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Want a Web Site that Turns Lookers into Buyers? Seven Passion Copywriting Tips


Web Site Blues? Need one, don't know where to start? Got one, but aren't getting enough sales?

If you need a Web site soon you may be wondering where to start and who to trust. All Web masters are not equal. Some do not know the marketing language-what I call "Passion Copywriting."  Before you call a Web master, check out a book writing or internet coach to help you pre-plan, create sales-pulling headlines, write your sales letter, and how to connect them so all information leads to sales on your order page.

If you already have a Web page, I'm sure you put your heart and soul into it, even paid someone big money to put it up for you. Yet, if your home page's copy speaks lackluster, then you may be ready for a makeover. You may have submitted to the search engines without receiving targeted hits and buyers either.

You only have 10 seconds to impress your "to be" buyer. Apply these "Passion Copywriting" tips for your refreshed Web pages:

1.Write dazzling home-page copy that grabs your visitors by the collar.

Compel them through benefit-driven headlines. Just listing your book, product, service, or ezine falls flat every time. Write copy that seduces your visitors to buy whatever it is you want to sell.

Appeal to their emotions. "After you use my services, you will feel as young as child playing in the surf." Or, use concrete benefits rather than general ones. Instead of reduce your stress; try "Create leap out of bed energy when you use this method."

2. Quote a client or customer using their testimonial.

In their own words, clients can give you a strong recommendation your visitors will believe. It will arouse curiosity enough that your visitor will keep reading to find out more.

3. Let your visitor know your financial success.

Tell a story of your success and how your client or customer can do the same thing when they follow your advice. Use specifics such as: Judy's Success

- Raised Web book sales from $75 to $3000 (8 mo) over $4500 in 2004.
- Increased book and Internet coaching clients from 7 to 17 in two months.
- Increased search engine placement to # 1 in Google, Yahoo and 35 others (8 mo) using "book coaching."
- Increased ezine subscribers 15-25 a day (total 3500)
- Listed on 3140 Web sites with a hyperlink back to my Web site where I sell my services and products

4. Present solutions for your visitor's problem or challenge.

When you pay attention to where your visitor is now, pull them in with a question on it. "Does your Web site have low sales?" Then, offer 3-5 solutions for it in bullet form. These benefits are the results of using your product or service. Benefits sell.

5. Speak to your audience's resistances.

In your sales letter say something like, you're probably thinking, it will cost big time to use my Internet marketing service. Or you already have 5 eBooks on this topic and haven't used them, so why should you buy my book? Then, handle each objection of why you are the only choice for this helpful skill.

6. Flatter your reader.

Describe the kind of client or customer you want. Tell why the way they think, work or feel is important to you. Forget the "I" in your sales copy. Always approach the "you."

7. Use power words to entice your reader to take action.

Lists abound in many books, but of course you can use the basic best: free, you, discover, new, latest, guarantee, money, secret, act now, save, how to, reveal and success.

Instead of passive words like is, was, has, have, use strong verbs that either give a visual or elicit an emotion. How will your customer feel after he uses your service?  Or, How will her life look after she reads your book?

Now is the time to be bold and even outrageous, so your visitor will not say "ho-hum" and leave. The more your "Passion Copywriting" entertains, the longer your visitor stays to see more of what you offer. One big compliment "I found so much great information on your site, I stay 2 hours."

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:[email protected]


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. March / 24 / 2023
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11 Natural Home Remedy Methods for Psoriasis  Verywell Health

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10 Home Remedies That May Do More Harm Than Good  Lifehacker

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Four at-home remedies to get rid of a headache  La Crosse Tribune

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Fact or fiction: Do home remedies for yeast infections actually work?  MD Linx

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Have lingering sore throat? These home remedies could help you recover faster  India Today

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Four at-home remedies to get rid of a headache  69News WFMZ-TV

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Is salt water for vaginal infection and tightening a good idea?  Health shots

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7 Home Remedies to Treat Dry, Itchy Eyes  CNET

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Ayurvedic Skin Care Home Remedies  Indiatimes.com

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Home remedies for crow’s feet  The Sangai Express

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Treatments and home remedies to get rid of stubborn acne scars  Hindustan Times

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Weather Change Sickness: Symptoms And Home Remedies | TheHealthSite.com  TheHealthSite

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Home Remedies For Glowing Skin In 10 Days  Indiatimes.com

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Diabetes: Effective home remedies to manage blood sugar levels  Hindustan Times

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Acidity Problem? Here Are 7 Natural Home Remedies To Get Relief From Acidity  Zee News

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Uterine Fibroids: Top home remedies for a natural cure  India TV News

Home Remedies Community Clinic - WKYK
Home Remedies Community Clinic  WKYK

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5 natural home remedies for knee pain  NewsBytes

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6 home remedies to get smooth and baby soft hands  Hindustan Times

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Seven home remedies for cough during pregnancy: Natural ways to find relief  India TV News

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Home Remedies: 7 Natural Ways To Induce Vomiting Safely | TheHealthSite.com  TheHealthSite

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Does ginger ale help with nausea? Know all about it here  Sportskeeda

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What causes smelly farts? Home remedies for bad flatulence  Sportskeeda

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8 Effective Home Remedies for Toothache  Zoom TV

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Student band Home Remedies headlines at Union Stage  GW Hatchet

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The Ultimate Guide To Understanding Ringworms: Causes, Complications & Treatment  MensXP.com

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Holi 2023: Home remedies to remove colour from your skin  The Economic Times

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World Oral Health Day: From yoghurt to orange, home remedies to prevent bad breath  Times Now

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Beauty Tips For Face: 10 Natural Home Remedies To Reduce Skin Wrinkles  TheHealthSite

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Diabetes: Ajwain Water And Other Home Remedies To Help Manage Blood Sugar Levels  NDTV

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6 Natural Remedies to Reduce Frequent Urination at Night | livestrong  Livestrong

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How to get white teeth: home remedies to avoid and where to get best results  Better Life

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From lavender oil to ginger, 5 home remedies for migraine relief  DNA India

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From coconut oil to aloe vera, Ayurveda expert suggests home remedies to heal facial redness  The Indian Express

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How to Treat Constipation at  Lifehacker

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How involvement of machinery leads to innovation in the beauty industry  Times of India

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Two ‘home remedies’ to ‘break down’ mould spores - ‘important’ way to ‘stop mould growing’  Express

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UAE: Pakistani expat delays dental treatment, develops life-threatening infection  wknd.

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How To Treat Whiplash At Home Following A Minor Car Crash  (OTS) News Southport

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Home Remedies for Cold and Flu Symptoms  The New York Times

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Home Remedies for Chlamydia: Why Antibiotics Are Best  Verywell Health

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Home Remedies For Pink Eye - + - − - Allergic Pink Eye Solutions  Wellness Mama

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Burning sensation in your throat? Try these 5 home remedies to heal faster  Health shots

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Blepharitis Treatment at Home: Remedies and OTC Treatment  Healthline

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10 Home Remedies for Strep Throat  Verywell Health

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7 Home Remedies for Hidradenitis Suppurativa  Everyday Health

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The Most Popular Home Remedies Of 2022  NDTV

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5 home remedies for the stomach flu  Medical News Today

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If dry lips are giving you nightmares, here are 4 home remedies you must try  Health shots

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Dry cough? Try these 7 home remedies to get rid of the it  Health shots

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Natural and Home Remedies for Stomach Ulcers  Verywell Health

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Got bit by a spider? 5 expert-approved home remedies for spider bites  Health shots

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Have a jock itch? Try these home remedies to treat this fungal infection  Health shots

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The home remedies that provide some relief for cold and flu symptoms  EL PAÍS USA

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Home Remedies For Diarrhea Relief  Wellness Mama

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9 home remedies for UTIs: How to get rid of bladder infections  Nebraska Medicine

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4 Home Remedies for Stomach Flu  Verywell Health

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Hidradenitis Suppurativa Home Treatments and Natural Remedies  Health Essentials

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Kidney Infection Home Remedies: Examples, Prevention, and More  Healthgrades

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Relieve Diverticulitis Pain Fast With Home Remedies  Verywell Health

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7 home remedies you can trust to get rid of phlegm  Health shots

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13 Best Natural Home Remedies for Migraine Relief  Good Housekeeping

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5 home remedies to remove dark skin around your mouth  Health shots

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Skincare tips: Home remedies to treat facial eczema or atopic dermatitis  Hindustan Times

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Weak kidneys? 6 effective home remedies to help improve kidney function  Hindustan Times

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Home Remedy for Food Allergy: Treating Mild Reactions  Verywell Health

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9 effective home remedies to get rid of toothache at night  Hindustan Times

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12 home remedies for a yeast infection: Which work best?  Insider

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6 Home Remedies for Weight Loss | HealthNews  Healthnews.com

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Home Remedies for Hemorrhoids  Verywell Health

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Suffering from gum and tooth pain in winter? Turn to these 10 home remedies  Health shots

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Don’t suffer! Try these 5 home remedies to cure menstrual problems  Health shots

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5 home remedies to keep your mouth ulcers from being a pain  Health shots

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How to Get Rid of a Cough Fast: 11 Easy Home Remedies  Good Housekeeping

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9 Remedies for Fast Indigestion Relief  Verywell Health

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10 natural ways to make your hair thicker and bouncy  Health shots

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Our Doctor's Home Remedy for Seasonal Flu  Hackensack Meridian Health

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Remove self tanner: 7 home remedies to try  Insider

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6 home remedies, food combination that can help ease constipation  Hindustan Times

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No, homemade remedies using herbs or over-the-counter products are not sufficient to treat RSV  WATN - Local 24

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The 8 best home remedies to treat poison ivy  Insider

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Home Remedies for Seasonal Allergies  Health Essentials

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Scabies Home Remedies: List of Non-Medication Options  Verywell Health

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Suffering From A Cold And Cough? Try These Home Remedies  NDTV

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Try these 3 home remedies to lighten your dark neck  Health shots

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5 home remedies to whiten your teeth  Health shots

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Oral Thrush: Home Remedies Explained  Healthgrades

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Five home remedies for cough and cold  Deccan Herald

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If bald patches are worrying you, try these Ayurvedic home remedies for hair growth  Health shots

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Home remedies to get rid of menstrual blood clots naturally  Hindustan Times

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8 Home Remedies for Itchy Scalp  BlackDoctor.Org

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COVID-19 Headache Relief: Medications, Home Remedies, and More  Healthgrades

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Period rash? Try these 3 home remedies for instant relief  Health shots

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How To Get Rid Of Razor Bumps - 8 Home Remedies To Try  Women's Health

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Sucking on ice cubes can help with sore throat? Home remedies to soothe sore throat  Indiatimes.com

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Ayurveda Expert Explains Causes Of Acne And Home Remedies To Treat It | TheHealthSite.com  TheHealthSite

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7 home remedies for crow’s feet to keep wrinkles and fine lines at bay  Health shots

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Monsoon hair loss: Save your crowning glory with these DIY treatment at home  Health shots

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Natural home remedies to keep bees away this spring  WKBN.com

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8 Home Remedies To Get Rid Of Bacterial Vaginosis | mindbodygreen  mindbodygreen

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