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Top 7 Tips For Writing Your Marketing Plan


A lot of people are at a loss when it comes to deciding how to approach the marketing plan process and how to stay within time and budget constraints. To make for a less stressful marketing plan process, keep these 7 tips in mind:

Think Strategy First

An overall marketing strategy drives many decisions. If you first identify general goals, choosing appropriate marketing programs for a small business plan becomes much easier.

Decide Format

Putting together a general outline and deciding how you will publish the plan can help you better visualize steps you need to take. Examples are (a) a full, detailed report including Executive Summary, the plan itself, and back-up data, (b) a single summary sheet, or (c) something in between. Size and structure of the small business can help determine the scope of the plan.

Set Aside Time

A good, strategic marketing plan requires a certain amount of analysis. Early stages in the process go smoother with minimal interruptions. Make it easier for those working on the plan to concentrate by setting aside "closed" time during early planning stages. In a busy, small business environment, this can be accomplished by working during off hours or putting aside a short time - 30 minutes to an hour - each day.

Brainstorm

New, creative ideas flow more freely when people are not inhibited by preconceptions. Hold a brainstorming session, with two rules: (a) there are no bad ideas and (b) everyone's ideas carry equal weight.

Shorten The List

Implementation suffers severely when there is an overload of marketing projects, especially in small businesses with a small or one-person marketing department.. The list of potential projects generated in the brainstorming session can be shortened by concentrating on those likely to be the most profitable and those that take advantage of the company's internal strengths.

Make The Plan Flexible

Business does not operate in a vacuum, so your plan needn't exist in one. For example, the business environment may change during the year or additional marketing opportunities may arise. Building in flexibility to adjust throughout the year can avoid the pitfall of continuing down an unproductive path.

Have Measurements In Place

Knowing if and how well a program works can help you identify opportunities for improvement. In your marketing plan or in back-up documents, set explicit goals and measurements.

About the Author

Bobette Kyle draws upon 12+ years of Marketing/Executive experience, Marketing MBA, and online marketing research in her writing. Bobette is proprietor of the Web Site Marketing Plan Network, http://www.WebSiteMarketingPlan.com, and author of the marketing plan and Web promotion book "How Much For Just the Spider? Strategic Website Marketing For Small Budget Business." ( HowMuchForSpider.com/TOC.htm )

Copyright 2004, Bobette Kyle. All rights reserved.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. May / 06 / 2021
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Home Remedies for Wheezing  Verywell Health

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5 Home Remedies To Try When You Have Dry Eyes  NDTV Swirlster

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Home remedies no match for serious eye diseases  Healio

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Home Remedies for Postnasal Drip: What Works, What Doesn't  Healthline

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3 Home remedies to deal with dry cough while home quarantining with COVID 19 virus  PINKVILLA

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Add some scepticism to Covid home remedies  Deccan Herald

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6 Super easy home remedies that will help you tame your curly hair  PINKVILLA

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Covid 19: Bhagyashree shares home remedy to combat chronic fatigue, muscle soreness  The Indian Express

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Redness around nose: Causes, treatment, home remedies, and more  Medical News Today

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5 Home Remedies To Soothe Burning Eyes During Summer  NDTV Swirlster

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5 Effective Home Remedies For Skin Tightening  NDTV Swirlster

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Home remedies to get rid of smelly armpits  Times of India

My Nani's haldi doodh is more than just a home remedy - SBS
My Nani's haldi doodh is more than just a home remedy  SBS

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Say goodbye to dry scalp with these effective home remedies  Yahoo India News

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Is joint swelling a symptom of COVID-19?  Medical News Today

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Tips to deal with an unwanted pimple using home remedies  Times Now

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Keep your coloured hair healthy with these easy home remedies  PINKVILLA

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Wrinkles: Causes, home remedies and clinical treatments of this sign of ageing  PINKVILLA

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Ear Infection While Pregnant: Symptoms, Causes, Treatment  Healthline

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Neetu Kapoor shares easy home remedies for relieving anxiety, muscle and joint pain  The Indian Express

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COVID-19 Information: Dry cough could be an early symptom; treat it at home with these 5 easy remedies  Jagran English

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4 Korean home remedies for bright and clear skin  PINKVILLA

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Supplements for piles: What works and more  Medical News Today

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Gum Line Cavity: Causes, Symptoms, and More  Healthline

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Birthmark Removal: Types of Treatments, Cost, and More  Healthline

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EXCLUSIVE: Nushrratt Bharuccha REVEALS her DIY exfoliating scrub, home remedies to get rid of eyebags & more  PINKVILLA

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Skincare: Here are 2 DIY home remedies that will help you get rid of uneven tan and lines during summer  PINKVILLA

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Foot Pain At Night: 8 Causes, Treatment & Prevention  Healthline

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Complaint sent to Chief Secretary against Vijay Sankeshwar in home remedy issue  The Hindu

Remove blackheads at home with 3 home remedies - Times of India
Remove blackheads at home with 3 home remedies  Times of India

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COVID-19: Home Remedies For Oral Health Care  Rising Kashmir

Natural Vision Improvement Review: Safely Improve Eye Health | HeraldNet.com - The Daily Herald
Natural Vision Improvement Review: Safely Improve Eye Health | HeraldNet.com  The Daily Herald

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Shingles vs. Poison Ivy: How to Tell the Difference  Healthline

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Picking scabs on the scalp: Complications and treatment  Medical News Today

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The Ultimate Skin Care Routine for Combination Skin  Healthline

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As COVID-19 sweeps rural India, sick struggle to access healthcare  Thomson Reuters Foundation

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Haircare tips: Simple Ayurvedic remedies to keep dandruff away  The Indian Express

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10 natural beta-blockers  Medical News Today

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12 Best Under-Eye Patches of 2021  Healthline

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How long does gout last? What to know  Medical News Today

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Say Goodbye To Fever Blisters With These Remedies  Pragativadi

Home ingredients to tackle sun damage on skin and hair - Times of India
Home ingredients to tackle sun damage on skin and hair  Times of India

Government isn't the enemy; it's the solution to our future - Southgate News Herald
Government isn't the enemy; it's the solution to our future  Southgate News Herald

Red Root: Uses, Benefits, Side Effects, and Dosage - Healthline
Red Root: Uses, Benefits, Side Effects, and Dosage  Healthline

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Antibiotics and Sinus Infections  Verywell Health

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Bicep tendonitis: Causes, treatments, and recovery time  Medical News Today

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WhatsApp-armed youth create awareness among Sonbhadra tribals  Hindustan Times

NTV: Special Discussion On Home Remedies (Video) - Social News XYZ
NTV: Special Discussion On Home Remedies (Video)  Social News XYZ

A supposed home remedy for boosting blood oxygen levels is unfounded - Khabarhub
A supposed home remedy for boosting blood oxygen levels is unfounded  Khabarhub

Black Pepper, Honey, Ginger Are Not A Remedy For Covid 19: PIB - NDTV Food
Black Pepper, Honey, Ginger Are Not A Remedy For Covid 19: PIB  NDTV Food

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Managing mild Covid at home  The New Indian Express

Now, 170 Ayurveda doctors on call - Ahmedabad Mirror
Now, 170 Ayurveda doctors on call  Ahmedabad Mirror

Home Remedies Using Apple Cider Vinegar - Integris
Home Remedies Using Apple Cider Vinegar  Integris

Coronavirus home remedies: Treatment options and when to seek help - Medical News Today
Coronavirus home remedies: Treatment options and when to seek help  Medical News Today

Home Remedies and Lifestyle Changes to Help Your Back Pain - Health Essentials from Cleveland Clinic
Home Remedies and Lifestyle Changes to Help Your Back Pain  Health Essentials from Cleveland Clinic

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11 natural remedies for acid reflux  Medical News Today

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6 home remedies for asthma  Medical News Today

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Arthritis in the Neck Home Remedies  Verywell Health

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Oily skin: Natural remedies to make at home  Medical News Today

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15 GERD home remedies: Diet, herbs, posture, and more  Medical News Today

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5 of the best home remedies for chafing  Medical News Today

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9 home remedies for burning feet  Medical News Today

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Easy home remedies to cure sore throat  The Indian Express

Use self-help remedies with good sense and restraint - mid-day.com
Use self-help remedies with good sense and restraint  mid-day.com

Castor oil and other home remedies for pesky skin tags - Seattle Times
Castor oil and other home remedies for pesky skin tags  Seattle Times

Home remedies boom as India pandemic cases soar - Medical Xpress
Home remedies boom as India pandemic cases soar  Medical Xpress

Home Remedies That Work - WebMD
Home Remedies That Work  WebMD

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The Ultimate Skin Care Routine for Dry Skin  Healthline

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15 Best Home Remedies for Heartburn Relief: Natural Ways to Get Rid of Heartburn  Parade

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Coronavirus: Ayurvedic home remedies for mild COVID symptoms (cough, fever and tiredness), by an Ayurvedi  Times of India

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Home remedies for insomnia: 9 options  Medical News Today

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6 natural home remedies to get rid of nausea  INSIDER

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Eczema (Atopic Dermatitis) Home Treatment and Remedies  WebMD

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Can home remedies help my sciatica? - Harvard Health  Harvard Health

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10 home remedies to get relief from cough  Times of India

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Goodbye dull skin: 5 simple home remedies to rejuvenate your skin  Hindustan Times

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Bzzz, slap! How to treat insect bites (home remedies included)  The Conversation AU

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Tired of Cough Drops? Try These 5 Home Remedies for Cough  EcoWatch

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Have mild COVID symptoms? Ayurvedic doctor shares effective home remedies  The Indian Express

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Stomach ache? Here are some home remedies from a nutritionist  The Indian Express

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How to get rid of dark neck: 5 effective home remedies  India Today

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VERIFY: Can at-home remedies help treat COVID-19?  WZDX

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My Upbringing Introduced Me to the Healing Power of Natural Home Remedies  Well+Good

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6 home remedies to relieve headaches naturally  INSIDER

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Air pollution: 5 easy home remedies to stop coughing  Times of India

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Five effective home remedies to relieve sinus pain  Times of India

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5 effective home remedy for shortness of breath  Times of India

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Sciatica pain treatment: Medical options, exercises, and home remedies  Medical News Today

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Bad Home Remedies for COVID-19  U.S. News & World Report

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Natural remedies for hemorrhoids - Harvard Health Blog  Harvard Health

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How to cure mouth ulcers: Top 10 home remedies  India Today

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Simple and effective home remedies for constipation  Times of India

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Natural remedies for inflammation: Foods, supplements, and more  Medical News Today

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5 EFFECTIVE home remedies for dry cough  PINKVILLA

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Dry eyelids: Causes, treatments, and home remedies  Medical News Today

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Home Remedies For Hair Growth: How To Grow Hair Naturally With Good Food  NDTV Food

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8 of the best home remedies to soothe a cough naturally, according to doctors  INSIDER

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Is There a Home Remedy for Pink Eye?  Verywell Health

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Sparse Eyebrows Treatment, Home Remedies, and Precautions  Healthline

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The best home remedies for asthma, like breathing exercises and natural herbs  INSIDER

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