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Want a Web Site that Turns Lookers into Buyers? Seven Passion Copywriting Tips


Web Site Blues? Need one, don't know where to start? Got one, but aren't getting enough sales?

If you need a Web site soon you may be wondering where to start and who to trust. All Web masters are not equal. Some do not know the marketing language-what I call "Passion Copywriting."  Before you call a Web master, check out a book writing or internet coach to help you pre-plan, create sales-pulling headlines, write your sales letter, and how to connect them so all information leads to sales on your order page.

If you already have a Web page, I'm sure you put your heart and soul into it, even paid someone big money to put it up for you. Yet, if your home page's copy speaks lackluster, then you may be ready for a makeover. You may have submitted to the search engines without receiving targeted hits and buyers either.

You only have 10 seconds to impress your "to be" buyer. Apply these "Passion Copywriting" tips for your refreshed Web pages:

1.Write dazzling home-page copy that grabs your visitors by the collar.

Compel them through benefit-driven headlines. Just listing your book, product, service, or ezine falls flat every time. Write copy that seduces your visitors to buy whatever it is you want to sell.

Appeal to their emotions. "After you use my services, you will feel as young as child playing in the surf." Or, use concrete benefits rather than general ones. Instead of reduce your stress; try "Create leap out of bed energy when you use this method."

2. Quote a client or customer using their testimonial.

In their own words, clients can give you a strong recommendation your visitors will believe. It will arouse curiosity enough that your visitor will keep reading to find out more.

3. Let your visitor know your financial success.

Tell a story of your success and how your client or customer can do the same thing when they follow your advice. Use specifics such as: Judy's Success

- Raised Web book sales from $75 to $3000 (8 mo) over $4500 in 2004.
- Increased book and Internet coaching clients from 7 to 17 in two months.
- Increased search engine placement to # 1 in Google, Yahoo and 35 others (8 mo) using "book coaching."
- Increased ezine subscribers 15-25 a day (total 3500)
- Listed on 3140 Web sites with a hyperlink back to my Web site where I sell my services and products

4. Present solutions for your visitor's problem or challenge.

When you pay attention to where your visitor is now, pull them in with a question on it. "Does your Web site have low sales?" Then, offer 3-5 solutions for it in bullet form. These benefits are the results of using your product or service. Benefits sell.

5. Speak to your audience's resistances.

In your sales letter say something like, you're probably thinking, it will cost big time to use my Internet marketing service. Or you already have 5 eBooks on this topic and haven't used them, so why should you buy my book? Then, handle each objection of why you are the only choice for this helpful skill.

6. Flatter your reader.

Describe the kind of client or customer you want. Tell why the way they think, work or feel is important to you. Forget the "I" in your sales copy. Always approach the "you."

7. Use power words to entice your reader to take action.

Lists abound in many books, but of course you can use the basic best: free, you, discover, new, latest, guarantee, money, secret, act now, save, how to, reveal and success.

Instead of passive words like is, was, has, have, use strong verbs that either give a visual or elicit an emotion. How will your customer feel after he uses your service?  Or, How will her life look after she reads your book?

Now is the time to be bold and even outrageous, so your visitor will not say "ho-hum" and leave. The more your "Passion Copywriting" entertains, the longer your visitor stays to see more of what you offer. One big compliment "I found so much great information on your site, I stay 2 hours."

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:[email protected]


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. December / 10 / 2023
The Medical Minute: Five home remedies can soothe your sore throat - Penn State Health News
The Medical Minute: Five home remedies can soothe your sore throat  Penn State Health News

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15 Acne Home Remedies to Experiment With for Breakouts  Verywell Health

Flu: Best Home Remedies and Natural Treatments to Relieve Symptoms - Everyday Health
Flu: Best Home Remedies and Natural Treatments to Relieve Symptoms  Everyday Health

9 methods to get rid of toothache at night - Medical News Today
9 methods to get rid of toothache at night  Medical News Today

Home Remedies for Chronic Hives - Health Central
Home Remedies for Chronic Hives  Health Central

6 Home Remedies For Migraine - WION
6 Home Remedies For Migraine  WION

Home remedies for low blood pressure - IndiaTimes
Home remedies for low blood pressure  IndiaTimes

Gotta go? 8 easy and affordable home remedies that could cure your constipation - New York Post
Gotta go? 8 easy and affordable home remedies that could cure your constipation  New York Post

VERIFY | 'It's an epidemic': Will home remedies treat super lice? - KCENTV.com
VERIFY | 'It's an epidemic': Will home remedies treat super lice?  KCENTV.com

9 Effective Home Remedies for Diarrhea - Health.com
9 Effective Home Remedies for Diarrhea  Health.com

Home remedies for low back pain - Harvard Health
Home remedies for low back pain  Harvard Health

Home Remedies for Herpes: 32 Oils, Herbs, and More - Healthline
Home Remedies for Herpes: 32 Oils, Herbs, and More  Healthline

3 Best Natural Remedies for IBS, According to Science - Prevention Magazine
3 Best Natural Remedies for IBS, According to Science  Prevention Magazine

Home Remedies for Cold and Flu Symptoms - The New York Times
Home Remedies for Cold and Flu Symptoms  The New York Times

Home remedies to prevent and suppress respiratory illnesses - KFSN-TV
Home remedies to prevent and suppress respiratory illnesses  KFSN-TV

Constipation Awareness Month: 6 best home remedies for anal fissure - Health shots
Constipation Awareness Month: 6 best home remedies for anal fissure  Health shots

Home Remedies for Shingles (Herpes Zoster) - Verywell Health
Home Remedies for Shingles (Herpes Zoster)  Verywell Health

15 Cold and Flu Home Remedies - Healthline
15 Cold and Flu Home Remedies  Healthline

5 simple home remedies for diarrhea - Medical News Today
5 simple home remedies for diarrhea  Medical News Today

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How to Treat Bronchitis: 10 Home Remedies and More Options  Healthline

How to prevent UTI: 5 tips to keep urinary tract infection at bay - Health shots
How to prevent UTI: 5 tips to keep urinary tract infection at bay  Health shots

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10 Home Remedies for Menstrual or Period Cramp Relief  Everyday Health

Do COVID-19 home remedies really work? Doctors weigh in on saltwater gargles, nasal rinses and more - Fox News
Do COVID-19 home remedies really work? Doctors weigh in on saltwater gargles, nasal rinses and more  Fox News

The Best Natural Home Remedies for a Sinus Infection - Verywell Health
The Best Natural Home Remedies for a Sinus Infection  Verywell Health

From egg masks to coconut milk, onion juice and more, 10 home remedies to stop hair fall in winter - Moneycontrol
From egg masks to coconut milk, onion juice and more, 10 home remedies to stop hair fall in winter  Moneycontrol

Home Remedies for Diaper Rash: What Parents Need To Know - Parents
Home Remedies for Diaper Rash: What Parents Need To Know  Parents

4 Home Remedies for Heartburn That Actually Work - Hartford Hospital
4 Home Remedies for Heartburn That Actually Work  Hartford Hospital

7 Home Remedies for Eczema - Verywell Health
7 Home Remedies for Eczema  Verywell Health

Home remedies for joint pain and stiffness: Try these gentle exercises, yoga poses and other expert tips - Moneycontrol
Home remedies for joint pain and stiffness: Try these gentle exercises, yoga poses and other expert tips  Moneycontrol

Eczema (Atopic Dermatitis) Treatment: OTC, Remedies, and More - Medical News Today
Eczema (Atopic Dermatitis) Treatment: OTC, Remedies, and More  Medical News Today

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Home remedies for osteoarthritis and other treatments  Medical News Today

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How to stop heart palpitations: 7 home remedies and tips  Medical News Today

How to Get Rid of Chest Congestion Fast: Home Remedies - Verywell Health
How to Get Rid of Chest Congestion Fast: Home Remedies  Verywell Health

How to get rid of gas pain fast: 20 natural home remedies - Medical News Today
How to get rid of gas pain fast: 20 natural home remedies  Medical News Today

Arthritis in the Neck Home Remedies - Verywell Health
Arthritis in the Neck Home Remedies  Verywell Health

Natural Cough Relief: 12 Home Remedies to Try - Verywell Health
Natural Cough Relief: 12 Home Remedies to Try  Verywell Health

Quiz: How Much Do You Know About Natural Remedies? - AARP
Quiz: How Much Do You Know About Natural Remedies?  AARP

Acute gastroenteritis treatment: Home remedies, tips, and prevention - Medical News Today
Acute gastroenteritis treatment: Home remedies, tips, and prevention  Medical News Today

Looking for home remedies? These 6 herbs might be able to help - National Geographic
Looking for home remedies? These 6 herbs might be able to help  National Geographic

10 Home Remedies To Attack Your Cold | Right as Rain - Right as Rain by UW Medicine
10 Home Remedies To Attack Your Cold | Right as Rain  Right as Rain by UW Medicine

7 Home Remedies for Dry, Itchy Eyes - CNET
7 Home Remedies for Dry, Itchy Eyes  CNET

Home remedies to get rid of dark underarms - Hindustan Times
Home remedies to get rid of dark underarms  Hindustan Times

Home Remedy for Food Allergy: Treating Mild Reactions - Verywell Health
Home Remedy for Food Allergy: Treating Mild Reactions  Verywell Health

Constipation Awareness Month: 5 best home remedies to get rid of anal fissures - India TV News
Constipation Awareness Month: 5 best home remedies to get rid of anal fissures  India TV News

Home Remedies To Help Your Back Pain - Health Essentials
Home Remedies To Help Your Back Pain  Health Essentials

Best Life: Home remedies for dry eyes - Action News 5
Best Life: Home remedies for dry eyes  Action News 5

Baby Cough and Chest Congestion Home Remedies - Verywell Health
Baby Cough and Chest Congestion Home Remedies  Verywell Health

10 Tips to Help Your Regrow Hair Naturally - Healthline
10 Tips to Help Your Regrow Hair Naturally  Healthline

5 Home Remedies for Shingles - Health.com
5 Home Remedies for Shingles  Health.com

Natural Remedies For Anxiety: 5 Ideas – Forbes Health - Forbes
Natural Remedies For Anxiety: 5 Ideas – Forbes Health  Forbes

8 home remedies to keep your lips soft in winter - Sportskeeda
8 home remedies to keep your lips soft in winter  Sportskeeda

7 Home Remedies to Get Rid of a Cough - Everyday Health
7 Home Remedies to Get Rid of a Cough  Everyday Health

Home Remedies for Athlete's Foot - Verywell Health
Home Remedies for Athlete's Foot  Verywell Health

Natural remedies might not be better – so why do we still prefer them? - The Guardian
Natural remedies might not be better – so why do we still prefer them?  The Guardian

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10 Natural Remedies to Help Arthritis in Hands  Verywell Health

Medical Moment: Home remedies for dry eye - South Bend - WNDU
Medical Moment: Home remedies for dry eye - South Bend  WNDU

7 Natural Remedies for Congestion Relief and Stuffy Nose - Everyday Health
7 Natural Remedies for Congestion Relief and Stuffy Nose  Everyday Health

Dry nose: Best home remedies for relief - Medical News Today
Dry nose: Best home remedies for relief  Medical News Today

4 home remedies for natural constipation relief - Insider
4 home remedies for natural constipation relief  Insider

7 Effective Home Remedies for Ear Infections - Verywell Health
7 Effective Home Remedies for Ear Infections  Verywell Health

Toothaches at Night: Treatment, Home Remedies, and Causes - Healthline
Toothaches at Night: Treatment, Home Remedies, and Causes  Healthline

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Natural Remedies for Crohn's Disease: Supplements, Stress Reduction and More  Health Central

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Scabies Home Remedies: List of Non-Medication Options  Verywell Health

How to Get Rid of a Stomachache in 5 Minutes: 11 Remedies - Verywell Health
How to Get Rid of a Stomachache in 5 Minutes: 11 Remedies  Verywell Health

RSV Home Remedies - Health Central
RSV Home Remedies  Health Central

20 reliable home remedies that will actually work for you - Yardbarker
20 reliable home remedies that will actually work for you  Yardbarker

8 Home Remedies For Sunburn Recommended By Dermatologists - Forbes
8 Home Remedies For Sunburn Recommended By Dermatologists  Forbes

Chronic kidney disease - Diagnosis and treatment - Mayo Clinic
Chronic kidney disease - Diagnosis and treatment  Mayo Clinic

5 Big Natural Remedies for ADHD: Nutrition, Exercise, Sleep & More - ADDitude magazine
5 Big Natural Remedies for ADHD: Nutrition, Exercise, Sleep & More  ADDitude magazine

8 UTI Treatments to Try at Home (Antibiotic-Free) - Verywell Health
8 UTI Treatments to Try at Home (Antibiotic-Free)  Verywell Health

Stuffy Noses Are Miserable. These Nasal Congestion Treatments Actually Work - Scientific American
Stuffy Noses Are Miserable. These Nasal Congestion Treatments Actually Work  Scientific American

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How to Get Rid of Thrush: 7 Home Remedies  Verywell Health

Anal Fissure Self-Care and Prevention - Verywell Health
Anal Fissure Self-Care and Prevention  Verywell Health

Foot Pain Home Remedies: Soaks, Supplements, and More - Verywell Health
Foot Pain Home Remedies: Soaks, Supplements, and More  Verywell Health

Baby constipation: 7 home remedies - Medical News Today
Baby constipation: 7 home remedies  Medical News Today

5 remedies to relieve backache at home - India TV News
5 remedies to relieve backache at home  India TV News

Google Year In Search 2023: 6 Most Searched Home Remedies For Period Pain - HerZindagi
Google Year In Search 2023: 6 Most Searched Home Remedies For Period Pain  HerZindagi

Living with ulcerative colitis: Treatments, home remedies, diet - Medical News Today
Living with ulcerative colitis: Treatments, home remedies, diet  Medical News Today

6 natural remedies to help with hair loss: Everything you need to know - ABC News
6 natural remedies to help with hair loss: Everything you need to know  ABC News

Otitis Externa (Swimmer's Ear) Self-Care and Treatment - Verywell Health
Otitis Externa (Swimmer's Ear) Self-Care and Treatment  Verywell Health

10 Natural Remedies for Fibromyalgia - AARP
10 Natural Remedies for Fibromyalgia  AARP

Post-infectious cough usually treated with home remedies - UCLA Health Connect
Post-infectious cough usually treated with home remedies  UCLA Health Connect

5 easy home remedies to use for your health - Ball State Daily News
5 easy home remedies to use for your health  Ball State Daily News

Home Remedies for Hemorrhoids - Verywell Health
Home Remedies for Hemorrhoids  Verywell Health

Winter Skin Care: Home remedies - IndiaTimes
Winter Skin Care: Home remedies  IndiaTimes

Natural treatments for rosacea: Home remedies and lifestyle changes - Medical News Today
Natural treatments for rosacea: Home remedies and lifestyle changes  Medical News Today

Health Headlines: Home remedies for dry eyes - KPLC
Health Headlines: Home remedies for dry eyes  KPLC

Natural remedies for tinnitus: 6 options to consider - Medical News Today
Natural remedies for tinnitus: 6 options to consider  Medical News Today

Spotted lanternfly home remedies may be worse than the bugs - Pittsburgh Post-Gazette
Spotted lanternfly home remedies may be worse than the bugs  Pittsburgh Post-Gazette

Google Year In Search 2023: 7 Most Searched Home Remedies For Weight Loss - HerZindagi
Google Year In Search 2023: 7 Most Searched Home Remedies For Weight Loss  HerZindagi

Coughing at night: 22 tips and remedies, plus causes - Medical News Today
Coughing at night: 22 tips and remedies, plus causes  Medical News Today

14 Natural Viagra and Aphrodisiac Alternatives for Women - Verywell Health
14 Natural Viagra and Aphrodisiac Alternatives for Women  Verywell Health

5 Effective Ways to Treat a Dry Nose - Healthline
5 Effective Ways to Treat a Dry Nose  Healthline

Constipation: Causes, symptoms, treatments, and more - Medical News Today
Constipation: Causes, symptoms, treatments, and more  Medical News Today

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7 Home Remedies for Sunburns: How to Treat a Sunburn  TODAY

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How to Get Rid of Gas Instantly  Verywell Health

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Home Remedies for Varicose Veins: What Works and What Doesn't  Health Essentials

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How to Induce a Period: Natural Remedies, Methods, Risks  Healthline

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7 natural ways to cleanse your lungs  Medical News Today

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17 Home Remedies to Stop Vaginal Itching  Verywell Health

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