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Does Post Card Advertising Really Work?


You've decided to try advertising your business with post cards. The idea came to you from the post cards you receive from other businesses. You like the idea because it seems easy to do and economical. However, you've never tried this before so you question whether this method will bring you customers.

Let me say this first, "All Forms of Advertising Work!" However, you have to clearly understand how the advertising medium works and realize that each form has it's limitations along with costs associated with it.

At this time, I also I need to dispel a myth that has been around for as long as there has been printed advertising. Many, many business people believe that if they do a 1 time mass mailing it should be a slam dunk in sales.

Let me be the first to say. "With over 36 years of selling to the public, it simply doesn't work that way!" If you plan on being in business longer than 1 day, then you must continually advertise to keep the clientele coming to you.

Advertising in any medium has always been about repetition and getting your name remembered. It's called "Branding". Study businesses that use television commercials. They are constantly repeating their business message 1000's of times a day. They are the best free examples to watch and learn from.

So for your business, you can conclude that the more your prospects see your name or message repeated, the easier it is for them to get to know you and what you offer. Then it becomes an easier task to get them to buy from you.

So How Does Post Card Advertising Work?

You create an ad on a Post card. This can be done in your favorite graphics or word program. Then use the mail merge feature in the program to insert mailing addresses automatically. In case you haven't setup your address book you would need to do this before you do a mail merge.

Print out the cards, stamp them and then mail them out. If done correctly and repeated over and over again your customer base will grow. This is the simple mechanics of post card advertising.

So Where Do I Get Good Addresses From?

Before you can get good addresses, you must first know who it is you are wanting to target before you do your mail out. You wouldn't offer gun sales to anti-gun activists or religious material to a group of Atheists, now would you?

First, go to the large search engines and do some research to find out who uses your type of product and/or services. Once you uncover who they are, you then know who your target market will be.

As a side note, there are companies that do sell mailing lists that contain groups of people, organizations and businesses. It is all gathered and cataloged and based on personal interests and/or work related. You can buy these mailing lists or start your own.

Secondly you have to determine how often you will be sending your post cards out. The amount of times you repeat your message, to those you target, will determine how well they remember you. Let me show you how I am targeted by companies that I do business with and that get my attention as well as my order.

Example:

ImpactYourArea.com is targeted by companies that make promotional products. Everyday I receive something in the mail from some company. It could be product announcements, new product samples, promotions and/or valuable insight to generating more sales.

Some companies send me information at least once a month. Others 4 times a year. Then there are those companies that send me something only once a year.

Of those three company types which do you think I remember more? It would be those that send me something once a month.

From this example it should be clear that getting your message out repeatedly and often is how your prospects are going to remember you, your product and/or services.

So What Are The Limitations With Post Card Advertising?

Let's say you plan to send out 5000 post cards in a one time mailing. If you are targeting prospects that use your type of service or product, then statistically you should draw 1-2% in responses. Meaning that roughly 50 people may show some interest.

That doesn't necessarily mean you have converted the prospect into a buyer. It only means they have shown an interest in your offer and are willing to take it to the next step.

The next step, for them, is to find out a little bit more about your offer. These are your "Tire Kickers". Of those that responded your chance of converting them is also 1-2%.

So your chances of converting prospect to buyer, from your 1 time mail out could be 4-6 buyers from your original 5000 post card mail out.

Now most would say that the campaign was a failure. However, by the way this medium works it was right on target.

So How Do You Increase Response Rate?

Instead of sending out a 1 time mass mailing of 5000 post cards, consider sending out a smaller amount and do it in monthly increments. Repeat the mail out process once a month for 12-24 months.

So How Much Should You Send Out?

I would start small and build from that. This gives you the ability to spend a little at a time while measuring how each mail out converted. This keeps your advertising costs down and manageable.

Start with 500 post cards a month. Only target prospects you know that would use your product and/or services. Then I would repeat the mail out to the same group over the next 1-2 years.

Even if they do not buy the first or second time after they've received your card, they are beginning to get to know you and your product and/or services. As time goes by your chances of converting them to a buyer increases. There is also a good chance that those you target may pass your offer onto someone else.

In conclusion, never allow the idea that advertising once will be the solution to gaining repeat business. Don't forget that post card advertising does work if you learn how to do it right and you repeat the process over and over.

Copyright 2005 © Woody Quiñones & www.Impactyourarea.com

About the Author: Woody Quiñones has been selling to the public since the age of 10. With over 36 years of marketing experience he has started several businesses with little or no money. Including his popular website, http://www.ImpactYourArea.com Woody is also an Authorized Kaeser & Blair Dealer, a published online writer, a licensed and certified locksmith of 17 years and can be located on numerous online business forums.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sat. April / 13 / 2024

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'Made for Advertising' Websites Are the Marketing Industry's Latest Messy Situation  The Wall Street Journal

Chase's New Advertising Offering Is A Stroke Of Genius - Forbes
Chase's New Advertising Offering Is A Stroke Of Genius  Forbes

TikTok Plots Using Virtual Influencers for Advertising - The Information
TikTok Plots Using Virtual Influencers for Advertising  The Information

Meta’s Automated Advertising System Is on the Fritz, Marketers Say - Bloomberg
Meta’s Automated Advertising System Is on the Fritz, Marketers Say  Bloomberg

Prime Video Advertising “Off To A Strong Start,” Amazon CEO Andy Jassy Says - Deadline
Prime Video Advertising “Off To A Strong Start,” Amazon CEO Andy Jassy Says  Deadline

Amazon Snags Former NBCU Exec Krishan Bhatia as VP of Global Video Advertising - Adweek
Amazon Snags Former NBCU Exec Krishan Bhatia as VP of Global Video Advertising  Adweek

Advertising legend David Lubars is retiring - Fast Company
Advertising legend David Lubars is retiring  Fast Company

Vietnam orders Netflix to stop advertising, distributing its games - Reuters
Vietnam orders Netflix to stop advertising, distributing its games  Reuters

Meta advertisers claim sales are down and costs are up due to glitchy automated system - Search Engine Land
Meta advertisers claim sales are down and costs are up due to glitchy automated system  Search Engine Land

The Liril Commercial That Changed Advertising In India - India West
The Liril Commercial That Changed Advertising In India  India West

Ad Age: Advertising & Marketing Technology News - Ad Age
Ad Age: Advertising & Marketing Technology News  Ad Age

NAB 2024: Harmonic Introduces In-Stream Advertising for Live Sports Streaming - Sports Video Group
NAB 2024: Harmonic Introduces In-Stream Advertising for Live Sports Streaming  Sports Video Group

Verona Resident Inducted into American Advertising Federation Honor Society - TAPinto.net
Verona Resident Inducted into American Advertising Federation Honor Society  TAPinto.net

Meet the Teams Building Products that Shape the TV Advertising Ecosystem - Built In
Meet the Teams Building Products that Shape the TV Advertising Ecosystem  Built In

College students shadow marketing profession with MB Piland Advertising - WIBW
College students shadow marketing profession with MB Piland Advertising  WIBW

LinkedIn Adds Independent Creators' Content to Its Advertising Options - PYMNTS.com
LinkedIn Adds Independent Creators' Content to Its Advertising Options  PYMNTS.com

Northwell Health Dinged for $1M After 'Deceptively Advertising COVID-19 Testing Sites,' NY AG Says - HealthLeaders Media
Northwell Health Dinged for $1M After 'Deceptively Advertising COVID-19 Testing Sites,' NY AG Says  HealthLeaders Media

European Court Ruling Impacts Digital Advertising Practices – Tech & Sourcing - Morgan Lewis
European Court Ruling Impacts Digital Advertising Practices – Tech & Sourcing  Morgan Lewis

PROMOTION--ADVERTISING - Ad from 2024-04-13 - Herald & Review
PROMOTION--ADVERTISING - Ad from 2024-04-13  Herald & Review

GD Culture Group Unveils Innovative AI Advertising Solutions - TipRanks.com - TipRanks
GD Culture Group Unveils Innovative AI Advertising Solutions - TipRanks.com  TipRanks

Amazon PPC Advertising: 2024 Ultimate Guide for Beginners - Jungle Scout
Amazon PPC Advertising: 2024 Ultimate Guide for Beginners  Jungle Scout

Omnichannel Advertising Leader Skai Announces Winners of Its 2024 ShopAble Media Awards - PR Newswire
Omnichannel Advertising Leader Skai Announces Winners of Its 2024 ShopAble Media Awards  PR Newswire

Pixalate Releases March 2024 Rankings for Open Programmatic Ad Sellers on Made-For-Advertising (MFA) Websites ... - Yahoo Finance
Pixalate Releases March 2024 Rankings for Open Programmatic Ad Sellers on Made-For-Advertising (MFA) Websites ...  Yahoo Finance

Amazon Hires Former NBCU Exec Bhatia For Global Video Advertising 04/12/2024 - MediaPost Communications
Amazon Hires Former NBCU Exec Bhatia For Global Video Advertising 04/12/2024  MediaPost Communications

Data Privacy Laws Threaten Small Businesses' Digital Advertising Efforts - PYMNTS.com
Data Privacy Laws Threaten Small Businesses' Digital Advertising Efforts  PYMNTS.com

TikTok may add AI avatars that can make ads - The Verge
TikTok may add AI avatars that can make ads  The Verge

Prime Video Advertising 'Off to Strong Start' and 'Growing Quickly' - TheWrap
Prime Video Advertising 'Off to Strong Start' and 'Growing Quickly'  TheWrap

Marin Software Enhances Its Microsoft Advertising Integration - Yahoo Finance
Marin Software Enhances Its Microsoft Advertising Integration  Yahoo Finance

How advertisers can capitalize on vertical video - Search Engine Land
How advertisers can capitalize on vertical video  Search Engine Land

Advertisement For Bids - Opelika Auburn News
Advertisement For Bids  Opelika Auburn News

Interim HealthCare Inc. Wins Aspect Marketing & Advertising Award in Video Category - Yahoo Finance
Interim HealthCare Inc. Wins Aspect Marketing & Advertising Award in Video Category  Yahoo Finance

A Huge Thanks To Our Advertisers - Above the Law
A Huge Thanks To Our Advertisers  Above the Law

Louis Vuitton hires advertising chief to run communications - Reuters
Louis Vuitton hires advertising chief to run communications  Reuters

Measurement & the Economics of Programmatic Advertising - MarketingProfs.com
Measurement & the Economics of Programmatic Advertising  MarketingProfs.com

Are 'fake ads' helping or hindering the advertising industry? - The Drum
Are 'fake ads' helping or hindering the advertising industry?  The Drum

AI is Helping Advertising Businesses Impress VCs - VideoWeek
AI is Helping Advertising Businesses Impress VCs  VideoWeek

NYAG James & Northwell Health Agree to $1.05 Million Settlement for Deceptively Advertising COVID-19 Testing Sites ... - Yonkers Times
NYAG James & Northwell Health Agree to $1.05 Million Settlement for Deceptively Advertising COVID-19 Testing Sites ...  Yonkers Times

Veritone Enhances Advertising and Content Intelligence Suite to Support Future-Proofing of Client Broadcast Revenues - Business Wire
Veritone Enhances Advertising and Content Intelligence Suite to Support Future-Proofing of Client Broadcast Revenues  Business Wire

Northwell Health, set to become Nuvance parent company, fined over $1M for deceptive advertising, AG’s office says - The Daily Freeman
Northwell Health, set to become Nuvance parent company, fined over $1M for deceptive advertising, AG’s office says  The Daily Freeman

Veritone Enhances Advertising and Content Intelligence Suite - Destination CRM
Veritone Enhances Advertising and Content Intelligence Suite  Destination CRM

Northwell Health penalized over $1M for deceptive COVID-19 testing site advertising - Brooklyn Daily Eagle
Northwell Health penalized over $1M for deceptive COVID-19 testing site advertising  Brooklyn Daily Eagle

Dove pledges to never represent ‘real bodies’ with AI in ads - NBC News
Dove pledges to never represent ‘real bodies’ with AI in ads  NBC News

OPSU Communications Department Named Among Top in the Nation in the Collegiate Advertising Awards Program - Guymondailyherald
OPSU Communications Department Named Among Top in the Nation in the Collegiate Advertising Awards Program  Guymondailyherald

Jody McDonald No Longer Doing JAKIB Media’s “Birds 365” Show (Plus, a Note on Advertising) - Crossing Broad
Jody McDonald No Longer Doing JAKIB Media’s “Birds 365” Show (Plus, a Note on Advertising)  Crossing Broad

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DOVE MARKS 20 YEARS OF REAL BEAUTY WITH A RENEWED COMMITMENT TO 'REAL' AND PLEDGE TO NEVER ...  PR Newswire

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Snap Set for Revenue Growth Rebound, Political Ads Have Key Role  Business Insider

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Why are big brands so eager to advertise in space?  Marketplace

NBCUniversal Expects Advertising Record for 2024 Paris Olympics, Will Benefit From Women’s Sports Boom - Hollywood Reporter
NBCUniversal Expects Advertising Record for 2024 Paris Olympics, Will Benefit From Women’s Sports Boom  Hollywood Reporter

Marin Software enhances Microsoft Advertising integration - TipRanks.com - TipRanks
Marin Software enhances Microsoft Advertising integration - TipRanks.com  TipRanks

Comcast Sells $1.2 Billion in Advertising for the Paris Olympics - Bloomberg
Comcast Sells $1.2 Billion in Advertising for the Paris Olympics  Bloomberg

EXCLUSIVE: Louis Vuitton Taps Advertising Executive to Lead Image, Communication - WWD
EXCLUSIVE: Louis Vuitton Taps Advertising Executive to Lead Image, Communication  WWD

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Forbes accused of misleading advertisers by placing their ads on dubious subdomain  Exchange4Media

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Television advertising for IPL 17 experienced a 6% increase in ad volumes per channel during the first 23 matches: TAM  MediaNews4U

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Democrats seize on abortion ruling for major Arizona advertising push  Fronteras: The Changing America Desk

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Roblox introduces programmatic ads for video gamers - Fortune
Roblox introduces programmatic ads for video gamers  Fortune

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Advertising & Promotion for Medical Products Conference  Food and Drug Law Institute

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Here's What Happened to the Advertising Revenue of Meta Platforms (META)  Yahoo Finance

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Tesla Dives Into Advertising After Years of Resistance  The Wall Street Journal

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OB42 Welcomes Saman Kesh: As New Era of Entertainment Led Advertising Begins | LBBOnline  Little Black Book - LBBonline

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HMC TO ADVERTISING & MARKETING EXECUTIVES: STOP LATINO COATING  PR Newswire

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Harmonic Introduces State-of-the-Art In-Stream Advertising for Live Sports Streaming  StreetInsider.com

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The linear TV advertising market is not coming back, analyst says  CNBC

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FactSet Says No to Boring B2B Advertising | LBBOnline  Little Black Book - LBBonline

Congress Calls In Head Of Advertiser Coalition For Interview On Coordinated Targeting Of Conservative Outlets - The Daily Wire
Congress Calls In Head Of Advertiser Coalition For Interview On Coordinated Targeting Of Conservative Outlets  The Daily Wire

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Paris Olympics on track to hit NBC ad sales record after pandemic  Yahoo! Voices

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Recycled advertising: good for the creative planet? | shots  Shots

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Amazon CEO: Prime Video Reaches 200 Million Monthly Viewers, With Paid Advertising 'Off to a Strong Start'  Media Play News

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27% of Advertisers To Spend More in Upfronts: iSpot Survey  Next TV

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NBCUniversal's Krishan Bhatia to join Amazon as vice president - global video advertising, Amazon Ads  Storyboard18

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Inside X's latest efforts to make advertisers believe it's a platform that's safe for brands  Digiday

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Prime Video Advertising “Off To A Strong Start,” Amazon CEO Andy Jassy Says  Yahoo Movies Canada

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The ’70-20-10 Rule’ for Advertising Budgets  Barrett Sports Media

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JPMorgan Chase to let advertisers target customers based on their spending  Quartz

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Revolutionizing Digital Marketing: GDC Unveils Its AI Advertising Solutions  GlobeNewswire

PROMOTION--ADVERTISING - Ad from 2024-04-11 - Herald & Review
PROMOTION--ADVERTISING - Ad from 2024-04-11  Herald & Review

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DoubleVerify Expands AI-Powered Brand Safety & Suitability Capabilities for TikTok Advertisers  ExchangeWire

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Microsoft continues push to turn Windows into an advertising space  Ghacks

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What we're losing in the blinding whiteness of advertising  Fast Company

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Advertising as Art: How Literary Magazines Pioneered a New Kind of Graphic Design  Literary Hub

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Why 2024 is a good opportunity to support MAA  More About Advertising

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How Biden and Trump are raising and spending their campaign advertising dollars  PBS NewsHour

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Smarter ads, better results: The next era of digital advertising  Think with Google

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Expedia data shows impact of advertising...  Travolution

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TikTok unveils brand safety tools to shield advertisers from gambling, other sensitive topics  Yogonet International

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Exclusive | Chase Bank to Let Advertisers Target Customers Based on Spending Data  The Wall Street Journal

Amazon Taps NBC Veteran Krishan Bhatia to Lead Streaming-Video Ad-Sales Team - Variety
Amazon Taps NBC Veteran Krishan Bhatia to Lead Streaming-Video Ad-Sales Team  Variety

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Influencers AI? This is TikTok’s new idea for advertising campaigns  Softonic EN

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Forbes’ seven-year MFA scheme shows how deep the rot runs in online advertising  The Media Leader

Alvernia's Create Your Comeback Campaign earns Collegiate Advertising Award - Alvernia University
Alvernia's Create Your Comeback Campaign earns Collegiate Advertising Award  Alvernia University

JPMorgan's pivot to advertising means all companies are adtechs now - Financial Times
JPMorgan's pivot to advertising means all companies are adtechs now  Financial Times

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British Airways' Advertising Genius: Beyond Selling Flights [Roundup]  View from the Wing

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Google's Protected Audience Protects Advertisers (and Google) More Than It Protects You  Mozilla & Firefox

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Bill to tax advertising would hurt main street Nebraska businesses • Nebraska Examiner  Nebraska Examiner

Amazon Taps Longtime NBCU Exec Krishan Bhatia To Lead New Global Video Ad Sales Team - Deadline
Amazon Taps Longtime NBCU Exec Krishan Bhatia To Lead New Global Video Ad Sales Team  Deadline

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Australian fossil car industry spends over $500 per vehicle on advertising  The Driven

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Consumer sparks debate with photos of food packaging with allegedly false advertising: 'They should be liable'  The Cool Down

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NYF 2024 Advertising Awards Exec Jury revealed – curated by jury president Javier Campopiano  Campaign Brief NZ

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