Corporate Blogging  SitePoint

How machine learning powers Facebook’s News Feed ranking algorithm - Facebook Engineering
How machine learning powers Facebook’s News Feed ranking algorithm  Facebook Engineering

Read Salon's blogs in your RSS reader - Salon
Read Salon's blogs in your RSS reader  Salon

Announcement: new RSS feed launched - World Bank
Announcement: new RSS feed launched  World Bank

Madan Das – the RSS Leader who could say No - The Times of India
Madan Das – the RSS Leader who could say No  The Times of India

RRS Sir David Attenborough - British Antarctic Survey
RRS Sir David Attenborough  British Antarctic Survey

FOXNews.com RSS Feeds - Fox News
FOXNews.com RSS Feeds  Fox News

BBC Blogs - Technology + Creativity at the BBC - Round up: BBC iPlayer RSS feeds and the Ethical Dilemma Cafe - BBC
BBC Blogs - Technology + Creativity at the BBC - Round up: BBC iPlayer RSS feeds and the Ethical Dilemma Cafe  BBC

TikTok - Make Your Day - TikTok
TikTok - Make Your Day  TikTok

CNN.com offers free RSS feeds to users, bloggers - Indiantelevision.com
CNN.com offers free RSS feeds to users, bloggers  Indiantelevision.com

RSS must discard its anti-democratic-secular India agenda - The Indian Express
RSS must discard its anti-democratic-secular India agenda  The Indian Express

Home - Tennis Now
Home  Tennis Now

Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email - Search Engine Journal
Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email  Search Engine Journal

10 best RSS reader apps for Android - Android Authority
10 best RSS reader apps for Android  Android Authority

ACLU News & Commentary - ACLU
ACLU News & Commentary  ACLU

NCSC RSS feeds - National Cyber Security Centre
NCSC RSS feeds  National Cyber Security Centre

Aggregators Attack Info Overload - WIRED
Aggregators Attack Info Overload  WIRED

Feed Me Featured - Film Threat
Feed Me Featured  Film Threat

Broadcasting the World Cup and Wimbledon in UHD - the full story - BBC
Broadcasting the World Cup and Wimbledon in UHD - the full story  BBC

The Editors: RSS feeds for BBC News correspondent pages - BBC
The Editors: RSS feeds for BBC News correspondent pages  BBC

RSS is not just antithetical to Muslims, but to a democratic-secular India as well - The Indian Express
RSS is not just antithetical to Muslims, but to a democratic-secular India as well  The Indian Express

Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform - Organiser
Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform  Organiser

BBC Comedy Blog Feed - BBC
BBC Comedy Blog Feed  BBC

Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue - India Today
Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue  India Today

5 Inspirational Wedding Photographer Blogs to Follow - SLR Lounge
5 Inspirational Wedding Photographer Blogs to Follow  SLR Lounge

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