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Top Ten Reasons to Write a Sales Letter for Each Product? - Part 2


Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To counter this make sure your ebook, product, or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each product or ebook.

Whether you have a Web site or not, you can write a first class, must-buy-now sales letter. Write one for each teleclass, eBook, product, or service. I even write one for my bookcoaching services.

If you are like me and have a Web site, it is content driven. Why? Because that's why people come to any site--to get free information. You must also give them a reason to buy. Most home pages say too much about the author or the book instead of intriguing their potential buyers with a benefit-driven headline, which in turns leads them to the benefits of their books--the sales letter.

My first Web site had many fine books and kits in personal growth and book writing and marketing. Sales never went over $200 a month. To correct that, I created a new site and paid special attention to its sales language (without hype) for each teleclass, eBook, and book coaching opportunities to suit each income and need. Sales were $75 the first month, and in four months they reached $2265. The next year they went around $3000 a month.

What Every Sales Letter Needs to Pull Orders and Profits

You can write each sales letter in less than four hours the first time. As you practice, you can write them in two hours.

5. Offer your potential clients three or four chances to buy.

They may have already decided to buy before coming to your sales letter, so offer a "Click Here," "Buy Now" near the top of the letter. Offer more buying opportunities along the way after a list of benefits, what's in this book (features),and testimonials.

6. End your Sales Letter with your 100% Money-Back Guarantee.

When you offer an iron-clad guarantee, people see your book as so valuable that you put yourself on the line for it. They will be more likely to buy and be satisfied with their purchase.

"This product comes with a 100% Money Back Guarantee. Read the book cover to cover, and if the strategies don't work for you within 60 days, we'll cheerfully refund your money, and you can keep the product too!"

7. Make your Sales Letter Credible.

To boost sales, authors need to add free bonus reports related to their book. Make sure your free bonus reports do not cost more than the price of your product. Would you believe this offer "order this for $49 now and receive 4 special bonus reports worth $395?"

8. Share the downside of your book to create empathy.

For example, "this ebook won't write the book for you, or even get it published, but it will show you the steps and resources to write compelling copy, finish fully and sell well."

9. Include your expert credentials.

"I spent 6 months researching this book and 3 months writing it. My background includes 23 years coaching, presenting 70 writing seminars a year, and 43 published clients since 1999."

10. Present the "YOU" point of view in your sales letter.

When you refer to others such as we or they, you don't speak directly to your to be buyer. Involve them with phrases such as "You will feel renewed energy after you read this book, so much so, that you'll ask your kids to dance with you." Or, "you can finish your book in less than a month, and get it selling immediately, so you can take that Caribbean trip, pay for your children's college, or buy that new car you've been wanting."

Without a sales letter to guide your potential buyers on your Web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your Web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book.

For all email promotion campaigns, without a short or long sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you as the expert, and you won't make the sales you want.

Judy Cullins ©2004 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:[email protected].


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. July / 22 / 2024
This Age-Old Home Remedy May Become Your Go-To For Cough And Cold During Monsoon - NDTV
This Age-Old Home Remedy May Become Your Go-To For Cough And Cold During Monsoon  NDTV

8 natural home remedies to treat dark neck - The Economic Times
8 natural home remedies to treat dark neck  The Economic Times

5 home remedies to get rid of nausea and doctor's No. 1 pick for relief - TODAY
5 home remedies to get rid of nausea and doctor's No. 1 pick for relief  TODAY

The Truth Behind Four Natural Cancer “Cures” - On Cancer - Memorial Sloan Kettering
The Truth Behind Four Natural Cancer “Cures”  On Cancer - Memorial Sloan Kettering

Mayo Clinic Guide to Home Remedies - Mayo Clinic Press
Mayo Clinic Guide to Home Remedies  Mayo Clinic Press

Brighten Your Smile: How To Get Whiter Teeth - Health Essentials
Brighten Your Smile: How To Get Whiter Teeth  Health Essentials

Kim Kardashian Says She Sleeps in Saran Wrap for Psoriasis Relief: Does It Work? - AOL
Kim Kardashian Says She Sleeps in Saran Wrap for Psoriasis Relief: Does It Work?  AOL

5 Home Remedies For Diarrhea - Netmeds.com
5 Home Remedies For Diarrhea  Netmeds.com

The Medical Minute: Five home remedies can soothe your sore throat - Penn State Health News
The Medical Minute: Five home remedies can soothe your sore throat  Penn State Health News

7 Home Remedies for Eczema - Health.com
7 Home Remedies for Eczema  Health.com

Natural remedies for epilepsy: Diet, herbs, vitamins, and more - Medical News Today
Natural remedies for epilepsy: Diet, herbs, vitamins, and more  Medical News Today

Struggling to keep mosquitoes away? Here’s how to repel them. - USA TODAY
Struggling to keep mosquitoes away? Here’s how to repel them.  USA TODAY

What is Food Poisoning? Know causes, signs, symptoms, and home remedies to treat this foodborne illness - India TV News
What is Food Poisoning? Know causes, signs, symptoms, and home remedies to treat this foodborne illness  India TV News

Home Remedies for Sore Throat: Natural Treatments for Throat Pain - Everyday Health
Home Remedies for Sore Throat: Natural Treatments for Throat Pain  Everyday Health

8 Home Remedies For Sunburn: Pain Relief Tips From Dermatologists - TODAY
8 Home Remedies For Sunburn: Pain Relief Tips From Dermatologists  TODAY

Home Remedies for Acne: Do They Work? - Health Essentials
Home Remedies for Acne: Do They Work?  Health Essentials

8 Natural Remedies for Allergies - Health.com
8 Natural Remedies for Allergies  Health.com

Do Natural Treatments Work for Alopecia Areata? - Health Essentials
Do Natural Treatments Work for Alopecia Areata?  Health Essentials

These 5 Strategies Can Reduce Urinary Incontinence - Health.com
These 5 Strategies Can Reduce Urinary Incontinence  Health.com

9 Effective Home Remedies for Diarrhea - Health.com
9 Effective Home Remedies for Diarrhea  Health.com

Get Sunburn Relief With OTC and Home Remedies - Verywell Health
Get Sunburn Relief With OTC and Home Remedies  Verywell Health

Trapped Gas: 7 Home Remedies For Immediate Relief - Forbes
Trapped Gas: 7 Home Remedies For Immediate Relief  Forbes

Zinc? Honey? Ginger? What Actually Helps When You Have a Cold or the Flu? - The New York Times
Zinc? Honey? Ginger? What Actually Helps When You Have a Cold or the Flu?  The New York Times

Through Research and Testing, We Found the Best, Expert-Approved OTC Hemorrhoid Treatments - Verywell Health
Through Research and Testing, We Found the Best, Expert-Approved OTC Hemorrhoid Treatments  Verywell Health

Natural Treatments for Rosacea - Health Essentials
Natural Treatments for Rosacea  Health Essentials

Alternative Therapies & Home Remedies - Healthline
Alternative Therapies & Home Remedies  Healthline

15 Home Cough Remedies for Kids - TODAY
15 Home Cough Remedies for Kids  TODAY

5 Home Remedies for Atopic Dermatitis Itch - Everyday Health
5 Home Remedies for Atopic Dermatitis Itch  Everyday Health

8 Home Remedies For Sunburn Recommended By Dermatologists - Forbes
8 Home Remedies For Sunburn Recommended By Dermatologists  Forbes

9 Home Remedies for Knee Pain - AARP
9 Home Remedies for Knee Pain  AARP

11 Natural Home Remedies to Lose Weight - AARP
11 Natural Home Remedies to Lose Weight  AARP

12 Best Hair Loss Remedies for Women Over 50 That Can Easily Be Done at Home - Yahoo Life
12 Best Hair Loss Remedies for Women Over 50 That Can Easily Be Done at Home  Yahoo Life

Coronary artery disease - Diagnosis and treatment - Mayo Clinic
Coronary artery disease - Diagnosis and treatment  Mayo Clinic

What's the Fastest Way To Get Rid of a Cough? 12 Home Remedies - Health.com
What's the Fastest Way To Get Rid of a Cough? 12 Home Remedies  Health.com

Home Remedies To Reduce Body's Temperature During Hot Summer Months - NDTV
Home Remedies To Reduce Body's Temperature During Hot Summer Months  NDTV

Gogl-mogl: old world home remedy that may comfort — even if it doesn't cure - NPR
Gogl-mogl: old world home remedy that may comfort — even if it doesn't cure  NPR

These 13 Natural Remedies Can Reduce Anxiety - Health.com
These 13 Natural Remedies Can Reduce Anxiety  Health.com

7 Ways To Treat Hemorrhoids at Home - Health.com
7 Ways To Treat Hemorrhoids at Home  Health.com

Advancing Health webinar: ENT home remedies - myth versus fact - Nebraska Medicine
Advancing Health webinar: ENT home remedies - myth versus fact  Nebraska Medicine

5 Natural Remedies for Rosacea - Everyday Health
5 Natural Remedies for Rosacea  Everyday Health

10 Home Remedies for Seasonal Allergies in Kids - Parents
10 Home Remedies for Seasonal Allergies in Kids  Parents

Pain After Pickleball? These Are the Most Common Injuries and Best Home Remedies - First For Women
Pain After Pickleball? These Are the Most Common Injuries and Best Home Remedies  First For Women

5 Things You Can Do At Home To Make Your Ear Infection Hurt Less - Health.com
5 Things You Can Do At Home To Make Your Ear Infection Hurt Less  Health.com

Home Remedies Inspires Living Areas That Are Lasting and Loved - Down East
Home Remedies Inspires Living Areas That Are Lasting and Loved  Down East

8 expert-approved home remedies to get rid of acne scars - Moneycontrol
8 expert-approved home remedies to get rid of acne scars  Moneycontrol

Eczema: 5 effective home remedies worth trying! - Health shots
Eczema: 5 effective home remedies worth trying!  Health shots

Two more aircraft intercepted above Republican National Convention in Milwaukee - AOL
Two more aircraft intercepted above Republican National Convention in Milwaukee  AOL

Suffer from migraines? 6 natural remedies and supplements that could help, from a specialist - CNBC
Suffer from migraines? 6 natural remedies and supplements that could help, from a specialist  CNBC

6 natural remedies to help with hair loss: Everything you need to know - ABC News
6 natural remedies to help with hair loss: Everything you need to know  ABC News

All-Natural Ways to Focus Better with ADHD - ADDitude magazine
All-Natural Ways to Focus Better with ADHD  ADDitude magazine

Church cookbook from 1901 included many home remedies for health afflictions - Orleans Hub
Church cookbook from 1901 included many home remedies for health afflictions  Orleans Hub

The Diaper Rash Home Remedies You Should and Shouldn’t Try, According to Experts - Parents
The Diaper Rash Home Remedies You Should and Shouldn’t Try, According to Experts  Parents

Natural remedies might not be better – so why do we still prefer them? - The Guardian
Natural remedies might not be better – so why do we still prefer them?  The Guardian

Get Rid of Pesky Ants in Your Home with These Proven Tips and Tricks - Better Homes & Gardens
Get Rid of Pesky Ants in Your Home with These Proven Tips and Tricks  Better Homes & Gardens

Sore throat? Try these 5 home remedies for relief - Medical Xpress
Sore throat? Try these 5 home remedies for relief  Medical Xpress

Home Remedies for Chronic Hives - Health Central
Home Remedies for Chronic Hives  Health Central

5 home remedies to manage cough and cold - The Times of India
5 home remedies to manage cough and cold  The Times of India

4 Home Remedies for Heartburn That Actually Work - Hartford Hospital
4 Home Remedies for Heartburn That Actually Work  Hartford Hospital

7 home remedies that can give relief from summer season itchiness - The Times of India
7 home remedies that can give relief from summer season itchiness  The Times of India

7 Natural Remedies for Congestion Relief and Stuffy Nose - Everyday Health
7 Natural Remedies for Congestion Relief and Stuffy Nose  Everyday Health

Travel Bite: German home remedies - DW (English)
Travel Bite: German home remedies  DW (English)

Try These Home Remedies For Bloating For Better Gut Health - NDTV
Try These Home Remedies For Bloating For Better Gut Health  NDTV

7 Easy Home Remedies To Increase Hair Growth - Femina Hindi
7 Easy Home Remedies To Increase Hair Growth  Femina Hindi

The Bottom Line on Hemorrhoids - AARP
The Bottom Line on Hemorrhoids  AARP

These 15 Home Remedies That You Can Find In Your Kitchen Will Repair Damaged Hair - Parade Magazine
These 15 Home Remedies That You Can Find In Your Kitchen Will Repair Damaged Hair  Parade Magazine

Home remedies for respiratory illness - UW Medicine Newsroom
Home remedies for respiratory illness  UW Medicine Newsroom

How to Instantly Relieve Itching "Down There" - Good Housekeeping
How to Instantly Relieve Itching "Down There"  Good Housekeeping

Simple Home Remedies for Skin Whitening - The New Indian Express
Simple Home Remedies for Skin Whitening  The New Indian Express

9 Natural Remedies for Soothing Anxiety Without Medication - CNET
9 Natural Remedies for Soothing Anxiety Without Medication  CNET

Chronic kidney disease - Diagnosis and treatment - Mayo Clinic
Chronic kidney disease - Diagnosis and treatment  Mayo Clinic

9 Home Remedies To Relieve Constipation - Forbes
9 Home Remedies To Relieve Constipation  Forbes

Health reasons that cause melasma on face; home remedies to treat them - The Times of India
Health reasons that cause melasma on face; home remedies to treat them  The Times of India

Best Life: Home remedies for dry eyes - Action News 5
Best Life: Home remedies for dry eyes  Action News 5

The 9 Best Home Remedies for an Itchy Scalp - Well+Good
The 9 Best Home Remedies for an Itchy Scalp  Well+Good

9 home remedies for acidity, ways to cure heartburn naturally - Moneycontrol
9 home remedies for acidity, ways to cure heartburn naturally  Moneycontrol

Natural Remedies for MS: Supplements, Exercise and More - Health Central
Natural Remedies for MS: Supplements, Exercise and More  Health Central

7 home remedies to lighten your dark neck - DNA India
7 home remedies to lighten your dark neck  DNA India

Home remedies to improve vitamin B12 deficiency in the body - The Times of India
Home remedies to improve vitamin B12 deficiency in the body  The Times of India

9 best scar creams and gels of July 2024, according to dermatologists - NBC News
9 best scar creams and gels of July 2024, according to dermatologists  NBC News

8 home remedies for sensitive teeth - The Times of India
8 home remedies for sensitive teeth  The Times of India

What Remedies Are Said to Cure Tinnitus? - Verywell Health
What Remedies Are Said to Cure Tinnitus?  Verywell Health

The Medical Minute: Five home remedies can soothe | Newswise - Newswise
The Medical Minute: Five home remedies can soothe | Newswise  Newswise

Brighten Dark Lips Naturally: Simple Home Remedies Using Kitchen Ingredients - The Times of India
Brighten Dark Lips Naturally: Simple Home Remedies Using Kitchen Ingredients  The Times of India

Have the Stomach Flu? 7 Ways to Find Relief - Health.com
Have the Stomach Flu? 7 Ways to Find Relief  Health.com

Breathe Better: 5 home remedies to open nasal passage after cold and sinus - The Times of India
Breathe Better: 5 home remedies to open nasal passage after cold and sinus  The Times of India

8 simple home remedies to treat cough and chest congestion - The Times of India
8 simple home remedies to treat cough and chest congestion  The Times of India

10 home remedies for acid reflux and heartburn relief - Mint
10 home remedies for acid reflux and heartburn relief  Mint

Easily Get Rid of House Flies With Tips From Insect Experts - Prevention Magazine
Easily Get Rid of House Flies With Tips From Insect Experts  Prevention Magazine

10 Best Home Remedies for Ants (Plus One to Stop Using) - Family Handyman
10 Best Home Remedies for Ants (Plus One to Stop Using)  Family Handyman

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How to Cool Off and Feel Less Miserable When You’re Trying to Break a Fever  Prevention Magazine

5 Effective Ways to Treat a Dry Nose - Healthline
5 Effective Ways to Treat a Dry Nose  Healthline

Mitral valve regurgitation - Diagnosis and treatment - Mayo Clinic
Mitral valve regurgitation - Diagnosis and treatment  Mayo Clinic

How to get rid of eye bags, according to dermatologists - USA TODAY
How to get rid of eye bags, according to dermatologists  USA TODAY

Dry eye: Home remedies to protect eyes during heatwave - The Times of India
Dry eye: Home remedies to protect eyes during heatwave  The Times of India

Chikungunya cases doubles in Maharashtra: Expert shares 5 easy home remedies to fight the virus - News9 LIVE
Chikungunya cases doubles in Maharashtra: Expert shares 5 easy home remedies to fight the virus  News9 LIVE

Ear mites in dogs: Signs, symptoms and home remedies - Care.com
Ear mites in dogs: Signs, symptoms and home remedies  Care.com

How To Get Rid Of Nausea: 7 Home Remedies - Forbes
How To Get Rid Of Nausea: 7 Home Remedies  Forbes

Natural Healing: 10 Home Remedies to Treat Heat Stroke - NDTV Food
Natural Healing: 10 Home Remedies to Treat Heat Stroke  NDTV Food

9 Ways to Treat Itchy Bug Bites, According to Doctors - Men's Health
9 Ways to Treat Itchy Bug Bites, According to Doctors  Men's Health

Natural Remedies for Dry Mouth (Xerostomia) - On Cancer - Memorial Sloan Kettering
Natural Remedies for Dry Mouth (Xerostomia)  On Cancer - Memorial Sloan Kettering

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