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Top Ten Reasons to Write a Sales Letter for Each Product? - Part 2


Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To counter this make sure your ebook, product, or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each product or ebook.

Whether you have a Web site or not, you can write a first class, must-buy-now sales letter. Write one for each teleclass, eBook, product, or service. I even write one for my bookcoaching services.

If you are like me and have a Web site, it is content driven. Why? Because that's why people come to any site--to get free information. You must also give them a reason to buy. Most home pages say too much about the author or the book instead of intriguing their potential buyers with a benefit-driven headline, which in turns leads them to the benefits of their books--the sales letter.

My first Web site had many fine books and kits in personal growth and book writing and marketing. Sales never went over $200 a month. To correct that, I created a new site and paid special attention to its sales language (without hype) for each teleclass, eBook, and book coaching opportunities to suit each income and need. Sales were $75 the first month, and in four months they reached $2265. The next year they went around $3000 a month.

What Every Sales Letter Needs to Pull Orders and Profits

You can write each sales letter in less than four hours the first time. As you practice, you can write them in two hours.

5. Offer your potential clients three or four chances to buy.

They may have already decided to buy before coming to your sales letter, so offer a "Click Here," "Buy Now" near the top of the letter. Offer more buying opportunities along the way after a list of benefits, what's in this book (features),and testimonials.

6. End your Sales Letter with your 100% Money-Back Guarantee.

When you offer an iron-clad guarantee, people see your book as so valuable that you put yourself on the line for it. They will be more likely to buy and be satisfied with their purchase.

"This product comes with a 100% Money Back Guarantee. Read the book cover to cover, and if the strategies don't work for you within 60 days, we'll cheerfully refund your money, and you can keep the product too!"

7. Make your Sales Letter Credible.

To boost sales, authors need to add free bonus reports related to their book. Make sure your free bonus reports do not cost more than the price of your product. Would you believe this offer "order this for $49 now and receive 4 special bonus reports worth $395?"

8. Share the downside of your book to create empathy.

For example, "this ebook won't write the book for you, or even get it published, but it will show you the steps and resources to write compelling copy, finish fully and sell well."

9. Include your expert credentials.

"I spent 6 months researching this book and 3 months writing it. My background includes 23 years coaching, presenting 70 writing seminars a year, and 43 published clients since 1999."

10. Present the "YOU" point of view in your sales letter.

When you refer to others such as we or they, you don't speak directly to your to be buyer. Involve them with phrases such as "You will feel renewed energy after you read this book, so much so, that you'll ask your kids to dance with you." Or, "you can finish your book in less than a month, and get it selling immediately, so you can take that Caribbean trip, pay for your children's college, or buy that new car you've been wanting."

Without a sales letter to guide your potential buyers on your Web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your Web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book.

For all email promotion campaigns, without a short or long sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you as the expert, and you won't make the sales you want.

Judy Cullins ©2004 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:[email protected]


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. May / 10 / 2021
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Home Remedies for Postnasal Drip: What Works, What Doesn't  Healthline

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Home Remedies And Professional Treatment For TMJ Jaw Pain  Southlake Style

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5 Home Remedies for Psoriasis to Relieve Symptoms  Parade

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DNA Special: How effective are home remedies in treating COVID-19  DNA India

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Home remedies no match for serious eye diseases  Healio

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Psoriasis itch relief: Treatments and home remedies  Medical News Today

5 Home Remedies To Soothe Burning Eyes During Summer - NDTV Swirlster
5 Home Remedies To Soothe Burning Eyes During Summer  NDTV Swirlster

Add some scepticism to Covid home remedies - Deccan Herald
Add some scepticism to Covid home remedies  Deccan Herald

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16 Simple Home Remedies for Dry Eyes  Parade

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3 Home remedies to deal with dry cough while home quarantining with COVID 19 virus  PINKVILLA

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Redness around nose: Causes, treatment, home remedies, and more  Medical News Today

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Covid 19: Bhagyashree shares home remedy to combat chronic fatigue, muscle soreness  The Indian Express

Natural and Home Remedies for Sheep and Goats | Latest News in Livestock & Animal Husbandry | lancasterfarming.com - Lancaster Farming
Natural and Home Remedies for Sheep and Goats | Latest News in Livestock & Animal Husbandry | lancasterfarming.com  Lancaster Farming

6 Super easy home remedies that will help you tame your curly hair - PINKVILLA
6 Super easy home remedies that will help you tame your curly hair  PINKVILLA

5 Effective Home Remedies For Skin Tightening - NDTV Swirlster
5 Effective Home Remedies For Skin Tightening  NDTV Swirlster

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How Can I Clear My Skin In A Week With Home Remedies?  NDTV Swirlster

4 Korean home remedies for bright and clear skin - PINKVILLA
4 Korean home remedies for bright and clear skin  PINKVILLA

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Grow And Lengthen Your Fluttery Eyelashes With These Simple Home Remedies  NDTV Swirlster

DNA Exclusive: COVID third wave, myths about home remedies and the deadly virus - Zee News
DNA Exclusive: COVID third wave, myths about home remedies and the deadly virus  Zee News

Angular Cheilitis vs. Cold Sore: Causes and Treatments - Healthline
Angular Cheilitis vs. Cold Sore: Causes and Treatments  Healthline

Home remedies for heartburn – Explica .co - Explica
Home remedies for heartburn – Explica .co  Explica

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Is your little one facing diaper rashes? Try these remedies | NewsBytes  NewsBytes

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COVID-19 Information: Dry cough could be an early symptom; treat it at home with these 5 easy remedies  Jagran English

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Remove blackheads at home with 3 home remedies  Times of India

Controlling moles in your lawn - Chillicothe Constitution Tribune
Controlling moles in your lawn  Chillicothe Constitution Tribune

How pandemic brought lives of non-COVID patients to a standstill - The New Indian Express
How pandemic brought lives of non-COVID patients to a standstill  The New Indian Express

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Haircare tips: Simple Ayurvedic remedies to keep dandruff away  The Indian Express

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Is joint swelling a symptom of COVID-19?  Medical News Today

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Hangover home remedies with Liz Earle | This Morning  ITV News

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No home remedy for Covid-19: TOI debunks 100 viral fake news in 4 days  Times of India

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What Causes Bad Breath Even After Brushing? Remedies, Treatment  Healthline

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Birthmark Removal: Types of Treatments, Cost, and More  Healthline

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Olive Oil and Onion for Enlargement: Why It Doesn't Work  Healthline

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COVID-19: Inhaling camphor increases blood oxygen level? Here's the truth  DNA India

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Gum Line Cavity: Causes, Symptoms, and More  Healthline

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Complaint sent to Chief Secretary against Vijay Sankeshwar in home remedy issue  The Hindu

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Numerology 10 May 2021: Read predictions here  Times of India

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Covid-19 highlights the importance of science literacy  The Express Tribune

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Shingles vs. Poison Ivy: How to Tell the Difference  Healthline

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Red Root: Uses, Benefits, Side Effects, and Dosage  Healthline

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Fibroid vs Cyst: Symptoms, Causes, Diagnosis & Treatment  Healthline

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Say goodbye to dry scalp with these effective home remedies | NewsBytes  NewsBytes

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Mansa admn ropes in quacks to contain virus spread in villages  Hindustan Times

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Zinc, Raw Onions and Steam, Does Any Of It Work While Battling COVID-19?  The Better India

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UP Govt's medicine, Ayush kits emerge as boon in fight against Covid-19  United News of India

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Home Remedies Using Apple Cider Vinegar  Integris

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Pronal breathing for coronavirus: How does it boost oxygen levels? Who should do it?  Times of India

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Hooda asks State Govt to formulate special policy for rural areas to tackle Covid-19 situation  Daily Pioneer

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Coronavirus home remedies: Treatment options and when to seek help  Medical News Today

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Home Remedies and Lifestyle Changes to Help Your Back Pain  Health Essentials from Cleveland Clinic

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DIY Remedies To Get Rid Of Chapped, Dry Lips During Lockdown  NDTV Swirlster

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11 natural remedies for acid reflux  Medical News Today

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Oily skin: Natural remedies to make at home  Medical News Today

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15 GERD home remedies: Diet, herbs, posture, and more  Medical News Today

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6 home remedies for asthma  Medical News Today

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Grandma's Home Remedies – Dr. Ed Iannuccilli  GoLocalProv

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Arthritis in the Neck Home Remedies  Verywell Health

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5 of the best home remedies for chafing  Medical News Today

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9 home remedies for burning feet  Medical News Today

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Easy home remedies to cure sore throat  The Indian Express

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Coronavirus: Using oxygen at home? Here are some do's and don'ts to follow  Times of India

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Home Remedies That Work  WebMD

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Castor oil and other home remedies for pesky skin tags  Seattle Times

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Home remedies boom as India pandemic cases soar  Medical Xpress

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Coronavirus: Ayurvedic home remedies for mild COVID symptoms (cough, fever and tiredness), by an Ayurvedi  Times of India

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Home remedies for insomnia: 9 options  Medical News Today

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15 Best Home Remedies for Heartburn Relief: Natural Ways to Get Rid of Heartburn  Parade

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Eczema (Atopic Dermatitis) Home Treatment and Remedies  WebMD

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Survey: Americans turn to at-home remedies to avoid ER visits  KTNV Las Vegas

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6 natural home remedies to get rid of nausea  INSIDER

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10 Home Remedies for Foot Fungus: Athlete's Foot, Toenail Fungus  Parade

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10 home remedies to get relief from cough  Times of India

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Bzzz, slap! How to treat insect bites (home remedies included)  The Conversation AU

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Can home remedies help my sciatica? - Harvard Health  Harvard Health

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Tired of Cough Drops? Try These 5 Home Remedies for Cough  EcoWatch

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Goodbye dull skin: 5 simple home remedies to rejuvenate your skin  Hindustan Times

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Have mild COVID symptoms? Ayurvedic doctor shares effective home remedies  The Indian Express

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5 simple home remedies to fix irregular periods at home  Times of India

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5 simple home remedies to whiten your teeth naturally  Times of India

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5 EFFECTIVE home remedies for dry cough  PINKVILLA

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VERIFY: Can at-home remedies help treat COVID-19?  WZDX

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Is There a Home Remedy for Pink Eye?  Verywell Health

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How to get rid of dark neck: 5 effective home remedies  India Today

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6 home remedies to relieve headaches naturally  INSIDER

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My Upbringing Introduced Me to the Healing Power of Natural Home Remedies  Well+Good

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Bad Home Remedies for COVID-19  U.S. News & World Report

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Sciatica pain treatment: Medical options, exercises, and home remedies  Medical News Today

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Natural remedies for inflammation: Foods, supplements, and more  Medical News Today

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Five effective home remedies to relieve sinus pain  Times of India

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Home remedies for yeast infections that actually work — and which to avoid  INSIDER

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Air pollution: 5 easy home remedies to stop coughing  Times of India

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5 effective home remedy for shortness of breath  Times of India

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Stomach ache? Here are some home remedies from a nutritionist  The Indian Express

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Simple and effective home remedies for constipation  Times of India

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Natural remedies for hemorrhoids - Harvard Health Blog  Harvard Health

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Dry eyelids: Causes, treatments, and home remedies  Medical News Today

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6 Foods And Home Remedies To Combat Acidity - Expert Reveals  NDTV Food

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Effective home remedies for cough and cold: Check details here  India Today

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Home remedies to treat head lice  India Today

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What to take for nausea: What medications and home remedies work well?  Medical News Today

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